Claim OwnershipThe Groupfinity Podcast
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The Groupfinity Podcast is for leaders of small volunteer non-profit organizations - Presidents, VPs, Treasurers, and Secretaries of parent groups of K-12 schools, chapters of larger organizations, professional associations, hobby clubs, youth sports clubs, church ministries or faith-based groups, veteran groups, and college & university alumni clubs. If the words club, group, association, chapter, or ministry appear in your organization’s name, this podcast is for you. This podcast is a resource for leaders to learn how to engage and inspire their membership, giving them the tools they need to execute their mission, support their members, and benefit the communities they serve.
56 Episodes
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#032 - Today I am speaking with Cody Hays. Cody is the founder of Marketing Mission. They provide “affordable marketing to make the world better”. Cody shares some of his email marketing secrets to help get more of our emails opened and read. Cody has some great tips and tricks that we can easily implement TODAY! When considering what to automate, Cody says…. “How much time will this save you? OR Will this save you from having to do something over and over and o...
#031 - Today I am speaking with Julia Patrick. Julia is the founder of the American Nonprofit Academy. Her mission is to bring education, leadership, connectivity and collaboration to the nonprofit community. She produces and hosts the nation's ONLY daily 30 minute nonprofit broadcast called The Nonprofit Show. She interviews nonprofit leaders from around the country and world. There are almost 500 episodes in the archive. Julia shares that funders are looking for fin...
#030 - Today I am speaking with Maura Fitzpatrick. Maura is a nonprofit consultant, specializing in brand messaging and marketing strategy for nonprofit founders. Her superpower is helping nonprofits communicate their mission in a way that feels authentic to them and compelling to their donors, service users, and volunteers. Maura says that one of the keys to effective branding and marketing is developing personas for your target audience - your audience should feel like you’re t...
#029 - Today I am speaking with Julia Campbell. Julia is a Speaker, Author, Nonprofit Consultant and self proclaimed Activist. She started the recycling program in her middle school when she was just in the 6th grade. She started her business 11 years ago to help more nonprofits figure out the digital age. Today, she shares her nonprofit social marketing ideas that can be used by both beginners and pros alike. “...stop thinking of social media as a transactional tool ...
#028 - Today I am speaking with Dr. Beverly Browning. Dr. Bev is the author of 44 grant-related publications, including six editions of Grant Writing For Dummies and Nonprofit Kit For Dummies. Her online courses are taught to thousands of students annually. She also has a 16-week virtual Coaching/Mentoring Program. Dr Bev says…. "You will not get funded if you are not innovative, creative, and unique.” Dr. Bev offers resources on: 1 Grant Writing and Funding 2 Board of Di...
#027 - Today I am speaking with Gigi Lawrence. Gigi founded Nonprofit for Newbies, a consulting and networking community, to help people start new nonprofits. Gigi is a mompreneur who started off in the financial consulting world, but didn’t feel fulfilled. She knew she wanted to help others, but was unsure how. After she took a job as a nonprofit financial literacy program director she knew she had found her calling. Gigi says…. "If your foundation isn't structured c...
#026 - Today I am speaking with Vicki Burkhart, Founder and CEO of The More Than Giving Company. The company supports nonprofits with Virtual Assistants who allow nonprofit leaders to focus more on their mission and less on tasks. Vicki says: ”In most cases, they will come to us and say, I don't know where to tell you to start so things have gotten so out of hand that they are already in a chaotic state” ….. “once you have a VA, you will start to see the time come back in your da...
#025 - Today I am speaking with Teresa Huff. Teresa is a special ed teacher, turned stay at home mom, then turned grant writing guru. She began her grant writing career working with a team of grant writers, writing big federal grants. She later branched out on her own, working with clients 1 on 1. When she realized she could help more people, she developed online courses. “I really liked teaching others because I can only write so many grants and I can only be an expert in so man...
#024 - Today I am speaking with Brock Warner. Brock is an experienced and skilled fundraising executive. He has over a decade of experience fundraising for social causes at senior levels in a variety of sectors. Brock is a best-selling author, coach, and digital fundraising professor. He is a sought-after conference speaker, at conferences throughout North America. He is actively shaping the next generation of professional fundraisers by bringing practical experience ...
