NAILED IT! The Business of Construction

Go from marketing chaos to marketing confidence, book a call with our team to learn how.In this episode of the Nailed It Podcast, we sit down with Alicia from Modern Roofing to uncover how she transformed their marketing results by taking control in-house — going from 14 leads a YEAR to 14 leads every WEEK after breaking free from agency dependency.If you are a roofing company owner who is frustrated with your agency, tired of “set it and forget it” marketing, or ready to build a stronger, more predictable growth engine, this conversation is essential. Alicia shares the challenges she uncovered, how she learned Google Ads from scratch, and the exact steps she took to rebuild Modern Roofing’s marketing from the ground up.Whether you’re considering bringing your marketing in-house or simply want more visibility and control over your results, this episode will give you a real-world look at what’s possible when you take back your power and build a multi-platform strategy that actually works.Key Takeaways for Roofing Company Owners✔️ Why relying 100% on agencies keeps you dependent✔️ How taking control leads to faster adjustments and better results✔️ The real difference between in-house optimization vs. agency autopilot✔️ Why a multi-platform strategy is essential for winning in 2026✔️ How marketing managers can become true revenue drivers✔️ What Modern Roofing did to scale from 14 leads/year → 14/weekTimestamps01:00 Why most agencies want you dependent06:00 Alicia’s story: from maintenance to marketing manager12:00 What she discovered inside their ad accounts18:30 Taking over Google Ads and rebuilding from scratch22:40 The truth about “set it and forget it” agencies28:00 Going multi-platform: Google, Meta, social, and more35:00 How education-based content builds brand trust40:00 How owners can better support marketing managers44:00 Final advice for roofing ownersConnect with Contractor DynamicsWebsiteFacebookInstagramLinkedInConnect with Modern RoofingWebsiteInstagramFacebook#roofingcompany #roofingbusiness #contractordynamics #roofingmarketing #roofingleads #inhousemarketing #businessgrowth #roofingcontractors #googleadsroofing #marketingstrategy #naileditpodcast

Go From Marketing Chaos to Marketing Confidence, Book A Call With Our Team To Learn How.In this episode of the Nailed It Podcast, Andy Keys, founder of Foxhaven Roofing, interviews Joseph Hughes of Contractor Dynamics to reveal how he built a $20M roofing business from just $900 and no crew.Andy shares his journey from subcontractor to industry leader, including the mindset, strategies, and systems that allowed him to scale quickly and efficiently. If you’re a roofing company owner looking to grow your team, generate consistent leads, or build a sustainable business, this conversation is packed with actionable insights.What You’ll Learn in This Episode: ✔️ How to start a roofing company with almost nothing ✔️ Building a referral base and scaling projects ✔️ Marketing strategies for predictable leads ✔️ Leadership, team building, and company culture ✔️ Systems and processes for long-term growth✔️ Lessons learned from $20M in roofing business successTimestamps:04:30 – Andy’s early days: starting with $900 and no crew12:45 – Building a referral base and scaling projects20:15 – Marketing strategies for predictable leads28:00 – Leadership, team building, and culture38:30 – Systems, processes, and business growth46:00 – Lessons learned and final adviceConnect with Contractor Dynamics:WebsiteFacebookInstagramLinkedInConnect with Andy Keys & Foxhaven Roofing:WebsiteInstagramLinkedIn#roofingcompany #roofingbusiness #contractordynamics #roofingmarketing #businessgrowth #roofingcontractors #entrepreneurship #roofingindustry #foxhavenroofing #andykeys #scaleyourbusiness #leadgeneration #roofingtips

