The Wellness Creator Podcast

Today, we're talking about AI (like every other person on the internet right now!!), but we believe this is such an important conversation because it's transformed our business, and we wanted to transform yours too. We dig into how to use AI tools effectively in 2025, emphasizing that you can't just drop a one-sentence prompt into ChatGPT and expect magic (that's like hiring an intern for an hour and publishing their unedited work). We shared our favorite AI applications—from copywriting with Claude (which we've trained on our brand voice) to creating presentation decks with Gamma.app in minutes instead of painful hours. For those with moral hesitations about AI, we get it, but remember: these tools free up your humanity for the work that actually matters, letting robots handle the soul-crushing admin tasks none of us want to do anyway.Get our Wellness Marketing Assistant ($27!)References:Marvelous Software PlatformWell Well Well MarketplaceChatgpt.comClaude.aiGamma.appPeg And Awl

In this episode we explore four critical mindset shifts for wellness entrepreneurs: breaking through self-imposed "upper limits" that create false ceilings on success, balancing visionary thinking with consistent action, moving beyond victim mentality to take ownership of business outcomes, and setting realistic timeframes that acknowledge slow initial growth while maintaining ambitious long-term goals. We talk about how childhood money beliefs shape adult limitations and emphasize that extraordinary results require moving beyond "ordinary goals." They draw from both personal experience and business wisdom, including Bill Gates' observation that most people overestimate what they can accomplish in one year but underestimate what they can achieve in ten years.References:Marvelous Software PlatformWell Well Well MarketplaceGay Hendricks: The Big Leap

Wellness creators need to shift away from passive financial management where they hope there's money left over after expenses to pay themselves. Instead of viewing profit as an afterthought, entrepreneurs should intentionally decide their compensation first and then adjust business expenses accordingly, as this intentional approach to paying yourself - even if starting small - creates momentum for sustainable business growth.Key Takeaways:Start paying yourself something, even if small, from year oneDecide your compensation first, then adjust expenses accordinglySet small monthly increases rather than intimidating annual targetsTrack your revenue-to-salary percentages regularlyCreate clear boundaries between business and personal financesResist paying yourself only leftover profitsReferencesMarvelous Software PlatformWell Well Well Marketplace

In the third episode of the Financial Intelligence series, we discuss the importance of tracking your numbers. We want women to understand financial metrics, bookkeeping essentials, and the creation of a ritual around financial tracking. The conversation covers various aspects of sales tracking, goal setting, and key business metrics that go beyond revenue, encouraging listeners to actively engage with their business data.Key TakeawaysNumbers are neutral data points, not indicators of worth.Monthly tracking should be a ritual in business.Bookkeeping is necessary for tax reporting.Set sales goals and track them monthly.Understand your business metrics beyond just revenue.Create a customized tracking system for your business.Engage with your numbers to make informed decisions.ReferencesMarvelous Software PlatformWell Well Well Marketplace

In this episode, we discuss the importance of understanding your profit and loss statements and why women entrepreneurs need to embrace financial literacy.  We break down the components of a P&L statement, including revenue, cost of goods, gross profit, and net profit. The discussion also covers the significance of monitoring expenses and the necessity of investing in business growth for long-term success.Key TakeawaysUnderstanding your profit and loss statementsWhy your P + L is importantMonitoring expenses helps identify areas for cost reduction.Investing in your business is necessary for growth.Breaking even in the first year is a good goal for new businesses.Long-term success requires patience and strategic investment.ReferencesMarvelous Software PlatformWell Well Well Marketplace

In this episode, we tackle the often-avoided topic of financial intelligence in business. We discuss why many entrepreneurs, especially women, shy away from their numbers and provide practical guidance on developing a healthy relationship with your finances. Through personal stories and practical advice, we break down the barriers that keep wellness creators from achieving true financial intelligence.Key Takeaways:Numbers are neutral facts - it's the stories we tell ourselves about them that create fear and shameFinancial independence is possible regardless of whether you're part-time, have family commitments, or are just starting outSeparate your personal and business finances from day one (LLC in US, holding company in Canada)Find an accountant who can be a true business partner - don't be afraid to ask "dumb" questionsCelebrate every sale, no matter how small - you can't get to 100 sales without getting to 1You need at least a year of data to make meaningful business projectionsCompare numbers year-over-year rather than month-to-month to account for seasonal patternsThe path to financial security and independence starts with facing your numbers head-onReferencesMarvelous Software PlatformWell Well Well Marketplace

In this episode of the Wellness Creator Podcast, we explore the complex issue of low engagement in online programs and offerings, challenging the assumption that lack of visible interaction means failure. We discuss how clients may be getting value from your content in ways that aren't immediately apparent, emphasizing the importance of not making unfounded assumptions about your program's effectiveness.Key Takeaways:Low engagement doesn't necessarily mean your offering is failing; clients might be consuming content passivelyNot all participants will actively comment or interact, and that's okayIt's crucial to provide multiple opportunities for feedback from your clientsConsider your audience's personality types and communication preferencesCommunity features should be intentionally designed, not just added as an afterthoughtValidate the diverse ways clients might find value in your offeringsDon't judge the success of a program solely by visible engagement metricsReferences:Hey Marvelous PlatformMembership Marvelous Course

In this episode of the Wellness Creator Podcast, hosts Jeni Barcelos and Sandy Connery make a compelling case for why wellness practitioners should incorporate one-on-one sessions into their business model, particularly through the Well Well Well marketplace.RESOURCES:Check out the marketplace: www.wellwellwell.ioJoin Marvelous: www.heymarvelous.com

As business owners in the wellness space, we often wrestle with a challenging question: when tragedy strikes, should we pause our marketing efforts? In this episode, we dive into this difficult topic, drawing from our own experiences and missteps to help you navigate these sensitive situations.

