Wait What Really OK with Loren Weisman

Are you concerned about how artificial intelligence is reshaping what it means to be an author? In this episode of the Wait What Really OK, Brand Communications and Optics Podcast, I share my take on the growing trend of fake authors using AI to make false books. Fake authority is on the rise. Across social media, ads push quick hit book creation tools promising instant authorship, often marketed as the next big trend for professionals. But does a two minute prompt and an AI driven script make someone a genuine author? Or is it just deception dressed as expertise? If your values are grounded in honorable business practices, transparency, and true authority, this may be a trend to skip and avoid. As a Brand Communications and Optics Strategist, I specialize in honest and transparent brand communications by helping leaders build credible, honest, and strong foundations for their messaging. It is also why I am very much against this trend and how fake authors using Ai only reinforces the weakness of their brands. This episode examines some of the shortcuts many are taking. It highlights how quick AI courses, fake books, and copycat content not only undermine personal credibility but can also pollute the trust that clients, teams, and industries work so hard to build. I share about the practical differences between using AI as an assistant and abusing it as a shortcut. I also discuss certain AI tools that can support your editing, organizing, and compliance, while making clear the line between authentic content creation and manufactured authority. And I explore this issue from a few different angles, keeping the focus on transparency, strategic communications, and long term credibility. From this episode, you may find it to just be a rant or you may walk away understanding some of the red flags of fake authorship, how to vet books and online courses, and ways to set yourself apart with truth and professional clarity in your field. No empty hype. Just real world perspective for real experts choosing honor over shortcuts in a world that tempts the opposite.The Brand Communications and Optics Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. Loren Weisman is a Brand Communications and Optics Strategist focused on building truthful, transparent messaging and optics foundations so authoritative experts and organizations can stand out authentically in competitive landscapes. His methodology centers on strategic blueprinting before marketing, aligning brand strategy, messaging refinement, communication optimization, crisis communication and optics, and digital media/marketing strategy to create clear, uniform, and effective presence. His background includes participation on 700+ albums as a drummer and producer, TV production credits with ABC, NBC, FOX, CBS, and TLC, and authorship of Music Business for Dummies and The Artist’s Guide to Success in the Music Business. More about Loren at https://lorenweisman.com/

Start your book the right way with a brand strategy blueprint. In this episode of the Wait What Really OK, Brand Communications and Optics Podcast, I break down what it means to plan your book with purpose and clarity. Many people rush to write a book for the wrong reasons. Some want to look like an authority. Some use AI or quick prompts to get it done fast. But if you want your story to stand out and build real credibility, you need a strong foundation.I share some practical steps for authors and professionals who value transparency, authority, and longterm stability. I talk about the risks of shortcuts, self-publishing scams, and the truth behind the “Amazon bestseller” label. I explain why building a brand strategy blueprint for your book matters as much as the writing itself. This episode covers publishing options, the importance of chapter titles, and how to protect your intellectual property from the start.You’ll hear how to use your book to support speaking, consulting, and other services. I walk through my own experiences with self-publishing, hybrid publishing, and working with major publishers. I show how planning your book’s brand strategy blueprint early can help you reach your audience, build trust, and set yourself apart in a crowded market.If you want to make your book part of a bigger message, this episode may be for you. I focus on actionable insights for professionals and businesses who care about honorable business practices. I talk about outlining, titling, and marketing your book before it’s even finished. I also touch on the value of your own quotes, building your online presence, and protecting your work with smart contracts and legal reviews. #brandstrategy #bookpublishing #authenticity #businessgrowth #authorbranding #publishingtips #professionalbranding #longtermstrategy #brandcommunications #bookmarketingThe Brand Communications and Optics Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. Loren Weisman is a Brand Communications and Optics Strategist focused on building truthful, transparent messaging and optics foundations so authoritative experts and organizations can stand out authentically in competitive landscapes. His methodology centers on strategic blueprinting before marketing, aligning brand strategy, messaging refinement, communication optimization, crisis communication and optics, and digital media/marketing strategy to create clear, uniform, and effective presence. His background includes participation on 700+ albums as a drummer and producer, TV production credits with ABC, NBC, FOX, CBS, and TLC, and authorship of Music Business for Dummies and The Artist’s Guide to Success in the Music Business. More about Loren at https://lorenweisman.com/