Want our guidance to build and run your own marketing engine like Andy does? Book a call with our teamIn this episode of the Nailed It Podcast, host Joseph Hughes sits down with Andy Keys, founder of Foxhaven Roofing, to uncover how he built a $20M roofing company starting with just $900 and no crew.If you are a roofing company owner who wants to grow fast, scale your team, or create predictable leads, this conversation is essential. Andy shares the lessons he learned from starting as a subcontractor, building a referral base, mastering marketing, and creating systems that allow him to scale his business efficiently.Whether you’re just starting your roofing company or looking to take it to the next level, this episode will give you practical insights on building a successful, sustainable, and profitable roofing business.Key Takeaways for Roofing Company Owners✔️ How to start a roofing company with almost nothing✔️ The mindset and habits behind $20M growth\✔️ How to replace yourself in your business and scale effectively✔️ Marketing and lead generation strategies that actually work✔️ Building culture, systems, and processes for long-term success✔️ Why persistence and obsession matter in growing a businessTimestamps04:30 Andy’s early days: starting with $900 and no crew12:45 Building a referral base and scaling projects20:15 Marketing strategies for predictable leads28:00 Leadership, team building, and culture38:30 Systems, processes, and business growth46:00 Lessons learned and final adviceConnect with Contractor DynamicsWebsiteFacebookInstagramLinkedInConnect with Andy Keys & Foxhaven RoofingWebsiteInstagramLinkedIn#roofingcompany #roofingbusiness #contractordynamics #roofingmarketing #businessgrowth #roofingcontractors #entrepreneurship #roofingindustry #foxhavenroofing #andykeys

Want us to help you generate consistent, inbound appointments? Book a call with our team.In this episode of the Nailed It Podcast, host Joseph Hughes, founder of Contractor Dynamics, sits down with Aaron Christy, founder and president of Indy Roof Company, to talk about how he built one of the most respected roofing companies in the country and the mindset, leadership, and marketing clarity that made it possible.Aaron shares his journey from the early days of Indy Roof Company to becoming a trusted leader in the roofing industry. He opens up about the lessons learned from rapid growth, how to empower your team, and why having a clear marketing vision is key to building a scalable, profitable roofing business.If you're a roofing company owner who wants to grow with less chaos, develop leaders in your business, and build a brand that stands out in your market, this episode is a must-watch.Key Takeaways for Roofing Company Owners✔️ How to build a roofing company that runs without you✔️ Leadership lessons that drive team accountability and growth✔️ The marketing clarity that separates scalable companies from the rest✔️ How to attract and retain A-player team members✔️ Why company culture matters more than short-term salesTimestamps00:00 Introduction to Aaron Christy and Indy Roof Company05:30 Lessons learned from rapid growth in roofing14:00 How Aaron built a high-performing leadership team25:45 The marketing systems behind Indy Roof Company’s success38:00 The mindset shift every roofing company owner needs52:10 Final advice for roofing business ownersConnect with Contractor DynamicsWebsiteFacebookInstagramLinkedInConnect with Aaron Christy & Indy Roof CompanyWebsiteInstagramLinkedIn

Want us to help you generate consistent, inbound appointments? Book a call with our team.In this fun and eye-opening episode, Coleman and Elizabeth from Contractor Dynamics tackle 12 of the biggest myths and misconceptions in roofing marketing, the kind that cost roofing company owners thousands of dollars and tons of wasted effort every year.They also share a few outlandish marketing tactics that roofers have actually tried (yes, really) and why you should or shouldn’t try them yourself.If you’ve ever wondered what really works in roofing marketing and what’s just hype. This episode will save you time, money, and headaches.What You’ll Learn✔️ 12 common roofing marketing myths — debunked✔️ Which tactics are worth your budget (and which to skip)✔️ Why “more leads” isn’t always the answer✔️ How to build trust before you even show up for an estimate✔️ The right way to use ads, SEO, and social media together✔️ Why your brand — not your logo — is your greatest assetTimestamps00:00 Intro – Coleman & Elizabeth set the stage01:50 Myth #104:10 Myth #206:25 Myth #308:45 Myth #411:20 Myth #513:30 Myth #615:45 Myth #717:50 Myth #819:30 Myth #921:00 Myth #1023:10 Myth #1125:00 Myth #1227:15 The most outlandish marketing tactics we’ve seenConnect with Contractor DynamicsWebsiteFacebookInstagramLinkedIn

