Brand Builders Lab with Suz Chadwick

I had to share an instagram live that I did this week because it really came from the heart and something I've been thinking about and working with client on as well.  So enjoy! 

Is your content actually doing the job you need it to do? In this episode, I'm breaking down the four types of content that will position you as the go-to person in your industry - and they're not the same four things everyone else talks about. These content types will help you build authority, tell your story, and convert followers into clients. Key Points: Authority Content - Share client results, success stories, and your transformation journey to create conversion storytelling that proves what's possible Personal Brand Content - Take people behind the scenes of your journey to build real connection and the know, like, trust factor (yes, people do want to know what you're up to!) Value & Teaching Content - Educational content that stands out by weaving in stories, examples, and unexpected insights instead of generic tips Commentary Content - Share your hot takes and opinions on industry topics to position yourself as the information curator your audience looks to Authority and commentary content are goldmines for building your reputation as the expert Perfect content becomes boring - share the challenges and struggles too Your brain doesn't know the difference between online and in-person connections Connect with Suz: @suzchadwick on Instagram and TikTok DM me and let me know which type of content you're excited to try! Work with me Brand Builders Academy Amplify Accelerator 1:1 Coaching

Today we're getting bold! We talked about playing small last week and this week we're diving into what it looks like to be Audacious! What You'll Learn: How to become more audacious in your business The power of mindset audits and thought work Why energy alignment is crucial for business success Practical strategies to take bold risks that pay off How to visualise your big vision and make it reality Key Takeaways: Audacious Definition: Showing a willingness to take surprisingly bold risks The Woo & The Do: You need both energetic alignment AND strategic action Your Energy is Your Invitation: When you're aligned, you become magnetic Belief Ladders: Build your belief system to support bigger goals Visualisation Works: Picture your success in vivid detail Mentioned Resources: Brooke Castillo's "The Model" (Circumstance → Thoughts → Feelings → Actions → Results) Ryan Leak (Leadership Speaker) Connect with Suz: Instagram: @suzchadwick Brand Builders Academy - www.suzchadwick.com/bba Amplify Accelerator - www.suzchadwick.com/amplify Share your audacious goals in the comments or DMs!

I did my first Lattes & Lives this week - after such a long time. If you've been around my world for a while, I used to go live on Intagrams a lot and I would make those epsiodes into podcast episodes, but recently it's not something I've been doing!  So we're back and today I'm doing a little confession....and hopefully it's helpful for you!  ************* Check out my latestly workshop - Content to Clients where I share with you how you can use the content you're sharing to build your list and get more clients! Access it here - https://www.suzchadwick.com/C2C Ready to work together? Join Brand Builders Academy VIP - Join the Amplify Accelerator

Today we're diving into one of my favourite topics - SALES! What You'll Learn: The 4 essential elements to increase sales in your business (using the SALE framework) Why having a clear sales strategy is non-negotiable for business success Daily revenue-generating actions that actually move the needle How to show up as a leader in your business and community The role of energy in attracting your dream clients   🔥Access the FREE 7-figure Brand Blueprint Mini Course - https://www.suzchadwick.com/7fbb     ⋒ WORK WITH SUZ Foundations - Brand Builders Academy - https://www.suzchadwick.com/bba Scale - Amplify Accelerator - https://www.suzchadwick.com/amplify 1:1 Coaching - https://www.suzchadwick.com/bc Shop - https://www.suzchadwick.com/shop   ⋒ My 2025 YouTube Equipment & Tech: Descript - www.suzchadwick.com/descript DJI Pocket Osmo 3 - www.suzchadwick.com/DJI Softbox Lighting - MSKIRA Softbox DJI Tripod - EUCOS 62' Tripod   ⋒ PODCAST LINKS Listen on Apple: https://suzchadwick.com/applepod Listen on Spotify: https://suzchadwick.com/spotify Listen anywhere else: https://kite.link/BrandBuildersLab   ⋒ FOLLOW SUZ CHADWICK TikTok: /suzchadwick Instagram: /suzchadwick LinkedIn: /suzannechadwick Join the community: https://www.suzchadwick.com/subscribe   About: I'm Suz Chadwick, a personal brand & business coach and the Creative Director of Bold Vibes Consulting Personal brand agency. I (mainly) work with women to help you build the confidence and strategies to build a brand that sells for you and finally step off the content hampster wheel to sales strategies that work!

