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Surf and Sales

Author: Richard Harris

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Everyone is looking for help in sales, yet so few are willing to give it unselfishly.

Richard Harris and Scott Leese have teamed up to bring their best advice from their own life experiences, real-world job experiences, and what they see sales reps and leaders do right and, equally, do wrong so you can be the best at your craft as well.

And yeah, there will be the occasional surf story.
475 Episodes
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Jack Frimston joins the Surf and Sales podcast and shares amazing insights on brining the humanity back into sales including: The power of the "memento mori" mindset: Frimston explains how the Stoic principle of "remembering you will die" can help sales reps maintain a healthy perspective and focus on truly serving their clients. Mastering the art of outbound prospecting: Frimston discusses the differences in phone engagement between the UK and US markets, offering insights on how to navigate the "Wild West" of outbound sales in the modern era. Applying therapeutic techniques to sales: Incorporating strategies from Alcoholics Anonymous and Socratic questioning into his sales framework, helping reps build genuine connections with buyers.
Sales legend Mark Hunter joins Scott Leese and Richard Harris for a can't-miss conversation packed with practical sales wisdom and plenty of laughs. Mark shares his proven strategies for building genuine relationships, staying focused on the right prospects, and maintaining a positive mindset - even when the game seems rigged against you. Everything discussed in this podcast is practical and easy to understand and implment. Here are just a few The 'power of belief' that can turn any sales situation around Mark's '10 AM Rule' for starting each day with a win The surprising reason why 25 quality conversations per week is all you need
Scott, Richard, and Guillaume "G" Jacquet, the co-founder and CEO of Vasco, dive into the challenges of building a predictable revenue engine for startups and scale-ups. G shares his hard-earned lessons from his first entrepreneurial venture, emphasizing the importance of finding your ideal customer profile and developing a repeatable sales process before scaling. Scott and Richard offer their seasoned advice, stressing the need to simplify messaging, avoid buzzwords, and focus on the specific pains you solve rather than just listing product features. The trio also discusses the tricky balance of founder-led sales versus bringing on the first sales hires, and how to effectively document and transfer that institutional knowledge. #FounderLedSales #RevenueGrowth #IdealCustomerProfile #SalesProcess #PredictableRevenue
With AI Sales Coaching tools being all the rage these days it's hard to understand where the differentiation truly exists.  How do you do this at the founder and early stage level for start-ups? Where do avatars, holograms, and leaderboards fit in?   How do you innovate in an AI market where things literally change by the day? We tackle these questions and a ton more with our guest, Founder of Avarra.ai, David Knight. And a special guest appearance by Brandon Redlinger as well.    Sales podcast Sales strategies Sales tactics Sales tools Sales leadership Sales team building Quota attainment Sales success
In this episode, we sit down with Dan O'Sullivan, a sales veteran who spent 26 years building a $1.2 billion sales organization at TransPerfect.   Dan shares his unique insights on the art of outbound sales, particularly when targeting enterprise customers. He discusses the importance of understanding a client's strategic priorities, crafting concise yet impactful outreach, and the value of hiring and training local sales talent when expanding globally.   Dan also talks about his work with the non-profit "Provide the Slide," which collects and distributes surfboards to underserved communities in West Africa. This conversation is a must-listen for any sales professional looking to hone their skills and gain a new perspective on effective outbound strategies.   https://providetheslide.com/
Join Richard Harris, Scott Leese, and special guest Eldad Postan-Koren, CEO of WINN.AI, as they dive into the unique challenges and opportunities facing international startups breaking into the U.S. market. Hear their candid perspectives on the evolving sales landscape, the power of bold marketing moves, and the importance of complementary skill sets on a founding team. This episode is packed with insights on topics like the "chutzpah" of Israeli entrepreneurs, the pros and cons of direct communication styles, and the future of sales prospecting. Whether you're an aspiring founder or a sales leader looking to stay ahead of the curve, this podcast has something for you. Get ready for a refreshingly honest and entertaining discussion on the "vibe" of modern sales.
