The SEO Podcast: Page 2 Podcast Hosted by Jon Clark & Joe DeVita

https://page2pod.com - In this landmark 100th episode of the Page 2 Podcast, Rand Fishkin returns to reflect on life after Moz, the liberation of leaving venture capital behind, and his journey with SparkToro. He opens up about the recent Google API leaks, the real impact of AI and LLMs in marketing, and how the digital landscape is evolving toward a zero-click future. With transparency, humor, and loads of insight, Rand dives deep into audience research, entrepreneurship, and what still excites (and frustrates) him in search marketing.Whether you're a digital marketer, entrepreneur, or SEO nerd, this episode is packed with actionable advice and real talk from one of the industry's most authentic voices.🔍 In This Episode:🎯 Rand explains the emotional toll and freedom of leaving Moz and VC pressures🔍 Behind the scenes of SparkToro’s clickstream-powered insights📁 The real story behind the Google search API leak and its validation🔄 Why the SEO influencer space feels stale—and what might change🧠 Rand's take on AI: useful tools vs. overhyped tech📊 How SparkToro integrates LLMs to improve audience targeting🧪 The importance of testing and data-driven marketing experiments🧑‍🍳 A surprising story about ultrasonic knives and finding product-market fit🛒 Smart Q4 e-commerce tips for brands both big and small🌐 Why your website still matters—but so does zero-click marketing🔮 Rand's predictions for SparkToro, AlertMouse, and the future of searchFrom philosophical shifts in business to the power of podcasts in training AI models, this episode is a masterclass in modern marketing.📚 Resources Mentioned• Rand Fishkin on LinkedIn: https://www.linkedin.com/in/randfishkin/• SparkToro:  https://sparktoro.com• SnackBar Studio: Rand's game dev studio - https://snackbarstudio.com• AlertMouse: Rand's media monitoring tool - https://alertmouse.com/• Seattle Ultrasonics: Knife startup mentioned - https://seattleultrasonics.com/• Google Leak: https://sparktoro.com/blog/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them/• IMEC Lab: https://sparktoro.com/blog/imec-lab/ Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - In this episode, Jon Clark and Joe DeVita engage with Metehan Yesilyurt to explore the evolving landscape of SEO in the age of AI. They discuss the transition from traditional SEO metrics to new paradigms influenced by AI technologies, including the concept of Rank Fusion and the importance of brand visibility. The conversation delves into practical strategies for optimizing content for AI search engines, the role of platforms like YouTube, and the future of e-commerce with AI integration. The episode concludes with predictions for the dominance of AI search engines by 2027.Metehan dives deep into the seismic shifts in how search engines are evolving, including how visibility works in Large Language Models, the mechanics of Reciprocal Rank Fusion (RRF), and why the classic SEO metric of “rank” is rapidly becoming outdated.From prompt analysis and AI-driven content strategy to platform-specific publishing cadences and the surprising power of YouTube in LLMs, this episode is a must-listen for digital marketers and SEOs who want to stay ahead of the curve.💡 In This Episode (🧠):• Why Metehan left traditional SEO for AI-driven discovery• The founding story and mission behind AEO Vision• How LLMs like ChatGPT and Perplexity “rank” content differently• What Reciprocal Rank Fusion (RRF) is and how it impacts visibility• Why brand mentions matter more than backlinks in AI search• The role of schema, structured content, and semantic chunking• Why you shouldn’t optimize solely for LLMs (and how it hurts SEO)• How YouTube is a powerful but underrated channel for AI visibility• Prompt analysis: what real user questions reveal about content strategy• Predictions on who will dominate AI search by 2027If you're looking to understand the next wave of search and how to optimize for it, this episode will arm you with the knowledge you need.🔔 Subscribe to stay ahead in SEO, AI, and digital marketing trends every week!💬 What are you doing to optimize for AI and LLM search? Drop your thoughts in the comments below!🔗 Mentioned in the Episode:• Follow Metehan on LinkedIn: https://www.linkedin.com/in/metehanyesilyurt/• AEO Vision:  https://aeovision.ai• AI Share Buttons: https://metehan.ai/blog/citemet-ai-share-buttons-growth-hack-for-llms/• Reciprocal Rank Fusion (RRF)👉 https://plg.uwaterloo.ca/~gvcormac/cormacksigir09-rrf.pdf👉 https://metehan.ai/blog/chatgpt-is-using-reciprocal-rank-fusion-rrf/ Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - What happens when search engines evolve into answer engines and AI determines what your audience sees? In this episode, Jon Clark and Joe DeVita talk with Amos Ductan, SVP of Search at Razorfish, about the radical shift from traditional search to AI-powered discovery platforms like ChatGPT, Perplexity, and Google's AI mode.Amos dives into how Razorfish is merging SEO and paid media strategies, preparing for a future where prompts replace keywords, and "just showing up" in AI results becomes the new baseline for success. He also introduces the concept of "The Correction"—how AI search is recalibrating both consumer behavior and the KPIs marketers have relied on for decades.Whether you're leading an agency or managing digital campaigns, this conversation is packed with tactical insights on AI visibility, feed optimization, and how to future-proof your marketing strategy.