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The Marketing Matrix
The Marketing Matrix
Author: Lisanne Murphy
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© 2019 The Marketing Matrix
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Are you an online entrepreneur, wading through the bottomless sea of experts and amateurs dishing out large servings of (mis)information. Knowing what will actually make a difference in your business and how to implement the gems requires more time than any of us has!
Join Lisanne Murphy, social media agency owner and secret tactic adventurer, as she uncovers the best entrepreneurial minds to demystify the nitty-gritty marketing secrets that make all the difference in actual businesses.
These strategies deliver the perfect cocktail of behavioral science and street smarts that are changing the landscape of dream customer definition, message crafting, offer creation, Dream 100 activity, content creation, sales conversion, and traffic profitability.
Listen in as she puts these tactical and tangible tools to the test in her own agency and pulls back the curtain to reveal the path to becoming an online legend.
Join Lisanne Murphy, social media agency owner and secret tactic adventurer, as she uncovers the best entrepreneurial minds to demystify the nitty-gritty marketing secrets that make all the difference in actual businesses.
These strategies deliver the perfect cocktail of behavioral science and street smarts that are changing the landscape of dream customer definition, message crafting, offer creation, Dream 100 activity, content creation, sales conversion, and traffic profitability.
Listen in as she puts these tactical and tangible tools to the test in her own agency and pulls back the curtain to reveal the path to becoming an online legend.
136 Episodes
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In this episode of the Marketing Matrix, host Lisanne Murphy interviews Cellene Hogan-Kamp, founder of Kukua Hub Inc. They discuss the platform's mission to provide scalable coaching solutions, the importance of personal connections in coaching, and the challenges of maintaining a boutique approach while scaling globally. Cellene shares insights on the differences between coaching and therapy, the role of technology in expanding reach, and her vision for the future of Kukua Hub. KeywordsKukua Hub, coaching platform, global coaching, personal development, leadership, boutique coaching, scalable solutions, coaching vs therapy, technology in coaching, Celine Hogan-Kamp TakeawaysCoaching is about helping people unconditionally.Kukua Hub connects clients with certified coaches globally.The platform offers one-on-one coaching, not AI-driven.Coaches are selected based on client needs and specialties.Cellene emphasizes the importance of personal connections.The platform aims to provide three hours of work per coach weekly.Coaching focuses on moving forward positively, unlike therapy.Kukua Hub maintains a boutique approach with 100 coaches.Word of mouth is a key lead generation strategy.Celine plans to expand the platform's reach and impact. Chapters00:00:02 Introduction to Lumina Growth Lab00:00:54 Meet Cellene Hogan-Kamp00:01:36 The Kukua Hub Story00:02:43 Coaching Platform Details00:07:24 Challenges and Opportunities00:23:03 Marketing and Client Acquisition00:27:52 Personal Insights and Future PlansFOLLOW CELLENE!https://www.kokuahub.com/ https://www.linkedin.com/in/cellene/THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste. ✅ IF WE WORK TOGETHER, YOU’LL GAIN:➤ The capability to rapidly scale with systems.➤ An increase in sales and revenue within the first 90 days of working together.➤ A 12-month execution plan that accumulates free cash flow.➤ The ability to stop wasting money on sales and marketing initiatives that don’t work ✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level. ✅ WHAT’S NEEDED TO WORK TOGETHER:➤ Have satisfied customers and a proven track record.➤ Established product-market-fit➤ Have the capacity to handle increased business.➤ Are open to following our proven frameworks and strategies.✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.👉 https://calendly.com/lisanne-2/discovery-call-growth-partnerYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3LinkedIn: https://www.linkedin.com/in/lisanne-murphy/See you next week on The Marketing Matrix!
In this episode of the Marketing Matrix, host Lisanne Murphy welcomes Megan Hunter, co-founder of the High Conflict Institute and creator of the Conflict Influencer platform. They discuss the intricacies of high conflict situations, the psychology behind them, and how Megan's work is transforming lives by providing tools and strategies to manage and resolve conflicts effectively. Megan shares her journey from a child support caseworker to a leading expert in conflict management, emphasizing the importance of understanding high conflict personalities and offering practical solutions for individuals and professionals alike. Keywordshigh conflict, conflict management, Megan Hunter, Conflict Influencer, High Conflict Institute, conflict resolution, psychology of conflict, mediation, negotiation, communication skills TakeawayMegan Hunter emphasizes the importance of understanding high conflict personalities.High conflict situations often involve unmanaged emotions and extreme behaviors.The Conflict Influencer platform offers tools for managing high conflict situations.Megan's journey began as a child support caseworker in Nebraska.High Conflict Institute provides training for professionals dealing with high conflict clients.Megan highlights the role of fear in high conflict behaviors.The platform aims to support individuals in personal and professional conflicts.Megan discusses the need for a user manual approach to conflict resolution.The episode explores the impact of conflict on personal and professional relationships.Megan shares insights on scaling conflict resolution tools to reach more people. Chapter00:00:00 Introduction to Megan Hunter00:00:00 Understanding High Conflict Situations00:00:00 Megan's Journey in Conflict Management00:00:01 Tools and Strategies for Conflict Resolution00:00:01 Scaling Conflict Resolution Efforts FOLLOW MEGAN HUNTER!https://www.conflictinfluencer.com/https://highconflictinstitute.com/Podcast: https://highconflictinstitute.com/podcasts/Linkedin: https://www.linkedin.com/in/meganlhunter/Instagram: https://www.instagram.com/conflictinfluencer?utm_source=ig_web_button_share_sheet&igsh=c3I5ejRzOTQ2dTZ2THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste. ✅ IF WE WORK TOGETHER, YOU’LL GAIN:➤ The capability to rapidly scale with systems.➤ An increase in sales and revenue within the first 90 days of working together.➤ A 12-month execution plan that accumulates free cash flow.➤ The ability to stop wasting money on sales and marketing initiatives that don’t work✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level. ✅ WHAT’S NEEDED TO WORK TOGETHER:➤ Have satisfied customers and a proven track record.➤ Established product-market-fit➤ Have the capacity to handle increased business.➤ Are open to following our proven frameworks and strategies.✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.👉 https://calendly.com/lisanne-2/discovery-call-growth-partnerYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3LinkedIn: https://www.linkedin.com/in/lisanne-murphy/See you next week on The Marketing Matrix!
