Do you struggle to create and release video content? If you aren’t at least dipping your toes into video, you’re falling behind. Half of all social media users prefer video over other types of content. 58% of viewers will watch an entire brand video if it’s less than 60 seconds long*. So, why aren’t all businesses and content creators doing it? In this episode, we’re joined by Natasha Pierre, host of the Shine Online Podcast and Video Marketing Coach, to talk about the 5 biggest mindset blocks she sees with creating video. From perfectionism and imposter syndrome, to overwhelm and content planning, we talk about how these mindset blocks show up and how you can overcome them to create impactful video content. Natasha also shares her rationale for creating over 100 podcast episodes in an era where short-form content continues to gain popularity. 

Take Natasha’s 5 Day Video Confidence Challenge! https://shinewithnatasha.com/challenge 

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*Source: https://sproutsocial.com/insights/social-media-video-statistics/

Show Notes:

1. 01:30 - Mike and Natasha catch up about using Threads after speaking at a recent Thinkific webinar. 
2. 02:55 - How Natasha landed in the content space and chose her niche. 
3. 05:20 - Transitioning out of social media management into a new phase of your career. 
4. 06:53 - Working through perfectionism around creating video content.
5. 08:52 - Showing up exactly as you are online to build connection. 
6. 11:30 - Not feeling represented in the content you watch. 
7. 13:35 - How Natasha coaches creators experiencing overwhelm with video content. 
8. 15:05 - How to create content sustainably and maintain a social media presence for the long-term. 
9. 17:25 - How Natasha preps a thought-leadership piece. 
10. 20:12 - Handling Imposter Syndrome and feeling cringey when making video content. 
11. 24:08 - How to figure out what to post. 
12. 26:07 - How to map out and evolve your content pillars. 
13. 28:02 - Choosing your niche, rounding out your content and deciding what to post where. 
14. 30:58 - Deciding which social media platform is right for your brand.
15. 33:20 - Choosing your non-negotiables with posting.
16. 36:55 - How Natasha has stayed dedicated to The Shine Online Podcast to create over 100 episodes. 
17. 39:03 - Who is making waves and why?

Mentioned in this episode:

1. The Shine Online Podcast: https://link.chtbl.com/shineonline 
2. Berna Anat: https://www.heyberna.com/

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.