🤖 In This Episode• What an "answer engine" is—and how it changes everything• Why AI-driven search reduces the number of clicks and reshapes attribution• How Razorfish is redefining paid + organic search teams• The concept of “The Correction” in AI search and marketing metrics• How to audit your brand's AI visibility and clean your product feeds• Strategies for preparing shopping feeds for AI commerce (e.g., Perplexity & ChatGPT)• Why traditional conversion metrics may be obsolete in an AI-first world• How "AI literacy" is becoming an essential skill for marketers• The tools and prompts Razorfish uses to track brand presence in AI models• Voice search: where it stands now and what’s coming nextUnlock a clear understanding of where search marketing is headed—and how to stay ahead.👉 Subscribe to the Page 2 Podcast for more episodes on the future of marketing, AI, and digital strategy.💬 Comment below: How is your brand adapting to the rise of answer engines?📚 Mentioned Resources & Tools• Amos Ductan on Linkedin (https://www.linkedin.com/in/amos-ductan-b516bb6/)• The AI Search Playbook Webinar (https://events.publicisgroupe.com/razorfish-ai-search-playbook/rzfli)• The New Era of AI Powered Search (https://www.razorfish.com/articles/perspectives/the-new-era-of-ai-powered-search/)• How Agentic AI Will Reshape Search (https://www.razorfish.com/articles/perspectives/how-agentic-ai-will-reshape-search/) Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - In this powerhouse episode of the Page 2 Podcast, we sit down with Chris Reynolds, SEO Director at Indeed and former SEO leader at eBay, to unpack how massive enterprise websites manage SEO at scale.Chris dives into:• Leveraging machine learning for indexability decisions• The trade-offs between internal linking and XML sitemaps• How Google’s indexing API and Google for Jobs are changing the SEO game• What happens when LLMs become your discovery layer, not just search engines• The challenges of handling billions of URLs, bad listings, and scam job content• How prompt data and LLM visibility tools are shaping modern SEO tactics• The future of SEO in a world led by AI agents and semantic searchWhether you’re an SEO veteran or trying to wrap your head around algorithmic indexing decisions at the highest scale, this episode is a masterclass in modern SEO strategy.🔍 In This Episode:• 🧠 How machine learning drives SEO strategy at Indeed• 🏗️ Differences and similarities between SEO for eBay and Indeed• 🔄 Indexing decisions based on user behavior and job quality• 📈 Scaling SEO with crawl budget and internal linking strategies• 🤖 The emerging SEO impact of LLMs and AI assistants• 📊 Using log files and synthetic prompts to track LLM citations• 🗺️ Navigating dual audiences: job seekers vs employers• 🔗 The real influence of brand and PR in SEO success• 💬 How FAQs and structured content affect visibility in LLMsChris reveals how a search experience led by AI and user intent is rewriting the rules of SEO. If you're in SEO, content strategy, or digital growth, this episode is a must-listen.✅ Subscribe for more expert SEO insights every week!💬 What’s your take on SEO’s future with LLMs like ChatGPT and AI overviews? Drop your thoughts below!🔗 Useful Resources & Links from the Episode• Chris Reynolds on Linkedin• Chris' personal website Q for Query• Indeed Hiring Lab Data Portal Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - In this powerhouse episode of the Page 2 Podcast, we dive deep into LinkedIn Ads with AJ Wilcox, the founder of B2Linked and one of the top voices in B2B advertising. AJ shares his journey from SEO to mastering LinkedIn ads, discussing the nuances of account setup, bidding strategies, and the importance of understanding the learning phase.With over $200 million in LinkedIn ad spend managed and direct experience with some of the platform's biggest accounts, AJ reveals the real best practices, the mistakes to avoid, and how to actually scale without burning through your budget.Whether you're running a five-figure campaign or managing seven-figure ad budgets, AJ breaks down:• What not to trust in LinkedIn’s default settings• Why audience expansion could tank your campaign• The secret to scaling with control using CPRU (Cost Per Retargetable User)• How to structure your funnel for remarketing from day one• Tips to avoid learning phase pitfalls and improve your relevancy score• Budget-saving tactics from bidding to placements• Audience segmentation that reveals surprising conversion insights• Lead form field strategy to maximize conversions and sales team success• Managing teams with the 80% rule for consistent client performance📊 In This Episode 🔧• AJ’s journey from SEO to becoming a LinkedIn ads powerhouse• The biggest mistakes marketers make with LinkedIn Ads defaults• Why manual bidding beats “Max Delivery” in most cases• How to achieve $0.09 cost per retargetable user (CPRU)• A three-stage funnel strategy that converts in high-cost channels• The truth behind LinkedIn’s job title targeting vs. job function targeting• Pro-level metrics AJ uses that LinkedIn doesn’t show you• How to delegate without sacrificing client satisfaction• Favorite tools and unexpected ad platforms worth testingUnlock expert-level strategies to reduce waste, maximize ROI, and scale your B2B LinkedIn ad campaigns efficiently.