In this episode of the Marketing Matrix, host Lisanne Murphy welcomes Tina Campbell, a dynamic entrepreneur and co-founder of Free Enterprise Warriors. They discuss the journey of entrepreneurship, the importance of community, and the mission of Free Enterprise Warriors to support veterans transitioning into business. Tina shares her insights on overcoming fear, the significance of core values, and the power of collaboration in achieving business success. Keywords entrepreneurship, Free Enterprise Warriors, veterans, business success, community, core values, collaboration, fear, mindset, networking TakeawaysTina Campbell emphasizes the importance of community in entrepreneurship.Free Enterprise Warriors focuses on supporting veterans in business.Overcoming fear is a key theme in Tina's journey.Core values are crucial for business culture and success.Collaboration is a powerful tool for achieving business goals.Entrepreneurship requires a strong mindset and framework.Tina shares her experience with the Free Enterprise Warriors community.The episode highlights the role of networking in business growth.Tina discusses the challenges and rewards of entrepreneurship.The conversation explores the impact of mentorship and guidance. Chapters00:00:01 Introduction to Lumina Growth Lab00:00:57 Meet Tina Campbell00:01:35 Tina's Entrepreneurial Journey00:03:30 The Mission of Free Enterprise Warriors00:06:21 Collaboration and Mentorship00:11:12 Overcoming Fear in Business00:19:12 Current Initiatives and Challenges00:26:38 Personalized Support for EntrepreneursFOLLOW TINA CAMPBELL!www.freeenterprisevets.com THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste. ✅ IF WE WORK TOGETHER, YOU’LL GAIN:➤ The capability to rapidly scale with systems.➤ An increase in sales and revenue within the first 90 days of working together.➤ A 12-month execution plan that accumulates free cash flow.➤ The ability to stop wasting money on sales and marketing initiatives that don’t work ✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level. ✅ WHAT’S NEEDED TO WORK TOGETHER:➤ Have satisfied customers and a proven track record.➤ Established product-market-fit➤ Have the capacity to handle increased business.➤ Are open to following our proven frameworks and strategies.✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.👉 https://calendly.com/lisanne-2/discovery-call-growth-partnerYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3LinkedIn: https://www.linkedin.com/in/lisanne-murphy/See you next week on The Marketing Matrix!
AI isn’t just changing how we work — it’s changing how businesses are born.In this episode of The Marketing Matrix, host Lisanne Murphy talks with serial entrepreneur and Gen AI PI founder Jon Cheney about the power of curiosity and creativity in an AI-driven world.Jon shares his path from building an augmented reality company to launching Gen AI PI, revealing how AI accelerates innovation while challenging us to stay human, adaptable, and fearless in the face of change. KeywordsAI, entrepreneurship, innovation, creativity, curiosity, augmented reality, business transformation, Gen AI PI, technology, future of work TakeawaysAI can accelerate business creation by 10 to 50 times.Curiosity and creativity are key human attributes to harness AI.AI is progressing 250 times faster than traditional technology.John Chaney's journey from augmented reality to AI highlights innovation.Fear of AI is natural but can be transformed into opportunity.AI allows for more impactful human work by automating mundane tasks.Gen AI PI aims to empower entrepreneurs with AI tools.AI's recursive self-improvement is a game-changer.The future of work involves collaboration between humans and AI.AI can democratize business opportunities, reducing time and cost. Chapters00:00:01 Introduction to Lumina Growth Lab00:00:48 Meet John Chaney00:02:34 John's Journey and AI's Impact00:07:36 Navigating Fear and Opportunity in AI00:17:58 Curiosity and Creativity in AI00:39:27 Future of Gen AI PI and EntrepreneurshipFOLLOW JON!https://genaipi.orghttps://instagram.com/cheneypianohttps://www.linkedin.com/in/joncheney/https://joncheney.com THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste. ✅ IF WE WORK TOGETHER, YOU’LL GAIN:➤ The capability to rapidly scale with systems.➤ An increase in sales and revenue within the first 90 days of working together.➤ A 12-month execution plan that accumulates free cash flow.➤ The ability to stop wasting money on sales and marketing initiatives that don’t work✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.✅ WHAT’S NEEDED TO WORK TOGETHER:➤ Have satisfied customers and a proven track record.➤ Established product-market-fit➤ Have the capacity to handle increased business.➤ Are open to following our proven frameworks and strategies.✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.👉 https://calendly.com/lisanne-2/discovery-call-growth-partnerYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3LinkedIn: https://www.linkedin.com/in/lisanne-murphy/See you next week on The Marketing Matrix!