Want us to help you generate consistent, inbound appointments? Book a call with our teamIn this throwback episode, Joseph Hughes, Founder and Visionary of Contractor Dynamics, breaks down a step-by-step plan for marketing your roofing company in 2025.Whether you’re new to the roofing industry or already a market leader, this video will help you gain clarity, control, and confidence in your marketing.Joe reveals why simply paying an agency no longer works, the nine essential things roofing companies must do to win with marketing today, and how to finally take control of your lead flow and growth.If marketing has ever felt confusing, expensive, or unpredictable, this episode will show you how to turn it into a powerful lever for growth and freedom.Key Takeaways for Roofing Company Owners✔️ Why “paying your way out” of marketing doesn’t work anymore✔️ How to become the general contractor (GC) of your own marketing✔️ The power of showing more faces on video✔️ How to build a trusted roofing brand and stay top of mind✔️ Where to shift your ad budget in 2025 for better ROI✔️ How to track and measure what’s really working✔️ The importance of long-term nurturing for future salesTimestamps00:00 Intro – The frustration most roofers feel with marketing02:15 The myth of outsourcing all your marketing05:20 Becoming the GC of your own marketing09:10 Building your roofing brand in 202512:40 Why showing faces on video builds trust16:15 How to reallocate your ad budget for better results19:30 Tracking results and nurturing long-term leads22:00 How Contractor Dynamics helps roofing companies winConnect with Contractor DynamicsWebsiteFacebookInstagramLinkedIn

Want us to help you generate consistent, inbound appointments? Book a call with our team.In this throwback training of the Nailed It Podcast, host Joseph Hughes breaks down how contractors can win with content marketing — even if you’re just getting started or feel stuck.Most roofing and contracting companies know content is important but struggle with consistency, ideas, or confidence in front of the camera. In this episode, Joseph shares a proven framework that helps contractors overcome those challenges, build trust with their audience, and generate predictable growth.Whether you’re a roofing company owner doing $3M+ in revenue or just looking to level up your marketing, this session will give you practical steps to build your brand and stand out in your market.Key Takeaways for Roofing & Contracting Companies✔️ Why content marketing is the #1 growth lever for contractors today✔️ How to create content that attracts your ideal customers✔️ The system for producing consistent videos without burning out✔️ How contractors can become “5 Mile Famous” in their local markets✔️ Simple ways to repurpose content for maximum visibilityTimestamps00:45 Why roofing companies struggle with consistency03:10 How to plan content that builds momentum06:25 Simple ways to stay consistent08:45 Final advice for roofing business ownersConnect with Contractor DynamicsWebsiteFacebook Instagram LinkedIn#contractormarketing #roofingbusiness#contentmarketing #roofingcompanyowners#roofingcontractors #roofinggrowth#constructionmarketing #contractordynamics

Want us to help you generate consistent, inbound appointments? Book a call with our team.In this episode of the Roofing Success Podcast, Joseph Hughes of Contractor Dynamics joins host Jim Aline to unpack the single biggest marketing mistake roofing companies continue to make — and how to fix it.If you are a roofing company owner who feels like marketing is a gamble, this conversation is for you. We dive deep into what’s really holding most roofing companies back from predictable growth, how to measure the right marketing metrics, and how to build a team that generates results you can count on.Whether you’re running $3M+ in revenue or just starting to scale, you’ll discover the practical steps to take control of your marketing, eliminate wasted spend, and grow your business with confidence.Key Takeaways for Roofing Company Owners✔️ The #1 marketing mistake roofing companies make✔️ How to measure the right numbers (CPL, CPA, CLTV, CAC)✔️ Why you need to “GC” your own marketing before outsourcing✔️ How to build the right internal marketing role for your company✔️ Which marketing channels to prioritize at each stage of growth✔️ Real case study: cutting wasted spend on Google AdsTimestamps00:00 Intro – Why most roofing marketing fails06:15 The biggest mistake roofing companies make12:30 How to measure marketing ROI19:45 Building your marketing scorecard27:30 In-house marketing coordinator vs owner-led marketing34:50 Case study: Wasted Google Ads spend in Orlando42:10 Which channels to focus on (startup, scale, sustain)50:00 Hiring the right marketing role (pay ranges + expectations)56:00 Final advice for roofing company ownersConnect with Contractor Dynamics🌐 Website📘 Facebook📸 Instagram💼 LinkedIn#roofingcompany #roofingbusiness #contractordynamics #roofingmarketing #roofingcontractors #roofingleads #businessgrowth #roofingindustry #roofingcompanyowners #entrepreneurship

