Shift Click

In this episode, we talked into the intricate world of B2B eCommerce with Asim Bawany and Mark Brohan, uncovering a spectrum of insights and strategies essential for navigating this rapidly evolving world. From the fundamental shift in consumer grading within B2B e-commerce to the nuanced intricacies of marketing and trade shows across the US and UK, we explore the pulse of the industry with seasoned expertise.Joined by an industry expert Mark Brohan, we dissect the latest trends shaping B2B e-commerce and confront the dual facets of growth and challenges inherent in this domain. From internal buy-in hurdles to the implementation of successful e-commerce strategies, our discussion traverses the strategic roadmap for B2B eCommerce success.Advancing further, we unravel the critical interplay between B2B commerce, sales channels, and the digital transformation revolutionizing sales and marketing paradigms. We confront the disruptive forces reshaping supply chains and navigate the complexities of overcoming hurdles in B2B sales, especially in the face of aging buyers and digital-first expectations.With a keen focus on practical insights, we explore the intricacies of e-commerce strategy implementation and the pivotal role of stakeholder involvement in driving success. Finally, we turn our gaze towards the horizon of modern technology in e-commerce, gleaned from the perspectives of our industry expert, to illuminate the path forward in this ever-evolving landscape of B2B eCommerce.  Tune in now for invaluable tips and strategies!Contact: https://codup.co/contact-us/

In this episode of our B2B e-commerce series, we're featuring Lori McDonald, a visionary who bridges the awe-inspiring realm of digital commerce. Lori's journey from the control rooms of NASA's Space Shuttle Program to the forefront of B2B e-commerce innovation exemplifies a remarkable blend of adaptability, curiosity, and expertise.With a foundation in computer electrical engineering from Purdue and hands-on experience as a flight controller at the NASA Johnson Space Center, Lori brings a unique perspective to digital commerce challenges. Her transition into a digital commerce consultant showcases her ability to apply the principles of continuous improvement and adaptability, learned from the space industry, to help manufacturers and distributors excel online. Alongside her husband Dave, also a former NASA intern, Lori embarked on a new venture in 1998, founding a web development company specialized in B2B e-commerce solutions. Together, they leveraged their combined expertise in engineering and data management to address the unique needs of the B2B sector.Join us as Lori shares insights on agile strategies in commerce, from the vastness of space to the dynamic landscape of digital commerce, offering invaluable lessons on innovation and adaptation for today's businesses.Contact: https://codup.co/contact-us/

In this 10th episode of Shift Click, and the first episode of our B2B series, Maaz dives into an insightful discussion with Jason Hein, a passionate B2B Ecommerce Evangelist and the Principal B2B Visionary at Bloomreach. As they navigate through a series of engaging discussions, they shed light on how businesses are transforming through digital strategies, particularly focusing on product data management and the impact of personalization and segmentation in B2B commerce. The conversation takes an intriguing turn into the world of Artificial Intelligence, exploring its pivotal role in driving B2B e-commerce success.Maaz and Jason discuss Generative AI, examining its implications in product liability lawsuits and its emerging influence in the legal landscape. They further explore how AI is revolutionizing the e-commerce industry by enhancing website search experiences, making them more intuitive and user-friendly.A highlight of the episode is their deep dive into AI-powered personalization and segmentation. Jason explains how these technologies are not just buzzwords but crucial tools that are reshaping the way businesses interact with their clients, offering tailored experiences and more efficient customer journeys.Whether you're a business owner, an e-commerce enthusiast, or someone curious about the intersection of AI and commerce, this episode offers valuable insights and forward-thinking perspectives. Listen to Maaz and Jason as they uncover the future of B2B e-commerce and the transformative power of AI.Contact: https://codup.co/contact-us/