Sales success isn’t just about strategy—it’s about connection.In this conversation, Lisanne Murphy chats with Brian Sullivan, founder of Precise Selling, who opens up about his evolution as a salesperson and entrepreneur. Brian reveals how simplifying the sales process, leading with emotion, and staying authentic can transform business outcomes. He also explores the balance between human connection and AI-driven tools in shaping the future of sales.Keywordssales, entrepreneurship, emotional connection, authenticity, AI in sales TakeawaysBrian Sullivan emphasizes the importance of simplicity in sales processes.Emotional connections are crucial in closing deals, according to Brian.Authenticity is a key factor in business success.Brian shares his journey from a top sales performer to a sales trainer.The role of AI in modern sales strategies is highlighted.Brian discusses the challenges of growing a business.Lisanne Murphy and Brian discuss the importance of high-value activities.Brian shares his experience of being called 'stupid' for being different.The significance of creating a unique brand identity is discussed.Brian Sullivan offers practical advice for salespeople. Chapters00:00:51 Introduction to Brian Sullivan00:03:04 Sales Strategies and AI00:04:20 Brian's Journey in Sales00:10:48 Emotional Connections in Sales00:15:40 Growing a Business with AI00:29:35 Creating a Unique Brand IdentityFOLLOW BRIAN!https://www.linkedin.com/in/preciseselling/https://www.preciseselling.com/https://www.tiktok.com/@precisesellinghttps://www.facebook.com/sellprecisely/THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste. ✅ IF WE WORK TOGETHER, YOU’LL GAIN:➤ The capability to rapidly scale with systems.➤ An increase in sales and revenue within the first 90 days of working together.➤ A 12-month execution plan that accumulates free cash flow.➤ The ability to stop wasting money on sales and marketing initiatives that don’t work✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.✅ WHAT’S NEEDED TO WORK TOGETHER:➤ Have satisfied customers and a proven track record.➤ Established product-market-fit➤ Have the capacity to handle increased business.➤ Are open to following our proven frameworks and strategies.✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.👉 https://calendly.com/lisanne-2/discovery-call-growth-partnerYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3LinkedIn: https://www.linkedin.com/in/lisanne-murphy/See you next week on The Marketing Matrix!
Leadership isn’t just about position—it’s about impact. Host Lisanne Murphy sits down with Jamie Thorup, senior executive at Becoming Your Best Global Leadership, to explore how their team helps leaders unlock potential, strengthen organizational culture, and create lasting change. From corporate programs to global initiatives like the Lead with Light Foundation, Jamie reveals how practical principles of leadership can transform both people and performance. Keywordsleadership, training, development, Lead with Light, Becoming Your Best TakeawaysLeadership principles transcend industries and roles.Simplicity and stickability are key differentiators.AI is being leveraged to enhance training.The Lead with Light Foundation focuses on families and communities.Success stories include significant personal transformations.Awareness and visibility are ongoing challenges.The organization values adaptability and learning.Training content is designed to be sustainable.The organization partners with both large and small companies.The focus is on creating lasting value and touching lives. Chapters00:00:01 Introduction to Lumina Growth Lab00:00:55 Meet Jamie Thorup00:02:46 Journey to Becoming Your Best00:05:47 Leadership Training Across Industries00:08:09 Research and Development00:13:25 Challenges and Initiatives00:18:35 Success Stories and Impact00:23:40 Industry Trends and AI00:30:34 Lead with Light Foundation FOLLOW Jamie Thorup!https://www.becomingyourbest.comhttps://www.instagram.com/becomingyourbestglobal/https://www.facebook.com/BecomingYourBesthttps://www.linkedin.com/company/becoming-your-bestTHANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste. ✅ IF WE WORK TOGETHER, YOU’LL GAIN:➤ The capability to rapidly scale with systems.➤ An increase in sales and revenue within the first 90 days of working together.➤ A 12-month execution plan that accumulates free cash flow.➤ The ability to stop wasting money on sales and marketing initiatives that don’t work✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.✅ WHAT’S NEEDED TO WORK TOGETHER:➤ Have satisfied customers and a proven track record.➤ Established product-market-fit➤ Have the capacity to handle increased business.➤ Are open to following our proven frameworks and strategies.✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.👉 https://calendly.com/lisanne-2/discovery-call-growth-partnerYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3LinkedIn: https://www.linkedin.com/in/lisanne-murphy/See you next week on The Marketing Matrix!