#023 - Today I am speaking with Sandy Pfau Englund. Sandy is a skilled nonprofit and tax law attorney. When parents at her kids’ elementary school recognized her articles, she was recruited to join the PTO. The PTO did not have its own EIN - it was using the schools. It did not have tax-exempt status. If you named the list of errors, it was making all of them. “It was overwhelming for the other volunteers. That's why I got recruited. You don't have someone that does ...
#022 - Kivi Leroux Miller is a communication and marketing guru. She lends her superpower to nonprofits - helping them craft clear, effective, and timely communication to their communities, donors, volunteers, and partners. She shares some easy and straightforward steps that we can apply to our own organizations. Kivi has several “Rules of 3” that help simplify all of this. Be sure to stick around until the end to hear them all. The key takeaways from my discussion...
#021 - Kristine Ensor is an experienced and successful fundraiser and freelance writer. She has figured out the power of community partnerships to drive long-term support. The great news is YOU can do what Kristine has done! Anyone can. You just have to put in the work of finding the right partners and then cultivate those relationships. Kristine gives some great insight on just how to do that. Collaborating with a few good partners can free you from the stres...
#020 - Dave Evans, founder of Impact SEO. Dave got his Search Engine Optimization foundation by working for an SEO guru and then several startups. He now shares his deep knowledge of SEO with mission driven organizations making a positive impact in their communities. His mission is to help impact organizations reach more people and communicate their mission more effectively. He shows them how to get found on the crowded internet. Dave does a great job of laying out why it's s...
#019 - Cindy is the Founder, President, and CEO of The Good Partnership. Her specialty is working with small organizations. In fact, her personal mission is “to help smaller organizations learn how to fundraise and better their systems and be more impactful”. Cindy shows us how effective fundraising starts with mindset and habits. Instead of viewing fundraising as a necessary evil, something you dread doing, turn it into something you feel good about. By changing you...
#018 - Dwight works at Swaim Strategies where he helps nonprofits maximize fundraising. His superpower is relationship building. He has been building and cultivating relationships his entire life. Dwight believes “relationships are the key to life and the more you invest in relationships, the more enriched life will be.” 2021 is NOT a time to relax. Spend the year investing in your donor relationships. Reach out to donors and figure out how you can add value to them. E...
#017 - Ashleigh and Cristina work with nonprofits to make sure they get their compliance matters right. Today, they share their expertise on little known state fundraising rules when you are in one state, but you solicit funds in another state. A lot of groups don’t know these rules. Others assume they are exempt, but that may not be the case. Exemptions depend on type of organization and type of activity. Each case is different and you need to know the rules an...
#016 - Sean is a coach, consultant, and trainer for nonprofit leaders. Today, he shares some of his Facebook Fundraising secrets. Using some of his strategies, some organizations have been able to raise over $10,000 in as little as 30 days. One secret is you have to do the work. The good news is, you likely already have the skills to do this. If you know how to post on Facebook you can do this. Sean says that if you have 500+ Facebook friends, you can raise $1,0...
#015 - Ellis is a nonprofit lawyer. She started the Charity Lawyer Blog to help nonprofits make sense of compliance and legal matters. Her motto is Nonprofit Law Simplified and that’s just what she did in this interview. She simplified a number of nonprofit legal and compliance requirements that a lot of small groups struggle with. We talk about compliance requirements around: -getting your 501c3 started;-how to register with your state; AND -what yo...
#014 - Lindsay LaShell is a self-described “marketing activist”. Her mission is to help organizations increase justice, equity, and sustainability by making their marketing more effective. Lindsay shares with us how important it is to be clear on what our audience wants from us and deliver that. It is ok for there to be a whole bunch of people who are NOT your people. Any marketing strategy that is set up to say we don’t want to alienate anybody, is going to do a terrible job of c...
#013 - James Speirs from ABC Fundraising shares with us how they pivoted when COVID hit from fundraisers primarily focused on food items to selling custom face masks online. The face masks have been such a HUGE HIT, they’ve become their MOST POPULAR FUNDRAISING CONCEPT. It is pretty simple. You give them your logo & background color and for a low initial $40 fee, you get a web-store with about 20 face masks available in both adult and youth sizes. Eight are custom with y...
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