Want us to help you generate consistent, inbound appointments? Book a call with our team.In this episode of the Nailed It Podcast, host Joseph Hughes sits down with Claudio Vilas, founder of Roofing Biz Broker, to uncover the biggest mistake roofing company owners make when preparing to sell their business and how to avoid it.If you are a roofing company owner who has ever thought about selling your business, or even just preparing it for future growth, this conversation is essential. Claudio shares what buyers are really looking for, why some companies struggle to get offers, and the steps you can take now to increase the value of your roofing business.Whether you are planning to sell in the next year or simply want to build an exit-ready company, this episode will give you practical insights to maximize value, avoid costly mistakes, and position your roofing company for long-term success.Key Takeaways for Roofing Company Owners✔️ The #1 mistake roofing company owners make before selling✔️ What buyers actually look for in a roofing company✔️ How to increase the value of your business starting today✔️ Why building systems and processes boosts your exit potential✔️ When to start preparing your roofing company for sale✔️ Common pitfalls that can cost you thousands at the closing tableTimestamps00:00 Introduction to Claudio Vilas and Roofing Biz Broker06:15 The #1 thing roofing company owners overlook before selling14:30 How to build value in your roofing company today22:00 What buyers are really looking for in an acquisition33:45 Why systems and processes are critical for a successful exit41:20 Common mistakes roofing company owners make when selling52:00 Final advice on preparing your roofing company for the futureConnect with Contractor DynamicsWebsiteFacebookInstagramLinkedInConnect with Claudio Vilas & Roofing Biz BrokerWebsiteInstagramLinkedIn#roofingcompany #roofingbusiness #contractordynamics #roofingmarketing #businessgrowth #roofingcontractors #sellmybusiness #roofingcompanyowners #entrepreneurship #roofingindustry

Want us to help you generate consistent, inbound appointments? Book a call with our teamIn this throwback episode, Joe sits down with Tom Reber, contractor, coach, and founder of The Contractor Fight, to share proven strategies for building and growing a successful contracting and roofing company.Tom has decades of experience helping contractors eliminate confusion, simplify their marketing, and create predictable growth. In this episode, he breaks down the mindset, leadership, and marketing strategies that separate struggling businesses from those that scale profitably.If you are a roofing company owner or contractor looking for a clear plan to grow, this episode is packed with practical, no-fluff insights you can put into action today.Key Takeaways for Roofing Company and Contractor Leaders✔️ The number one marketing mistake that costs roofing companies thousands✔️ Why clarity and tracking are essential to growth✔️ How to position your business as the go-to choice in your market✔️ Leadership strategies that create accountability and momentum✔️ The importance of knowing your numbers and margins✔️ How to avoid burnout by building the right systems✔️ Why self-awareness and mindset are the ultimate growth multipliersTimestamps00:00 Introduction to Tom Reber and The Contractor Fight06:15 The number one marketing mistake roofing companies make13:40 How to clarify your strategy and eliminate wasted spend21:05 Building systems that make your business scalable29:50 Why leadership and culture drive marketing success38:10 Tracking numbers that matter for predictable growth45:20 Marketing as an investment, not an expense52:40 Tom’s final advice for roofing and contracting business ownersConnect with Contractor DynamicsWebsiteFacebookInstagramLinkedInConnect with Tom Reber and The Contractor FightWebsiteInstagramYouTube#roofingcompany #contractors #contractingbusiness #marketingstrategy #businessgrowth #entrepreneurship #leadership #contractordynamics #tomreber #thecontractorfight

