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© 2024 Waves Social Podcast
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A podcast for marketers, creators, and entrepreneurs who want to stop chasing the tide and start making waves online. We sit down with the tastemakers and strategic minds behind some of the most engaged communities and up-and-coming brands to uncover the methodology behind their seismic impact.
80 Episodes
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Gaby Bayona is a force in the bridal and modeling industries. The humble entrepreneur has been building her empire since her teens and is now the owner of multiple businesses. After starting out as a seamstress in her mom’s bridal business, Gaby discovered a passion for the industry. By the time she graduated high-school she knew she wanted to own her own business. Now, she owns 3 bridal dress brands and a boutique with multiple locations in Canada, as well as a modeling agency based out of V...
This year, it seems like every company is trying to get involved in sports. It had us wondering, is there really an increased interest in sports or is this a perceived growth we’re seeing on our own feeds? We brought in sports marketing expert and Director of Content Strategy for William Raymond Communications, Shahob Mehr, to answer our questions. Shahob shares his journey from being a student, to getting a seat at the table in this incredibly competitive industry. He unveils the hidden...
It’s the most wonderful time of the year… Marketers hold their breath and pray the Facebook pixel was installed correctly. Hopefully this episode will breathe some levity into your week. We’re shaking things up a bit this week–taking some time to have a catch-up and chat through some listener questions we’ve gotten. From handling tough client feedback and giving mistakes the attention they deserve, to our thoughts on sports brand collabs and sonic branding, this episode is a fun, light listen...
When Lauren Meisner and Jordyn Christensen noticed a gap in the market for influencer news that actually felt relevant, they decided they would be the ones to fill it. Now co-founders of Gen Z media brand, Centennial World, and popular podcast, “infinite scroll,” they join Mike and Mitzi to talk about their journey. The duo shares advice about carving out space in a saturated media landscape for something new, the importance of staying in your lane and why they don’t sell to their online comm...
Entrepreneurship is a rollercoaster of wins and losses. But what if we told you that viewing these losses as opportunities for growth could change everything? In this episode, we’re joined again by founder of I Love Ugly, Valentin Ozich, to have a candid conversation about the ups and downs of entrepreneurship. Valentin returns as a follow-up to our interview last year to explain the mindset shift that helped him continue to grow his brand, even when life got really hard. He explores the powe...
What if you could unlock the secret to bring a top performer at a marketing agency? That’s exactly what our 2023/2024 social media interns, Andrée Sonnenberg and Chamane Dizon, are looking to discover in this fascinating episode. Andrée and Charmane put Mike and Mitzi in the hot seat, turning the tables to ask them the questions they want to know as students and new marketers. Not just a regular Q&A session, this episode goes deep into what distinguishes a top performer (from people who h...
Jimmy Kim, CEO and co-founder of Sendlane, is known for his expertise in email and SMS marketing. In this episode, he shares his incredible journey from working in the car industry to becoming a digital marketing powerhouse. He shares his top tips for mastering the art of email marketing, particularly for ecommerce brands. Jimmy explains how email is about more than campaigns and automations, diving into the importance of crafting personalized experiences for customers and evolving strategies...
Do you struggle to create and release video content? If you aren’t at least dipping your toes into video, you’re falling behind. Half of all social media users prefer video over other types of content. 58% of viewers will watch an entire brand video if it’s less than 60 seconds long*. So, why aren’t all businesses and content creators doing it? In this episode, we’re joined by Natasha Pierre, host of the Shine Online Podcast and Video Marketing Coach, to talk about the 5 biggest mindset block...
Have you been wondering how AI will impact the future of digital marketing and content creation? In this episode we talk with Maria Osipova, CMO at Penny AI and one of the lead educators in Gigantic’s Generative AI course, to dissect the role AI can and will play in marketing. Gain insight into how these technologies are revolutionizing various sectors, including media, marketing and sales. We delve into the limitations and opportunities of AI in content creation, Maria’s favorite ChatGPT plu...
Are you tired of feeling like your content is at the mercy of social media algorithms? Cameron Uganec, SVP & GM at Thinkific & The Leap, is trying to show creators a better way to monetize online. Cameron is a seasoned expert in building brands and products in the creator economy. In this episode he shares insights on how creators can maximize monetization opportunities and build audience-centric brands. We explore the 3 phases of the creator economy, from the rise of social media inf...
