DiscoverThe Page 2 Podcast: An SEO Podcast🏒 Enterprise SEO Secrets for 20M+ Pages w/ Apartments.com VP of SEO Zach Chahalis
🏒 Enterprise SEO Secrets for 20M+ Pages w/ Apartments.com VP of SEO Zach Chahalis

🏒 Enterprise SEO Secrets for 20M+ Pages w/ Apartments.com VP of SEO Zach Chahalis

Update: 2025-06-30
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How do you manage SEO for tens of millions of pages that drive renters, landlords, AND national press? Zach Chahalisβ€”VP of SEO at Apartments.comβ€”joins host Jon Clark to reveal the playbook behind enterprise-level search success.Β 

From agile sprint planning and split-testing metadata to turning MLS feeds and Matterport 3D tours into unique, ranking content, Zach breaks down the systems that keep America’s top rental marketplace ahead of Google’s ever-shifting SERPs and AI Overviews.

🏒 In This Episode
β€’ How Apartments.com approaches SEO across 20M+ pages
β€’ Agile workflows: integrating daily stand-ups, PI planning & sprint demos
β€’ Scaling hyper-local content with proprietary rental and cost-of-living data
β€’ Structured data, title formulas & other β€œboring” tactics that still move the needle
β€’ Using AI agents for efficiency (content QA, Fair Housing compliance & more)
β€’ Mitigating traffic loss from Google’s AI Overviews and LLM crawlers
β€’ Smart redirect rules & platform pitfalls during massive site migrations
β€’ Negotiating dev tickets: writing stories developers want to ship

Master the fundamentals and the future of enterprise SEO with real-world tactics you can steal today.

πŸ‘ Subscribe for more actionable SEO deep dives every week

πŸ’¬ drop a comment telling us your biggest challenge scaling search.

πŸ“Ž Mentioned Links & Resources:Β 


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🏒 Enterprise SEO Secrets for 20M+ Pages w/ Apartments.com VP of SEO Zach Chahalis

🏒 Enterprise SEO Secrets for 20M+ Pages w/ Apartments.com VP of SEO Zach Chahalis

Joe DeVita, Jon Clark, Zach Chahalis