In this episode, we sit down with Tiffany Sankary, founder of Movement and Creativity and a Feldenkrais practitioner who brings a uniquely artistic approach to mind-body wellness. Based in Somerville, Massachusetts, Tiffany shares her journey of blending physical movement, emotional intelligence, and creative expression into a transformative practice.Key Takeaways:Tiffany's introduction to Feldenkrais through her mother and how one session changed her relationship with her bodyThe fascinating intersection of art and movement in her practice, including her 10-year project creating "Feldenkrais Illustrated: The Art of Learning"Learn about the Jeremy Krauss Approach (JKA) - an evolution of Feldenkrais that focuses on strength and stabilityIntroduction to Organic Intelligence® and how it provides emotional tools for both practitioners and clientsThe challenges of marketing nuanced wellness practices and Tiffany's refreshingly creative approachThe importance of finding the balance between administrative tasks and creative teachingHer shift towards simplicity in 2025, after a year focused on depthREFERENCES:Teach on MarvelousTiffany's website: Movement and Creativity

Meta recently announced major changes to their content moderation policies on Instagram + Facebook, potentially impacting how wellness creators share information on these platforms. In this episode, we break down the new policy changes and explore what they mean for anyone sharing health-related content on social media. We'll share real examples of how previous restrictions affected wellness content creators—from deleted posts about nutrition to flagged content about holistic approaches—and explain how these new changes open up opportunities for more authentic health discussions online. You'll learn how these updates could help you share your expertise more freely and connect with your audience in ways that weren't possible before.

It's a brand new year, so what should you focus on in your wellness business? How do you stand out? In this episode, we walk you through the top six trends to help your wellness business explode in 2025. These trends are shaping the wellness industry and provide insights into how wellness creators can adapt and thrive in this evolving landscape.

Today, we're time-warping back to the days of Covid, and Jeni opens up and shares her personal story of being sick with COVID and ultimately developing long COVID -- all while running the business in the busiest period of growth. Jeni discusses the various symptoms she experienced, including fevers, vertigo, heart issues, and vision problems. She highlights the importance of entrepreneurship in providing the flexibility and financial support needed to navigate chronic illness. She also shares some tools and resources that have helped her regain her health. (Note: this was an episode that originally aired on the And She Spoke Podcast but the response was so positive that we've decided to share on this podcast feed.)WHAT WE COVER:00:41 - Jeni's personal story with long COVID01:12 - Jeni describes the challenges of being sick with COVID02:04 - how common Long COVID is03:23 - why we want to discuss living with long COVID and entrepreneurship18:11 - how entrepreneurship saved Jeni36:55 - the tools that Jeni uses to improve her health40:41 - the limitations of general practitioners in dealing with chronic illnessRESOURCESThe Wellness Creator Shop — https://wellnesscreator.heymarvelous.com/shopHey Marvelous — https://www.heymarvelous.com/Hey Marvelous on Instagram —  https://www.instagram.com/heymarvelous/ 

In today's episode, we share a recent interview with Hannah Teutscher from the Pilates Exchange. Hannah speaks with Jeni Barcelos, the CEO of Marvelous, about technology for her series on how technology and AI intersect with movement.RESOURCESLearn more about Hannah and Christian here. Listen to the Pilate's Exchange's series on tech, AI and movement here. Check out the Hey Marvelous platform here. 

Today, we discuss the benefits of having a resources page with affiliate links to make some easy side money. We discuss the different ways to promote and share affiliate links (and announce Marvelous' brand new page template for affiliate sales).HERE'S WHAT WE COVER:  0:00 - The unknown benefits of affiliates in the wellness industry.03:36 - You're not being salesy. You're saving clients time and money. 06:52 - There's more to recommend than you initially think. 11:49 - Using your affiliate recommendations for content ideas15:36 - Why you don't want to rely solely on affiliate income. RESOURCES:The Wellness Creator Shop — https://wellnesscreator.heymarvelous.com/shopHey Marvelous — https://www.heymarvelous.com/Hey Marvelous on Instagram —  https://www.instagram.com/heymarvelous/ 

Cancel culture can significantly impact entrepreneurs and small business owners, often exacerbating the challenges they already face in the online business world. We've had numerous conversations about the pressures of public scrutiny, feeling silenced, or being hesitant to speak up due to fear of backlash.Recently, we were interviewed by our friend, Sara Fisk, on The Ex-Good Girl Podcast. The conversation was so impactful that we knew we had to share it with you. In this episode, we openly discuss our experience of being cancelled over our previous name, Namastream. We delve into the realities of cancel culture, the feeling of being muted, and the fear that often holds women entrepreneurs back from speaking their truth. You’ll gain insight into our strategies for navigating negative feedback, harnessing your immutable power by tapping into your intuition, leveraging community support, and much more.