👉 Subscribe for more marketing insights from the best in the industry.💬 Drop a comment sharing your biggest LinkedIn Ads challenge, we might tackle it in a future episode!🧰 Key Resources & Tools Mentioned• AJ’s company: B2Linked• AJ’s podcast: The LinkedIn Ad Show• AJ Wilcox on Linkedin• Free LinkedIn Ads Startup Checklist• Free LinkedIn Ads Advanced Guide Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - We sit down with Matt McGee, founder of the SEO Savvy Agent, to unpack why most real estate agents struggle with SEO, and what to do about it. From earning organic leads to dealing with IDX duplicate content, Matt shares decades of experience from journalism, in-house SEO, and working alongside major digital platforms.This episode is essential for any real estate pro ready to ditch paid leads and build a long-term, sustainable SEO strategy that actually works.🎧 Whether you're a realtor trying to scale your business or a marketer navigating AI disruptions, this episode is packed with timeless and tactical wisdom.🏘️ In This Episode• Why short-term real estate marketing fails• Matt’s career shift from media to real estate SEO• The real reason most agents resist SEO and how to overcome it• How IDX listings create massive duplicate content issues• Why Google trusts brands with branded search volume• Using E-E-A-T principles to create standout real estate content• The reality of AI in real estate search (it’s not there yet!)• A powerful story about career transitions, personal loss, and resilience• How Matt helped his wife become the top agent in her region• Practical KPI tips every agent should track todayThis episode is your blueprint for building digital authority in an industry that resists change. 🎯✅ Enjoyed Matt’s take on long-term real estate SEO? Hit Subscribe so you never miss another expert-packed episode.💬 Have you tried moving away from paid leads in your real estate business? Drop a comment below and share your experience!🧰 Key Resources & Tools Mentioned• Matt McGee on LinkedIn• The SEO Savvy Agent Official Site• Cari McGee Real Estate Team• Sierra Interactive Real Estate CMS Platform• Search Engine Land• Ask the Realtor Content Series Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - In this episode of the Page 2 Podcast, we welcome Duane Forrester, SEO pioneer, former Bing evangelist, and founder of UnboundAnswers.com. Duane dives deep into how AI is reshaping the world of search and what that means for content creators, SEOs, and businesses alike. From the evolution of Bing Webmaster Tools to the semantic structures that drive modern optimization, Duane shares battle-tested insights on how to stay visible in a world where large language models rewrite the rules.This episode isn’t just about SEO — it’s about the critical thinking, systems awareness, and storytelling skills needed to lead in a world powered by AI.🧠 In This Episode (🤖 AI Meets SEO):• Duane Forrester on launching Bing Webmaster Tools & Schema.org• Why AI hasn’t killed search, it has fractured it• Semantic density vs. semantic overlap explained• The critical role of chunking strategies in modern content• How to train AI to be part of your SEO team• The emerging importance of people management in SEO• Why job titles don’t matter. Doing the work does• Universal verifiers: what they are and why they matter• How to future-proof your SEO skills and team structure• Tools Duane is building and the AI-infused future he sees comingDuane delivers an unfiltered, deeply informed perspective that bridges the past and future of search. Whether you're a marketer, SEO, or content strategist, this episode will reframe how you think about AI’s role in your work.📢 Subscribe to stay ahead in the ever-evolving world of search and AI.💬 Comment below: What’s your biggest challenge when integrating AI into your SEO strategy?🔗 Resources & Mentions• Duane Forrester on Linkedin• Unbound Answers• Schema.org• Duane Forrester Decodes Substack• Which SEO Jobs AI Will Reshape & Which Might Disappear• The Verifier Layer: Why SEO Automation Still Needs Human Judgment Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - In this episode of the Page 2 Podcast, Jon Clark and Joe DeVita welcome back Kevin Indig for a deep dive into the changing SEO landscape in 2025. From AI overviews reshaping Google search to new content strategies, Kevin shares actionable insights for brands navigating the future of organic growth.Kevin breaks down his groundbreaking studies on e-commerce SERPs, usability in AI-driven search, and the evolution of trust in online content. Whether you’re a marketer, SEO pro, or brand leader, this episode gives you the frameworks and tactics you need to adapt in an AI-first search world.Whether you're an SEO, marketer, or brand strategist, this is a must-watch to future-proof your search strategy as we head into 2025.