Hi, You Need To Try These Nonprofit Email Marketing Tips ASAP - With Cody Hays
Description
#032 - Today I am speaking with Cody Hays. Cody is the founder of Marketing Mission. They provide “affordable marketing to make the world better”. Cody shares some of his email marketing secrets to help get more of our emails opened and read. Cody has some great tips and tricks that we can easily implement TODAY!
When considering what to automate, Cody says….
“How much time will this save you? OR Will this save you from having to do something over and over and over and over again? OR do you just hate doing it? If you answered yes to any of that - automate it, right? Because your time is better served, focusing on your zone of genius rather than doing something that's going to deplete your energy or waste your time.”
Check out Marketing Mission at -
https://www.marketingmission.org/
The key takeaways from my discussion with Cody are:
#1 Short and clear subject lines help get the reader’s attention;
#2 Using emojis in your subject lines can boost your open rate;
#3 Invest in a good email automation tool; AND
#4 Use your email to establish your expertise instead of just a diary of what is going on with your organization.
Check out Groupfinity.com for the show notes and links for this episode.
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