Join Richard, Scott, Matt, and Steve as they dive deep into the challenges and opportunities facing sales teams in the age of AI. Discover how Supered, a unique sales enablement platform, is empowering revenue teams to adapt and thrive in the ever-changing landscape. In this episode, the team explores the concept of "surround bound" - a novel go-to-market strategy that leverages the power of social media and collaborative selling. Learn how Supered is helping sales professionals break free from traditional models and embrace a more holistic, customer-centric approach. Hear insights on building high-performing sales teams, navigating the shift from SDR-AE models to full-cycle selling, and leveraging technology to enhance human-to-human interactions. Whether you're a seasoned sales leader or a rising star, this episode is packed with actionable strategies and thought-provoking perspectives that will inspire you to rethink your sales approach. Tune in and discover how Supered is redefining the future of sales. This is a must-listen for anyone looking to stay ahead of the curve and drive sustainable growth in their organization.   #sales #salestactics #salestips #GotoMarketStrategies
Sales leader and author Nigel Green joins Scott Leese and Richard Harris on the Surf and Sales podcast and discuss the critical skill of hiring elite salespeople. Nigel shares his expertise on why this is the single most important sales leadership skill, and how to effectively identify, attract, and integrate top talent onto your team. The conversation covers a range of valuable topics, including: Why elite salespeople don't apply to job postings, and how to proactively recruit them Techniques for uncovering the non-obvious behaviors that separate top performers from the rest Strategies for aligning your executive team and compensation plans to land elite talent The dangers of promoting your best salesperson into a leadership role Why small teams of elite reps can outperform larger average teams    
St. John raner dive into the fascinating world of agricultural sales and the rapid technological advancements transforming the industry.  Sinjin is a sales training expert focused on the agricultural sector, shares insights on how farmers are embracing cutting-edge technologies like AI, precision farming, and data analytics to drive efficiency and productivity. The conversation explores the unique challenges and relationship-driven nature of selling to farmers, as well as the generational shift towards younger, tech-savvy farm owners driving innovation. 
Acandid conversations between sales leaders Scott Leese, Richard Harris, and  Mike Muhlfelder In this episode, they chat with Mike Muhlfelder, founder of CalmOcean Sales, about the current state of B2B sales. Mike shares his insights on the "epidemic" of not having enough pipeline, and how proper qualification is key to solving this issue. He explains his "four Ws" approach - focusing on what happened, why it needs to be solved now, who owns the project, and when it needs to be live. We also discuss what AI is f'ing up in sales, with Mike cautioning that while AI can be helpful, it can't yet predict human behavior and decision-making. Scott and Richard share their perspectives on the future of sales jobs and the potential impact of automation. You will come away with actionable strategies as well as thought-provoking perspectives on the evolving sales landscape. Need more info? Find us here. www.TheHarrisConsultingGroup.com www.ScottLeeseConsulting.com www.SurfAndSales.com  
Riley shares his fascinating journey, from being a high school dropout to building a successful sales career. Key Takeaways: Riley's early entrepreneurial spirit, selling candy and snacks as a kid to buy ice cream His struggles with getting into trouble as a young adult, and how a mentor's disappointment in him was a turning point The importance of surrounding yourself with the right people and mentors to help you grow Riley's impressive sales accomplishments, including turning a $500 deal into a $4.5 million account The value of patience, persistence, and developing business acumen in sales
Lori, Scott, and Richard discuss the evolving sales landscape, including the impact of AI and the importance of sales education programs to prepare the next generation. They explore the challenges and concerns around AI's role in sales, as well as the opportunities to enhance the sales profession through technology. The group also highlights Lori's work with the Barb Giamanco scholarship, which provides financial support to women in university sales programs, and the need for more industry involvement in academia.
In this episode of the Surf and Sales Podcast, hosts Scott Leese and Richard Harris sit down with Cory Terre, a sales performance coach at Cellfire. Cory breaks down the 3 key factors he looks for when evaluating new job opportunities - people, product, and potential. Cory shares wild stories from his early days working at Main Street Hub alongside Scott, including the time Scott gave him a brutal wake-up call that changed the trajectory of his sales career. Scott and Richard share their thoughts on the latest AI and automation tools impacting the sales world.  This episode is packed with valuable insights for anyone looking to level up their sales game or make a smart career move. Don't miss it!
his powerful episode of the Surf and Sales podcast features Cynthia Barnes in a candid conversation with hosts Richard Harris and Scott Leese. Cynthia shares her journey from a toxic marriage to becoming a successful entrepreneur, executive coach, and founder of the "Thank You It's True" movement. The conversation covers critical topics including AI's impact on critical thinking, the power of small curated communities vs. massive networking events, and the importance of recognizing your self-worth in both personal and professional settings. Cynthia reveals how she built resilience through difficult experiences and turned challenges into purpose. This episode offers genuine inspiration, practical career advice, and powerful insights on developing authentic confidence.