☕ In This Episode (Key Takeaways):• Kevin’s coffee ritual and why rituals set the stage for great work• The growth of Growth Memo and moving into video-first content• Insights from analyzing 35,000+ queries on SERP features in e-commerce• How AI overviews are replacing product grids in Google Search• Why image carousels dominate and what that means for shopping discovery• Strategies for Black Friday / Cyber Monday campaigns in an AI-driven SERP• Key findings from Kevin’s LLM & chatbot study (Wikipedia, Reddit, LinkedIn, YouTube as sources)• Should brands block AI crawlers? The economics of content in 2025• Content simplicity, structure, and trust signals that matter most now• Link building’s shifting role — mentions vs. backlinks in the AI search era• New SEO KPIs: influence, share of voice, and brand trust over clicks• Predictions on what Google Search will look like in the next 12–24 monthsThis episode arms you with the insights you need to rethink SEO strategy for the AI era.✅ Subscribe to the Page 2 Podcast for more expert conversations on SEO, marketing, and growth.💬 Comment below: How are you adapting your SEO strategy for AI-driven search?🔗 Links & References from the Episode• Kevin Indig on Linkedin• Growth Memo Newsletter• AI Overviews Usability Study• Google E-commerce SERP Features 2025 vs. 2024• LLMs and Content Structure• Measurement Shifts Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - In this episode of the Page 2 Podcast, we site down with Michelle Morgan, co-founder of Paid Media Pros and one of the most respected voices in PPC, to talk about how paid media actually works for B2B. Michelle dives deep into the evolving landscape of Google Ads, LinkedIn, YouTube, Facebook, and more, sharing practical strategies for marketers navigating automation, AI, and ad fatigue.From performance-max campaigns to CRM integrations, she shares how to build scalable, conversion-focused funnels that move beyond "just check the AI box" and instead focus on clarity, intent, and control. Whether you're in eCommerce or B2B SaaS, this is your playbook for paid media that delivers.📊 In This EpisodeHow Michelle grew Paid Media Pros into a 45K+ subscriber YouTube channelWhy YouTube ads do work for B2B—and how to sequence them effectivelyTactical retargeting strategies across platformsThe truth about automation and why “just checking the AI box” isn’t enoughUsing CRM data to train ad algorithms for better lead qualityWhy most B2B landing pages still fail—Michelle's no-BS adviceWhen to use Performance Max (and how to avoid spam leads)LinkedIn’s ad ecosystem: document ads, conversation ads, and CEO thought leadershipMicrosoft Ads vs. Google Ads: where’s the real value?Facebook Ads fragility—how to scale spend without tanking performanceMichelle’s take on TikTok vs YouTube Shorts for discoveryThe one thing she’d tell her younger PPC self (and a hilarious golf question to close)🎧 This episode is your crash course in smart, no-fluff paid media that scales.🔔 Subscribe to catch future episodes with top voices in SEO, PPC, and digital strategy.💬 Comment below: What’s your biggest challenge with paid media right now?🔗 Links and Resources Michelle Morgan on LinkedinPaid Media Pros YouTube ChannelPaid Media Pros Official Site Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - In this powerhouse episode of the Page 2 Podcast, Luigi Ferguson, who leads holistic search at Intuit (QuickBooks), joins Jon and Joe to break down the future of search. It’s no longer SEO or SEM—it’s all about playing on the same battlefield. Luigi explains why collaboration between paid and organic teams is no longer optional and how AI is reshaping the rules.From AI Max and automation to fighting click fraud, affiliate strategy, and rethinking content for AI Overviews, Luigi shares hard-earned wisdom from his time at McAfee, Yahoo, Critio, and now Intuit. If you’re in search marketing or performance strategy, this is a must-listen.📊 Whether you're struggling with attribution, planning content for LLMs, or optimizing shopping feeds, this episode gives you tools and perspectives that apply today—and tomorrow.📌 In This Episode (🔍)• The “one battlefield” mindset: paid vs organic is an illusion• How to align SEO & SEM teams—and why you must• AI Max, automation & the death of granular control• Fighting fraud and low-quality leads in PMax campaigns• How to rethink ROI in a post-click world• Planning content for AI Overviews and impression-heavy SERPs• Using call center data to power high-impact content• Why knowing your _non_-customer matters too• Strategies for affiliate monitoring and brand term protection• Optimizing shopping feeds with real search behavior in mind• Tentpole marketing: balancing long-term planning with war room agility• Predictions on the future of Google’s SERP with AI front and centerThis episode is packed with insights to level up your marketing strategy and prep for the fast-evolving world of search. Whether you're scaling B2B or battling click fraud, this convo will reshape how you think about search.🎧 Don’t miss it!👍 Subscribe for more insights on search, AI, and digital marketing strategy💬 What’s your take on the AI vs human content debate? Drop your thoughts in the comments!