I can't wait to share today's epsiode with you, because it's a juicy one!  Today I'm chatting with Zara Jarvis - the Senior Social Media Specialist at The Digital Picnic, where she leads strategic campaigns for major clients and oversees organic social media and partnerships. With a non-traditional marketing background that includes owning a music studio business and working at Adore Beauty, Zara brings a unique perspective to marketing strategy. She's also the creator of the viral TikTok series "Think Like a Marketer." Key Topics Covered Non-linear career paths in marketing The mindset shift needed to think strategically about marketing Platform-specific strategies for TikTok, Instagram, and LinkedIn Creating content series that build audiences Using AI tools effectively in marketing The Hero Hub Hygiene marketing framework Building authentic personal brands online Key Takeaways Embrace being a "try hard" - showing you care and putting in effort shouldn't be seen as negative Think holistically about marketing - it's not about individual posts, but how everything connects Content series create recognition and growth - Zara gained 3,000 followers from 13 episodes vs minimal growth from 100+ previous videos Different platforms need different approaches - TikTok is sound-on comfort scrolling, Instagram is visual and sound-off Use AI strategically - for planning and refinement, but ensure your unique voice and opinions remain central *************** 🔥Access the FREE 7-figure Brand Blueprint Mini Course - https://www.suzchadwick.com/7fbb   ⋒ WORK WITH SUZ Foundations - Brand Builders Academy - https://www.suzchadwick.com/bba Scale - Amplify Accelerator - https://www.suzchadwick.com/amplify 1:1 Coaching - https://www.suzchadwick.com/bc Shop - https://www.suzchadwick.com/shop   ⋒ My 2025 YouTube Equipment & Tech: Descript - www.suzchadwick.com/descript DJI Pocket Osmo 3 - www.suzchadwick.com/DJI Softbox Lighting - MSKIRA Softbox DJI Tripod - EUCOS 62' Tripod   ⋒ PODCAST LINKS Listen on Apple: https://suzchadwick.com/applepod Listen on Spotify: https://suzchadwick.com/spotify Listen anywhere else: https://kite.link/BrandBuildersLab   ⋒ FOLLOW SUZ CHADWICK TikTok: /suzchadwick Instagram: /suzchadwick LinkedIn: /suzannechadwick Join the community: https://www.suzchadwick.com/subscribe   About: I'm Suz Chadwick, a personal brand & business coach and the Creative Director of Bold Vibes Consulting Personal brand agency. I (mainly) work with women to help you build the confidence and strategies to build a brand that sells for you and finally step off the content hampster wheel to sales strategies that work!

Ready to build you personal brand in a simple and structured way? I got you! What You'll Learn: How to create a clear brand umbrella that organises your entire messaging hierarchy Why specificity in your target audience is crucial (and won't scare away good clients) The four levels of your brand umbrella framework How to audit your products and services for brand alignment Why your messaging needs to make people feel like you're reading their mind Key Takeaways: Your brand umbrella is what you want to be known for - not just what you do, but what you're here to do in the world Get so specific with your ideal client that you could call them out in a crowd Content themes should blend business expertise with personal insights (70/30 split works well) If you don't love your product suite, you won't sell it effectively Train your AI tools with your authentic voice and client problems for better messaging Resources Mentioned: Amplify Accelerator (Suz's main programme) AI tools: Claude and ChatGPT for content creation   **************** ⋒ WORK WITH SUZ Foundations - Brand Builders Academy - https://www.suzchadwick.com/bba Scale - Amplify Accelerator - https://www.suzchadwick.com/amplify 1:1 Coaching - https://www.suzchadwick.com/bc Shop - https://www.suzchadwick.com/shop   ⋒ My 2025 YouTube Equipment & Tech: Descript - www.suzchadwick.com/descript DJI Pocket Osmo 3 - www.suzchadwick.com/DJI Softbox Lighting - MSKIRA Softbox DJI Tripod - EUCOS 62' Tripod   ⋒ PODCAST LINKS Listen on Apple: https://suzchadwick.com/applepod Listen on Spotify: https://suzchadwick.com/spotify Listen anywhere else: https://kite.link/BrandBuildersLab   ⋒ FOLLOW SUZ CHADWICK TikTok: /suzchadwick Instagram: /suzchadwick LinkedIn: /suzannechadwick Join the community: https://www.suzchadwick.com/subscribe   About: I'm Suz Chadwick, a personal brand & business coach and the Creative Director of Bold Vibes Consulting Personal brand agency. I (mainly) work with women to help you build the confidence and strategies to build a brand that sells for you and finally step off the content hampster wheel to sales strategies that work!  