In this episode, Sandy Connery and Jeni Barcelos explore the essence of running a soulful business, reflecting on their journey and the changes they've undergone. They discuss the importance of authenticity, intuition, and creativity in business decisions, especially in light of the challenges posed by the COVID-19 pandemic. The conversation emphasizes the need to balance passion with problem-solving and the significance of listening to one's inner calling. They also share personal experiences of navigating change and the joy of rediscovering their creative energies after stepping away from a coaching program that no longer aligned with their values.What's covered in this episode:03:08 - Reflecting on the Shutdown of a Coaching Business04:09 - Understanding the Concept of Running a Soulful Business04:18 - Introduction and Reflecting on the Decision to Close the Coaching Program06:51 - The Challenges of Staying Connected to the Initial Calling10:19 -  The impact of fear and people-pleasing exposed11:54 - What your emotions can tell you about your business17:16 - The need for passion and intention in business27:15 -  The freedom of closing down a business that no longer aligns 27:49 - Reflecting on past experiences29:20 - Hot to listen to your inner desires31:28 - What jealousy really means32:56 - Why you need to run a soulful BusinessThanks for listening. New episodes drop every Monday. Make sure to subscribe so you don't miss an episode ❤️RESOURCES:The Wellness Creator Shop — https://wellnesscreator.heymarvelous.com/shop Hey Marvelous — https://www.heymarvelous.com/Hey Marvelous on Instagram —  https://www.instagram.com/heymarvelous/ 

Letting go of something you’ve built from scratch is never easy. But sometimes it’s a necessary step to create space for what you’re meant to do next. In today’s episode, we open up about our decision to shut down our highly lucrative coaching program, and why the decision could never be purely based on logic or reason alone. We know that there are plenty of people out there who have had to face similar heartbreaking decisions, which is why we are using today’s episode to dig into the circumstances that led to this decision, and why we’re so excited for what comes next. Join us as we share the journey of our coaching company, what we loved most about it, and how we ultimately decided to bring it to a close.Hey Marvelous — https://www.heymarvelous.com/Hey Marvelous on Instagram —  https://www.instagram.com/heymarvelous/ 

Podcasting has exploded in recent years, and it’s becoming more challenging than ever to find and attract new listeners. In this episode, we discuss various podcast growth strategies to help you find new listeners in 2024 and beyond.RESOURCES:Riverside LInk (affiliate) - https://riverside.fm/?via=wellnesscreatorpodcastI Will Teach You To Be Rich — https://www.iwillteachyoutoberich.com/Hey Marvelous — https://www.heymarvelous.com/

The wellness industry has seen a huge boom in recent years, but has it become too crowded for newcomers? Today on the podcast, we examine whether the wellness industry is oversaturated, what this means for you, and how to differentiate yourself in an increasingly crowded marketplace. Discover why success often hinges on solving a specific problem for your audience and how recommendation-worthy products can set you apart. We also delve into the strategies successful businesses are using to maintain their edge and why embracing change is critical in this fast-paced space. Whether you’re a newcomer or a seasoned pro, this episode offers valuable insights into thriving in the ever-evolving wellness landscape.Yoga with Adriene — https://yogawithadriene.com/Rowe Casa Organics — https://www.rowecasaorganics.com/Hey Marvelous — https://www.heymarvelous.com/Hey Marvelous on Instagram —  https://www.instagram.com/heymarvelous/ 

As a wellness creator, you excel at helping people live healthier, more fulfilling lifestyles. However, running and marketing an online business requires a very different set of skills. One of the concepts that you must understand is the marketing funnel. It's a term tossed around the marketing world, but so few actually understand it. Simply put, a marketing funnel describes your customer's journey with you from first discovering you to purchasing from you. In today’s episode, we delve into the first and widest part of that funnel, exploring top-of-funnel strategies to engage with a new audience, attract new customers, and generate awareness and interest in your brand. Join us as we define key concepts, highlight common mistakes to avoid, and debunk typical marketing funnel myths.

Opt-ins help you get new people onto your email lists and deciding what to make for your opt-in can be confusing. Today we're sharing the three most powerful types of opt-ins (one will definitely work for you) that you can create to entice people to join your email list. Plus, we break down the eight criteria that make an opt-in irresistible.RESOURCES:List Love — https://wellnesscreator.heymarvelous.com/product/74030/about The Wellness Creator Shop — https://wellnesscreator.heymarvelous.com/shop Hey Marvelous — https://www.heymarvelous.com/Hey Marvelous on Instagram —  https://www.instagram.com/heymarvelous/ 

Do you write online? Your answer was probably either "Yes, I'm a blogger." or "No, I'm not a blogger." Writing online today is so much more than blogging. In this episode, we explore the various ways to write online, how you can write and create interactive experiences and how it can help you figure out what you believe. It's about thought leadership, and you don't have to have a PhD or have your beliefs figured out perfectly. Plus we debrief our last week's conversation with Sarah Fay and her strategy for writing on Substack.   The Wellness Creator Podcast — https://www.heymarvelous.com/the-wellness-creator-podcastSarah Fay — https://sarahfay.org/Substack — https://substack.com/Hey Marvelous — https://www.heymarvelous.com/Hey Marvelous on Instagram —  https://www.instagram.com/heymarvelous/ 

