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© 2023 Zephr's Subscription Think Tank
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Monthly Podcast hosted by Zephr leadership teams, featuring interviews with subscription experts from various industries such as Publishing, SaaS, and E-commerce.
53 Episodes
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Welcome to the next episode in our Subscription Think Tank series!In this episode, we'll be interviewing Kyle Roof, Co-founder of High Voltage SEO and Page Optimizer Pro, to discuss the science behind search engine optimization. We'll talk about Google ranking factors, algorithm updates, and the core fundamentals that make up a successful SEO strategy.Listen now to discover:How to make improvements to your site TODAYCommon misconceptions about Google updates, and what to actually look out forThe importance of intelligent keyword targetingStriking the balance between value-rich content and SEO contentWhat Kyle believes are the fundamentals that account for 60% of SEO success
Welcome to the next episode in our Subscription Think Tank series!In this episode, we'll be interviewing Andres Glusman, CEO of Dowhatworks, to discuss the science behind split testing, and how subscription businesses can test and iterate quickly in an ever-changing digital world.Listen now to discover:How to be efficient with split testingCommon misconceptions about split testing, the truth and the mythsThe importance of agility, automation, and tech flexibilityWhat data Andres recommends gathering to make the most out of audience insights Why Andres believes it's crucial to learn from other industries
Take a look at the audio version of our latest blog: Reviving Readership: How to Implement a Successful Win-Back Strategy
Welcome to the next episode in our Subscription Think Tank series!In this episode, we'll be interviewing Evgeniy Medvedev, Head of Partnerships at Rarible, to discuss web3 opportunities, NFTs, and what the future holds for media and subscription companies in an ever-changing digital world.Listen now to discover:Why launch an NFT project- and how to do it the right wayWhat 'gamification' means, and it's uses for building strong communitiesEvgeniy's predictions about the future of media in web3Common misconceptions about NFTs, the truth and the myths
Take a look at the audio version of our latest blog: Building Authority in Google's New Algorithm
Welcome to the next episode in our Subscription Think Tank series!In this episode, we'll be interviewing Marisha Lakhiani, VP of marketing at Mindvalley, to discuss rapid subscription growth, lifelong communities, and how to market products during the economic squeeze. Listen now to discover:Why A/B testing stretches beyond what most marketers doHow to create bestselling products by listening to audience feedbackHow Mindvalley built strong communities full of brand ambassadorsMarisha'a tips for a good upsell and cross-sell strategy
Take a look at the audio version of our latest blog: Trust: The Key to Long-Term Retention
Welcome to the next episode in our Subscription Think Tank series! In this episode, we'll be interviewing Matthew Holman, Co-founder and Head of Growth at Qpilot, to discuss conversion optimisation, churn, and consistent experiences in physical product subscriptions.Listen now to discover:The churn and retention feedback loopPage optimisation and boosting conversions at every step of the customer journeyMatt's tips for a robust subscription business modelWhy personalisation is becoming even more crucial today
Welcome to the next episode in our Subscription Think Tank series! In this episode, we'll be interviewing Scott Hurff, Tinder innovator and Churnkey Co-founder, to discuss subscription innovation, personalisation and churn prevention.Listen now to discover:Why Tinder chose the subscription route in an industry dominated by other models. Future product innovation in subscriptions.Why personalisation is crucial to customer satisfaction.Common churn issues and the do's and dont's for reducing churn.
Take a look at our audio version of our latest blog: Intelligent Paywalls and Dynamic Paywalls: Similarities and Crucial Differences.
