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What the Wealth?

Author: Kendall Strampel

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What The Wealth is a weekly conversation that helps ambitious women master business, sales, & brand strategy while becoming the million-dollar woman who can hold wealth, leadership, love & life without self-abandonment. Build true freedom, not just revenue.
158 Episodes
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In this episode of Strive for Strength, host Kendall Strampel sits down with entrepreneur and industry leader Will Girone for a powerful conversation on integrity, strategy, and what it truly takes to build wealth in the coaching space. Kendall and Will recently shared the stage at the AR Funnels event, where their aligned perspectives and no-fluff approach to business instantly clicked.Tune in as they dive into high-level thinking, the mindset behind scaling, and the real conversations that visionary coaches need to hear. If you’re ready to collapse time, simplify your next steps, and learn from two leaders who have built with intention and integrity—this episode is for you.Will Girone: https://www.instagram.com/willgirone/
Most coaches think they have a content problem.. Or a sales problem.But truthfully? They have an offer problem.In this episode, I break down why your lack of clarity around your offer not your content strategy or DM scripts is what’s keeping you from converting. You’ll learn how to define a clear promise, articulate transformation in a way your audience feels, and align your delivery with what you actually sell.If you’ve ever said, “I just need more leads” or “my content isn’t converting,” this one’s going to sting a little but it’s exactly what you need to hear to fix the real issue: your offer.
In this episode, Ken sits down with WWBA Mastermind student Brittany Rocheleau, to unpack her journey from classroom teacher to building a thriving online business while living in Bali and earning over $30K months.They dive into what it really looks like to walk away from stability, navigate self-doubt, and embrace the messy middle of entrepreneurship. Brittany shares the highs, lows, and lessons from her transition, proving that success isn’t always linear, but it’s always worth it.Ken and Brittany also explore the human side of mentorship, the belief, guidance, and real conversations that go beyond strategy or curriculum. Because sometimes, it’s not about learning another tactic... it’s about being surrounded by people who’ve done it before and refuse to let you play small.
Everyone’s obsessed with finding their niche — but the truth is, demographics don’t buy.Psychographics do.In this episode, Kendall breaks down why your brand doesn’t need a hyper-specific niche; it needs a high-caliber mindset match.You’ll learn how to identify the belief systems, behaviors, and emotional patterns that make a client a perfect fit and how to embody the standards that magnetize them in.If you’ve been trying to attract “your ideal client” and it’s still not landing… this one will change how you think about marketing forever.Follow me on ig
Most entrepreneurs don’t have a time problem they have a focus problem. In this episode, I breaks down how to use constraint as your most powerful weapon in business. Learn how to eliminate scattered energy, master time blocks that actually work, and create ruthless efficiency in your day so you can move with precision, not pressure. This is how you become unstoppable not by doing more, but by doing what matters with power and clarity.Grab Million dollar moves hereFollow me on ig !
I didn’t scale because I journaled harder — I scaled because I stopped winging it.In this episode, I’m pulling back the curtain on the real infrastructure behind a multiple-six-figure month business:The task systems that track what actually mattersThe content machine that runs without youThe calendars that protect your energy instead of draining itAnd the team dynamics that create execution without chaosBut it’s why I can run a multi-seven-figure brand and still have white space in my week.Want my exact Content System Guide that helps my clients create high-converting content in under 2 hours a week?→ DM me the word “GUIDE.”💼 Want the Project Management System my clients use to scale clean and hit $100k+ months without burnout?→ DM me the word “MILLIONS.”
There’s a season every entrepreneur hits the one where it looks like everything’s falling apart. I'm lifting the hood to talk about my life LIFING in this season. The team’s shifting, the systems aren’t clicking, the identity you built your business on suddenly doesn’t fit anymore.But underneath the chaos… you’re actually being built for your biggest breakthrough yet.In this episode, I’m sharing the story of the season where it all started to click — but only after I stopped resisting the rebuild.We’ll talk about:How to navigate the “identity gap” when you’re no longer who you were, but not yet who you’re becoming.The mindset that turned my stall into setup.How to tell if you’re in a real growth season (even when it looks like contraction).If you’ve been craving momentum but everything feels like it’s falling apart this episode is your permission slip to trust the rebuild.References in the podcast: Join my Sales Masterclass → DM me “seat” ON IG Dive into my Brand Masterclass → DM me “brand” on InstagramOr start with the Story Selling Mini Course → [LINK]
Most coaches unknowingly market to low-level buyers—the ones who haggle over price, need endless convincing, and become the loudest complainers once they’re inside your program. In this episode, we’re flipping the script and breaking down:✨ The Buyer Spectrum → Traits of low-level vs. high-level buyers, and how to identify who you’re calling in.✨ Why Coaches Attract the Wrong Buyer → The subtle mistakes in messaging that normalize objections and repel leaders.✨ Positioning to Call In High-Level Buyers → Identity marketing, decisive energy, and embodying the authority your dream clients crave.✨ Practical Shifts You Can Make Today → From rewriting your bio to using bolder CTAs and case studies that highlight resourceful clients.I’ll also share my own story of saying “yes” to a scary investment early in my career—and how being a decisive, resourceful buyer shaped my trajectory and the clients I attract today.DM me " seat" to get my free sales masterclass
Are you showing up in sales as the “Nice Girl”? Over-explaining your offer, avoiding objections, and hoping being liked will land the client?  In this episode of What the Wealth, I’m breaking down how the Nice Girl identity is silently killing your conversions and what to do instead.You’ll learn my take on:The tell-tale signs of “Nice Girl” sales habits.Why being liked won’t pay your bills (but leadership will).How to reprogram your identity so you sell with certainty, not people-pleasing.Practical daily practices to hold frame, lean back, and lead your sales calls with power.If you’re ready to stop being liked and start being PAID, this one’s for you.follow me for more: @kendallstrampel
From Income to Wealth: The CEO Way to Lead Your MoneyMost entrepreneurs have income goals… but no wealth goals. And that’s why they stay stuck on the hamster wheel. In this episode of What the Wealth, I’m breaking down exactly how to set wealth goals that actually build freedom and how to know exactly what to do with your money once it hits your account. You’ll learn - My money date protocol - The 3-part “Wealth GPS” system - My personal welath principles that made me a multi-millionaire at 25 Follow me for more
Everyone’s obsessed with sales strategies and flashy front-end marketing  but let’s be real… if your delivery sucks, your business won’t scale.In this episode, I’m breaking down a bold truth most coaches avoid: You don’t need more sales scripts — you need a better client experience.Because when your offer delivers? Your clients become your best marketing strategy.I’ll walk you through the three delivery systems every coach needs if they want retention on autopilot, referrals rolling in, and a business that scales without burning you out:The Onboarding Ecosystem: How to create immediate buy-in and eliminate confusion from day one.The Progress Feedback Loop: The underrated secret to retention, transformation, and data-driven decision-making.Scalable Access (Without Babysitting): How to support clients deeply without turning into a 24/7 hotline.