Can AI truly replace humans, or is there a better path forward? I’m Loren Weisman, a Brand Communications and Optics Strategist, and in this episode of Wait What Really OK, titled “Honest AI Will Not Replace Humans: A Hope for the Future of Ethical AI,” I dive into this pressing question. This podcast video targets Creators, Coaches, Investors, Strategists, Consultants, Small Businesses, Startups, and Professionals who value trust and transparency. Let’s explore Honest AI, the strongest keyword phrase, and why I believe it’s key to balancing tech with human values. I focus on bridging authenticity with strategy, and in this discussion, I share my views on Honest AI as a tool for collaboration, not replacement. Think Human AI Collaborations that lift your work, or Blockchain AI for secure systems. I touch on Machine Learning, Digital Transformation, and Truthful AI as paths to growth. And I break down concepts like Advanced Multimodal AI Systems, Agentic AI and Autonomous Agents, plus Quantum AI for Specialized Applications. I also share my thoughts on Reasoning and Frontier Models or Industry Specific AI Applications. Through my solo work and work with the Fish Stewarding Group, I stress AI Ethics and the future of ethical AI. You’ll walk away with ideas to apply Honest AI in ways that align with long-term credibility for your business or brand. Join me to explore practical steps for navigating the future of ethical AI. I believe transparency shapes how we use tech, from Startups to established firms. My take? Build communication foundations that prioritize truth over hype. Subscribe for more insights on this topic and strategies that fit your goals. Let’s shape a space where tech supports humanity, not overshadows it. Connect with me at lorenweisman.com for deeper dives into brand optics and strategy.#HonestAI #FutureOfEthicalAI #AIEthics #HumanAICollaboration #BlockchainAI #MachineLearning #DigitalTransformation #TruthfulAI #QuantumAI #IndustrySpecificAIThe Brand Communications and Optics Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. Loren Weisman is a Brand Communications and Optics Strategist focused on building truthful, transparent messaging and optics foundations so authoritative experts and organizations can stand out authentically in competitive landscapes. His methodology centers on strategic blueprinting before marketing, aligning brand strategy, messaging refinement, communication optimization, crisis communication and optics, and digital media/marketing strategy to create clear, uniform, and effective presence. His background includes participation on 700+ albums as a drummer and producer, TV production credits with ABC, NBC, FOX, CBS, and TLC, and authorship of Music Business for Dummies and The Artist’s Guide to Success in the Music Business. More about Loren at https://lorenweisman.com/

Hey there, I’m Loren Weisman, Brand Communications and Optics Strategist, and welcome to Wait What Really OK. In this episode, “How My Daughter Changed My Approach to Business Integrity” I open up about the deep impact my daughter has had on my life and career.Fatherhood shifted everything for me. It reshaped my views on ethical business practices and business integrity. I share stories from my past in music and TV, where deception often trumped authenticity. Those experiences left me uneasy. But becoming a dad made me rethink my path. I wanted to build a legacy of brand authenticity and transparency in business for her.I talk about rejecting unethical tactics and focusing on authentic leadership. My goal now is working with folks who value social responsibility over shortcuts. I also touch on personal challenges like health struggles and divorce, and how they’ve reinforced my stand on honesty.This episode dives into why ethical marketing matters. I critique the opportunism in today’s business world and push for a return to real values. My daughter inspires me to seek genuine connections and focus on legacy building. I believe we can create systemic change if we hold each other to higher standards.If you’re into personal transformation or want to align your work with integrity, this might resonate. Subscribe for more on ethical business and branding. Drop a comment with your thoughts on balancing fatherhood and business or share your own journey. Let’s build something real together.The Brand Communications and Optics Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. Loren Weisman is a Brand Communications and Optics Strategist focused on building truthful, transparent messaging and optics foundations so authoritative experts and organizations can stand out authentically in competitive landscapes. His methodology centers on strategic blueprinting before marketing, aligning brand strategy, messaging refinement, communication optimization, crisis communication and optics, and digital media/marketing strategy to create clear, uniform, and effective presence. His background includes participation on 700+ albums as a drummer and producer, TV production credits with ABC, NBC, FOX, CBS, and TLC, and authorship of Music Business for Dummies and The Artist’s Guide to Success in the Music Business. More about Loren at https://lorenweisman.com/