Host Lisanne Murphy sits down with supply chain strategist Aaron Alpeter to explore how operational efficiency fuels business growth and valuation. Aaron reveals how the ISBA Group empowers companies to scale and prepare for acquisition by refining supply chains, building resilient systems, and integrating AI to drive smarter decisions.Keywordssupply chain, business valuation, enterprise value, ISBA Group, AI technologies TakeawaysSupply chain management is crucial for business valuation.Building processes that lead to enterprise value is key.AI technologies can optimize supply chains.ISBA Group helps businesses scale and prepare for exits.Aaron Alpeter emphasizes the importance of unique capabilities.Supply chain issues can lower business acquisition offers.Effective supply chain management requires foresight and planning.Delegating decision rights is essential for business growth.AI should be used to enhance human processes, not replace them.Aaron Alpeter offers free consultations to help businesses. Chapters 00:00:00 Introduction to Lumina Growth Lab00:00:54 Meet Aaron Alpeter00:01:38 Aaron's Journey in Supply Chain00:03:05 The Importance of Supply Chain in Business00:04:59 Scaling Businesses with ISBA Group00:09:20 Supply Chain and Business Valuation00:14:40 ISBA Group's Approach to ConsultingFollow Aaron on LinkedIn:https://www.linkedin.com/in/aaron-alpeterTHANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste. ✅ IF WE WORK TOGETHER, YOU’LL GAIN:➤ The capability to rapidly scale with systems.➤ An increase in sales and revenue within the first 90 days of working together.➤ A 12-month execution plan that accumulates free cash flow.➤ The ability to stop wasting money on sales and marketing initiatives that don’t work✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.✅ WHAT’S NEEDED TO WORK TOGETHER:➤ Have satisfied customers and a proven track record.➤ Established product-market-fit➤ Have the capacity to handle increased business.➤ Are open to following our proven frameworks and strategies.✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.👉 https://calendly.com/lisanne-2/discovery-call-growth-partnerYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3LinkedIn: https://www.linkedin.com/in/lisanne-murphy/See you next week on The Marketing Matrix!
From the streets of Brooklyn to the boardrooms of global organizations, Eugene Dilan’s story is one of resilience and purpose. In this episode of The Marketing Matrix, host Lisanne Murphy sits down with Eugene, founder of Dilan Consulting Group, to unpack his journey from psychologist to leadership consultant. Together, they explore how aligning personal and organizational values can drive authentic growth, transformation, and lasting impact.KeywordsEugene Dilan, leadership, values, consulting, transformation, psychological safety, business growth, organizational culture, personal development, AI in business Takeaways Eugene Dilan emphasizes the importance of aligning personal and organizational values.Leadership is about creating environments where people and performance thrive together.Eugene's journey from Brooklyn to consulting highlights resilience and adaptability.Psychological safety is crucial for meaningful organizational change.Values and beliefs are interconnected and shape behaviors and decisions.Eugene shares personal experiences that shaped his values and consulting approach.The role of AI in business is growing, but human touch remains essential.Eugene discusses the challenges and rewards of consulting in diverse industries.Integrity and authenticity are core to Eugene's consulting philosophy.Eugene's future goals include integrating technology while maintaining human-centric values. Chapters00:00:01 Introduction and Sponsor Message00:00:28 Meet Eugene Dilan00:00:55 Eugene's Journey and Philosophy00:01:42 Consulting Approach and Values00:03:58 Personal Experiences and Insights00:21:05 Business and Consulting GoalsFOLLOW EUGENE!www.dilanconsulting.comhttps://www.linkedin.com/company/dilan-consulting-inc-/?viewAsMember=true THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste. ✅ IF WE WORK TOGETHER, YOU’LL GAIN:➤ The capability to rapidly scale with systems.➤ An increase in sales and revenue within the first 90 days of working together.➤ A 12-month execution plan that accumulates free cash flow.➤ The ability to stop wasting money on sales and marketing initiatives that don’t work✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.✅ WHAT’S NEEDED TO WORK TOGETHER:➤ Have satisfied customers and a proven track record.➤ Established product-market-fit➤ Have the capacity to handle increased business.➤ Are open to following our proven frameworks and strategies.✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.👉 https://calendly.com/lisanne-2/discovery-call-growth-partnerYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3LinkedIn: https://www.linkedin.com/in/lisanne-murphy/See you next week on The Marketing Matrix!
Host Lisanne Murphy sits down with Jacquie Williams, founder of The New Chapter Co. and New Chapter Consulting, for an inspiring discussion on growth, purpose, and resilience. Jacquie opens up about how her personal journey through change led her to build a business that helps others find direction during life transitions. The two explore themes of self-trust, authenticity, and the evolving role of AI in entrepreneurship — with Jacquie highlighting the beauty of starting small and building a business rooted in heart and intention.KeywordsMarketing Matrix, Jackie Williams, New Chapter Co., consulting, authenticity, self-doubt, AI in business, soulful business, community brand, transition supportTakeawaysOvercoming self-doubt is crucial for personal and business growth.Authenticity is key in building a successful brand.AI can be a helpful tool but should not replace personal touch.Starting with what you have is more important than waiting for perfection.Building a soulful, sustainable business is a priority.Community support is vital for individuals in transition.Visibility and organic marketing are essential for growth.Understanding your 'why' is crucial for business alignment.Personal experiences can shape and enhance professional endeavors.Encouragement and support are fundamental in consulting. Chapters00:00:01 Introduction and Sponsor Message00:00:48 Meet Jackie Williams00:01:35 Jacquie Williams'S Journey and Vision00:02:52 Overcoming Self-Doubt00:05:10 Building a Community Brand00:09:29 The Role of AI in Business00:15:11 Future Vision and GoalsFOLLOW JACQUIE!Websites: https://thenewchapter.co/ https://thenewchapterconsulting.com/ Linked in: The New Chapter Co The New Chapter Consulting Instagram: @thenewchapterco @thenewchapterconsulting THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste. ✅ IF WE WORK TOGETHER, YOU’LL GAIN:➤ The capability to rapidly scale with systems.➤ An increase in sales and revenue within the first 90 days of working together.➤ A 12-month execution plan that accumulates free cash flow.➤ The ability to stop wasting money on sales and marketing initiatives that don’t work✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.✅ WHAT’S NEEDED TO WORK TOGETHER:➤ Have satisfied customers and a proven track record.➤ Established product-market-fit➤ Have the capacity to handle increased business.➤ Are open to following our proven frameworks and strategies.✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.👉 https://calendly.com/lisanne-2/discovery-call-growth-partnerYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3LinkedIn: https://www.linkedin.com/in/lisanne-murphy/See you next week on The Marketing Matrix!