Want us to help you generate consistent, inbound appointments? Book a call with our team.In this episode of the Nailed It Podcast, Elizabeth Lytle sits down with Joe Scardino to uncover how Bain’s Roofing went from marketing chaos to marketing confidence by tracking every lead source and cutting wasted spend.Joe reveals how a lack of tracking was draining their budget and how implementing a custom dashboard allowed them to see what was actually driving revenue. With this clarity, they shut off poor-performing channels and focused on Facebook and Instagram campaigns targeting high-value gated neighborhoods—leading to faster growth, better margins, and less stress.If you are a roofing company owner who feels like marketing is gambling, this episode will give you the clarity and confidence to take control of your growth.Key Takeaways for Roofing Company Owners✔️ Why most roofing companies overspend on untracked marketing✔️How UTM tracking and a custom dashboard changed everything✔️Which marketing channels delivered the highest ROI✔️The mindset shift from chasing leads to tracking results✔️How to cut waste and scale with confidenceTimestamps01:15 Why most roofing companies waste marketing dollars06:20 The turning point: How Bain’s Roofing discovered their tracking gaps11:00 How untracked marketing wastes money18:30 Using UTM tracking for better insights24:15 The gated community targeting strategy that boosted ROI27:00 Cutting low-ROI marketing channels without fear34:30 Final advice for roofing company ownersConnect with Contractor DynamicsWebsiteFacebookInstagramLinkedInConnect with Joe Scardino (Bains Roofing)WebsiteFacebook#roofingcompany #marketingstrategy #contractordynamics #naileditpodcast #facebookads #instagramads #roofingmarketing #leadgeneration #businessgrowth #marketingroi

Want us to help you generate consistent, inbound appointments? Book a call with our teamIn this throwback episode, we sit down with Chadd Wright, former Navy SEAL, ultra-endurance athlete, and leadership coach, to reveal how mastering your mind can transform the way you lead your roofing company or contracting business.Chadd shares the mental frameworks, spoken-word discipline, and leadership strategies that help business owners overcome limiting beliefs, develop resilience, and create teams that drive long-term success.If you are a roofing company owner, contractor, or home service entrepreneur looking to strengthen your mindset, inspire your team, and build a thriving business that runs without constant firefighting, this episode is your blueprint.Key Takeaways for Roofing Company & Contractor Leaders✔️ Master the power of your thoughts and words✔️ Why negative self-talk destroys growth potential✔️ How to protect your mind from toxic inputs✔️ Building a culture of accountability and trust✔️ The connection between mindset and predictable revenue✔️ Why doing hard things creates business resilience✔️ Strategies to push through tough business seasons✔️ The leadership mindset shift that changes everythingTimestamps00:00 Intro and Chadd’s path from Navy SEAL to leadership mentor05:40 How mastering your mind transforms roofing company leadership12:15 Eliminating negative self-talk and toxic influences20:30 The cost of mediocrity in your contracting business28:00 Building a high-performing team in the trades35:45 Why resilience matters in business growth43:10 Harnessing spoken words for leadership impact49:20 Applying the One Mile Out mindset to business goals55:15 Investing in your leadership team for scale1:00:30 Final advice for roofing and contracting leadersConnect with Contractor DynamicsWebsiteFacebookInstagramLinkedInConnect with Chadd Wright and 3 of 7 ProjectYouTubePodcastInstagram#throwback #chaddwright #masteryourmind #roofingcompany #contractorleadership #businessgrowth #contractordynamics #entrepreneurship #mindset #homeservicebusiness