Fake Amazon reviews are a growing issue impacting consumer trust and marketplace integrity. In this Podcast Episode, Loren Weisman, a brand communications strategist, dives into how these deceptive practices affect online reputation and brand safety. Learn actionable strategies for spotting fake reviews, protecting your brand integrity, and navigating e-commerce challenges in this podcast episode of Wait What Really OK. These insights are essential for maintaining trust metrics and ensuring review authenticity in today’s competitive digital landscape. Fake reviews can mislead buyers and harm legitimate businesses. This episode explores how they influence product rankings, sales, and consumer insights. Discover fraud detection tools and review management techniques to safeguard your business ethics and market positioning. Whether you’re focused on local commerce in Orlando or broader e-commerce strategies, understanding how to handle fake reviews is critical for buyer protection and brand communications. Listen to this Episode from Loren Weisman and the Podcast Wait What Really Ok to learn how to strengthen your online reputation while supporting honest practices in e-commerce. From exposing the fake Amazon reviews industry to offering online shopping advice, this video delivers practical steps for building digital trust. Entrepreneurs, small business owners, and local businesses in Orlando can all benefit from these tips on marketplace integrity and consumer protection.The Brand Communications and Optics Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. Loren Weisman is a Brand Communications and Optics Strategist focused on building truthful, transparent messaging and optics foundations so authoritative experts and organizations can stand out authentically in competitive landscapes. His methodology centers on strategic blueprinting before marketing, aligning brand strategy, messaging refinement, communication optimization, crisis communication and optics, and digital media/marketing strategy to create clear, uniform, and effective presence. His background includes participation on 700+ albums as a drummer and producer, TV production credits with ABC, NBC, FOX, CBS, and TLC, and authorship of Music Business for Dummies and The Artist’s Guide to Success in the Music Business. More about Loren at https://lorenweisman.com/

The discovery process is a critical step in client onboarding for me. In this podcast, Loren Weisman explains The Secret Sauce of sorts to my Client Onboarding: My Initial Discovery Steps Explained. I share my way on how to conduct effective discovery calls and implement actionable onboarding strategies to align with client needs. I also explore transparent client communication and the importance of building client trust from the first interaction.To me, client onboarding requires clear objectives and a structured approach. This podcast outlines how I use a personalized client onboarding checklist to streamline processes and enhance client engagement. I share how small business onboarding tips and transparent communication can improve collaboration and set the foundation for successful partnerships. So, whether you’re focused on Orlando business consulting or broader onboarding strategies, these are they steps I take and may be some strong steps for you to consider using as well. Listen to gain insights into refining your client onboarding process while implementing discovery steps that prioritize authenticity. From mentorship guidance to actionable tactics, this podcast provides tools for creating meaningful connections with clients. Subscribe for more tips on building client trust, enhancing onboarding strategies, and optimizing communication with Loren Weisman.The Brand Communications and Optics Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. Loren Weisman is a Brand Communications and Optics Strategist focused on building truthful, transparent messaging and optics foundations so authoritative experts and organizations can stand out authentically in competitive landscapes. His methodology centers on strategic blueprinting before marketing, aligning brand strategy, messaging refinement, communication optimization, crisis communication and optics, and digital media/marketing strategy to create clear, uniform, and effective presence. His background includes participation on 700+ albums as a drummer and producer, TV production credits with ABC, NBC, FOX, CBS, and TLC, and authorship of Music Business for Dummies and The Artist’s Guide to Success in the Music Business. More about Loren at https://lorenweisman.com/

Where Has All the Vetting Gone? Why Don’t People Double Check What They Are ToldIn this episode of the Wait What Really OK podcast, Loren Weisman, a brand communications and optics strategist, explores the decline of vetting in hiring, collaborations, and partnerships. He discusses how a lack of source verification and expert validation can harm brand credibility and reputation management. Learn why vetting is essential for building trust and ensuring alignment in business decisions.Loren shares practical steps to improve vetting practices for entrepreneurs, small business owners, and startups. Discover how expert positioning, reputation tactics, and credibility channels can protect your brand from costly mistakes. This episode also covers actionable strategies for validating credentials, assessing expertise, and amplifying credibility to strengthen your partnerships and collaborations.Whether you’re focused on content credibility, brand amplification, or expert outreach, this episode provides insights to enhance your decision-making process. Loren highlights how effective vetting supports brand validation, expert insights, and long-term reputation management.Listen to the Wait What Really OK podcast on Apple Podcasts, Pandora, Spotify, and other platforms where podcasts are available. Subscribe today for more episodes on reputation insights, communications science, and credibility tactics.The Brand Communications and Optics Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. Loren Weisman is a Brand Communications and Optics Strategist focused on building truthful, transparent messaging and optics foundations so authoritative experts and organizations can stand out authentically in competitive landscapes. His methodology centers on strategic blueprinting before marketing, aligning brand strategy, messaging refinement, communication optimization, crisis communication and optics, and digital media/marketing strategy to create clear, uniform, and effective presence. His background includes participation on 700+ albums as a drummer and producer, TV production credits with ABC, NBC, FOX, CBS, and TLC, and authorship of Music Business for Dummies and The Artist’s Guide to Success in the Music Business. More about Loren at https://lorenweisman.com/