What happens when AI meets authentic leadership? Host Lisanne Murphy sits down with Jonathan Raymond, founder and CEO of Ren AI, to explore how technology can elevate human development. They unpack the challenges of integrating AI into coaching, the role of authenticity in leadership, and the lessons behind Jonathan’s book Good Authority.KeywordsAI, human development, coaching, leadership, authenticity, personal growth, professional growth, Good Authority, tech founder, workplace conversations TakeawaysAI can enhance personal and professional growth.Authenticity is crucial in leadership and coaching.Real conversations are needed in the workplace.Jonathan Raymond is the founder of Ren AI.Ren AI combines AI with human coaching.Jonathan's book is titled 'Good Authority'.AI is a tool, not a master.Transparency and honesty are key in business.Personal development impacts professional life.Ren AI offers a 30-day free trial. Chapters 00:00:01 Introduction to Lumina Growth Lab00:00:28 Meet Jonathan Raymond00:00:58 Jonathan's Journey and Ren AI00:02:48 Challenges in Coaching and AI00:06:42 The Role of AI in Leadership00:10:01 Personal Development and AI00:17:17 Future of Ren AI and Personal Insights FOLLOW JONATHAN!https://www.linkedin.com/in/agoodauthority/THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste. ✅ IF WE WORK TOGETHER, YOU’LL GAIN:➤ The capability to rapidly scale with systems.➤ An increase in sales and revenue within the first 90 days of working together.➤ A 12-month execution plan that accumulates free cash flow.➤ The ability to stop wasting money on sales and marketing initiatives that don’t work✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.✅ WHAT’S NEEDED TO WORK TOGETHER:➤ Have satisfied customers and a proven track record.➤ Established product-market-fit➤ Have the capacity to handle increased business.➤ Are open to following our proven frameworks and strategies.✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.👉 https://calendly.com/lisanne-2/discovery-call-growth-partnerYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3LinkedIn: https://www.linkedin.com/in/lisanne-murphy/See you next week on The Marketing Matrix!
Automotive repair shops are evolving—and coaching is leading the change. In this episode of The Marketing Matrix, Lisanne Murphy chats with Jimmy Lea, CSP of The Institute for Automotive Business Excellence, about how tailored coaching helps shops grow smarter, operate more efficiently, and build stronger communities. Jimmy also unpacks key industry trends, the value of niche expertise, and how the Institute’s hands-on approach is redefining success for shop owners. Keywordsautomotive coaching, business growth, niche specialization, community building, efficiency TakeawaysCoaching can transform automotive repair shops by improving business efficiency.Niche specialization is crucial for success in the automotive industry.Community building among shop owners leads to shared knowledge and support.The Institute's coaching focuses on business growth and efficiency.Industry trends include a shift towards retirement among shop owners.The Institute offers a unique approach by meeting clients where they are.Coaching helps shop owners focus on business aspects they might overlook.The Institute's program is comprehensive, covering various aspects of business.Jimmy Lea emphasizes the importance of relationship building in business.The Institute's success stories highlight significant business improvements. Chapters00:00:01 Introduction to The Institute00:00:50 Meet Jimmy Lea00:02:30 Jimmy's Journey in the Automotive Industry00:04:51 Coaching and Community Building00:07:51 Impact of Coaching on Lives00:11:15 Evolution of The Institute00:17:01 Success Stories and Business Growth00:23:35 Industry Trends and Future Goals00:32:16 The Institute's Unique Approach FOLLOW JIMMY!www.wearetheinstitute.com, https://www.facebook.com/TheInstituteforAutomotiveBusinessExcellence, https://www.youtube.com/@TheInstituteforABETHANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste. ✅ IF WE WORK TOGETHER, YOU’LL GAIN:➤ The capability to rapidly scale with systems.➤ An increase in sales and revenue within the first 90 days of working together.➤ A 12-month execution plan that accumulates free cash flow.➤ The ability to stop wasting money on sales and marketing initiatives that don’t work✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.✅ WHAT’S NEEDED TO WORK TOGETHER:➤ Have satisfied customers and a proven track record.➤ Established product-market-fit➤ Have the capacity to handle increased business.➤ Are open to following our proven frameworks and strategies.✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.👉 https://calendly.com/lisanne-2/discovery-call-growth-partnerYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3LinkedIn: https://www.linkedin.com/in/lisanne-murphy/See you next week on The Marketing Matrix!