🔗 Links and Resources • Luigi Ferguson on Linkedin• Impact of Google Map Pack ads• ChatGPT disrupting Chegg Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - What happens when the gatekeepers of search stop sending traffic, but still take the content? In this milestone Episode 90, Marshall Simmonds (Defined Media Group) joins us to trace SEO’s journey from white-text-on-white-backgrounds to log-file analysis, AIO, and LLM.txt—plus what publishers must do right now. He even shares the wild story of spinning up a mirror test server so Google (and others) could pound on About.com to refine their crawlers.We dig into why watching server logs matters more than ever, how “dark traffic” is back, and why author authority and structured content still win—despite shifting consumption and murky attribution in AI-assisted search.Marshall also takes us behind the scenes on unlocking The New York Times archive (and why it crushed for traffic and revenue), plus a pragmatic take on AIO monetization, blocking AI training vs. real-time access, and the early but evolving role of LLM.txt.🧠 In This Episode:• The About.com “test server” era: letting engines crawl a mirror site to improve their bots—what Marshall learned by “watching the watchers.” • Why log files are mission-critical again as dark traffic surges and LLM crawlers multiply. • Enterprise-grade log tooling & options: Sitebulb, Screaming Frog, Splunk—what to use when. • Crawl budget signals hiding in plain sight: the Search Console “Crawl stats” report. • NYT archive strategy: opening history for scale, membership, and revenue (and why it worked). • E-E-A-T before the acronym: building human authority into content and authorship. • LLM.txt today: yes, it’s crawled; no, standards aren’t settled; how teams are exposing it. • AIO reality check: impressions up, clicks down; what’s converting (and why patience pays). • Blocking AI training vs. real-time use: robots.txt limits, legal gray zones, and first-line defenses. • Holistic marketing > channel silos: brand, email, social, search, Discover—working together.If you've ever wondered where SEO has been and where it's headed, this conversation with Marshall Simmonds is essential listening.📌 Subscribe for more insightful episodes on SEO, AI, and digital strategy.💬 Comment below: How are you adapting your SEO strategy in the age of AI and dark traffic?🔗 Links & Resources Mentioned• Marshall Simmonds LinkedIn• Defined Media Official Site• Page 2 Podcast Noah Learner episode Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - What does it take to run a multi-brand content machine—and decide what not to publish? Ryan McGonagill, VP of Content at Centerfield, breaks down how his team powers 10+ owned brands like business.com and security.org while keeping content simple, useful, and relentlessly user-first. We dig into why personalization beats flashy interactives, and how to design for real decisions—not vanity metrics.You’ll hear the refresh system that keeps nothing older than a year (and why ISP deal pages may need updates every ~2 weeks), plus how seasonality (think moving season) reshapes the calendar. Ryan also unpacks verticalized expertise, the team’s “gold standard” quality bar, and why user value beats dwell-time games every time.On the PR side, we talk about crafting hooks that surprise and earn coverage, the DEI pronoun study that drew massive press (and even an Elon Musk reply), and how Ryan thinks about links vs. referral traffic. We close with a pragmatic take on AI, where human judgment is non-negotiable and LLMs assist without replacing expertise.Finally, Ryan shares why content structure may matter even more as AI overviews evolve—and the single best link he’s ever earned.🧠 In This Episode• Centerfield’s model: owning acquisition end-to-end and publishing across ~10 brands, from business.com to security.org. • Personalization > “cool” interactives: give users simple, relevant tools (even a basic calculator). • “User first” beats dwell-time hacks—ship what helps people decide, not what inflates metrics. • The refresh playbook: nothing older than a year; ISP pages reviewed ~biweekly; plan around seasonality (e.g., moving May–Sep). • Verticalized writers + editors and a non-negotiable “gold standard” (third-party + firsthand expertise, real photos). • How to prioritize: fortify winners before chasing breadth; align SEO (traffic/rank) with content’s profit focus. • PR that lands: lead with surprising data and media-worthy angles; why links > referral traffic from research. • AI in the workflow: frequent LLM upgrades, but keep human touchpoints for judgment, reviews, and accuracy.This episode is a tactical blueprint for scaling content that _actually helps people decide_—and earns the kind of links and trust that last.📢 Subscribe for more expert insights on content marketing and SEO!💬 Comment below: What's your biggest challenge with content personalization or AI in your workflow?🔗 Websites & Brands:Centerfield Official SiteRyan on LinkedIn🧪 Notable Studies/Articles Referenced:DEI Pronoun Study – A viral study Ryan produced that got national media coverage (including a comment from Elon Musk).Marketing Interns Study on Job Market – Innovative research using interns to analyze the job market.LLM Comparison Article on Business.com – Compared outputs from various AI models for quality. Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - Most marketers are only using 20% of Google Analytics 4’s capabilities — and it’s costing them big. In this episode of the Page 2 Podcast, we sit down with Brie Anderson, founder of Beast Analytics and one of the earliest voices bringing clarity to the chaotic transition from Universal Analytics to GA4.Brie shares why small tracking errors can lead to massive strategic blind spots, how to fix bad data before it misleads you, and why GA4’s Advertising tab is a goldmine — even if you never run ads. She also breaks down her BEAST Framework, revealing exactly how to audit, analyze, and act on your data for real business growth.Whether you’re an SEO, media buyer, or marketing strategist, this conversation is packed with actionable insights to make your analytics truly accessible and actionable.📊 In This Episode:• Why most marketers only tap into a fraction of GA4’s potential• The high cost of bad data — and how to prevent it• Brie’s BEAST Framework for reliable, strategic analytics• Common GA4 migration mistakes (and how to fix them)• Unlocking the hidden power of GA4’s Advertising tab• How to spot and leverage multi-touch attribution data• Tips for integrating Google Search Console with GA4• Future trends in AI-driven analytics (and their pitfalls)Brie delivers a masterclass in making your marketing data work harder for you — with a healthy dose of real talk about the industry’s blind spots.Subscribe to never miss a deep dive into the tools, tactics, and trends shaping digital marketing.💬 Comment below: What’s the most valuable insight you’ve learned from your analytics data lately?🔗 Links & Resources Mentioned• Brie Anderson on LinkedIn• Brie Anderson on YouTube• Beast Analytics Official Site Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - Tyson Stockton, Co-founder & COO of Previsible.io, unpacks the challenges and strategies behind merging two distinct SEO agencies: Previsible.io and Internet Marketing Ninjas. Tyson shares candid insights about integrating teams, managing culture, and redefining roles while preserving legacy. We also explore how AI is reshaping the SEO industry, driving a renaissance in link building and authority building strategies.🧩 In This Episode:• Navigating the complex integration of two SEO agencies• The importance of cultural fit and open communication• Strategic insights on preserving legacy and heritage post-merger• Adapting SEO services to remain relevant amidst AI evolution• How link building is evolving in the AI era• Developing effective career paths within SEO teamsTyson provides valuable lessons for agency owners and SEO professionals navigating mergers, acquisitions, and evolving search landscapes.🔗 Links & Resources Mentioned• Tyson Stockton LinkedIn• Internet Marketing Ninjas• Previsible.io• Voice of Search Podcast• 2025 SEO Jobs Report• 2025 SEO Compensation Trends• Page 2 Podcast Nick LeRoy episode🔔 Subscribe for more expert insights into SEO strategies and agency management💬 Comment below with your experiences or questions about merging SEO teams or adapting to AI-driven SEO. Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - In this episode of the Page 2 Podcast, Jon Clark welcomes Lou Cohen, Chief Digital Officer at EY Americas, for a candid and deeply insightful conversation. From his roots as a comic book store founder to leading digital strategy at one of the world’s largest consulting firms, Lou shares hard-earned wisdom on staying ahead in a rapidly evolving marketing landscape.They dive deep into how EY is tackling the rise of generative AI, why “geo” (Generative Engine Optimization) is reshaping SEO as we know it, and how platforms like Reddit and Snapchat are influencing content strategies. With his dual role as an educator and executive, Lou offers unique perspective on the skills marketers need in today’s world—and why understanding consumer behavior still trumps any algorithm.Don’t miss this powerful blend of mentorship, strategy, and foresight from one of digital marketing’s sharpest minds.📚 In This Episode• How Lou transitioned from comic book entrepreneur to Chief Digital Officer at EY• EY's approach to AI discoverability and content sourcing for LLMs• The new era of SEO: what “geo” really means and why it matters• Why Reddit is critical to EY’s future marketing strategies• How teaching keeps Lou ahead of industry trends• Balancing brand compliance with authentic engagement on niche platforms• Strategies behind award-winning content partnerships with Reuters and CNBC• Career advice for marketers in a post-AI world• Whether college still matters in the age of AI• Lessons from EY’s global website migration effortLou brings a refreshing honesty to leadership, marketing, and mentorship. This episode is a must-listen for anyone navigating the future of digital.