Product Manager: One of the Most Misunderstood Roles in TechIn this episode of the Wait What Really OK podcast, Loren Weisman, a brand communications and optics strategist, and Derrick Boudwin discuss the essential role of a product manager.They explore how product management impacts product execution, product strategy, and performance metrics. Learn how understanding product visioning and roadmapping tools can help businesses improve their product leadership and decision-making processes.This episode provides actionable insights into defining the product manager role within teams.Loren and Derrick explain how product managers contribute to product design, data-driven decisions, and performance insights. Discover how aligning product management with business goals can enhance product analytics, drive product vision, and improve overall product performance.Whether you're an entrepreneur, startup founder, or tech professional, this episode offers practical advice on hiring for the role, crafting a strong product manager resume, and understanding the day-to-day responsibilities of a product manager.Learn how design thinking and product metrics can support better outcomes for your team and business strategy.Listen to the Wait What Really OK podcast on Apple Podcasts, Pandora, Spotify, and other platforms where podcasts are available. Subscribe today for more episodes on brand communications, tech strategies, and actionable insights.The Brand Communications and Optics Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. Loren Weisman is a Brand Communications and Optics Strategist focused on building truthful, transparent messaging and optics foundations so authoritative experts and organizations can stand out authentically in competitive landscapes. His methodology centers on strategic blueprinting before marketing, aligning brand strategy, messaging refinement, communication optimization, crisis communication and optics, and digital media/marketing strategy to create clear, uniform, and effective presence. His background includes participation on 700+ albums as a drummer and producer, TV production credits with ABC, NBC, FOX, CBS, and TLC, and authorship of Music Business for Dummies and The Artist’s Guide to Success in the Music Business. More about Loren at https://lorenweisman.com/

Popularity and Hype Over Authority and Truth: How Google Search Has Lost CredibilityIn this episode of the Wait What Really OK podcast, Loren Weisman, a brand communications and optics strategist, discusses the shift in Google search results from authority and truth to popularity and hype. He examines how this impacts branding, marketing credibility, and digital trust. Learn why relying solely on Google search may not provide credible marketing info or trusted signals for your brand.Loren shares actionable strategies to navigate the challenges of content credibility and digital reputation. Discover how to evaluate marketing transparency, build brand integrity, and amplify trusted marketing practices. He explains the importance of identifying credible brands and leveraging growth marketing tactics to establish digital trust while avoiding misinformation.This episode offers insights into creating credible content, strengthening personal brands, and improving market credibility. Loren highlights how trusted signals and digital integrity can enhance your branding efforts while navigating the evolving landscape of search engine reliability.Listen to the Wait What Really OK podcast on Apple Podcasts, Pandora, Spotify, and other platforms where podcasts are available. Subscribe today for more episodes on branding insights, credible marketing tactics, and reputation management.The Brand Communications and Optics Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. Loren Weisman is a Brand Communications and Optics Strategist focused on building truthful, transparent messaging and optics foundations so authoritative experts and organizations can stand out authentically in competitive landscapes. His methodology centers on strategic blueprinting before marketing, aligning brand strategy, messaging refinement, communication optimization, crisis communication and optics, and digital media/marketing strategy to create clear, uniform, and effective presence. His background includes participation on 700+ albums as a drummer and producer, TV production credits with ABC, NBC, FOX, CBS, and TLC, and authorship of Music Business for Dummies and The Artist’s Guide to Success in the Music Business. More about Loren at https://lorenweisman.com/

In this episode of the Wait What Really OK podcast, Loren Weisman, a brand communications and optics strategist, shares insights into FSG's approach to artificial intelligence. Learn how FSG uses AI tools transparently and ethically to support businesses while maintaining trust and authenticity. Loren discusses responsible AI for business, emphasizing transparency in AI use and the importance of vetting generative AI content.Discover practical strategies for leveraging AI marketing tools, marketing automation, and growth hacking AI to enhance your brand. This episode highlights how faith-driven technology and data-driven AI can align with ethical standards while driving growth. Loren explains how transparent AI practices can build trust and credibility in branding, marketing, and business operations.Whether you're exploring faith-based tech, generative AI vetting, or trustworthy AI solutions, this episode offers actionable advice for integrating AI into your business responsibly. From faith-driven innovation to growth marketing strategies, Loren provides insights that resonate with entrepreneurs, startups, and established businesses alike.Listen to the Wait What Really OK podcast on Apple Podcasts, Pandora, Spotify, and other platforms where podcasts are available.The Brand Communications and Optics Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. Loren Weisman is a Brand Communications and Optics Strategist focused on building truthful, transparent messaging and optics foundations so authoritative experts and organizations can stand out authentically in competitive landscapes. His methodology centers on strategic blueprinting before marketing, aligning brand strategy, messaging refinement, communication optimization, crisis communication and optics, and digital media/marketing strategy to create clear, uniform, and effective presence. His background includes participation on 700+ albums as a drummer and producer, TV production credits with ABC, NBC, FOX, CBS, and TLC, and authorship of Music Business for Dummies and The Artist’s Guide to Success in the Music Business. More about Loren at https://lorenweisman.com/