Lisanne Murphy sits down with Kevin Thibodeaux, a leadership coach reshaping the way we think about mental fitness and emotional intelligence. Together, they explore how to quiet the negative voices that hold us back, the evolving role of AI in business, and Coach Kev’s groundbreaking MBA experiment designed to shape tomorrow’s leaders.Keywordsleadership, mental fitness, emotional intelligence, AI, MBA experimentTakeawaysQuieting negative voices is crucial for effective leadership.AI is reshaping business operations and leadership roles.The MBA experiment focuses on developing future leaders.Mental fitness is as important as physical fitness.Empathy and understanding are key in leadership coaching.Coach Kev's approach includes saboteur discovery.Leadership involves continuous learning and adaptation.Coach Kev emphasizes the importance of mental habits.The role of AI in business is both a challenge and an opportunity.Coach Kev's personal journey influences his coaching style.Chapters00:00:01 Introduction to Coach Kev00:00:28 The MBA Experiment00:00:55 Mental Fitness and Leadership00:01:36 AI's Impact on Business00:02:32 Empathy and Saboteur DiscoveryFOLLOW COACH KEVIN :https://vertist.comhttps://mbaexp.comTHANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste. ✅ IF WE WORK TOGETHER, YOU’LL GAIN:➤ The capability to rapidly scale with systems.➤ An increase in sales and revenue within the first 90 days of working together.➤ A 12-month execution plan that accumulates free cash flow.➤ The ability to stop wasting money on sales and marketing initiatives that don’t work✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.✅ WHAT’S NEEDED TO WORK TOGETHER:➤ Have satisfied customers and a proven track record.➤ Established product-market-fit➤ Have the capacity to handle increased business.➤ Are open to following our proven frameworks and strategies.✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.👉 https://calendly.com/lisanne-2/discovery-call-growth-partnerYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3LinkedIn: https://www.linkedin.com/in/lisanne-murphy/See you next week on The Marketing Matrix!
In this episode of the Marketing Matrix, host Lisanne Murphy welcomes Ingrid Hu Dahl, an author, speaker, and leadership coach, to discuss her journey and insights into leadership development, inclusion, and personal growth. Ingrid shares her experiences growing up in a multicultural family, her career in leadership coaching, and the inspiration behind her book, "Sunshining on Morning Snow." The conversation delves into the challenges of navigating corporate America as a woman of color, the importance of values alignment, and the role of AI in learning and development.Keywordsleadership development, inclusion, personal growth, multicultural family, corporate America, values alignment, AI, learning and development TakeawaysUnlocking self-awareness is key to leadership development.Ingrid's multicultural upbringing shaped her leadership perspective.Values alignment is crucial in personal and professional life.AI can enhance learning and development processes.Ingrid's book explores identity and representation.Leadership requires empathy and challenging the status quo.Personal growth involves embracing one's inner rebellion.Navigating corporate America as a woman of color presents unique challenges.Ingrid emphasizes the importance of slowing down and self-reflection.Connection and understanding are vital in diverse environments. Chapters00:00:04 Introduction and Technical Issues00:00:27 Sponsor Message and Episode Introduction00:01:25 Meet Ingrid Hu Dahl00:03:08 Ingrid's Leadership Journey00:05:11 The Role of Identity and Family00:09:33 Challenges in Corporate America00:15:20 The Radical Act of Being Seen00:18:57 Ingrid's Book and Personal Growth00:32:42 Future Goals and AI in LearningFOLLOW INGRID! www.ingridhudahl.com THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste. ✅ IF WE WORK TOGETHER, YOU’LL GAIN:➤ The capability to rapidly scale with systems.➤ An increase in sales and revenue within the first 90 days of working together.➤ A 12-month execution plan that accumulates free cash flow.➤ The ability to stop wasting money on sales and marketing initiatives that don’t work✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.✅ WHAT’S NEEDED TO WORK TOGETHER:➤ Have satisfied customers and a proven track record.➤ Established product-market-fit➤ Have the capacity to handle increased business.➤ Are open to following our proven frameworks and strategies.✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.👉 https://calendly.com/lisanne-2/discovery-call-growth-partnerYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3LinkedIn: https://www.linkedin.com/in/lisanne-murphy/See you next week on The Marketing Matrix!
In this episode of the Marketing Matrix, host Lisanne Murphy welcomes Elisa Janson Jones, an accomplished author, content creator, and AI consultant. They discuss the integration of AI in business, the importance of authenticity, and Elisa's journey in developing the Calm AI Navigator Framework. Elisa shares insights on leveraging AI for strategic growth and the challenges of staying ahead in the rapidly evolving AI landscape. KeywordsAI, business strategy, authenticity, AI integration, Calm AI Navigator TakeawaysAI can create sustainable revenue and growth.The Calm AI Navigator Framework guides effective AI use.Authenticity is crucial in business.AI is rapidly evolving with new products daily.Consultants help businesses implement AI effectively.AI should be a thought partner, not a replacement.Understanding AI's limitations is empowering.Elisa's book builds authority and marketing content.Different brands require distinct voices and strategies.Music background influences Elisa's business approach. Chapters00:00:02 Introduction to Lumina Growth Lab00:00:56 Meet Elisa Janson Jones00:01:34 Elisa's Journey and Achievements00:03:12 AI Integration in Business00:05:36 Challenges in AI Adoption00:11:32 Future Goals and Strategies00:21:46 Influence of Music on BusinessFOLLOW ELISA JANSON JONES! Sovereign+Website - https://www.sovereign.plus/LinkedIn - https://www.linkedin.com/company/sovereign-reigns/ Jones&Co.Website - https://jonesco.ai/YouTube - https://www.youtube.com/@askJonesInstagram - https://www.instagram.com/ask.jones/TikTok - https://www.tiktok.com/@askjonesaiFacebook - https://www.facebook.com/people/JonesCo/61571452816230/# Elisa JonesWebsite - https://elisajones.ai/Instagram - https://www.instagram.com/when_in_roam_jones/LinkedIn - https://www.linkedin.com/in/elisa-janson-jones/Facebook - https://www.facebook.com/elisacjones THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste. ✅ IF WE WORK TOGETHER, YOU’LL GAIN:➤ The capability to rapidly scale with systems.➤ An increase in sales and revenue within the first 90 days of working together.➤ A 12-month execution plan that accumulates free cash flow.➤ The ability to stop wasting money on sales and marketing initiatives that don’t work✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.✅ WHAT’S NEEDED TO WORK TOGETHER:➤ Have satisfied customers and a proven track record.➤ Established product-market-fit➤ Have the capacity to handle increased business.➤ Are open to following our proven frameworks and strategies.✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.👉 https://calendly.com/lisanne-2/discovery-call-growth-partnerYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3LinkedIn: https://www.linkedin.com/in/lisanne-murphy/See you next week on The Marketing Matrix!
