DiscoverThe Marketing MatrixThe Power of Niche Specialization in Business with Jimmy Lea TMM : 117
The Power of Niche Specialization in Business with Jimmy Lea TMM : 117

The Power of Niche Specialization in Business with Jimmy Lea TMM : 117

Update: 2025-10-31
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Description

Automotive repair shops are evolving—and coaching is leading the change. In this episode of The Marketing Matrix, Lisanne Murphy chats with Jimmy Lea, CSP of The Institute for Automotive Business Excellence, about how tailored coaching helps shops grow smarter, operate more efficiently, and build stronger communities. Jimmy also unpacks key industry trends, the value of niche expertise, and how the Institute’s hands-on approach is redefining success for shop owners.
 

Keywords

automotive coaching, business growth, niche specialization, community building, efficiency

 

Takeaways

  • Coaching can transform automotive repair shops by improving business efficiency.
  • Niche specialization is crucial for success in the automotive industry.
  • Community building among shop owners leads to shared knowledge and support.
  • The Institute's coaching focuses on business growth and efficiency.
  • Industry trends include a shift towards retirement among shop owners.
  • The Institute offers a unique approach by meeting clients where they are.
  • Coaching helps shop owners focus on business aspects they might overlook.
  • The Institute's program is comprehensive, covering various aspects of business.
  • Jimmy Lea emphasizes the importance of relationship building in business.
  • The Institute's success stories highlight significant business improvements.
     

Chapters

FOLLOW JIMMY!

www.wearetheinstitute.com, https://www.facebook.com/TheInstituteforAutomotiveBusinessExcellence, https://www.youtube.com/@TheInstituteforABE


THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST 

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste. 

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

LinkedIn: https://www.linkedin.com/in/lisanne-murphy/

See you next week on The Marketing Matrix!

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The Power of Niche Specialization in Business with Jimmy Lea TMM : 117

The Power of Niche Specialization in Business with Jimmy Lea TMM : 117

Jimmy Lea, Lisanne Murphy