Want us to help you generate consistent, inbound appointments? Book a call with our teamIn this throwback episode, we sit down with Tommy Mello, founder and CEO of A1 Garage Door Service, to uncover how he built one of the most successful home service companies in the country.Tommy shares the mindset shifts, leadership strategies, and business systems that allowed him to grow from a one-man operation to a national brand doing 9 figures in annual revenue. This is a rare behind-the-scenes look at scaling a service business that works without you in the day-to-day.If you’re a contractor or home service business owner who wants to build a scalable, profitable, and self-sustaining company, this episode is your blueprint.Key Takeaways for Home Service Business Owners✔️ The mindset required to scale beyond 8 figures✔️ Building a leadership team that drives growth✔️ How to stop working in your business and start working on it✔️ Why tracking the right numbers changes everything✔️ Creating a culture that attracts top talent✔️ Marketing strategies that keep the pipeline full✔️ The importance of personal growth in business success✔️ Lessons learned from costly mistakesTimestamps00:00 Intro and Tommy’s journey with A1 Garage Door Service04:15 Building a national brand in the home service industry09:30 Leadership strategies for rapid growth15:20 Why systems matter more than hustle21:45 Tracking KPIs and knowing your numbers28:10 Marketing that generates consistent leads34:45 How to attract and retain top talent40:30 Lessons from mistakes and failures46:15 Creating a self-sustaining business model50:55 Final advice for ambitious business ownersConnect with Contractor DynamicsWebsiteFacebookInstagramLinkedInConnect with Tommy Mello & A1 Garage Door ServiceWebsiteFacebookInstagramLinkedIn#homeservicebusiness #contractorbusiness #contractordynamics #businessgrowth #entrepreneurship #leadership #garagedoorbusiness #throwback #tomtymello #a1garagedoorservice

Want us to help you generate consistent, inbound appointments? Book a call with our teamIn this power-packed episode, we break down the Meta Ads strategies that 8-figure roofing companies use to generate high-quality leads without wasting money on clicks that don’t convert.If you’re frustrated with inconsistent results or feel like your Facebook ads are just a guessing game, this episode gives you the roadmap to start winning. You’ll learn how top roofing companies build campaigns that drive ROI, trust, and long-term growth.Whether you run your own ads or work with an agency, this is essential viewing for any roofing business that wants better leads and more predictable revenue.Key Takeaways:✔️ Why most roofing ads fail to get results✔️ The 3 types of campaigns every roofer should run✔️ How to build ads around your ideal client✔️ What top roofing companies do to avoid wasted spend✔️ How to build trust with your audience before they click✔️ The secret to turning ads into assets⏱️ Timestamps:00:00 Why Most Roofing Ads Don’t Work01:45 Awareness vs. Retargeting vs. Lead Gen04:20 How to Target Your Ideal Client07:05 The Funnel Strategy That Top Roofers Use09:40 The Hidden Cost of Bad Targeting11:30 Creating Ads That Build Trust (Not Just Clicks)13:20 From Throwaway Ads to Marketing Assets15:20 What to Do Next📲 Connect with Contractor Dynamics:WebsiteFacebookInstagramLinkedIn#roofingcompany #roofingmarketing #contractormarketing #facebookads #leadgeneration #metaads #roofinggrowth #contractordynamics #roofingleads #roofingbusiness

Want us to help you generate consistent, inbound appointments? Book a call with our teamIn this throwback episode, we go inside an 8-figure roofing company with Dan Young of Young Construction.Dan shares what it really takes to grow and lead a successful roofing company — from humble beginnings and painful lessons to building systems, scaling a team, and stepping out of the day-to-day. This is a behind-the-scenes look at how a contractor becomes a true business owner.If you’re a roofing company owner who wants to build a strong, self-sustaining business, this is your roadmap.Key Takeaways for Roofing Companies✔️ The mindset behind building an 8-figure company✔️ How to lead without being in the weeds✔️ Why promoting from within creates strength✔️ The power of knowing your numbers✔️ Dan’s simple strategy for getting ROI from conferencesTimestamps03:40 Aligning your team to grow stronger10:05 Building a real team that scales17:30 Financial mistakes that cost real money23:00 Leadership and lessons from real experience33:15 Working on the business not in the business38:20 Why promoting from within is key43:15 Roofing tech that changes the game45:20 How to take action after a conference56:10 The value of real relationships in roofingConnect with Contractor DynamicsWebsiteFacebookInstagramLinkedInConnect with Dan Young and Young Construction Roofing:WebsiteFacebookInstagramLinkedIn#roofingcompany #roofingbusiness #contractordynamics #contractormarketing #entrepreneurship #leadership #roofinglife #roofers #throwback #roofinggrowth