What is a messaging and optics strategist? This episode of the Wait What Really OK Brand Communications and Optics Podcast, hosted by Loren Weisman, dives into the role and value of a messaging and optics strategist. It explores how strategic messaging, branding insights, and optics consulting can strengthen the foundation of a brand, product, business, or story.A messaging and optics strategist evaluates communication patterns, message clarity, and perceptions across online and offline platforms. Through research analysis and messaging tactics, they identify gaps, align objectives, and create a blueprint for effective messaging solutions. This process enhances brand clarity, market engagement, and strategic messaging while reducing unnecessary marketing costs.In this unscripted episode, Loren Weisman shares actionable insights into market messaging, engagement frameworks, and optics consulting to help businesses refine their approach. Recorded using MOTIV Audio with light mastering on BandLab, this podcast provides practical strategies for improving branding efforts and engagement tactics.The Wait What Really OK Podcast is available on Apple Podcasts, Pandora, Spotify, and many other platforms where you find podcastsThe Brand Communications and Optics Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. Loren Weisman is a Brand Communications and Optics Strategist focused on building truthful, transparent messaging and optics foundations so authoritative experts and organizations can stand out authentically in competitive landscapes. His methodology centers on strategic blueprinting before marketing, aligning brand strategy, messaging refinement, communication optimization, crisis communication and optics, and digital media/marketing strategy to create clear, uniform, and effective presence. His background includes participation on 700+ albums as a drummer and producer, TV production credits with ABC, NBC, FOX, CBS, and TLC, and authorship of Music Business for Dummies and The Artist’s Guide to Success in the Music Business. More about Loren at https://lorenweisman.com/

Are most motivational and business coaches bad for you? In this episode of the Wait What Really OK, Brand Communications and Optics Podcast, Loren Weisman dives into the risks of trusting coaches who rely on hype instead of expertise. He questions the qualifications of many motivational and business coaches, exposing how some use flashy marketing tactics to appear credible while lacking real-world experience. Loren challenges listeners to think critically about who they trust with their business and personal growth.The episode highlights the dangers of false promises made by coaches who guarantee success without a solid foundation. Loren explores how some individuals claim they can help anyone achieve financial freedom, raising concerns about the moral implications and lack of accountability in such claims. He compares traditional therapy with motivational coaching, emphasizing the difference between years of education and quick certifications. Loren stresses the need for authenticity, education, and experience when selecting a coach or consultant.In his closing remarks, Loren shares practical advice on vetting coaches. He urges listeners to look beyond surface-level credentials and flashy marketing. Instead, he emphasizes the importance of choosing someone with a proven track record, genuine expertise, and a commitment to helping others. This episode is packed with actionable insights for anyone considering hiring a coach or consultant to support their goals.The Brand Communications and Optics Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. Loren Weisman is a Brand Communications and Optics Strategist focused on building truthful, transparent messaging and optics foundations so authoritative experts and organizations can stand out authentically in competitive landscapes. His methodology centers on strategic blueprinting before marketing, aligning brand strategy, messaging refinement, communication optimization, crisis communication and optics, and digital media/marketing strategy to create clear, uniform, and effective presence. His background includes participation on 700+ albums as a drummer and producer, TV production credits with ABC, NBC, FOX, CBS, and TLC, and authorship of Music Business for Dummies and The Artist’s Guide to Success in the Music Business. More about Loren at https://lorenweisman.com/