Substack. It's all anyone is talking about and if you've wondered what it is and if you should be on it, then you'll want to listen to today's interview with Sarah Fay. She is a Harper Collins Author, Adjunct Professor and Substack Strategist helping people to use the features and functions of the platform in ways beyond just sending a newsletter. She answers all of our Substack questions and shares her own experience. We discuss payment structures, Substack's internal social media network, and what you stand to gain from joining the Substack community. We discuss why publishers recommend the platform to their authors, how to make the most of opportunities for cross-promotion, and whether or not opt-ins are relevant. Sarah also helps us to understand how the algorithm works and shares how she has leveraged the digital world to facilitate more dynamic content and interaction as an author. Sarah Fay — https://sarahfay.org/Sarah Fay Substack — https://substack.com/@writersatworkPathological — https://www.amazon.com/Pathological-True-Story-Six-Misdiagnoses/dp/0063068680/Cured: The Memoir — https://www.curedthememoir.com/James Patterson on Substack — https://substack.com/@jamespattersonAsh Ambirge on Substack — https://substack.com/@ashambirgeThe Wellness Creator Podcast — https://www.heymarvelous.com/the-wellness-creator-podcastHey Marvelous — https://www.heymarvelous.com/Hey Marvelous on Instagram — https://www.instagram.com/heymarvelous/

Have you ever run a flash sale? Today, we're sharing the inside secrets of how and why we run our annual flash sale. We break down the key characteristics that make the sale profitable. We also discuss the pros and cons of implementing a flash sale, and how you know when you're ready to have one.The Wellness Creator Podcast — https://www.heymarvelous.com/the-wellness-creator-podcastHey Marvelous — https://www.heymarvelous.com/Hey Marvelous on Instagram —  https://www.instagram.com/heymarvelous/ 

There is a lot of video fatigue after spending so much time on screens during the pandemic, and that is precisely why audio is the new video! Today, we discuss private podcasts and why they are so beneficial to your wellness business. You’ll learn exactly what a private podcast is, how it can grow your business, and keep your current clients engaged with your teaching. We also share how we've used a private podcast feed for our group coaching program for years and drum roll.... we announce that Marvelous' brand new feature dropping this week is private podcasts. It just keeps getting easier and easier!! The Wellness Creator Podcast — https://www.heymarvelous.com/the-wellness-creator-podcastHey Marvelous — https://www.heymarvelous.com/Hey Marvelous on Instagram —  https://www.instagram.com/heymarvelous/ Hey Marvelous on X — https://twitter.com/hey_marvelous 

After almost a decade of trial and error and finally finding our rhythm with marketing, selling and running a coaching program, we’re pulling back the curtain and letting you see the inside of our coaching business. We discuss how rough the early days were, the ridiculous things we had to do to make the technology work, how we found new clients, the mistakes we made, what happens when you’re over capacity, and how recently we’ve scaled back and simplified. The Luminaries Membership — https://www.andshe.co/membership The Wellness Creator Podcast — https://www.heymarvelous.com/the-wellness-creator-podcastHey Marvelous — https://www.heymarvelous.com/Hey Marvelous on Instagram —  https://www.instagram.com/heymarvelous/ 

We're OG podcasters, and in this episode, you'll get a look at behind the scenes of our podcast. Learn how we get episode ideas and where we organize them, how we get ready and what we use to record. We touch on trends, the process of findingnew listeners, and our evolving relationship with tools, software and AI. We also dive into five different forms of podcasting and give examples for each. You‟ll learn why we think it's so important to see your podcast as a tool to nurture your existing audience instead of attract new users and how this should change your approach to content and marketing. monday.com — https://monday.com/And She Spoke Podcast — https://andshe.co/podcastAudacity — https://www.audacityteam.org/Dropbox — https://dropbox.com/Zencastr — https://zencastr.com/StreamYard — https://streamyard.com/Riverside — https://riverside.fm/Transistor — https://transistor.fm/I Will Teach You To Be Rich Podcast — https://www.iwillteachyoutoberich.com/podcast/Where Should We Begin? With Esther Perel — https://www.estherperel.com/podcastSubstack — https://substack.com/Sarah Wilson — https://sarahwilson.com/Descript — https://www.descript.com/Hey Marvelous — https://www.heymarvelous.com/Hey Marvelous on Instagram — https://www.instagram.com/heymarvelous/

As we wrap up season one of The Wellness Creator podcast, we look atthe current wellness trends that you need to know to have success in your business.Key Points From This Episode:• The role that YouTube could play in the growth and expansion of your business.• Exploring the value of having content on multiple platforms.• What we can learn from the harmonious relationship between podcasting and YouTube.• Why community matters in wellness, and debunking some community-related myths.• How to use AI strategically.• The power of experimentation.• Final thoughts on how to ensure success for you and your wellness business.RESOURCES:‘YouTube Trends in 2024 with Meredith Marsh’ Descript (video editing tool)The Luminaries MembershipHey Marvelous