SummaryIn this episode of "The Marketing Matrix," Lisanne Murphy hosts Jodi McPherson, co-founder and CEO of Work Simplr, who shares her journey from a 30-year career in Ed Tech to creating a platform that revolutionizes the freelance model. The discussion covers the challenges of traditional freelancing, the impact of AI, and the importance of redefining work opportunities for students and businesses. Keywordsfreelance model, AI impact, work opportunities, Jodi McPherson, Work Simplr TakeawaysJodi McPherson is revolutionizing the freelance model with Work Simplr.Work Simplr provides equitable access to paid work for students.AI plays a crucial role in redefining work opportunities.Traditional freelancing presents challenges that Work Simplr addresses.Jodi's journey from Ed Tech to entrepreneurship is inspiring.Work Simplr helps businesses tap into untapped talent.The platform focuses on reducing friction in access to work.Jodi emphasizes the importance of mentorship and training.Work Simplr's model is project-agnostic and adaptable.The conversation highlights the evolving landscape of work. Chapters00:00:03 Introduction to Work Simplr00:01:17 Jodi McPherson's Journey00:03:23 Challenges in Freelancing00:05:13 AI and Work Opportunities00:11:43 Work Simplr's Impact Connect with Jodi!www.worksimplr.nethttps://www.linkedin.com/in/jodimac/ THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste. ✅ IF WE WORK TOGETHER, YOU’LL GAIN:➤ The capability to rapidly scale with systems.➤ An increase in sales and revenue within the first 90 days of working together.➤ A 12-month execution plan that accumulates free cash flow.➤ The ability to stop wasting money on sales and marketing initiatives that don’t work ✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level. ✅ WHAT’S NEEDED TO WORK TOGETHER:➤ Have satisfied customers and a proven track record.➤ Established product-market-fit➤ Have the capacity to handle increased business.➤ Are open to following our proven frameworks and strategies.✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.👉 https://calendly.com/lisanne-2/discovery-call-growth-partnerYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3LinkedIn: https://www.linkedin.com/in/lisanne-murphy/See you next week on The Marketing Matrix!
In this episode of the Marketing Matrix, Lisanne Murphy interviews Wayland K. Lum, founder and CEO of Copperbox, a leadership advisory firm. They discuss the importance of aligning leadership with core purpose, the role of AI in leadership development, and Copperbox's approach to empowering executives in private equity firms. Wayland shares insights on the challenges leaders face and the importance of human connection in leadership.Keywordsleadership, AI, private equity, Copperbox, human connection TakeawaysAlign leadership with core purpose for unstoppable growth.AI technologies create sustainable revenue and growth.Copperbox empowers CEOs and executive teams.Human-centered leadership is purpose-driven and nature-grounded.Leaders should stretch beyond titles to evolve.Copperbox partners with private equity for leadership enhancement.AI helps define critical paths for executive development.Human connection remains vital in leadership roles.Copperbox focuses on relationship-building in marketing.Wayland emphasizes the social responsibility of leadership. Chapters00:00:02 Introduction to Lumina Growth Lab00:00:56 Meet Wayland K. Lum00:01:41 Copperbox's Leadership Philosophy00:02:55 Challenges in Leadership Development00:09:30 Wayland's Personal Journey00:15:46 AI in Leadership Development00:29:12 Copperbox's Marketing StrategyConnect with Wyland:www.copperbox.co / https://www.linkedin.com/in/wayland-k-lum/ https://www.linkedin.com/company/copperbox-leadership-advisory/?viewAsMember=trueTHANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste. ✅ IF WE WORK TOGETHER, YOU’LL GAIN:➤ The capability to rapidly scale with systems.➤ An increase in sales and revenue within the first 90 days of working together.➤ A 12-month execution plan that accumulates free cash flow.➤ The ability to stop wasting money on sales and marketing initiatives that don’t work✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.✅ WHAT’S NEEDED TO WORK TOGETHER:➤ Have satisfied customers and a proven track record.➤ Established product-market-fit➤ Have the capacity to handle increased business.➤ Are open to following our proven frameworks and strategies.✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.👉 https://calendly.com/lisanne-2/discovery-call-growth-partnerYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3LinkedIn: https://www.linkedin.com/in/lisanne-murphy/See you next week on The Marketing Matrix!