This episode is packed with expert insights from Louis Smith, who’s a prominent figure in the world of Ecommerce SEO. Louis answered a series of audience-sourced inquiries throughout the episode and offered his valuable perspectives on various topics: The influence of AI chatbots on how consumers search. The combined effects of SEO and AI on search behaviors. The interplay between SEO and discerning user search intentions. The role of content quality and AI in engaging users and affecting search outcomes. The critical role of technical SEO in enhancing website rankings. Developing SEO tactics for international scaling businesses. The SEO team size and skill set for mid-sized companies. How sitemaps and URL structure contribute to SEO and the overall user experience. Expert SEO advice on product reviews and establishing author trustworthiness for online stores. The relationship between video content and its influence on SEO standings. Strategies for video marketing, harnessing entity-based search optimization, and the power of customer reviews. Ethical SEO tactics and the battle against fake reviews. Strategies for fostering organic revenue growth.  Be sure to tune in for invaluable SEO guidance from a top figure in the industry and learn how to evolve your eCommerce platform into a prolific revenue generator with tried-and-tested SEO methods. Louis Smith's Website: https://www.louissmith.co.uk/ Contact: https://codup.co/contact-us/

In this episode, we're venturing outside our typical tech world to dive into a mouthwatering tale of innovation. While there might be an element of "food technology" involved—after all, creating a delicious supermarket-shelf pastry is an art—our focus today is not on the tech side. Instead, we explore how a deep-rooted family passion for food transformed into a retail brand that has unexpectedly swept the top supermarkets of the United Kingdom.Join us as Maaz unravel the inspiring journey of two brothers, Jake and Nayns, who turned their mother's cherished recipes into a hit snack range. More than just a success story, this episode underscores the immense rewards that come with upholding family values in business, as demonstrated by their accolade: the Amazon Family Business of the Year award in 2018. Tune in to discover how Jake and Nayns brought their culinary vision to households across the UK.Contact: https://codup.co/contact-us/

Why Recommerce is the Future Friendly Ecommerce? Join us in this episode as Maaz engages in an absorbing conversation with Niall Murphy, the tech-savvy CEO of EVRYTHNG, who also moonlights as a trailblazing entrepreneur. Throughout the podcast, Niall delves into the burgeoning trend of recommerce, sustainable shopping practices for today's consumers, and his predictions for the recommerce market's trajectory in 2024. Additionally, Niall provides insights into how Levi's, the iconic denim brand, has pioneered a groundbreaking platform for the resale of second-hand products.Niall also sheds light on why he believes that resale has the potential to shape the future of technology, showcasing its versatility across various industries. Furthermore, he elaborates on the abundant recommerce opportunities within the retail sector.As the episode draws to a close, Niall leaves listeners with invaluable takeaways on harnessing the potential of recommerce to implement a successful resale strategy for their businesses. Be sure to tune in to gain a deeper understanding of these intriguing insights and explore the exciting world of recommerce.Check our website: www.Codup.coContact: https://codup.co/contact-us/

In this episode, Maaz connects with Mark Yeramian, the CEO of Moast, as they talk about how communities are the life blood of the digital world. They navigate the depths of community-building, shedding light on the substantial impact it can have on what Mark describes as ‘last mile conversions.’Enabling human interaction in e-commerce sounds like the missing piece of the puzzle in making online shopping feel more “real.” Mark talks through strategies to gather first-hand feedback on products, the art of crafting meaningful user stories, and the optimal allocation of resources on platforms like Moast.Listen in for a deep dive into how transforming existing customers into passionate brand advocates can reap long-term benefits for brands. Moast website: https://www.moast.io/Check our website: www.Codup.coContact: https://codup.co/contact-us/

In this episode, Maaz fosters an engaging conversation with Sheila Donovan, the Founder of WorldWise Ads, and Marc Zazeela, eCommerce growth creator. Exploring the various hurdles encountered in the domain of Global Commerce or you can call it International Commerce. Unraveling the numerous issues businesses face when trying to sell to the global market.Furthermore, they brought attention to key aspects such as optimal strategies for market testing, the top three lucrative markets for American marketers in terms of volume, and the prevailing demand for eCommerce in Eastern Europe.Join us for an enlightening and thought-provoking discussion as we explore the different challenges in global commerce. Importance of customer service, the imperative of viewing one's website from the consumers' perspective, and the invaluable insights derived from Sheila's wealth of experience in international marketing. Additionally, Marc imparts invaluable strategies and advice for businesses contemplating global expansion. Let’s uncover profound insights and arm ourselves with the indispensable tools and strategies needed to flourish in the dynamic and ever-changing world of international eCommerce.Check our website: www.Codup.coContact: https://codup.co/contact-us/