Welcome to the next episode in our Subscription Think Tank series! In this episode, our Finance Director, Jamie Walker, interviews Evalian's Head of Data Privacy and Protection, Ray Orife, to discuss what makes a good data privacy strategy, and how digital publishers can ensure they are compliant with data law. Listen now to discover:Why data consent is so important for the future of digital publishingHow GDPR differs from CCPAWhich publishers do well with data protection, and how to emulate themRay's predictions for the future of data protection (and how to keep up)
Welcome to the next episode in our Subscription Think Tank series! In this episode, our VP of Marketing, Sibel Ugur, interviews our Creative Director of product development, James Counter, to discuss how digital publishers can excel with user-centred design.Listen now to discover:Why design consistency is so important for conversions and engagementHow to strike the right balance between ads and a good user experienceWhich publishers do well with user design, and how to emulate themKey steps to good user-centred design
Welcome to the next episode in our Subscription Think Tank series! In this episode, our VP of Customer Experience, Andreas Martin, will be interviewing Deputy Managing Director of FT strategies, Aled John, to discuss how subscription businesses can survive the rise in living costs.Listen now to discover:Why having an engaged customer base is so important for long-term successIf data and automation will ever replace the work of skilled editorial teamsCommon churn triggers to look out forKey steps to boosting subscriber engagement
Welcome to the next episode in our Subscription Think Tank series! In this episode, our CPO, Chris Scott, will be interviewing Robert Manly of Amazon Advertising to discover how he manages stakeholders from the wider Amazon business, and how Ad tech and Subs tech can work together in harmony.Listen now to discover:How Amazon Advertising’s targeting extends into the broader internetHow the Amazon Advertising team interacts with the rest of the wider Amazon businessHow Amazon Advertising use data analytics to give them an edgeHow Ad tech and Subs tech can work together to achieve more
Welcome to the next episode in our Subscription Think Tank series! In this episode, our COO, Felix Danczak, will be interviewing renowned media and communications adviser, Julian Dickens, to discover the essential lessons digital publishers can glean from telecom and streaming industries.Listen now to discover:Parallels between bundling in the OTT industry vs. news & media, and the joint challenges both industries will have to overcomeHow content-driven acquisition and retention works in TV and streaming, and how digital publishers can learn from those experiencesThe Washington Post's 50 year subscription offer (and why packages like this might not be such a crazy idea)The 'test and iterate' approach successful streaming businesses are using today
Welcome to the next episode in our Subscription Think Tank series! In this episode, our VP of customer experience, Andreas Martin, will be interviewing Rosie Taroghion of Gousto to discover how they created exponential success in the subscription box space, and how customer lifetime value plays an important role in the success of any subscription business.Listen now to discover:Why referrals were so effective for Gousto, and how they can be applied in other subscription businesses for rapid growthWhat the secret is to Gousto's rapid innovation, and how they approach testing new ideasHow new technology is helping subscription businesses of the future
Welcome to the new Zephr Podcast Series: The Subscription Think Tank! In this series, we'll be interviewing experts from other subscription industries to gain valuable insights that digital publishers might have otherwise missed. Each episode will delve into the success of a different subscription business, or uncover the secrets to solving some of the most challenging issues digital publishers face today. In this launch episode, our VP of marketing Sibel Ugur will be interviewing Dipika Sawhney of Salesforce to discover why a customer-first approach is so effective in marketing today. Listen now to discover:Why big tech companies are often ahead of the curve when it comes to subscriptionsWhat consumers look for from products todayHow AI benefits subscription businessesDipika's predictions for the future of subscription businesses
In this episode, Scott Howland speaks with Karsten Madsen, CEO and Founder of Morning Score. They discuss actual real figures from Morning Score's scaling subscriptions looking at Cost of Acquisition, Customer Lifetime Value and how this affects the growth of a business.What is Cost of Acquisition (CAC)How this relates to Lifetime ValueReal Morning Score examples
In this session, slightly different tact, with a recording of our fireside chat at the FIPP World Congress where James Henderson (Zephr CEO) interviews Julian Thorne (Chief Customer Officer - Dennis Publishing), Debora Brooksbank-Taylor (CTO & Programme Director - New Scientist) and John Schaefli (Chief Revenue Officer - FIPP).Building Customers for LifeRecording of the FIPP World Congress SessionThe cultural shift in publishing monetisation and approachHow tech relates to this change of approach and model...Key outcomes - what you should focus onWhat does success look like
In this episode Scott Howland is joined by Robbie Kellman Baxter of Peninsula Strategies, or maybe better known being the author of The Forever Transaction and Membership Economy. They caught up about Subscription Strategies, why they're so popular and why Robbie herself fell in love with this business approach.Why Robbie loves recurring revenue strategies(clue, stems from Netflix!)Why they are becoming so popularThe shift from one-time to recurring relationshipsCuration, replenishment and access subscriptionsThe Forever Transaction and Membership EconomyTaylor Swift, Lizzo and a glass of white wine!
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