SummaryLisanne Murphy welcomes Jolly Nanda, founder of Vicrity Management Consulting, for an insightful conversation on turning life’s toughest challenges into opportunities for growth. Jolly shares how her personal experience with misdiagnoses shaped her mission to create people-first business solutions that drive change. Together, they discuss the realities of startup life, why strategic planning and change management are essential, and how aligning business goals with human-centered leadership creates lasting impact. Whether you’re a startup founder, consultant, or business leader, this episode offers inspiration and actionable lessons to help you innovate through adversity and lead with purpose. Keywordsentrepreneurship, strategic planning, change management, startups, business growth TakeawaysStrategic planning is crucial for business success.Change management begins with people.Aligning business goals with people-focused strategies is key.Personal experiences can drive innovative solutions.Startups need to be agile and adaptable.Building the right team is essential for growth.Misdiagnoses can lead to new business opportunities.AI is transforming business landscapes.Networking and referrals are powerful tools.Empowering individuals leads to better health outcomes.Chapters00:00:02 Introduction to Lumina Growth Lab00:00:57 Meet Jolly Nanda00:02:06 Jolly's Entrepreneurial Journey00:06:08 The Power of Change Management00:12:28 Innovative Solutions in Healthcare00:18:35 AI and Business Transformation00:26:32 Building the Right TeamConnect with Jolly : Www.vikriti.com; www.altheia.comhttps://www.LinkedIn.con/company/vikriti/Https://www.LinkedIn.com/company/altheia-inc/ THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste. ✅ IF WE WORK TOGETHER, YOU’LL GAIN:➤ The capability to rapidly scale with systems.➤ An increase in sales and revenue within the first 90 days of working together.➤ A 12-month execution plan that accumulates free cash flow.➤ The ability to stop wasting money on sales and marketing initiatives that don’t work ✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level. ✅ WHAT’S NEEDED TO WORK TOGETHER:➤ Have satisfied customers and a proven track record.➤ Established product-market-fit➤ Have the capacity to handle increased business.➤ Are open to following our proven frameworks and strategies.✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.👉 https://calendly.com/lisanne-2/discovery-call-growth-partnerYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3LinkedIn: https://www.linkedin.com/in/lisanne-murphy/See you next week on The Marketing Matrix!
In this episode, host Lisanne Murphy sits down with Paul Batz, leadership coach, author, and CEO of Good Leadership Enterprises. Together, they explore the values-driven principles behind good leadership and how leaders can thrive without sacrificing well-being.Paul shares his journey of building a business rooted in goodness, generosity, and purpose, and how these values can transform both organizations and individuals. Lissane and Paul also dive into the importance of team alignment, gratitude, and positivity as tools for sustainable success. What you’ll learn in this episode:-The 7 Fs framework and how it supports balanced leadership.-Why leading with goodness creates stronger, healthier organizations.-How gratitude and generosity shift workplace culture.-Practical insights for aligning your team around shared values.-Why personal well-being is central to professional success. Whether you’re a business owner, team leader, or aspiring changemaker, this conversation will leave you inspired to lead with courage and goodness.Links to Connect with Paul Batz: https://goodleadership.com, https://www.linkedin.com/in/paulbatz/, https://www.linkedin.com/company/good-leadership-enterprises THANKS FOR TUNING INTO THE MARKETING MATRIX PODCASTFor more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste. ✅ IF WE WORK TOGETHER, YOU’LL GAIN:➤ The capability to rapidly scale with systems.➤ An increase in sales and revenue within the first 90 days of working together.➤ A 12-month execution plan that accumulates free cash flow.➤ The ability to stop wasting money on sales and marketing initiatives that don’t work ✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level. ✅ WHAT’S NEEDED TO WORK TOGETHER:➤ Have satisfied customers and a proven track record.➤ Established product-market-fit➤ Have the capacity to handle increased business.➤ Are open to following our proven frameworks and strategies. ✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.👉 https://calendly.com/lisanne-2/discovery-call-growth-partnerYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3LinkedIn: https://www.linkedin.com/in/lisanne-murphy/See you next week on The Marketing Matrix!
Episode Description: Join host Lisanne Murphy as she sits down with Gloria Feldt, a trailblazer in gender equality and leadership. In this episode, Gloria shares her journey from a small-town upbringing to becoming the national president of Planned Parenthood and co-founding Take the Lead. Discover how Gloria's experiences shaped her mission to achieve gender parity in leadership and the innovative programs she developed to empower women across various sectors.Key Highlights:Gloria's personal journey and the epiphany that led her to advocate for women's rights. The founding of Take the Lead and its impact on women's leadership. Insights into the cultural biases affecting gender parity and how to overcome them. The role of AI in education and leadership training. Upcoming events and programs by Take the Lead.Connect with Gloria:Websites:http:www.TakeTheLeadWomen.com http://www.thepowerupconference.com LinkedIn: www.LinkedIn.In/GloriaFeldt LinkedIn Business: www.LinkedIn.In/take-the-lead-women Instagram, threads, Bluesky,: @takeleadwomen Facebook, YouTube @taketheleadwomen @GloriaFeldt everywhere except X and TikTokHashtags: #WomenInLeadership #GenderEquality #TakeTheLead #EmpowermentCall to Action: Listen to the full episode to explore how you can contribute to gender equality in your field. Don't forget to subscribe and leave a review!
If you’re looking to monetize your passion, you’ve got to think of the entire customer journey.Get a clear roadmap from the start when you’re creating content and things will make more sense to both you and your audience. EPISODE LINKS:Website - https://gmarkphillips.com/YouTube - https://www.youtube.com/c/GMarkPhillipsSocial Media - everywhere (at) gmarkphillipsTHANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolboxFor more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjaYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3See you next time on The Marketing Matrix!