🔥Access the FREE 7-figure Brand Blueprint Mini Course - https://www.suzchadwick.com/7fbb Feeling burnt out by the content creation hamster wheel? You're not alone. In this episode, I get real about my own content struggles and share my game-changing approach to creating content you'll actually love making. I break down exactly how to find your content flow, build genuine brand authority, and connect with your audience in a way that feels authentic to you. Key Takeaways Why I believe creating from a place of service beats creating to convert every time How to choose the right platform that matches your natural content style My content waterfall effect: squeeze all the juice out of one piece of master content 4 types of content that I use to build brand authority and showcase expertise   ⋒ WORK WITH SUZ Foundations - Brand Builders Academy - https://www.suzchadwick.com/bba Scale - Amplify Accelerator - https://www.suzchadwick.com/amplify 1:1 Coaching - https://www.suzchadwick.com/bc Shop - https://www.suzchadwick.com/shop   ⋒ My 2025 YouTube Equipment & Tech: Descript - www.suzchadwick.com/descript DJI Pocket Osmo 3 - www.suzchadwick.com/DJI Softbox Lighting - MSKIRA Softbox DJI Tripod - EUCOS 62' Tripod   ⋒ PODCAST LINKS Listen on Apple: https://suzchadwick.com/applepod Listen on Spotify: https://suzchadwick.com/spotify Listen anywhere else: https://kite.link/BrandBuildersLab   ⋒ FOLLOW SUZ CHADWICK TikTok: /suzchadwick Instagram: /suzchadwick LinkedIn: /suzannechadwick Join the community: https://www.suzchadwick.com/subscribe   About: I'm Suz Chadwick, a personal brand & business coach and the Creative Director of Bold Vibes Consulting Personal brand agency. I (mainly) work with women to help you build the confidence and strategies to build a brand that sells for you and finally step off the content hampster wheel to sales strategies that work!

Grab my new FREE Mini Course - 7-figure Brand Blueprint   If you're struggling with confidence in your business, I'm willing to bet it's actually a clarity problem. In this episode, I'm breaking down the clarity to confidence gap that I see with 9 out of 10 women I coach - and exactly how to bridge it so you can show up with magnetic energy in your business. What You'll Learn Why clarity always comes before confidence (and capability) The research methods I used in my recruitment days that built my entire business foundation How interviewing 100 women gave me crystal clear messaging that converts Where to find your dream clients when you have no idea where to look How to use your current clients as goldmines for even more clarity The metrics that will boost your business confidence instantly Why 70% of your business should be "tried and true" (and how to play with the other 30%) The energy shift that happens when you get clear (and why it's magnetic) Key Takeaways The Two Reasons You Lack Confidence: Clarity - What exactly am I supposed to do? Capability - Do I have the skills yet? The Three Elements of True Clarity: What you are here to do What problem you solve Who you are serving (not demographics - deep understanding) The Payoff for Getting Clear: More consistent clients Speaking in language they understand Messaging that actually lands with your audience Easier to build community and sell Magnetic energy that attracts dream clients   Work with me - www.suzchadwick.com/bba 1:1 coaching - www.suzchadwick.com/bc  

This week on the podcast we're talking about how to think about client attraction right now - and we're going to have an honest conversation about this!  What You'll Learn: Why the "you don't have to do any work" dream is BS and what actually works The difference between passive and active client attraction (and why you need both) How to update your products so they actually sell in 2024 The 10X effort approach that isn't hustle culture Why being assertive in your messaging is non-negotiable Monthly planning strategies that actually generate revenue Key Takeaways: Product Evolution: If your product hasn't changed since 2017, it's time for an update Active vs Passive: Content creation is passive; campaigns, ads, and asking for referrals is active Pay in Time or Money: Choose your investment - networking and relationship building OR targeted ad spend Monthly Strategy: Every month needs an active marketing offer (MEMO) Assertive Messaging: Call out your expertise and make the damn offer Resources Mentioned: Brand Builders Academy final live round The new Brand Accelerator program 10X by Grant Cardone Suz AI tool Action Steps: Audit your current products - are they cutting edge? Plan your active marketing strategy for this month Start asking your network for referrals (seriously, just ask) Set up systems to measure what's working Send regular emails to your list with offers, not just value ********************** ⋒ WORK WITH SUZ Foundations - Brand Builders Academy - https://www.suzchadwick.com/bba Scale - Amplify Accelerator - https://www.suzchadwick.com/amplify 1:1 Coaching - https://www.suzchadwick.com/bc Shop - https://www.suzchadwick.com/shop   ⋒ PODCAST LINKS Listen on Apple: https://suzchadwick.com/applepod Listen on Spotify: https://suzchadwick.com/spotify Listen anywhere else: https://kite.link/BrandBuildersLab   ⋒ FOLLOW SUZ CHADWICK TikTok: /suzchadwick Instagram: /suzchadwick LinkedIn: /suzannechadwick Join the community: https://www.suzchadwick.com/subscribe   About: I'm Suz Chadwick, a personal brand & business coach and the Creative Director of Bold Vibes Consulting Personal brand agency. I (mainly) work with women to help you build the confidence and strategies to build a brand that sells for you and finally step off the content hampster wheel to sales strategies that work!  

