Ep 25 - Robbie Kellman Baxter (Peninsula Strategies) - Why Recurring Revenue Strategies Are So Popular!

Update: 2020-11-25

Description

In this episode Scott Howland is joined by Robbie Kellman Baxter of Peninsula Strategies, or maybe better known being the author of The Forever Transaction and Membership Economy. They caught up about Subscription Strategies, why they're so popular and why Robbie herself fell in love with this business approach.

Why Robbie loves recurring revenue strategies
(clue, stems from Netflix!)
Why they are becoming so popular
The shift from one-time to recurring relationships
Curation, replenishment and access subscriptions
The Forever Transaction and Membership Economy
Taylor Swift, Lizzo and a glass of white wine!

Comments

In Channel

Ep 13- The Subscription Think Tank: Kyle Roof on Mastering SEO

2023-06-3031:33

Ep 12- The Subscription Think Tank: Andres Glusman on Split Testing The Right Way

2023-05-1832:24

Audio Blog- Reviving Readership: How to Implement a Successful Win-Back Strategy

2023-04-2808:25

Ep 11- The Subscription Think Tank: Evgeniy Medvedev on The Evolution of Media

2023-04-1319:26

Audio Blog- Building Authority in Google's New Algorithm

2023-03-2208:11

Ep 10- The Subscription Think Tank: Marisha Lakhiani on Building Communities For Rapid Growth

2023-03-2138:48

Audio Blog- Trust: The Key to Long-Term Retention

2023-02-2705:47

Ep 9- The Subscription Think Tank: Matthew Holman on Optimizing Every Step of the Journey

2023-02-1527:57

Ep 8- The Subscription Think Tank: Scott Hurff on Industry Innovation and Personalisation

2023-01-3133:12

Audio Blog- Intelligent Paywalls and Dynamic Paywalls: Similarities and Crucial Differences

2023-01-3006:29

Ep 7- The Subscription Think Tank: Ray Orife on Data Privacy and Compliance

2022-11-2827:34

Ep 6- The Subscription Think Tank: James Counter on Innovation In User Centred Design

2022-10-2725:29

Ep 5- The Subscription Think Tank: Aled John on Engaging Customers During Difficult Times

2022-10-1331:30

Ep 4- The Subscription Think Tank: Robert Manly on Ad Tech & Audience Targeting

2022-08-1928:17

Ep 3- The Subscription Think Tank: Julian Dickens on Resilience in a Mature Market

2022-06-2736:35

Ep 2- The Subscription Think Tank: Rosie Taroghion on Acquisition and Customer Lifetime Value

2022-05-2634:17

Ep 1- The Subscription Think Tank: Dipika Sawhney on taking a Customer First Approach

2022-05-0428:37

Ep 29 - Karsten Madsen (Morning Score) - Cost of Acquisition and Customer Lifetime Value

2021-03-0922:12

Ep 26 - FIPP World Congress - James Henderson, Julian Thorne, Debora Brooksbank Taylor & John Schaefli

2020-12-0259:46

Ep 25 - Robbie Kellman Baxter (Peninsula Strategies) - Why Recurring Revenue Strategies Are So Popular!

2020-11-2521:39

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Ep 25 - Robbie Kellman Baxter (Peninsula Strategies) - Why Recurring Revenue Strategies Are So Popular!

#box-pro-ellipsis-17661791069461{-webkit-line-clamp:2;}Ep 25 - Robbie Kellman Baxter (Peninsula Strategies) - Why Recurring Revenue Strategies Are So Popular!

Ep 25 - Robbie Kellman Baxter (Peninsula Strategies) - Why Recurring Revenue Strategies Are So Popular!

Scott Howland

Ep 25 - Robbie Kellman Baxter (Peninsula Strategies) - Why Recurring Revenue Strategies Are So Popular!