Want us to help you generate consistent, inbound appointments? In this video, Elizabeth Lytle shares why many roofing and home improvement companies waste ad dollars on bad leads and what the most successful companies are doing differently. She walks through examples of what not to do, then highlights proven strategies that attract the right customers, filter out the noise, and position your brand as the trusted choice in your market.From creating better video content and landing pages to tracking the right metrics, you’ll learn how to stop blending in with the competition and start getting the kind of leads you actually want.If you’re tired of wasting money on low-quality leads and ready to grow your business with confidence, this video is for you!Key Takeaways:🔹Why generic ads and poorly sized creatives hurt your brand🔹How video content helps you stand out and connect with your audience🔹Examples of contractors who use credibility and targeting to attract ideal customers🔹The power of landing pages and proper tracking to eliminate bad submissions🔹Why tracking both lead generation and brand awareness is crucial for long-term successTimestamps:00:00 – Why bad leads waste your time and money02:15 – Examples of what NOT to do in your ads and creatives05:40 – How successful contractors use video and credibility09:50 – The role of landing pages in filtering and tracking13:30 – What to track: leads, appointments, demos, sales, ROI17:00 – Why brand awareness lowers your marketing costs over time21:10 – Case study: How Imagine Remodeling grew with video and social media26:40 – Final thoughts: Stop wasting money and start making smarter decisionsConnect with Contractor Dynamics:➡️ Website: https://www.contractordynamics.com/➡️ Facebook: https://www.facebook.com/ContractorDynamics➡️ Instagram: https://www.instagram.com/contractordynamics/➡️ LinkedIn: https://www.linkedin.com/company/contractor-dynamics/#RoofingMarketing #LeadGeneration #HomeImprovementBusiness #ContractorSuccess #VideoMarketing #BrandAwareness #BetterLeads #RoofingCompany

Want us to help you generate consistent, inbound appointments? Book a call with our team.Join host Elizabeth Lytle on The Nailed It! Show as she sits down with Mike Goldenstein of Roofle to discuss how roofing companies can leverage technology, AI, and marketing tools to grow their businesses while staying authentic and human. Mike shares actionable insights for roofing contractors at every stage, whether you are just getting started or a seasoned pro looking to streamline and scale.They dive into how AI and automation can improve efficiency, the importance of transparency and trust, and why roofing contractors should focus on doing one thing really well before adding more. If you want to grow your roofing company without losing your personal touch, this episode is for you!Key Takeaways:🔹 How AI and automation are transforming the roofing industry🔹 Why transparency builds trust and drives referrals🔹 Tips for roofing contractors who feel overwhelmed by digital tools🔹 How to introduce younger generations and new tech into your roofing business🔹 Why “picking one thing and doing it well” is critical for growthKey Timestamps:00:00 – Introduction and Mike Goldenstein’s background06:40 – The power of automation and where to start16:15 – How to build trust through transparency with clients26:10 – Advice for new roofing contractors starting out today35:50 – How to overcome overwhelm with digital tools43:30 – Why roofing contractors should focus on one strategy at a time44:50 – How to embrace mistakes and turn them into opportunities51:10 – Closing thoughts and how to connect with Mike and RoofleConnect with Contractor Dynamics:➡️ Website: https://www.contractordynamics.com/➡️ Facebook: https://www.facebook.com/ContractorDynamics➡️ Instagram: https://www.instagram.com/contractordynamics/➡️ LinkedIn: https://www.linkedin.com/company/contractor-dynamics/Connect with Mike Goldenstein & Roofle:➡️ Website: https://www.roofle.com/➡️ LinkedIn: https://www.linkedin.com/company/roofle/#RoofingBusiness #ContractorSuccess #RoofingMarketing #RoofingTechnology #AIForContractors #TransparencyInBusiness #RoofingCompany #DigitalMarketing

