Jimmy Kim, CEO and co-founder of Sendlane, is known for his expertise in email and SMS marketing. In this episode, he shares his incredible journey from working in the car industry to becoming a digital marketing powerhouse. He shares his top tips for mastering the art of email marketing, particularly for ecommerce brands. Jimmy explains how email is about more than campaigns and automations, diving into the importance of crafting personalized experiences for customers and evolving strategies based on new data. We discuss KPIs, understanding audience behavior and optimizing campaigns. 

We continue the conversation by delving into the potent combination of copywriting and storytelling in email marketing. With Jimmy’s guidance, learn how to weave compelling narratives and create experiences that captivate customers. Then, we wrap things up with a discussion around SMS marketing for acquisition and retention. Join us, and learn from one of the best in the business!

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Or follow Jimmy on X: @yojimmykim

Show Notes:

1. 01:30 - How Jimmy made moves from a career in vehicle sales to founding Sendlane. 
2. 09:30 - Building a business by accident.
3. 11:00 - What it means to be the world’s best generalist. 
4. 15:00 - The types of emails Jimmy recommends ecommerce brands use. 
5. 17:40 - The longevity problem batch and blast emails create. Audience management dos and don’ts.
6. 21:00 - Where does storytelling come in with email marketing? 
7. 28:40 - KPIs Jimmy closely watches for email marketing.
8. 31:50 - Why it’s so crucial to watch your unsubscribes. 
9. 34:15 - How to build a solid acquisition strategy. 
10. 39:00 - How SMS complements email marketing. 
11. 42:50 - How to create an SMS message that works. 
12. 44:30 - Who is making waves and why?
13. 46:45 - Where to connect with Jimmy. 
14. 46:45 - Where to connect with Jimmy. 

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

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Production by Morgan Berna, editing by Oliver Banyard.