📢 Subscribe to get expert insights from top marketing leaders: https://open.spotify.com/show/4mMTmBqGA8VpGGL7ItUtGk?si=5f839019f61b40e7💬 Comment below: What platforms or strategies are you using to stay ahead of the AI curve?Sponsored by Moving Traffic Media (https://www.movingtrafficmedia.com)🔗 Links & Resources Mentioned• EY: https://www.ey.com/• Lou Cohen on Linkedin Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - What if your best SEO strategy has nothing to do with Google rankings? In this episode, Jon and Joe dive deep with Stephan Bajaio—CEO of VibeLogic and CMO at Turno—about why the future of SEO and marketing hinges on solving the right problems, breaking down silos, and leading with empathy.Stephan brings hard-earned wisdom from scaling Conductor's SEO team and his eye-opening time at WeWork. He challenges the old way of marketing, advocating for SEO as a center of excellence and a tool for understanding people—not just traffic. From startup philosophy to AI content chaos, this episode redefines what it means to build with purpose in the modern marketing landscape.🔍 In This Episode• Why SEO data should live outside the SEO channel• Stephan’s mantra: "If you're not helping people, you're just selling stuff"• How real authorship defends against AI content sprawl• Why most brands beat themselves—not their competitors• Lessons from scaling at Conductor and navigating WeWork• How intention > tactics in modern marketing strategy• The future of SEO in a world driven by AI• Why a flipped org chart might be your most powerful growth tool• Building products vs. services: Stephan’s next move with VibeLogic• Center of excellence vs. marketing channels—what wins long-term?This episode offers a blueprint for modern leaders looking to scale smarter, build teams with meaning, and fall in love with the right problems.📢 Subscribe:Don’t miss future episodes packed with marketing wisdom and founder stories—subscribe now!💬 Comment:What’s one marketing silo you’ve seen hold back real progress? Drop your experience in the comments!🔗 Mentioned Links & Resources• VibeLogic – Stephan Bajaio's SEO consultancy and platform.• StephanBajaio.com – Stephan's personal website.• LinkedIn – Stephan's LinkedIn profile.• Will Reynolds – Founder of Seer Interactive, noted for his SEO transparency philosophy.• Lily Ray – SEO expert known for her work on E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness).• Rand Fishkin – Founder of Moz and author of Lost and Founder, often referenced for his critiques of venture capital.• Lost and Founder – Book by Rand Fishkin about startups and the realities of VC-backed growth.• Hook Agency – Run by Tim Brown, focused on niche marketing for the roofing industry.• John Doerr – Known for OKR methodology; quote referenced: “Not everything that matters can be measured, and not everything you measure matters.” Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com - In this episode of the Page 2 Podcast, Akvile DeFazio of AKvertise shares her incredible journey from working in physical therapy clinics to becoming a powerhouse in social media advertising — including the wild story of how saying “no” got her dinner with Richard Branson.Akvile breaks down her tactical playbook for scaling social ad campaigns, leveraging AI tools for efficiency, building a boutique agency without sacrificing personal client touch, and choosing platforms like Reddit, TikTok, and Meta for different business goals. You’ll also learn how she rotates creatives, optimizes video content for attention, and when it’s time to say no to a client.Whether you're a small business owner or running campaigns for global brands, this conversation is packed with actionable insights.📌 In This Episode (📱)How a gutsy “no” led to dinner with Richard BransonThe shift from physical therapy to digital marketingBuilding a lifestyle agency without traditional scalingWhy Akvile prioritizes video ads and how to hook viewers in 3 secondsUsing AI tools like Julius.ai and ChatGPT to gain back timeWhen to say no to underpaying clients — and how that can work outBest ad types and creative testing strategiesTikTok, Reddit, and Meta Ads — what works where and whyWhy B2B leads are now cheaper on FacebookCreative fatigue: how to spot it and fix itPlanning for a future of AI-driven campaignsDiscover how a creative and scientific mind finds balance in paid social — and why personalization and gut instinct still win the day.👍 Enjoyed this episode? Make sure to subscribe for more insights from marketing leaders!💬 Comment below: Have you ever said no to a client — and it worked in your favor? We’d love to hear your story!📎 Mentioned Links & Resources: Akvile DeFazio on LinkedinAkvile DeFazio on XAkvile DeFazio on ThreadsAKvertise Official WebsiteDigital Tools for Social Media Marketers & AdvertisersJasper (AI copywriting tool)Julius AI (AI-powered data analysis)Rose.ai (data & spreadsheet AI tool)Company Of One: Why Staying Small Is the Next Big Thing for BusinessChapters00:00 Introduction to Akvile's Journey03:09 The Bucket List Experience with Richard Branson06:06 Transitioning from Physical Therapy to Digital Marketing09:01 Building a Lifestyle Business in Digital Marketing11:58 Leveraging AI Tools for Efficiency15:05 Consulting as a Business Model17:58 Launching Digital Products for Small Businesses20:55 Best Practices for Video Marketing23:56 Creating Effective Video Content27:02 Testing AI Tools in Advertising28:48 Exploring Ad Features and Options31:01 Testing Strategies for Effective Advertising34:51 Understanding Ad Fatigue and Creative Cycling39:26 Advertising on Reddit: Strategies and Insights41:25 Navigating TikTok Advertising Challenges43:13 B2B Advertising Trends and Insights45:19 Key Metrics for Evaluating Ad Performance46:58 The Future of Advertising: Automation and AI52:51 Predictions for Successful Ads in the Future Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