In this episode, we’re throwing out the typical productivity BS and talking about something juicier: how to harness both your masculine and feminine energy to plan your day, lead with power, and still feel spacious, intuitive, and free.You’ll learn:Why traditional productivity hacks don’t work for coachesHow to build rhythm into your day instead of rigid routinesMy 3-part “Energetic Workday” framework (CEO Hour, Client Hour, Visibility Hour)The rituals I use to shift energy like a damn shapeshifterHow structure can feel safe — and still leave room for flowIf you’ve ever asked, “How do I stay productive without burning out?” — this one’s your blueprint.Follow me on IG for more @kendallstrampel
If you’re tired of clawing for every sale and relying on objection-handling scripts to close clients… this episode is your wake-up call.The real issue? It’s not your sales process — it’s your brand.Most coaches are out here selling like mad but building nothing magnetic. No vibe. No vision. No clear identity. Which means your content feels forced, your leads feel cold, and your “authority” is glued together by Canva posts and hope. 🫠In this episode, I break down how I went from slapping my name on a business… to building a brand so embodied that clients, content, and cash flow started pulling themselves in. I’m sharing:✨ The difference between building a business  vs. a  brand (and why most get it wrong) ✨ Why objection handling is a band-aid, not a business strategy ✨ The exact assets and energy that make your brand unforgettable ✨ How to create a brand people don’t just remember  they rally behindThis isn’t about fonts or aesthetics. This is about the feeling your brand creates. It’s your mission, your presence, and how your people experience you.Follow me on IG Grab the build your brand masterclass free -> dm me “ BRAND” on instagram
You say you’re “chilling” at $20k–$30k months… but deep down, you know you’re built for more.This episode is a wake-up call for the coach who’s cruising not because she’s satisfied, but because she’s scared. Scared that more money means more pressure. More responsibility. More chaos.But here’s the truth: responsibility isn’t the enemy your relationship to it is.In this episode, I’m breaking down: • Why so many coaches subconsciously resist growth (even when they say they want it) • The sneaky way “cruise control” is keeping you stuck • How to rewire your identity so you can scale with ease, not exhaustion • What it actually looks like to hold more—with power, not panicIf you’re craving expansion without the burnout badge, this one’s for you.📲 Come say hi on⁠ Instagram⁠ and let me know your biggest takeaway.Want a more storytelling-heavy version or one with a CTA to apply to your mastermind at the end?
Welcome to the rebrand — and welcome to your Wealth Era. In this kickoff episode, I’m pulling back the curtain on what it really takes to scale a coaching business to multi-6 and 7 figures — while actually feeling free, powerful, and in alignment.We’re talking identity shifts, nervous system expansion, sales mastery, wealth embodiment, and how to stop building your business from survival mode. If you're ready to scale without self-abandonment, this is your episode.🎙 Inside this episode:✔ The energy shifts that created my multi-7-figure coaching business✔ Why most women unconsciously sabotage growth at $30k, $50k, and $100k months✔ What the “Million Dollar Woman” identity actually looks like day-to-day✔ The hidden cost of building success you’re afraid to loseFollow me on Instagram → ⁠@kendallstrampel
you close your laptop at the end of the day and wonder what the heck you actually just got done, you worked all day but for another time go? You want to be productive, you want to get more done, want to go to legacy brand but it just seems like you can’t move the needle forward? I cover my top tips for productivity, mastering your time and getting more done more efficiently in this episode!Follow me on ig !
If you’re an online coach or entrepreneur, pull up a chair. We’re going to Yap about all things, personal development, business growth, and wealth.Follow me on IG
Do you actually sit down to map out your annual objectives and projects to help you get there ? I'm letting you in on one of the top strategies I teach my mastermind students. In this episode I cover the 7 areas of your business you need to assess if you want to learn what to actually prioritize to have your biggest year in 2025. Follow me on IG
Black Friday is right around the corner and every year there’s an even bigger frenzy that causes Coaches to have FOMO and think that they need to launch, discount their services majorly, but here’s the truth… You don’t. You don’t have to launch and you don’t have to discount your services, And you can have a massive cash injection follow me on IG
I have only plugged my coaching application twice in the last 12 months and my team typically booked 2-5 calls per day using the metods im going to expose to you in this podcast episode. If youre a coach or content creator this is the perfect episode to help you have tons of content ideas Grab story selling mastery course
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