I can't wait to share today's epsiode with you, because it's a juicy one!  Today I'm chatting with Zara Jarvis - the Senior Social Media Specialist at The Digital Picnic, where she leads strategic campaigns for major clients and oversees organic social media and partnerships. With a non-traditional marketing background that includes owning a music studio business and working at Adore Beauty, Zara brings a unique perspective to marketing strategy. She's also the creator of the viral TikTok series "Think Like a Marketer."

Key Topics Covered

• Non-linear career paths in marketing


• The mindset shift needed to think strategically about marketing


• Platform-specific strategies for TikTok, Instagram, and LinkedIn


• Creating content series that build audiences


• Using AI tools effectively in marketing


• The Hero Hub Hygiene marketing framework


• Building authentic personal brands online

Key Takeaways

1. Embrace being a "try hard" - showing you care and putting in effort shouldn't be seen as negative


2. Think holistically about marketing - it's not about individual posts, but how everything connects


3. Content series create recognition and growth - Zara gained 3,000 followers from 13 episodes vs minimal growth from 100+ previous videos


4. Different platforms need different approaches - TikTok is sound-on comfort scrolling, Instagram is visual and sound-off


5. Use AI strategically - for planning and refinement, but ensure your unique voice and opinions remain central

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About: I'm Suz Chadwick, a personal brand & business coach and the Creative Director of Bold Vibes Consulting Personal brand agency. I (mainly) work with women to help you build the confidence and strategies to build a brand that sells for you and finally step off the content hampster wheel to sales strategies that work!