Uncover the truth behind Amazon bestseller claims and explore how the 16,000 book categories on the platform are often manipulated to create misleading accolades. In this episode of Wait What Really OK, Brand Communications and Optics Strategist Loren Weisman dives deep into the murky waters of book promotion practices. From inflated bestseller titles to questionable marketing tactics, Loren sheds light on how authenticity and authority are often sacrificed for short-term recognition. This episode is a must-listen for influencers, content creators, coaches, strategists, consultants, and professionals across industries like healthcare, legal, construction, and real estate who value transparency in branding and marketing. Loren exposes unethical practices such as buying reviews, manipulating categories, and using ghostwriters to fabricate success stories. Instead of falling for these deceptive tactics, he advocates for building genuine connections through original content and ethical marketing strategies. Whether you're an author looking to promote your book or a business professional aiming to establish credibility in your field, this episode offers practical insights into creating long-term trust with your audience. Learn how to leverage blogs, podcasts, and authentic storytelling to amplify your authority without compromising your integrity. This episode concludes with actionable strategies for ethical book promotion and sustainable success. Loren emphasizes the importance of transparency in branding and communication while warning against shortcuts that undermine credibility. By focusing on long-term growth over fleeting trends, this podcast provides a roadmap for professionals who want to stand out authentically in their industries.The Brand Communications and Optics Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. Loren Weisman is a Brand Communications and Optics Strategist focused on building truthful, transparent messaging and optics foundations so authoritative experts and organizations can stand out authentically in competitive landscapes. His methodology centers on strategic blueprinting before marketing, aligning brand strategy, messaging refinement, communication optimization, crisis communication and optics, and digital media/marketing strategy to create clear, uniform, and effective presence. His background includes participation on 700+ albums as a drummer and producer, TV production credits with ABC, NBC, FOX, CBS, and TLC, and authorship of Music Business for Dummies and The Artist’s Guide to Success in the Music Business. More about Loren at https://lorenweisman.com/

In this episode of the Wait What Really OK podcast, Loren Weisman, a brand communications and optics strategist, explores the phenomenon of having more coaches on the sidelines than players on the field. When considering coaches, ask yourself: do they support, strengthen, and ground you with authenticity and authority? Do they provide practices and posture, stability and security, experience and education, humility and honesty? Are they equipped with the intelligence and strategies to help you learn, maintain, and sustain your efforts and growth even after your time with them ends? Or are they merely marketing with foolish promises, false hype, and empty claims? Be careful. Vet and double-check any coach or program. Look at their accountability and humility, experience and authority, contracts and terms, authentic ability, marketing, popularity, promises, and honor. Examine their background, the people they've worked with, and the legitimacy of their books, videos, quotes, courses, content, certifications, and claims. Are these materials original or just boilerplate templates and marketing? If a coach claims to help anyone at any stage, isn't that a little scary?The Brand Communications and Optics Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. Loren Weisman is a Brand Communications and Optics Strategist focused on building truthful, transparent messaging and optics foundations so authoritative experts and organizations can stand out authentically in competitive landscapes. His methodology centers on strategic blueprinting before marketing, aligning brand strategy, messaging refinement, communication optimization, crisis communication and optics, and digital media/marketing strategy to create clear, uniform, and effective presence. His background includes participation on 700+ albums as a drummer and producer, TV production credits with ABC, NBC, FOX, CBS, and TLC, and authorship of Music Business for Dummies and The Artist’s Guide to Success in the Music Business. More about Loren at https://lorenweisman.com/

In this episode of the Wait What Really OK Podcast, Loren Weisman dives into the critical distinction between sharing opinions and stating facts. Tailored for influencers, content creators, coaches, strategists, consultants, and professionals in industries like healthcare, legal, construction, real estate, and startups, this discussion highlights how embracing transparency and authenticity can transform communication strategies. Weisman examines the growing issue of opinions being presented as facts and how this trend erodes trust. By clearly distinguishing personal perspectives from objective truths, businesses can foster more meaningful engagement and build long-term credibility.The episode explores the role of humility in messaging and how sharing subjective insights can resonate more effectively with audiences than asserting authority. Weisman critiques the arrogance often seen in influencer and business communication while offering actionable advice on crafting relatable and ethical messages. He also addresses the importance of compliance and liability awareness when presenting subjective opinions, particularly in sectors where trust is paramount. This approach helps professionals maintain integrity while navigating complex audience expectations.Weisman wraps up with strategies for building authentic trust through ethical communication and strategic messaging. He challenges manipulative models like "know, like, trust" and instead advocates for transparency and ethical behavior as the foundation for credibility. Listeners will gain insights into aligning their messaging with cultural sensitivities, algorithmic landscapes, and audience needs to amplify their authority. Whether you're a small business owner or a seasoned professional, this episode equips you with tools to refine your communication strategy and enhance your brand's authenticity.The Brand Communications and Optics Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. Loren Weisman is a Brand Communications and Optics Strategist focused on building truthful, transparent messaging and optics foundations so authoritative experts and organizations can stand out authentically in competitive landscapes. His methodology centers on strategic blueprinting before marketing, aligning brand strategy, messaging refinement, communication optimization, crisis communication and optics, and digital media/marketing strategy to create clear, uniform, and effective presence. His background includes participation on 700+ albums as a drummer and producer, TV production credits with ABC, NBC, FOX, CBS, and TLC, and authorship of Music Business for Dummies and The Artist’s Guide to Success in the Music Business. More about Loren at https://lorenweisman.com/