Today's episode is about copywriting and the importance of the words that you use in your marketingas a way of conveying the value that you sell and share with your audience. We are thrilled tohost Hey Marvelous Co-Founder, Sandy Connery, who shares her views on thecurrent state of copywriting in the wellness industry. We learn about the importance of writingcompelling copy, choosing interesting words, and the power of captivating copywriting. Then, weexplore the common mistakes that people make when writing copy, how to paint the perfectpicture with your words, how to write copy that sells, and how to be proactive without beingcontroversial. This week’s call to action is for entrepreneurs (and especially women) to beunafraid of and to rather embrace their individuality. To end, Sandy and Jeni explain what youcan do when you’re feeling stuck in your copywriting and where to start, with some crucialresources to help you along the way.Key Points From This Episode:• Why it’s vital to be able to write good copy, and why it matters to choose your words carefully.• Understanding the power of compelling copywriting.• Common mistakes that people make when writing copy; the dangers of ambiguity.• How to paint the perfect picture.• Learning about what sells and what doesn’t.• A call for (women) entrepreneurs to embrace being unique, interesting, and distinguishable.• How to be provocative without being controversial.• Low-hanging fruit: where to start if you’re feeling stuck, with some helpful resources.Links:MyMind — mymind.com/The Luminaries — soulfulmba.heymarvelous.com/product/58025/aboutAnd She Co. — andshe.co/Sandy Connery on LinkedIn — linkedin.com/in/sandy-connery/Jennifer Barcelos on LinkedIn — linkedin.com/in/jenibarcelos/The Wellness Creator Podcast — heymarvelous.com/the-wellness-creator-podcastHey Marvelous — heymarvelous.com/Hey Marvelous on Instagram — instagram.com/heymarvelous/Hey Marvelous on X — twitter.com/hey_marvelous

As a wellness creator or entrepreneur, you know that balancing a thriving side hustle with full-time employment can be tricky. In this inspiring episode with Morgan Kitzmiller, you'll learn how to master this juggling act while staying true to your goals (and have fun along the way!) By day, Morgan helps creators earn a living online as an Account Manager at ConvertKit. Through her sustainable fitness coaching business, Root & Rise, she also helps women build strength and confidence and pursue her entrepreneurial dreams. Tuning in, you’ll hear how Morgan has grown her side hustle using the tools available to her at ConvertKit, what she does to keep her values and goals in mind while juggling a full-time job and a part-time passion project, her email marketing tips for wellness creators, and much more. If you're ready to turn your vision into reality without burning out, this episode is for you. With Morgan's thoughtful insights and actionable advice, you'll be able to excel at your day job, nurture your side hustle, and achieve balance and success in both worlds!In this episode:What Morgan's role is at Convert Kit and what her side hustle isWhat led her to start her wellness business after making a big move in her personal lifeHer BEST social media advice for creatorsTips for balancing your day job and passion project in alignment with your goals.The benefits of keeping your side hustle a side hustle.Email marketing tips for wellness creators: what works and what doesn’t.Creative opt-in incentives for your business and how to market them to your audience.How to grow your email list through partnerships and collaborations.Valuable tools and resources that can help you grow your business.Why it’s important to show up online as authentically as possible.How to use AI to augment your presence, not replace it.Links:Root & RiseRoot & Rise on Instagram —@_rootandriseMorgan Kitzmiller on LinkedIn — linkedin.com/in/morgan-kitzmillerMorgan Kitzmiller on Instagram —@morgankitzmillerConvertKitConvertKit’s Creator NetworkHey Marvelous

Kerry Hinds is the Founder and Owner of Fertile Body Yoga and the Host of the Fringe Fertility Podcast. During this episode, she shares her experience transitioning from yoga teacher to entrepreneur and starting a business with based on her own fertility journey. She talks about the challenge of making yourself visible in order to reach your ideal audience, the wonderful tool of podcasting to educate listeners and allow them to get to know you, and the incredible value of an email list. Touching on the energetics of infertility, we dive into the difficult task of pricing in the wellness industry, knowing the value of your intellectual property, and connecting with professionals who serve the same people you do. Tune in for an enriching conversation that covers all this and more! Key Points From This Episode:How Kerry’s fertility journey influenced her interest in working with other women facing the same challenge.Her experience of teaching yoga online and becoming an entrepreneur. Learning to put herself in the public eye in order to grow a business.How podcasting has enabled Kerry to educate her audience.What she sees as her most valuable connections.The difficulty of pricing in the wellness industry.Understanding the value of your intellectual property.How Kerry has built relationships with doctors and how you can do the sameThe difference results between blogging and podcastingPredictions for the future of podcasting and a recommendation to start yours.Kerry’s intention to move into more coaching and her aspirations to write a book.RESOURCESKerry's websiteKerry on InstagramFringe Fertility Podcast

Affiliate programs are a valuable marketing strategy for businesses looking to grow their existing following and increase sales. By leveraging the reach and influence of affiliates, brands can tap into new audiences, drive traffic, and ultimately boost revenue. Today on the podcast, we are joined by Emmet Gibney, CEO at Rewardful, to unpack the world of affiliate marketing and uncover how it can supercharge your growth and expand your existing following. Rewardful is an all-in-one affiliate management software designed to empower SaaS companies to set up and manage affiliate and referral programs seamlessly. In our conversation, we start by learning about Emmet’s background, what Rewardful does, and the exciting collaboration it has formed with Hey Marvelous. We delve into the benefits of rewarding word of mouth through affiliate programs and how Rewardful makes it easy for both the customer and the business. Discover how the marketing landscape is evolving and ways of setting up and managing an affiliate program. Gain insights into how the perception of affiliate links has changed, “earnings per click” content, steps to help affiliates sell your business, the basic principles of an affiliate program, and much more! Key Points From This Episode:Background about Emmet, his company Rewardful, and the services it provides.Hear details about the collaboration between his company and Hey Marvelous.How to know when your business is ready to set up an affiliate program.Leveraging an affiliate program to grow your existing following.The difference between an affiliate program and a customer referral program.He shares his perspective on how the marketing landscape has shifted.Resources needed to set up an affiliate program and how to make it appealing.Discover strategies to direct and funnel customers to affiliate links.Explore the benefits and limitations of affiliate marketing.Learn how to structure your commissions and the percentages.Common mistakes and pitfalls to avoid when setting up an affiliate program.Resources:Emmet Gibney on LinkedInEmmet Gibney on XRewardfulRewardful Affiliate Marketing Course

This just might be the most counterintuitive thing we've ever said. In this video, we're going to tell you why it's important to niche down- way down- how to choose your niche, and what will happen to your business when you do.Key Points From This Episode:What does it mean to niche downThe financial benefits of doing soThe flexibility that niching down offersThe power of adaptation and refinement as your business growsResources: Marvelous software plansMarvelous link-in-bio tool (FREE)

In this episode, we share ten money-making ideas for yoga teachers venturing into online entrepreneurship. From offering private lessons, to hosting digital summits and utilizing affiliate marketing your bound to find a few that resonate with you. Each method offers varying levels of income potential and scalability, catering to different stages of a yoga teacher's entrepreneurial journey.Key Points From This Episode:Diverse Income Streams: We outline ten distinct ways for yoga teachers to generate revenue online.Scalability and Potential: Each method offers different income potentials and scalability, ranging from one-on-one private lessons to YouTube ad revenue.Audience Building: Many of the strategies also serve as effective tools for audience building and community engagement.Flexibility: The methods cater to different preferences and levels of expertise, allowing yoga teachers to choose the approaches that best align with their goals and resources.Long-Term Value: Emphasizing the importance of building lasting relationships with students and clients, several methods aim to create ongoing engagement and recurring revenue opportunities.Resources: Marvelous software plansMarvelous link-in-bio tool (FREE)

Today’s guest used her passion for dance to power through an injury and pivot her career from dancer to studio owner. Hannah Teutscher joins us to share her journey on embracing her identity as an entrepreneur and her passion for the wellness industry. Tuning in, you’ll hear all about her dancing career, the injury that ended it, how she started her Pilates studio and when she started seeing herself as an entrepreneur. We delve into her goals for her business before she tells us all about her incredible online offering and teacher training. Finally, Hannah shares some advice for budding entrepreneurs. From social media to AI, this episode is jam-packed with incredible pearls of wisdom, so be sure to press play now!Key Points From This Episode:An overview of Hannah’s career as a dancer (and how it ended). How she got into the wellness world and became an entrepreneur. The pivotal moment when she started to see herself as an entrepreneur. Practical advice for anyone transitioning into entrepreneurship. Hannah’s business expansion goals and franchising plans. What her online offering looks like and the flexibility it offers. The kinds of people that are interested in her teaching program and how she gets leads. Her husband’s involvement in the social media side of things and what Hannah posts. The one thing she would do differently if she could start over knowing what she knows now. What’s next for Hannah’s business and why she isn’t traveling that often at the moment. Why she wants to use AI to increase her productivity without compromising her authenticity. How Hannah and her team use Metricool and why it’s so helpful. Resources:Performance Fit Pilates, websitePerformance Fit Pilates, InstagramPerformance Fit Pilates, YouTubePilates Exchange, podcastTrain the Trainers programMetricool

In this episode we share some of the most common mistakes we’ve seen yoga teachers make when they teach online.We bust through misconceptions and beliefs that tend to hold teachers back, lack of specificity in niching, one of the biggest (but most important) aspects of online business building that is left on the back-burner and more.Key Points From This Episode:Embrace the learning journey- you will make mistakesAdopting a value-based approach to pricingGetting super specific with your messagingHow to strengthen an often over-looked but necessary component of building your businessUnderstanding your audience to better serve themResources:Marvelous software plansMarvelous link-in-bio tool (FREE)

In this episode, we’ll reveal the perfect length for your yoga videos based on data pulled from our vast library of online content. When it comes to the ideal length, we’ve certainly seen the shift over the years; it’s imperative to optimize your video length to align with shifting viewer behaviors and preferences.Listen in to learn other important considerations when creating content for your online students. These are all crucial for maximizing the effectiveness of your online offers.Key Points From This Episode:Identifying the optimum video length for your audienceConsiderations for the online learning environmentOur analysis of the ideal video lengthHow to listen to your online students and effectively adapt your creation process to get the best resultsThe importance of understanding viewer behaviorResources:Marvelous software plansMarvelous link-in-bio tool (FREE)