Ever wondered about the magic behind your favorite brand's unique sounds? Does your brand have a sound? Have you ever really considered it? Every time we add music to our social media videos, or sound effects, we start to build a sound ecosystem around our brand – and that affects how your audience feels. In this episode, we’re talking with sonic branding experts, Joe Belliotti and Rebecca Jolly, about the release of their new book: How Music Grows Brands. They break down the science behind s...
Are brand deals dead? Is AI going to replace user-generated content? Should brands invest in creator partnerships? Where are the opportunities for creators to earn an income right now? In this episode, we sit down with Sean Scott, The Partnership Expert, to talk everything creator economy. Sean shares advice for creators looking to land big brand deals and turn their content creation into a lasting career. Sean also shares opportunities creators may not be considering (including a tip MrBeast...
Do you feel like you’re constantly chasing the tide of the digital marketing industry? Trends in the industry seem to move lightning fast and there’s no sign of it slowing down. We knew there had to be a better way. In this episode, we’re sitting down to talk with Alyssa Yuhas, Futurist, award-winning designer and the Creative Director at Arcade, about scanning. Alyssa implemented this strategy, used by Futurists, at Arcade through a program she calls SCAN CLUB. The process allows marketers t...
Since 2005, YouTube has ebbed and flowed in popularity. Now, we're seeing people navigating to the platform in waves, asking for longer-form content. In 2021, YouTube saw enormous growth, with a 46% increase in revenue. Now, over 2.5 billion people access YouTube each month. For creators and brands, it's a huge opportunity. In this episode, we sit down with OG YouTuber Latasha James. Latasha walks us through her 10-year journey on the platform and what it took to make her channel take off. Sh...
For years it felt like everyone was moving away from email marketing and newsletter and onto social media. However, with changes to platforms and algorithms, email has seen a resurgence this past year. Creators are flocking to platforms, like Substack, where they can own their audience and curate their message. The only trouble is, how do you actually get your subscribers to navigate with you and engage? Our first guest of Season 6 is Lia Haberman, the mind behind the email newsletter sensati...
** This episode is sponsored by ilovecreatives. Learn more about ilovecreatives' graphic design course, here: ilovecreatives.com/waves ** Five years ago, we joined forces to start Arcade – our answer to the industry’s saturation of generalist marketing agencies. Using a digital first approach, we took on ecommerce clients looking for distinct, results-driven strategic work. Since then, we’ve scaled our team to almost 20 employees, and worked with over 100 clients including GoDaddy, Tacofino, ...
For the final episode of our fourth season, we are joined by Franke Rodriguez, Partner and CEO of Anomaly, a global strategic and creative marketing agency. Franke’s desire to take Anomaly to new heights made him the perfect fit for his role as the youngest-ever CEO of their New York and Toronto offices, and he has worked with major blue-chip brands such as Nike, Budweiser, Captain Morgan, Carnival Cruises, and Google in their marketing missions. In today’s episode, he nerds out with us about...
Despite being an experienced flyer at the peak of her career, a panic attack brought on by the prospect of another plane journey changed Sophie Gray's life forever. Instead of getting on the plane, Sophie and her husband tackled the long trip home in a car while the panic attacks continued. It was then that she realized that she needed to change something. After setting out to learn about her own mental wellbeing, she founded DiveThru, a mental wellness platform that partners with mental heal...
Today on the podcast, we welcome Sara McCabe, business coach, consultant, box-breaker, and not-so-secret dancer. After spending over a decade leading and developing teams across North America, she left the corporate world to help creative entrepreneurs work and lead in a way that actually works for them. Sara is Mitzi’s personal business coach or, as Mitzi likes to say, her ‘business therapist’ and, in this episode, she shares some of her business consulting strategies, coaching skills, and a...
Welcome to our first ever ask-us-anything episode, where your hosts, Mike and Mitzi, answer the questions you’ve been asking on Instagram. Many of you may know that we run an award-winning digital agency called Arcade Studios, which specializes in digital strategy, content production, social media, and email marketing. Our company has doubled in size over the last year and, in order to scale our agency that quickly we have had to learn a lot of important lessons along the way! In today’s epis...
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