In this episode of the Shift Click, your host Maaz Ahmed engages in a dynamic conversation with Justin Leigh, CEO of Workflow Labs, as they anticipate the "Death of a Keywords" at the hands of AI. Will NLP-backed AI redefine our online search experiences for good? During the podcast Justin discusses the future of search, particularly on platforms like Amazon, where natural language processing (NLP) is divorcing us from the limitations of character matching. This seismic shift in search methodology carries significant implications, even posing a potential threat to specific job roles for SEO professionals.Justin also sheds light on how NLP and AI can combine to offer unparalleled benefits over traditional keyword search. Discover the wonders of generative search, which not only saves time but also provides superior results.Join us for an enlightening and thought-provoking discussion as we explore what changes when keyword marketing systems evolve. At the end we’re left with looming questions such as when generative search will replace keyword search and how search a giant like Google will respond to this groundbreaking change.Justin Leigh's article: https://www.linkedin.com/pulse/death-keyword-re-shuffling-500b-us-ecommerce-sales-justin-leigh/Check our website: www.Codup.coContact: https://codup.co/contact-us/

In this episode of the 'Shift Click' podcast, host Maaz Ahmed interviews entrepreneur Chad Massura, who shares his journey of building a business as a college student that was eventually sold for 1 million dollars. Chad discusses how entrepreneurship is often overrated and how he learned the importance of building a sustainable brand that aligns with his values. He talks about the challenges he faced along the way and shares insights on how to build a brand that stands the test of time.Chad also shares his latest venture, 'Rosy Soil', a carbon-negative potting soil that he developed to help tackle climate change. He explains how he came up with the idea and the process he went through to create a product that not only solves a problem, but also aligns with his passion for sustainability.Join us for an informative and thought-provoking discussion as we explore what happens when Passion Becomes Exhaustion, Navigating Entrepreneurship Burnout, Entrepreneurial Myths,  Sustainability, and Product Testing with Chad MassuraCheck our website: Codup.coContact: https://codup.co/contact-us/

We're talking to Liz Kressel, eCommerce Strategy Consultant at Lizard Strategy about Live Commerce. Liz breaks it down into what is Live Commerce, the 3 ingredients that make a live show successful and effective and what are the implications for eCommerce businesses. Contact: https://codup.co/contact-us/

Welcome to the latest episode of our podcast series, where we explore the world of e-commerce and its ever-evolving landscape. In this episode, we'll be discussing the buzz around Headless commerce and Composable commerce, and exploring whether these emerging concepts are more hype than reality.Headless commerce has been touted as the future of e-commerce. It refers to separating the front-end presentation layer from the back-end commerce functionality, enabling businesses to build bespoke experiences that are tailored to their unique needs. Composable commerce, on the other hand, is a newer concept that emphasizes the ability to mix and match different e-commerce components, such as payments, shipping, and checkout, to create a more customized solution.During this episode, Maaz, Asim and Rick explored the practical applications of Headless and Composable commerce in the real world and what benefits and challenges businesses are facing when implementing these approaches.Additionally, we discussed the potential impact of these emerging trends on the wider e-commerce landscape, and how they fit into the broader conversation around digital transformation and the future of retail.Join us for an informative and thought-provoking discussion as we explore Headless and Composable commerce, and separate the hype from the reality with Rick Watson and Asim BawanyCheck our website: Codup.coOr find more facts on our blog: https://codup.co/composable-commerce-vs-headless-commerce/ Contact: https://codup.co/contact-us/