How to create an effective nonprofit marketing plan that speaks to your members and donors and gets them to engage more. Marketing Activist Lindsay LaShell tells us what works and what does not.

Update: 2020-11-19

Description

#014 - Lindsay LaShell is a self-described “marketing activist”. Her mission is to help organizations increase justice, equity, and sustainability by making their marketing more effective.

Lindsay shares with us how important it is to be clear on what our audience wants from us and deliver that.

It is ok for there to be a whole bunch of people who are NOT your people. Any marketing strategy that is set up to say we don’t want to alienate anybody, is going to do a terrible job of connecting with the right people.

Lindsay is running a Pro Bono Marketing Bootcamp in December. If your organization’s budget was less than $200k in 2019, you are welcome to apply and snag a free spot.

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How to create an effective nonprofit marketing plan that speaks to your members and donors and gets them to engage more. Marketing Activist Lindsay LaShell tells us what works and what does not.

Anthony Wilson / Lindsay LaShell

#box-pro-ellipsis-176607411179416{-webkit-line-clamp:2;}How to create an effective nonprofit marketing plan that speaks to your members and donors and gets them to engage more. Marketing Activist Lindsay LaShell tells us what works and what does not.

How to create an effective nonprofit marketing plan that speaks to your members and donors and gets them to engage more. Marketing Activist Lindsay LaShell tells us what works and what does not.

Anthony Wilson / Lindsay LaShell

How to create an effective nonprofit marketing plan that speaks to your members and donors and gets them to engage more. Marketing Activist Lindsay LaShell tells us what works and what does not.