Wellness practices are becoming more and more popular as modalities to reduce the symptoms of chronic pain. Today on The Wellness Creator Podcast, we are joined by the founder of Yoga For Migraine, Adriane Dellorco to talk about how she has helped her clients ease their migraines with yoga. Tuning in, you’ll hear all about our guest’s background and passion for wellness, how her online business has transformed since the pandemic, the benefits of mind/body approaches to chronic pain, how she collaborates and continues to learn, and much more! We then delve into some information about Adriane’s signature offer before she tells us what has surprised us most about her business and where she would like to see its growth in the next five years. Finally, we talk all things social media and where Adriane places her focus in terms of content. Thanks for listening in!Key Points From This Episode:Introducing Adriane Dellorco, an overview of her life, and how she got into wellness. How her business has evolved since the pandemic. The growth in awareness of mind/body approaches to chronic pain and the benefits of that. How Adriane collaborates with other leaders in the wellness field and continues to learn. Advice for wellness business owners about collaborating with brands. She tells us about her signature offer, what it looks like, and how it benefits her clients. Why the transformative nature of her work has surprised Adriane most in her career. Where Adriane wants to see her business in the next five years. Adriane’s advice for social media content and how she handles it. Resources:Adriane Dellorco on LinkedInAdriane Dellorco on InstagramYoga For MigraineYoga For Migraine on Facebook

In this episode we discuss one of the most common complaints among online creators- lack of engagement in their communities.We explore the concept of engagement, question its significance and provide insight into why creators may not see the engagement they desire.We also highlight the differences in engagement dynamics between various types of programs, such as courses and memberships, and offer strategies for fostering meaningful interaction within these communities.Key Points From This Episode:Challenging the notion of engagement as a measure of successHow to build purposeful communityUnderstanding audience behaviorEngagement strategiesIntentional community managementResources: Marvelous software plansMarvelous link-in-bio tool (FREE)

In this discussion, we explore the pitfalls of using Facebook groups for business, including the distractions and negative atmosphere inherent in the platform. Additionally, we delve into Facebook's changing rules, such as the impending API changes and finally, we propose an alternative solution: Marvelous, a comprehensive platform offering branded and seamless community integration with courses, coaching programs, and retreats.Key Points From This Episode:Ethical concerns + controversies surrounding FacebookBranding: How FB’s limited customization options hinder businessesSurrendering control + ownership by utilizing FB communitiesAlternatives to FB groupsResources: Marvelous software plansMarvelous link-in-bio tool (FREE)

Today, we have Sara Eker on the show to share her story of how she built an online wellness business from the ground up. Trained as a pilates teacher and fitness instructor, she joined forces with a menopause specialist to create Club Spirit, an online holistic treatment clinic that helps frustrated women struggling through menopause get back to feeling fit, healthy, confident, and sexy by using a proven mix of exercise, nutrition, stress relief, and MHT (Menopause Hormone Therapy). Menopause is a natural transition into what can be an exciting new chapter of life. But years of stigma and misinformation have left many women unable to find the reliable guidance and treatment they need. As a 51-year-old working mother going through menopause herself, Sara Eker worked hard to find ways to reduce her symptoms, maintain a healthy weight, and stay positive and motivated during this challenging time of life and she wanted to help others do the same. Listen in to hear Sara’ take on why strategy and simplicity are so important, and the tenacity it takes to lean in and follow your passion. We also touch on 2024 wellness trends and much more, so don’t miss this inspiring episode of The Wellness Creator Podcast!Key Points From This Episode:An overview of Sara’s wellness business, Club Spirit.Personal experiences that inspired Sara to guide other women through menopause.Important lessons she learned as she took her first steps as a wellness entrepreneur.The critical role of practice (and product development).Reasons to make one thing successful rather than diversifying your offering. How Sara knew she had hit on her “one thing” with Club Spirit’s menopause membership.Encouraging advice for fledgling entrepreneurs: keep going, it gets easier!What has surprised Sara most as she built her business.Why you should always keep your mission in mind.Practical tips, trends, and tools for wellness creators in 2024.Resources:Sara Eker on LinkedInClub Spirit, websiteClub Spirit, IGManyChat

In this episode we delve into the pitfalls of custom apps for wellness creators, unraveling the myths and misconceptions that often surround them. Listen in as we shed light on why they may not be the solution to boosting sales and visibility after all.We also provide practical alternatives grounded in our extensive knowledge of the wellness industry and its evolving dynamics.Key Points From This Episode:Custom apps for wellness creators may not effectively solve the problem of acquiring new clients.Building a custom app can be a costly endeavor.Templated app solutions may seem more affordable initially, but they often lack the flexibility and features required by many wellness businesses.The significant fees associated with distributing apps through platforms like Apple and Google, further eating into potential revenue.Viable alternatives to the traditional custom apps.Resources:Marvelous software plansMarvelous link-in-bio tool (FREE)

In this episode we’re simplifying the process to get started teaching online. Listen in to hear the essential equipment you’ll need such as digital cameras and microphones.Additionally, we’re giving you our insight into branding elements like fonts, logos and colors and what to prioritize.These tips encourage a practical, action oriented approach prioritizing starting with what you have access to over perfectionism.  Key Points From This Episode:Discussion of essential equipment: cameras and microphones. The importance of preparing branding elements before launching. How to craft a concise bio highlighting your expertise and services. How Marvelous software facilitates easy branding. Users can quickly personalize their site with existing branding assets.The importance of action over perfection: Start with what you have rather than procrastinating over perfection. Resources:You Don’t Need a Website (with Marvelous)Marvelous software plansMarvelous link-in-bio tool (FREE)

