In this episode of the Wait What Really OK podcast, Loren Weisman, a brand communications and optics strategist, explores the phenomenon of having more coaches on the sidelines than players on the field.

When considering coaches, ask yourself: do they support, strengthen, and ground you with authenticity and authority? Do they provide practices and posture, stability and security, experience and education, humility and honesty?

Are they equipped with the intelligence and strategies to help you learn, maintain, and sustain your efforts and growth even after your time with them ends? Or are they merely marketing with foolish promises, false hype, and empty claims? Be careful. Vet and double-check any coach or program.

Look at their accountability and humility, experience and authority, contracts and terms, authentic ability, marketing, popularity, promises, and honor. Examine their background, the people they've worked with, and the legitimacy of their books, videos, quotes, courses, content, certifications, and claims. Are these materials original or just boilerplate templates and marketing?

If a coach claims to help anyone at any stage, isn't that a little scary?

The Brand Communications and Optics Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. 

Loren Weisman is a Brand Communications and Optics Strategist focused on building truthful, transparent messaging and optics foundations so authoritative experts and organizations can stand out authentically in competitive landscapes. His methodology centers on strategic blueprinting before marketing, aligning brand strategy, messaging refinement, communication optimization, crisis communication and optics, and digital media/marketing strategy to create clear, uniform, and effective presence. His background includes participation on 700+ albums as a drummer and producer, TV production credits with ABC, NBC, FOX, CBS, and TLC, and authorship of Music Business for Dummies and The Artist’s Guide to Success in the Music Business. More about Loren at https://lorenweisman.com/