Ep 3- The Subscription Think Tank: Julian Dickens on Resilience in a Mature Market
Update: 2022-06-27
Description
Welcome to the next episode in our Subscription Think Tank series!
In this episode, our COO, Felix Danczak, will be interviewing renowned media and communications adviser, Julian Dickens, to discover the essential lessons digital publishers can glean from telecom and streaming industries.
Listen now to discover:
- Parallels between bundling in the OTT industry vs. news & media, and the joint challenges both industries will have to overcome
- How content-driven acquisition and retention works in TV and streaming, and how digital publishers can learn from those experiences
- The Washington Post's 50 year subscription offer (and why packages like this might not be such a crazy idea)
- The 'test and iterate' approach successful streaming businesses are using today
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