In this episode of the Page 2 Podcast, we sit down with Patrick Hathaway, co-founder and CEO of Sitebulb, a standout technical SEO crawler tool that has evolved from a desktop solution to a powerful cloud platform. Jon Clark and Joe dive into how Sitebulb carved a niche in a crowded SEO tool landscape, what makes its "hint-based" reporting so game-changing, and how it's built to thrive in the AI and JavaScript-heavy SEO future.Patrick shares the behind-the-scenes of Sitebulb's product strategy, the role of customer feedback in tool development, and why structured data and fundamentals still matter. Learn about the challenges of SEO in the AI era, log file analysis for enterprise, and new insights into how LLM crawlers interact with websites.🚀 Whether you’re running audits for clients or navigating SEO for an enterprise site, this conversation is packed with takeaways that will upgrade your strategy.🔍 In This Episode• How Sitebulb grew from a desktop tool to an enterprise cloud platform• The strategic decision that made Sitebulb stand out—hint: it’s all about "hints"• Why JavaScript SEO and regular audits matter more than ever• Insight into AI crawlers and how they differ from traditional bots• Sitebulb’s plans for integrating task management and user-defined segments• How structured data and content optimization are evolving in the AI age• Behind the scenes of Sitebulb’s State of JavaScript SEO Report• The future of SEO in an AI-first search experienceStay ahead in SEO by understanding the tools and tactics built for tomorrow’s web.📎 Mentioned Links & Resources: Patrick Hathaway on LinkedinPatrick Hathaway on XPatrick Hathaway on BlueskySitebulb Official SiteSitebulb Hint Section2024 Javascript SEO ReportJavaScript SEO TrainingMatt Barby LinkedIn post Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

How do you manage SEO for tens of millions of pages that drive renters, landlords, AND national press? Zach Chahalis—VP of SEO at Apartments.com—joins host Jon Clark to reveal the playbook behind enterprise-level search success. From agile sprint planning and split-testing metadata to turning MLS feeds and Matterport 3D tours into unique, ranking content, Zach breaks down the systems that keep America’s top rental marketplace ahead of Google’s ever-shifting SERPs and AI Overviews.🏢 In This Episode• How Apartments.com approaches SEO across 20M+ pages• Agile workflows: integrating daily stand-ups, PI planning & sprint demos• Scaling hyper-local content with proprietary rental and cost-of-living data• Structured data, title formulas & other “boring” tactics that still move the needle• Using AI agents for efficiency (content QA, Fair Housing compliance & more)• Mitigating traffic loss from Google’s AI Overviews and LLM crawlers• Smart redirect rules & platform pitfalls during massive site migrations• Negotiating dev tickets: writing stories developers want to shipMaster the fundamentals and the future of enterprise SEO with real-world tactics you can steal today.👍 Subscribe for more actionable SEO deep dives every week💬 drop a comment telling us your biggest challenge scaling search.📎 Mentioned Links & Resources: Zach Chahalis on LinkedinZach Chahalis on XZach Chahalis on BlueskyZach Chahalis Personal WebsiteApartments.comPubcon "Don't Get Left Out in the Rain"Zach Chahalis Episode #2 Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin 

https://page2pod.com -  In episode #81 of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with John Shehata—former SEO lead at Disney & Conde Nast and creator of NewzDash/GDdash—to unpack how AI and Google Discover are rewriting the rules of news distribution.John shares his unique journey from developer to news SEO expert and SaaS founder, diving into how AI, LLMs, and Google Discover are upending everything we know about news visibility. He reveals why keywords are becoming less relevant, how Google’s personalization and categorization engines actually work, and what publishers must do to survive—and thrive—in this rapidly evolving ecosystem.Tune in for actionable strategies on paywalls, content refreshing, newsletter growth, and building AI-resilient newsrooms.🐍 In This EpisodeWhy Google Discover now drives 65–70% of news traffic—surpassing searchHow AI Overviews & LLMs answer queries before users even click headlinesThe rise of entity & category optimization over legacy keyword targetingData-backed tactics for refreshing evergreen content & choosing which URLs to consolidateSmart paywall strategies: teaser experiences, email-gate funnels & dynamic messagingBuilding newsletters, apps & tokenized models to future-proof publisher revenueA preview of NESS Conference 2025—meet the industry’s top AI & news expertsThis is a must-listen for newsrooms, digital marketers, and SEO professionals navigating the shifting landscape of search, traffic, and monetization.📎 Mentioned Links & Resources: John Shehata on LinkedinJohn Shehata on TwitterNewzDashGDdashNESS Conference 20252025 News AIO StudyJohn's SEO Week PresentationThe Publisher's Survival Playbook Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin