NAILED IT! The Business of Construction

Want our guidance to build and run your own marketing engine? Book a Marketing Clarity Call with our team: https://www.contractordynamics.com/yt-page/?utm_source=YouTube&utm_medium=Description&utm_campaign=11.03.26Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=11.03.26If you can’t afford to hire, invest in marketing, or pay yourself what you’re worth, there’s a good chance your prices are the reason.In this episode, Joseph shows the math on why a small price increase changes everything. A 5% increase on a $3M company can mean 50% more profit. Then he walks through the six things that extra profit buys you: people, marketing, a cash reserve, pay for the risk you take, winning against big money, and protecting your reputation.Joseph also covers what has to be in place before you raise prices, and how to start without losing your best jobs.Want to know how much to charge? Watch this one next: https://youtu.be/NUix3WTmR_UKey Takeaways for Contractors✔️ The math on how a 5% price increase can mean 50% more profit✔️ How many jobs you can lose after a price increase and still make the same profit✔️ The six things extra profit buys your roofing company✔️ The four things you need before you’ve earned the right to charge more✔️ Five questions to ask before you bet on a price increase✔️ How to test higher prices without losing your best jobsKey Timestamps00:00 Why roofing companies get stuck at $3-5M01:10 How a 5% price increase means 50% more profit02:59 Six things extra profit buys you05:28 What has to be in place before you charge more06:16 How to raise your prices without losing your best jobsIf you want to see how Contractor Dynamics helps roofing companies build the brand and marketing that make higher prices easy to justify, watch this free video that walks through our entire system:https://www.contractordynamics.com/training/?utm_source=YouTube&utm_medium=Description&utm_campaign=11.03.26If you want help building the marketing, brand, and sales system that lets you charge what you’re worth, book a Marketing Clarity Call with our team. https://www.contractordynamics.com/yt-page/?utm_source=YouTube&utm_medium=Description&utm_campaign=11.03.26Subscribe for roofing-specific marketing education every week. Real tactics, not generic advice.Connect with Contractor DynamicsWebsite: https://www.contractordynamics.comFacebook: https://www.facebook.com/ContractorDynamicsInstagram: https://www.instagram.com/contractordynamicsLinkedIn: https://www.linkedin.com/company/contractor-dynamics#RoofingMarketing #ContractorMarketing #RoofingBusiness #RoofingPricing #ProfitMargins #PricingStrategy #BusinessGrowth #RoofingSales #HomeServiceMarketing #ContractorDynamics

Want our guidance to build and run your own marketing engine? Book a Marketing Clarity Call with our team: https://www.contractordynamics.com/yt-page/?utm_source=YouTube&utm_medium=Description&utm_campaign=10.29.26Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=10.29.26If you're a roofing company owner stuck between $3M and $5M a year, and every marketing check or new hire feels like a gamble, this video is for you.Alex Hormozi calls this stage "the swamp." You can't afford to hire, but you can't afford not to. You're maxed out on hours, and the two moves that would get you out feel like the riskiest ones on the table.Bet number one is people. Bet number two is marketing. In this episode, Joseph Hughes breaks down why those bets feel like gambling, why playing it safe is exactly how owners stay stuck, and the simple five question test he recommends running before you spend another dollar on marketing or make your next hire.You'll also hear how the Braga Brothers in New Jersey went from zero to $10 million in five years by placing their bets early and holding every person accountable to the numbers.Key Takeaways for Contractors✔️ Why roofing companies tend to get stuck between $3M and $5M a year✔️ Why hiring and marketing feel like gambling, and why "safe" keeps you stuck✔️ How inexperienced marketers burn owners with clicks, impressions, and cost per lead✔️ The five questions to answer before your next marketing spend or hire✔️ How to define "kill it" and "double down" up front so emotion doesn't make the call✔️ How the Braga Brothers went from zero to $10M in five years by betting earlyKey Timestamps00:00 The two fears keeping roofing owners stuck00:43 What the swamp is and why roofers hit it at $3M to $5M01:54 Why hiring and marketing feel like gambling04:00 The five question test before your next marketing spend or hire05:41 Case study: How the Braga Brothers went from zero to $10M in five yearsIf you're about to place a marketing bet and want to make sure it's a smart one, watch this free video that walks through how Contractor Dynamics helps roofing companies build marketing they can measure and trust:https://www.contractordynamics.com/training/?utm_source=YouTube&utm_medium=Description&utm_campaign=10.29.26Ready to stop gambling with your marketing?Schedule a Marketing Clarity Call with our team. We'll look at your business, your marketing, and your goals, and help you map out a plan to get from where you are now to where you want to be. Every engagement is backed by our 90 day guarantee: a custom marketing playbook, clarity on exactly what to do in your marketing, and full visibility into your numbers with a dynamic tracking dashboard, or you get your money back.👉 https://www.contractordynamics.com/yt-page/?utm_source=YouTube&utm_medium=Description&utm_campaign=10.29.26Connect with Contractor DynamicsWebsite: https://www.contractordynamics.comFacebook: https://www.facebook.com/ContractorDynamicsInstagram: https://www.instagram.com/contractordynamicsLinkedIn: https://www.linkedin.com/company/contractor-dynamics#RoofingMarketing #ContractorMarketing #RoofingBusiness #BusinessGrowth #HiringForGrowth #MarketingROI #CustomerAcquisitionCost #RoofingCompanyOwner #HomeServiceMarketing #ContractorDynamics

Want our guidance to build and run your own marketing engine? Book a call with our team: https://www.contractordynamics.com/yt-page/?utm_source=YouTube&utm_medium=Description&utm_campaign=10.27.26Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=10.27.26If you’re a roofing company owner trying to decide between Google Ads and Meta Ads, you’re asking the wrong question.Most roofing owners treat it like a choice. Meta only brings in bot leads. Google is too expensive. Pick one and commit.The roofing companies winning right now aren’t picking. They’re running both.In this episode, Coleman Hubert, Client Success Director at Contractor Dynamics, breaks down where Meta Ads wins, where Google Ads wins, and why the two platforms work better together than either one does alone.You’ll learn how Meta builds problem awareness and brand trust, how Google captures that demand when homeowners search for a roofer, and how to split your ad budget based on where your roofing company is today.Key Takeaways for Contractors✔️ Why “Google or Meta?” is the wrong question for most roofing companies✔️ How Meta Ads creates problem awareness that turns into Google searches✔️ Where Meta wins: lead volume, brand awareness, retargeting, and storm response✔️ Where Google wins: buyer intent, faster conversions, and predictable cost per lead✔️ Why Google Local Service Ads are a smart starting point for smaller budgets✔️ How to split your budget at $1M to $3M vs. $3M to $7M in revenueKey Timestamps00:00 Google Ads vs. Meta Ads: the wrong question03:27 Where Meta Ads wins05:37 Where Google Ads wins07:57 Where to start based on your revenue10:41 The real answer: run bothIf you want to see how Contractor Dynamics helps roofing companies build a Meta and Google ad strategy that works together, watch this free video that walks through our entire system:https://www.contractordynamics.com/training/?utm_source=YouTube&utm_medium=Description&utm_campaign=10.27.26Ready to put this into action for your company?Schedule a Marketing Clarity Call with our team and we’ll give you a transparent look at your Meta and Google ads and show you where your budget should go based on your market.👉 https://www.contractordynamics.com/yt-page/?utm_source=YouTube&utm_medium=Description&utm_campaign=10.27.26Connect with Contractor DynamicsWebsite: https://www.contractordynamics.comFacebook: https://www.facebook.com/ContractorDynamicsInstagram: https://www.instagram.com/contractordynamicsLinkedIn: https://www.linkedin.com/company/contractor-dynamics#RoofingMarketing #ContractorMarketing #GoogleAds #MetaAds #FacebookAds #RoofingLeads #LeadGeneration #LocalServiceAds #RoofingBusiness #ContractorDynamics

Want our guidance to build and run your own marketing engine? Book a Marketing Clarity Call with our team: https://www.contractordynamics.com/yt-page/?utm_source=YouTube&utm_medium=Description&utm_campaign=10.22.26Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=10.22.26He's spending $40,000 a month on Google Ads and barely making a profit.I'm chatting with a roofing company owner in the Northeast who's hit his breaking point with Google. He's spending more than ever, his cost to land a customer keeps climbing, and his profit is almost gone.In this video, I break down the 3 reasons your Google Ads probably aren't performing the way they used to: the algorithm has changed, big money has flooded the system, and buyer behavior has shifted.Then I show you the one number that tells you whether to spend more or pull back. Your customer acquisition cost. You'll see why you can spend $10,000 on Google Ads, have half the leads be junk, and still come out way ahead.We also cover why brand matters more than ever, and why Google can only harvest demand that's already there.Key Takeaways for Contractors✔️ Why Google Ads costs keep climbing for roofing companies✔️ How AI-driven algorithm changes demand daily monitoring and weekly optimization✔️ How private equity-backed companies are driving up bid costs✔️ Why junk leads don't automatically mean Google Ads isn't working✔️ The 4 numbers to track for every marketing channel, every month✔️ Why your Five Mile Famous brand creates the demand Google harvestsKey Timestamps00:00 The one number that tells you to double down or pull the plug00:38 $40K a month on Google Ads and barely profitable02:19 3 reasons your Google Ads stopped performing03:45 Customer acquisition cost math: junk leads and a 14x return05:20 The 4 numbers to track for every channel06:52 Why brand matters more than everIf you're not sure what your Google Ads are producing, book a Marketing Clarity Call with our team. We'll look at what you're spending, what it's producing, and where your biggest opportunity is.👉 https://www.contractordynamics.com/yt-page/?utm_source=YouTube&utm_medium=Description&utm_campaign=10.22.26Subscribe for roofing-specific marketing education every week. Real tactics, not generic advice.Connect with Contractor DynamicsWebsite: https://www.contractordynamics.comFacebook: https://www.facebook.com/ContractorDynamicsInstagram: https://www.instagram.com/contractordynamicsLinkedIn: https://www.linkedin.com/company/contractor-dynamics#RoofingMarketing #GoogleAds #ContractorMarketing #RoofingBusiness #CustomerAcquisitionCost #PPC #LeadGeneration #BrandMarketing #HomeServiceMarketing #ContractorDynamics

Want our guidance to build and run your own marketing engine? Book a call with our team: https://www.contractordynamics.com/yt-page/?utm_source=YouTube&utm_medium=Description&utm_campaign=10.15.26Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=10.15.26If you own a roofing company and your website looks fine, but the phone isn’t ringing and the lead forms aren’t coming in, this video is for you.Our team at Contractor Dynamics has audited 500+ roofing company websites. The same eight problems show up again and again.Your website is the most leveraged marketing asset you own. Every ad dollar, every SEO hour, and every social post points back to it. If your site converts at 1% instead of 4%, you’re burning 75 cents of every marketing dollar you spend driving people to it.In this episode, Coleman Hubert walks through the eight reasons most roofing company websites fail to generate leads, plus the specific fix for each one. Work through them with your developer, or log in and fix them yourself.Key Takeaways for Contractors✔️ Why a slow-loading website sends homeowners straight to your competitors✔️ How to write a hero section that tells homeowners who you are in 3 to 5 seconds✔️ Why one clear call to action beats five competing ones✔️ The social proof and trust signals homeowners look for before trusting you with a $15,000 to $30,000 roof✔️ How to check your mobile experience when 70% of roofing traffic comes from phones✔️ How to set up conversion tracking and a content strategy that brings in organic leadsKey Timestamps00:00 Why your roofing website isn’t generating leads01:52 Problem 1: Slow page speed03:11 Problem 2: A weak hero section04:21 Problem 3: No clear call to action05:09 Problems 4 and 5: No social proof and missing trust signals07:28 Problem 6: A broken mobile experience08:07 Problem 7: No conversion tracking09:02 Problem 8: No content strategyIf you want to learn how Contractor Dynamics helps roofing companies turn their website into a lead-generating asset that connects to the rest of their marketing, watch this free video that walks through our entire system:https://www.contractordynamics.com/training/?utm_source=YouTube&utm_medium=Description&utm_campaign=10.15.26Ready to put this into action for your company?Schedule a Marketing Clarity Call with our team and get an honest assessment of where your website and marketing stand today, and what needs to be fixed to start generating qualified leads.👉 https://www.contractordynamics.com/yt-page/?utm_source=YouTube&utm_medium=Description&utm_campaign=10.15.26Connect with Contractor DynamicsWebsite: https://www.contractordynamics.comFacebook: https://www.facebook.com/ContractorDynamicsInstagram: https://www.instagram.com/contractordynamicsLinkedIn: https://www.linkedin.com/company/contractor-dynamics#RoofingMarketing #ContractorMarketing #RoofingWebsite #WebsiteConversion #LeadGeneration #RoofingSEO #RoofingBusiness #HomeServiceMarketing #ContractorDynamics