Want us to help you generate consistent, inbound appointments? Book a call with our team.Discover how Contractor Dynamics helps roofing companies optimize their marketing budgets and generate high-quality leads. In this video, learn why shifting ad spend from Google to Meta (Facebook & Instagram) can lower your cost per lead, the power of weekly marketing meetings, and how continuous data review drives smarter marketing decisions. We share how working with 120+ roofing clients lets us deploy proven strategies nationwide. If you want to stop wasting marketing dollars and start owning your market, this is for you!Key Takeaways:✅ Optimize your existing ad spend to perform like 5x the budget✅ Reallocate budget from expensive Google Ads to cost-effective Meta Ads✅ Build a weekly marketing meeting routine to track performance & plan ahead✅ Use data dashboards and scorecards to spot issues and improve campaigns✅ Benefit from shared insights across 120+ roofing companies nationwide✅ Access expert coaching and unlimited support to solve marketing challenges✅ Conduct quarterly strategy reviews for continuous ROI growthKey Timestamps6:57- Campaign optimization and budget reallocation strategy7:48- Building a weekly marketing meeting cadence9:31- How we leverage insights from 120+ roofing clients nationwide10:23- Quarterly reviews to track ROI and improve marketing effortsConnect with Joseph Hughes & Contractor Dynamics:➡️ ⁠Website⁠➡️ Instagram➡️ Facebook➡️ LinkedIn#RoofingMarketing #MetaAds #GoogleAds #LeadGeneration #RoofingLeads #MarketingStrategy #RoofingBusiness #ContractorMarketing #DigitalMarketing #MarketingROI

Looking to get higher quality leads and solve your marketing problem? Book a call with our team.It's not your Facebook ads. It's not the market. It's not even your agency.The REAL reason most roofing companies struggle with consistent lead flow is a lot more painful — but a lot more fixable.In this video, Joseph Hughes reveals what’s really going wrong behind the scenes and how you can finally break free from the "feast or famine" marketing cycle.If you want predictability, growth, and freedom — it starts with understanding this truth.Key Takeaways:⚠️ Why most roofing companies are stuck in “random acts of marketing”📣 The 3 pillars of a consistent lead machine🎯 Why brand awareness matters more than ever in 2025🔁 How to retarget and nurture leads like the big brands do💥 The compound effect of doing the right things dailyKey Timestamps:00:24 – Why most roofing companies don’t have a real marketing strategy01:04 – The #1 thing you need for consistent results: brand awareness02:08 – Daily lead generation tactics to build momentum03:42 – Retargeting and nurturing: how to convert more leads without more spendConnect with Joseph Hughes & Contractor Dynamics:➡️ ⁠Website➡️ Instagram➡️ Facebook➡️ LinkedIn#RoofingMarketing #ContractorMarketing #LeadGeneration #RoofingBusiness #Retargeting #MarketingSystems #RoofingCompanyGrowth

Looking to solve your marketing problem? Book a call with our team.If you're asking whether you should hire a marketing agency or build your own in-house marketing system — you're asking the right question. But most roofing companies approach it the wrong way.In this video, Joseph Hughes breaks down the real-world pros and cons of each path — based on helping hundreds of roofers grow.I’ll show you how to decide what's right for YOUR business — not based on hype, but based on where you’re trying to go.Key Takeaways:🤔 Why “in-house vs. agency” isn’t the first question to ask📈 What roofing companies actually need to grow with marketing🎛️ The hybrid model that’s delivering the best results🧠 Why you need to drive the strategy—agency or notKey Timestamps:00:05 – Why you’re asking the wrong question about marketing01:00 – The real problem: no time, no money, and what to fix first02:00 – In-house vs. outsourcing: when each one makes sense05:24 – The hybrid model: how the best roofing companies winConnect with Joseph Hughes & Contractor Dynamics:➡️ ⁠Facebook➡️ Instagram➡️ LinkedIn➡️ Website#RoofingMarketing #ContractorMarketing #MarketingStrategy #RoofingBusiness #InHouseMarketing #MarketingTips