In this episode, I discuss the shift from pain point marketing to positive, desire-based messaging. I explain how focusing on what's possible, using empowering language, and presenting growth opportunities can help you attract empowered, action-taking clients. I also share practical examples for business coaches and nutritionists, and provide frameworks and strategies for updating your messaging to align with your dream clients. Lastly, I offer a free positive messaging guide that includes tips, questions for client interviews, and a copywriting prompt to help you craft your new, positive messaging. 00:00 Introduction and Podcast Welcome 00:06 The Shift from Pain Point Marketing 01:24 Desire-Based Marketing: The 70/30 Rule 02:25 Empowering Messaging Examples 04:33 Three Core Transformations in Messaging 05:13 Frameworks for Positive Messaging 14:00 Interviewing Clients for Better Messaging 18:13 Using AI for Positive Messaging 19:20 Conclusion and Final Thoughts Grab your positive messaging guide now www.suzchadwick.com/messaging NEXT STEPS: READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL: 🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING  🌟Join the Amplify Accelerator & start scaling AMPLIFY ACCELERATOR 🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.   RESOURCES 5 powerful strategies to grow your business, brand & revenue  From Unknown to In-demand - Building a brand that sells for you How to become a paid speaker and get the gig   LINKS: Website: www.suzchadwick.com  Instagram: www.instagram.com/suzchadwick  TikTok: www.tiktok.com/suzchadwick     

In today's episode, I'll discuss incremental innovation and its importance in building a successful brand. As we approach the end of the financial year, I've been reconsidering my business's trajectory and focusing on innovative strategies. As business owners, we must continually ask ourselves how we can innovate. By doing so, we ensure long-term growth and relevance in a rapidly evolving market. Join me in exploring these strategies to build a more profitable and fulfilling business. 00:00 Introduction to Brand Builders Lab 00:26 Excitement for Today's Episode 00:46 Planning for the Future 01:29 The Importance of Incremental Innovation 02:50 Learning from Industry Leaders 04:35 Why Innovating Matters 07:00 Creating Incremental Innovation Shifts 07:51 Refining Your Brand 09:24 Building Demand and Delivery 10:55 Consistency and Evolution 12:30 Conclusion and Call to Action www.suzchadwick.com/messaging NEXT STEPS: READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL: 🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING  🌟Join the Amplify Accelerator & start scaling AMPLIFY ACCELERATOR 🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.   RESOURCES 5 powerful strategies to grow your business, brand & revenue  From Unknown to In-demand - Building a brand that sells for you How to become a paid speaker and get the gig   LINKS: Website: www.suzchadwick.com  Instagram: www.instagram.com/suzchadwick  TikTok: www.tiktok.com/suzchadwick     