Today we are joined by the wonderful Meredith Marsh, aka VidProMom. Meredith is a video creator and founder of VidPro Studio, where she leverages her expertise to help other creators look good, sound good, and feel good so that they can build a thriving YouTube channel. We sit down with Meredith today to talk about her business journey, mastering the YouTube algorithm, and how she is helping her clients crush it on camera. Tuning in you’ll hear her top insights on how to get started as a YouTuber in 2024, the biggest lessons she’s learned from building her YouTube channel, and how she took control of her revenue streams and mastered her business strategy. Key Points From This Episode:How Meredith got started in the creator economy in 2015.Advice for anyone who wants to become a YouTube content creator in 2024.Why she encourages her clients to create videos with topics that are tightly linked together.Insights on how to optimize videos for the algorithm.How to use keyword research to select video topics.Advice for choosing the right video styles depending on your niche.How often you should publish when you’re starting out.Why building a library of content is essential.A breakdown of what you will need to start your YouTube channel.The circumstances that prompted Meredith to narrow down her revenue streams.How Meredith developed and refined her content business strategy.The distinctions between having an influencer business versus a creator business.Meredith’s strategy for getting leads and prompting viewers to opt into her business.Resources:Meredith Marsh, websiteMeredith Marsh, YouTubeMeredith Marsh, LinkedInThriving Side Hustle Podcast

In this episode we discuss strategies for designing engaging and dynamic memberships. Creating memberships that are enjoyable for both creators and its members is paramount to a revenue-generating offer.Listen in to learn how memberships offer creators both flexibility and creativity inherent in the business model.Key Points From This Episode:Membership design should prioritize enjoyment and engagement for both creators and members.Embrace flexibility and creativity in crafting membership experiences.Move beyond uploading content to co-create with the audience.Explore different membership models.Avoid overwhelming members with excessive content.Foster community building within the membership to enhance engagement and support.Integrate additional elements like challenges, book clubs, and private coaching to enrich the membership experience.Resources:Explode your membership with our Membership Marvelous courseMarvelous software plansMarvelous link-in-bio tool (FREE)

In this episode we discusses strategies for wellness creators selling online memberships. We share our thoughts on the 24-7 Model (where memberships are always open) and the Membership Drive strategy which involves periodic launches. The 24-7 Model lacks incentive for clients to join and can lead to perpetual selling mode. The Membership Drive strategy allows for focused launches, reduces exhaustion, and builds anticipation among potential members. Listen in to learn the pros and cons of each and where we think you should focus for growth. Key Points From This Episode:Discussion on selling memberships onlineContrast between 24-7 Model and Membership Drive strategyImportance of client incentives to drive salesBenefits of periodic launches in reducing exhaustionEmphasis on Visible work and audience engagementResources:Explode your membership with our Membership Marvelous courseMarvelous software plansMarvelous link-in-bio tool (FREE)

Finding a way to make an impact in the lives and overall wellness of individuals is no easy feat, and today’s guest, Tami Robinson took a massive leap by leaving her job with the federal government to pursue a career in yoga. In this episode, you will hear all about our guest’s love for the wellness world, starting her own business, why she immediately entered the online space with her focus on the Great Yoga Wall. We delve into what her plans and goals are for this year before she provides insight into her content strategy. We even discuss how her colleagues have responded to her “unconventional” business. Finally, Tami tells us why she has decided to offer her online course on-demand. Key Points From This Episode:How Tami transitioned from her federal government job to the wellness world. Starting her own business and why she decided not to own her own yoga studio. What her business looks like today and how she’s pivoted since the pandemic. Her focus on the Great Yoga Wall and why that’s her niche. Plans for her business in 2024 and beyond. What her content strategy looks like and how much time social media content takes her. How her friends and colleagues have responded to the strategies she’s implemented. The ‘WHY’ behind her online courses. Resources:Tami Robinson, websiteTami Robinson, LinkedInTami Robinson, IG

In this episode we provide insights into strategies for enhancing online memberships tailored to wellness creators. We underscore the significance of defining the membership's purpose clearly, advising against broad targeting and advocating for niche specificity. Furthermore, we emphasizes the need for ongoing innovation to maintain member engagement, suggesting diverse content formats, themed periods, and unexpected offerings.Key Points From This Episode:Importance of defining the clear purpose and target audience of the membership.Emphasizing niche specificity over broad targeting for better engagement.Continuous innovation in content and offerings to keep memberships interesting.Creating limited-time offers or bonuses to drive membership sales.Retention strategies such as effective on-boarding, regular communication, and surprise elements to combat member churn.Resources:Learn how to explode your membership with our Membership Marvelous courseMarvelous software plansMarvelous link-in-bio tool (FREE)

In this brand new YouTube series, we’re going to be talking about frequently asked questions that we receive as the co-founders of Marvelous and as two women building businesses on the internet for the last 10 years.Today's question is,If I'm using Marvelous, do I need a website?This is a very commonly asked question for folks who are thinking about teaching online with Marvelous.And I think the answer is, it depends. One of the main reasons we tend to recommend having (or keeping) a website is if you’re a blogger. If you're posting content on a blog on a regular basis, you don't want to use an online teaching platform for that. It's not optimized for it. If you think about the online tools in your toolbox, you want to make sure that they're really optimized for your most important use case.Key Points From This Episode:Use case for bloggersUse case for online beginnersKeeping overhead low (especially as a beginner)Websites + content creators in 2024Websites vs link-in-bio toolsWhen to upgrade your ‘tool-kit’How Marvelous software can help you monetize + grow as a creatorResources:Marvelous software plansMarvelous link-in-bio tool (FREE)