DiscoverThe Page 2 Podcast: An SEO PodcastMastering Social Ads: Akvile DeFazioโ€™s Tactics for Higher Engagement & Smarter Scaling ๐Ÿ“Š๐Ÿ“ฑ
Mastering Social Ads: Akvile DeFazioโ€™s Tactics for Higher Engagement & Smarter Scaling ๐Ÿ“Š๐Ÿ“ฑ

Mastering Social Ads: Akvile DeFazioโ€™s Tactics for Higher Engagement & Smarter Scaling ๐Ÿ“Š๐Ÿ“ฑ

Update: 2025-07-14
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https://page2pod.com - In this episode of the Page 2 Podcast, Akvile DeFazio of AKvertise shares her incredible journey from working in physical therapy clinics to becoming a powerhouse in social media advertising โ€” including the wild story of how saying โ€œnoโ€ got her dinner with Richard Branson.

Akvile breaks down her tactical playbook for scaling social ad campaigns, leveraging AI tools for efficiency, building a boutique agency without sacrificing personal client touch, and choosing platforms like Reddit, TikTok, and Meta for different business goals. Youโ€™ll also learn how she rotates creatives, optimizes video content for attention, and when itโ€™s time to say no to a client.

Whether you're a small business owner or running campaigns for global brands, this conversation is packed with actionable insights.

๐Ÿ“Œ In This Episode (๐Ÿ“ฑ)

  • How a gutsy โ€œnoโ€ led to dinner with Richard Branson
  • The shift from physical therapy to digital marketing
  • Building a lifestyle agency without traditional scaling
  • Why Akvile prioritizes video ads and how to hook viewers in 3 seconds
  • Using AI tools like Julius.ai and ChatGPT to gain back time
  • When to say no to underpaying clients โ€” and how that can work out
  • Best ad types and creative testing strategies
  • TikTok, Reddit, and Meta Ads โ€” what works where and why
  • Why B2B leads are now cheaper on Facebook
  • Creative fatigue: how to spot it and fix it
  • Planning for a future of AI-driven campaigns

Discover how a creative and scientific mind finds balance in paid social โ€” and why personalization and gut instinct still win the day.

๐Ÿ‘ Enjoyed this episode? Make sure to subscribe for more insights from marketing leaders!

๐Ÿ’ฌ Comment below: Have you ever said no to a client โ€” and it worked in your favor? Weโ€™d love to hear your story!

๐Ÿ“Ž Mentioned Links & Resources:ย 

Chapters

00:00 Introduction to Akvile's Journey

03:09 The Bucket List Experience with Richard Branson

06:06 Transitioning from Physical Therapy to Digital Marketing

09:01 Building a Lifestyle Business in Digital Marketing

11:58 Leveraging AI Tools for Efficiency

15:05 Consulting as a Business Model

17:58 Launching Digital Products for Small Businesses

20:55 Best Practices for Video Marketing

23:56 Creating Effective Video Content

27:02 Testing AI Tools in Advertising

28:48 Exploring Ad Features and Options

31:01 Testing Strategies for Effective Advertising

34:51 Understanding Ad Fatigue and Creative Cycling

39:26 Advertising on Reddit: Strategies and Insights

41:25 Navigating TikTok Advertising Challenges

43:13 B2B Advertising Trends and Insights

45:19 Key Metrics for Evaluating Ad Performance

46:58 The Future of Advertising: Automation and AI

52:51 Predictions for Successful Ads in the Future


Sponsored by Moving Traffic Media

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Mastering Social Ads: Akvile DeFazioโ€™s Tactics for Higher Engagement & Smarter Scaling ๐Ÿ“Š๐Ÿ“ฑ

Mastering Social Ads: Akvile DeFazioโ€™s Tactics for Higher Engagement & Smarter Scaling ๐Ÿ“Š๐Ÿ“ฑ

Akvile DeFazio, Joe DeVita, Jon Clark