In this episode, I sat down with the incredible Chris Do—creative genius, brand builder, and all-around deep thinker—where we dove into what personal branding really means today (especially with AI in the mix).   Chris shares how his own personal brand journey started, how he found inspiration in the bold and brilliant Aaron Draplin, and what it really takes to build a brand that’s rooted in you. We talked about how authenticity isn’t just a nice-to-have—it’s non-negotiable. It’s not just about what you post. It’s about who you are and how willing you are to show that.   We also jammed on: ✨ Why asking better questions is a superpower in the 21st century ✨ How to develop taste and why it’s the secret sauce to creative confidence ✨ The tension between speed and intention in a noisy digital world ✨ How AI can support your brand—but why it’ll never replace your soul ✨ What it really means to trust yourself and let people see the real you   Chris dropped so many mic-drop moments in this chat. If you're building your personal brand, navigating the overwhelm of content, or wondering how to stand out in a world full of noise and algorithms—this one’s a must-listen.   What you'll walk away with: 💡 A fresh perspective on how to build a personal brand that actually feels like you 💡 Clarity on why trust, taste, and self-acceptance matter more than ever 💡 Practical mindset shifts to navigate branding in the age of AI (without losing your magic)   This episode is your permission slip to slow down, get intentional, and build a brand that’s built to last—because you are the magic behind the message.   Chapters 00:00 The Journey into Personal Branding 02:24 Radical Transparency and Authenticity 04:59 AI and Personal Branding: A New Frontier 10:11 The Impact of AI on Authenticity 14:58 Navigating Trust in the Age of AI 20:14 The Future of Personal Branding with AI 27:46 Adapting to Change: The Shift in Business Models 33:13 Harnessing AI: Creative Potential and Practical Applications 36:45 The Importance of Taste in the Age of AI 41:03 Learning from Others: The Value of Curiosity and Storytelling 52:36 Self-Love and Personal Branding: Embracing Imperfection   NEXT STEPS: READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL: 🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING  🌟Join the Amplify Accelerator & start scaling AMPLIFY ACCELERATOR 🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.   RESOURCES 5 powerful strategies to grow your business, brand & revenue  From Unknown to In-demand - Building a brand that sells for you How to become a paid speaker and get the gig   LINKS: Website: www.suzchadwick.com  Instagram: www.instagram.com/suzchadwick  TikTok: www.tiktok.com/suzchadwick   

Today, we're diving into the three key things you need to build if you're looking to scale your impact. We've touched on different elements in past episodes, and now it's time to go deeper into these three core areas.   I'll be sharing key strategies for advanced business owners, emphasising the importance of combining brand building, demand creation, and efficient delivery to achieve greater profitability and freedom. How to create a signature framework, develop a strategic offer suite, and craft an authority content engine for consistent visibility and conversion.    00:00 Introduction to Brand Builders Lab 00:56 Shifting Focus: Advanced Strategies for Established Entrepreneurs 03:22 Building a Personal Brand: The Key to Online Success 05:15 The Amplify Scalable Impact Method: An Overview 10:03 Creating Demand Without Burnout 13:13 Scaling Delivery for Maximum Impact 16:03 Conclusion and Call to Action   NEXT STEPS: READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL: 🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING  🌟Join the Amplify Accelerator & start scaling AMPLIFY ACCELERATOR 🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.   RESOURCES 5 powerful strategies to grow your business, brand & revenue  From Unknown to In-demand - Building a brand that sells for you How to become a paid speaker and get the gig   LINKS: Website: www.suzchadwick.com  Instagram: www.instagram.com/suzchadwick  TikTok: www.tiktok.com/suzchadwick 

In this episode, we tackle the common pitfall of overthinking that can paralyse content creation and business growth.   I share practical strategies to shift from a scarcity mindset to a service-oriented, creative approach. By dedicating focused time to resolve business issues and adopting an abundant mindset, you can enhance your business operations and create impactful, valuable content.   Highlighting the importance of giving generously, I illustrate how sharing high-quality information establishes trust and attracts ideal clients, ultimately leading to business success.   Join me as I outline the steps to liberate your creative energy, serve your audience better, and build a thriving personal brand.   NEXT STEPS: READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL: 🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING  🌟Join the Amplify Accelerator & start scaling AMPLIFY ACCELERATOR 🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.   RESOURCES 5 powerful strategies to grow your business, brand & revenue  From Unknown to In-demand - Building a brand that sells for you How to become a paid speaker and get the gig   LINKS: Website: www.suzchadwick.com  Instagram: www.instagram.com/suzchadwick  TikTok: www.tiktok.com/suzchadwick 

Building Unshakeable Confidence for Your Personal Brand   Welcome back to the Brand Builders Lab podcast!   This week, we're diving into how to build your confidence to show up more online. Whether you're seasoned in your field but new to the online space, or just looking to increase your impact and reach, I'm sharing four key strategies to help you overcome the fears of being visible and judged.   I'll also discuss how to practice self-love over criticism, embrace imperfection, and how courage plays a pivotal role in building lasting confidence. Remember, confidence isn't where you start; it's the result of taking action. Don't wait—start showing up and building your personal brand today.   NEXT STEPS: READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL: 🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING  🌟Join the Amplify Accelerator & start scaling AMPLIFY ACCELERATOR 🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.   RESOURCES 5 powerful strategies to grow your business, brand & revenue  From Unknown to In-demand - Building a brand that sells for you How to become a paid speaker and get the gig   LINKS: Website: www.suzchadwick.com  Instagram: www.instagram.com/suzchadwick  TikTok: www.tiktok.com/suzchadwick 

