Are most motivational and business coaches bad for you? In this episode of the Wait What Really OK, Brand Communications and Optics Podcast, Loren Weisman dives into the risks of trusting coaches who rely on hype instead of expertise. He questions the qualifications of many motivational and business coaches, exposing how some use flashy marketing tactics to appear credible while lacking real-world experience. Loren challenges listeners to think critically about who they trust with their business and personal growth.

The episode highlights the dangers of false promises made by coaches who guarantee success without a solid foundation. Loren explores how some individuals claim they can help anyone achieve financial freedom, raising concerns about the moral implications and lack of accountability in such claims. He compares traditional therapy with motivational coaching, emphasizing the difference between years of education and quick certifications. Loren stresses the need for authenticity, education, and experience when selecting a coach or consultant.

In his closing remarks, Loren shares practical advice on vetting coaches. He urges listeners to look beyond surface-level credentials and flashy marketing. Instead, he emphasizes the importance of choosing someone with a proven track record, genuine expertise, and a commitment to helping others. This episode is packed with actionable insights for anyone considering hiring a coach or consultant to support their goals.

The Brand Communications and Optics Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. 

Loren Weisman is a Brand Communications and Optics Strategist focused on building truthful, transparent messaging and optics foundations so authoritative experts and organizations can stand out authentically in competitive landscapes. His methodology centers on strategic blueprinting before marketing, aligning brand strategy, messaging refinement, communication optimization, crisis communication and optics, and digital media/marketing strategy to create clear, uniform, and effective presence. His background includes participation on 700+ albums as a drummer and producer, TV production credits with ABC, NBC, FOX, CBS, and TLC, and authorship of Music Business for Dummies and The Artist’s Guide to Success in the Music Business. More about Loren at https://lorenweisman.com/