In this episode of Wait What Really OK, Loren Weisman dives deep into the critical role of authenticity in opinions and data, particularly in marketing, social media, and business strategy. Targeting influencers, content creators, coaches, consultants, and professionals in industries like healthcare, legal, construction, and real estate, this episode challenges the growing trend of manipulated opinions and artificial engagement.Loren emphasizes the importance of leveraging genuine feedback and transparent communication to build trust, foster meaningful connections, and create sustainable growth strategies. The conversation explores how social media can be a tool for positive engagement when used authentically. Loren discusses the behaviors that contribute to toxicity online and offers actionable insights into shifting toward more honest and impactful interactions. By focusing on real consumer feedback instead of popularity metrics or bought opinions, businesses can craft marketing strategies that resonate deeply with their audience. This approach not only enhances credibility but also drives long-term success in competitive markets.Listeners will gain practical takeaways on integrating authenticity into their branding and communication efforts.Whether you're a startup founder or a seasoned professional, this episode provides valuable insights into aligning your business strategies with transparency and integrity. Tune in to discover how authentic opinions can transform your approach to marketing and help you stand out in industries where trust is paramount.The Brand Communications and Optics Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. Loren Weisman is a Brand Communications and Optics Strategist focused on building truthful, transparent messaging and optics foundations so authoritative experts and organizations can stand out authentically in competitive landscapes. His methodology centers on strategic blueprinting before marketing, aligning brand strategy, messaging refinement, communication optimization, crisis communication and optics, and digital media/marketing strategy to create clear, uniform, and effective presence. His background includes participation on 700+ albums as a drummer and producer, TV production credits with ABC, NBC, FOX, CBS, and TLC, and authorship of Music Business for Dummies and The Artist’s Guide to Success in the Music Business. More about Loren at https://lorenweisman.com/

The podcast episode “Shop Local Shaming and Small Business Messaging Missteps” from the Wait What Really OK Brand Communications and Optics Podcast with Loren Weisman dives into the critical nuances of small business messaging strategies. In this episode, Loren explores how shaming tactics, often used to encourage local shopping, can backfire and alienate potential customers. Instead, he emphasizes the importance of crafting messages that are authentic, empathetic, and inviting. This discussion is particularly relevant for small business professionals who aim to build trust and credibility through effective communication.Loren dissects the pitfalls of fear-based and aggressive messaging approaches that many businesses unknowingly adopt. He explains how these tactics can harm customer relationships and brand reputation. The episode offers actionable insights on shifting towards positive engagement by focusing on storytelling that highlights unique value propositions. Whether you’re a small business owner or a consultant advising clients, this episode provides practical strategies to foster stronger connections with audiences while steering clear of messaging missteps that could damage trust.The episode also underscores the power of authenticity in building community connections. Loren shares how businesses can leverage their unique stories to create personalized experiences that resonate with their target audience. From avoiding comparisons with big-box competitors to adopting a more empathetic tone, this episode is packed with valuable takeaways for those looking to refine their brand communication strategies. Tune in to gain expert advice on elevating your messaging game while staying true to your values and mission.The Brand Communications and Optics Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. Loren Weisman is a Brand Communications and Optics Strategist focused on building truthful, transparent messaging and optics foundations so authoritative experts and organizations can stand out authentically in competitive landscapes. His methodology centers on strategic blueprinting before marketing, aligning brand strategy, messaging refinement, communication optimization, crisis communication and optics, and digital media/marketing strategy to create clear, uniform, and effective presence. His background includes participation on 700+ albums as a drummer and producer, TV production credits with ABC, NBC, FOX, CBS, and TLC, and authorship of Music Business for Dummies and The Artist’s Guide to Success in the Music Business. More about Loren at https://lorenweisman.com/

A brand messaging mission statement is more than just words. It's about aligning authentic branding with authority, humility, and integrity. In this podcast episode, Loren Weisman, Brand Communications and Optics Strategist, shares his approach to brand communications methodology. He discusses how strategic outreach, visibility strategies, and engagement strategies can amplify presence while maintaining authenticity. Loren emphasizes the importance of harmonizing honor, humility, and authority in brand messaging. By focusing on expert positioning and personal branding, he explains how amplifying authentic experts can lead to stronger connections and clearer communication. Authenticity strategies are key to creating a mission statement that resonates with audiences and builds trust. Whether you're looking to amplify marketing or improve brand visibility, this video dives into actionable insights for developing a brand messaging mandate. Learn how to craft a message that balances intention with perception and connects authentically across all platforms. Watch now to explore the methodology behind amplifying presence and creating lasting impact in brand communications.The Brand Communications and Optics Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. Loren Weisman is a Brand Communications and Optics Strategist focused on building truthful, transparent messaging and optics foundations so authoritative experts and organizations can stand out authentically in competitive landscapes. His methodology centers on strategic blueprinting before marketing, aligning brand strategy, messaging refinement, communication optimization, crisis communication and optics, and digital media/marketing strategy to create clear, uniform, and effective presence. His background includes participation on 700+ albums as a drummer and producer, TV production credits with ABC, NBC, FOX, CBS, and TLC, and authorship of Music Business for Dummies and The Artist’s Guide to Success in the Music Business. More about Loren at https://lorenweisman.com/

In this episode of the Wait What Really OK podcast, Brand Communications and Optics Strategist Loren Weisman delves into the critical balance of strategic patience and pressure when preparing a launch. This episode provides actionable insights to help you navigate the complexities of launching a product, service, or business. Loren emphasizes the importance of understanding your unique context, avoiding one-size-fits-all advice, and building a foundation rooted in authenticity and authority.Loren discusses how patience plays a pivotal role in aligning your timing, team, and tactics for maximum impact. He highlights the dangers of rushing into a launch without proper preparation, stressing the value of data-driven decisions and market awareness. At the same time, he explains how applying pressure strategically... by seizing optimal opportunities and adjusting deadlines—can help you stay ahead in competitive markets. This dual approach ensures that your launch is not only well-timed but also impactful and sustainable.Listeners may also gain insights on avoiding common pitfalls such as blindly following success stories without understanding their underlying metrics. Loren underscores the importance of trusting your instincts while relying on data to maintain authenticity in your brand messaging. Tune in to learn how strategic patience and pressure can help you create a launch plan that resonates with your audience and sets you up for long-term success.The Brand Communications and Optics Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. Loren Weisman is a Brand Communications and Optics Strategist focused on building truthful, transparent messaging and optics foundations so authoritative experts and organizations can stand out authentically in competitive landscapes. His methodology centers on strategic blueprinting before marketing, aligning brand strategy, messaging refinement, communication optimization, crisis communication and optics, and digital media/marketing strategy to create clear, uniform, and effective presence. His background includes participation on 700+ albums as a drummer and producer, TV production credits with ABC, NBC, FOX, CBS, and TLC, and authorship of Music Business for Dummies and The Artist’s Guide to Success in the Music Business. More about Loren at https://lorenweisman.com/

Voting is a right, not an obligation. In this episode of Wait What Really OK, Loren Weisman explores the messaging surrounding voting and the societal pressures often tied to it. This discussion challenges the conventional narrative around voting campaigns. Loren emphasizes the importance of informed participation over guilt-driven action, offering insights that resonate with those seeking authenticity and transparency in communication strategies.From dissecting the toxicity of voting campaigns to advocating for respectful dialogue and informed choices, Loren dives deep into the intersection of rights and responsibilities. This episode shares takeaways for professionals who value strategic rigor and long-term credibility. Whether you're a business leader or a creative mind looking to amplify your influence authentically, this conversation sheds light on how messaging can impacts decision-making, both in politics and branding.Join Loren as he shares personal reflections, critiques aggressive messaging tactics, and calls for a shift toward inclusive communication. This episode is more than just a political commentary; it’s goal is to be a foundational understanding of how messaging shapes perceptions across industries. Subscribe to Wait What Really OK for more insights into building transparent and authoritative brand foundations that stand the test of time.The Brand Communications and Optics Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. Loren Weisman is a Brand Communications and Optics Strategist focused on building truthful, transparent messaging and optics foundations so authoritative experts and organizations can stand out authentically in competitive landscapes. His methodology centers on strategic blueprinting before marketing, aligning brand strategy, messaging refinement, communication optimization, crisis communication and optics, and digital media/marketing strategy to create clear, uniform, and effective presence. His background includes participation on 700+ albums as a drummer and producer, TV production credits with ABC, NBC, FOX, CBS, and TLC, and authorship of Music Business for Dummies and The Artist’s Guide to Success in the Music Business. More about Loren at https://lorenweisman.com/