In this episode, I discuss the importance of being clear on what you want to be known for in building a brand. I highlight the benefits of having a branded method, including how it helps clarify your process and makes your brand more memorable.   I share examples of how branded methods like my 'scalable impact method' can attract clients and create strong associations with your brand, as seen with various creators and coaches on social media.   We're talking about: - Defining Your Brand - How to Map Your Method so you can communicate your value - Branding your method so you become known for it - How to create strong associations     If you want to go indepth then you can get access the 2 hour workshop I ran recently and start to build your method and model - www.suzchadwick.com/mym   NEXT STEPS: READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL: 🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING  🌟Join the Amplify Personal Brand Accelerator & start scaling AMPLIFY ACCELERATOR 🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.   LINKS: Website: www.suzchadwick.com  Instagram: www.instagram.com/suzchadwick  TikTok: www.tiktok.com/suzchadwick 

Ready to get personal with your audience (in a totally non-creepy way)? In this episode, I'm breaking down exactly how to segment your audience into different buckets so you can speak their language and give them exactly what they need, when they need it. No more generic messaging - let's get specific! What We Cover: • The 3 audience buckets you NEED to know about: Your amazing community & followers (the not-yet-buyers) Customers (hello, small purchases!) Dream clients (the big-ticket believers) • My signature ascension model (and why it works like a charm) • Email segmentation made super simple • How to use tags like a boss • Getting clever with your data • Survey secrets that'll help you understand your people better Tools I'm Loving: • Kit (previously ConvertKit) - my go-to email platform • Brand Builders Academy (my signature program) • Amplify Accelerator Your Next Steps: Take a good look at who's in your audience Get those email tags sorted (trust me, future you will thank you!) Create some juicy content for each group Set up a welcome sequence that actually connects Keep an eye on those numbers, babe! Come say hi: Instagram: @suzchadwick   ************************ READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL: 🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING  🌟Join the Amplify Personal Brand Accelerator & start scaling AMPLIFY ACCELERATOR 🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.   FREE Masterclasses 5 powerful strategies to grow your business, brand & revenue  From Unknown to In-demand - Building a brand that sells for you   LINKS: Website: www.suzchadwick.com  Instagram: www.instagram.com/suzchadwick  TikTok: www.tiktok.com/suzchadwick 

I can't believe we've hit 400 episodes! 🎉 In today's show, I'm getting real about something I see constantly in my coaching practice - that nagging feeling of knowing you're meant for bigger things while that annoying voice in your head keeps asking "but who am I to do this?" I'm sharing: • My personal trick for dealing with negative self-talk (meet Nelly, my inner critic 😅) • How to build your internal dream team (think of it as assembling your personal Avengers!) • Why playing small isn't serving anyone - especially not the people who need what you have • Real talk about backing yourself, even when it feels scary • My honest journey with clarity and drive (spoiler: it hasn't always been smooth sailing!) My favorite quote from this episode: "Your desire to succeed must be greater than your fear of failure." (Shoutout to my amazing client Julia for this gem!) This one's for you if: • You're tired of playing small • That "who am I to do this?" voice won't shut up • You know deep down you're capable of more • You're ready to make 2025 your year   If you're ready to scale your impact then check out the Amplify Accelerator where we'll get you growing your impact now!   

Today I want to dive into one of the hot topics in our community – how to actually build an audience, an email list, and a following of real buyers… not just those people who turn up for the free stuff and disappear when it’s time to invest. Look, I am all about sharing value – if you know me, you know I love to give you amazing content for free, whether it's via the podcast, socials, or my blog. But if you’re feeling a bit like a content vending machine (just press the button and BOOM! – yet another free resource pops out), then this episode is for you. We’re chatting through strategies so you attract buyers, not just browsers. Key takeaways from today’s chat: Free is not always the answer Value ladders are your best friend Train your audience to expect sales (And that’s a GOOD thing!) Action-focused calls to action are key Position your offers and language for serious buyers If you're wanting to get the foundation of your business is place head to Brand Builders Academy If you're ready to scale to your next $100k apply for the Amplify Accelerator  To check out everything else head over to www.suzchadwick.com