Chris Cicconi joins the Surf and Sales Podcast to discuss what it was like to officially cut the W2 cord and go out on his own. Topics include... Importance of focusing on revenue-generating activities vs. getting bogged down in branding/marketing tasks when starting a consulting business Strategies for building a sustainable client base through networking, partnerships, and leveraging your personal brand Challenges of scaling a consulting business too quickly and the risks of over-hiring/overhead Benefits of maintaining multiple income streams and not being overly reliant on a single client or project Differences in approaches between "jumping in" full-time vs. building a consulting business gradually alongside a day job  
In this episode of the Surface Sales Podcast, we sit down with Sean Tepper, the founder of Tykr, a SaaS platform that helps investors make informed decisions in the stock market. Sean shares his expertise on building a successful SaaS business, as well as his insights on the current state of the market and how investors can navigate the turbulence. Key Takeaways: Sean discusses the importance of focusing on product-market fit and churn rates as key metrics for SaaS growth. He shares his strategies for building partnerships and leveraging channel sales to scale a SaaS business. Sean provides valuable advice for both experienced and novice investors on how to approach the current market conditions, including the importance of compound interest and long-term thinking. The conversation also touches on the psychology of investing and overcoming the fear of the unknown.
The Professor of Prospecting reveals why cold calling isn't dead but your approach might be killing you.  The founder of INeverAnswer.com, Sean Sease, shares his deep expertise on effective outbound prospecting and why the traditional cold calling approach fails for most companies. Key topics covered: Why there's no "secret sauce" in prospecting—it's about doing the work properly The surprising data on follow-up calls generating 2-12x more meetings than first-time connects How to rethink your first-call objectives to build a pipeline of follow-ups Sean's innovative "Round Table" approach that transforms cold outreach effectiveness Why making SDR roles a stepping stone to AE positions is "one of the most egregious errors in sales today" The talent challenges in outbound teams and how to address them Whether you're a sales leader struggling with outbound results or an SDR looking to improve your approach, Sean's human-centered philosophy on prospecting will change how you think about cold calling forever.
In this episode of the Surf and Sales podcast, hosts Richard, Scott, and special guest Eric Iannello, Head of Sales at Commsor, dive deep into the evolving landscape of sales outreach. The discussion covers a range of topics, including: Eric's journey from experiencing consecutive layoffs to embracing a network-driven sales approach, and how that shaped his perspective on the value of relationships. The pros and cons of leveraging AI and automation in the sales process, particularly when it comes to managing warm introductions and preserving the human element of prospecting. The panelists' predictions on the future of outbound sales tactics, with insights on the gradual decline of traditional cold calling and emailing, and the rise of more personalized, referral-based strategies. Thought-provoking perspectives on the ethics and challenges of scaling a network-driven sales model, including the potential pitfalls of over-automating relationship-building. Don't forget to join us at the next Surf and Sales event, www.surfandsales.com
Richard and Kevin go head-to-head in an epic battle of sales tactics, AI hype, and generational warfare. Discover the secret to booking meetings on Discord and why email will never die (no matter how hard we try). And how the future of the top of funnel will begin in Reddit more than Google This episode has it all - don't miss out!
In this episode of Surf and Sales, Richard Harris and Scott Leese interview Anis Bennaceur, CEO and co-founder of Attention.com, a platform revolutionizing sales with AI agents that automate sales conversations. Anis shares his journey from hacking web servers as a kid to working at Tinder in its early days, and then founding his own startups. The most fascinating revelation? He joined forces with his biggest competitor to create Attention.com after years of "waging war" against each other. Key highlights: Why Attention.com's AI was able to identify the exact reason a six-figure deal was stalling (and how they fixed it) The surprising use case from dental implant sales teams that pushed their platform beyond what B2B clients typically do Why founders should sell their first $300K in ARR themselves before hiring sales reps The controversial take on equity for founding sales reps (Anis reveals exactly how much they offered) Scott's passionate rant on why LinkedIn desperately needs a competitor Plus: Why hiring two founding AEs creates the perfect competitive environment, and Scott's counterargument for why three is the magic number
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