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The Writing Podcast

The Writing Podcast
Author: Melissa Parks and Dave Goetz
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© Copyright 2023 Journey Sixty6
Description
This is the podcast for aspiring writers, an A-to-Z guide to writing, publishing, and promoting your article, book, or any other writing project. Your hosts are Melissa Parks and Dave Goetz, co-founders of Journey Sixty6, an editorial services company and independent publisher for the family business community. Each episode is designed to inspire and instruct writers as they take the long road trip to write and promote their ideas.
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Imagine a tent with only one pole – it would collapse, right? The same principle applies to storytelling, where tentpole scenes provide the essential structure and support. This is true for fiction as well as memoirs and documentaries. In this episode, Cristen Iris discusses how tentpole scenes help you identify an intellectual and emotional arc for your story as well as the difference between creative nonfiction and memoirs.
Great Moments in the Episode
4:45 – 8:48 Disconnect between creativity and your environment, and the danger of time-blocking for some authors.
9:32 - 12:02 If you’re stuck in a project, here are questions that will help you determine whether you should move forward or pause.
12:22 – 17:10 Definition and examples of how to use tent pole scenes in memoirs.
17:11 – 21:18 How tentpole scenes help you organize supporting scenes in your memoir.
21:19 – 23:43 An explanation of the difference between an intellectual arc and an emotional arc.
23:44 – 26:05 How to think about a story arc in your memoir.
26:06 – 29:19 How to establish the status-quo of the protagonist at the beginning of your book so that readers can see themselves in the protagonist and emotionally connect to your character’s transformation.
29:21 – 33:42 How to impart wisdom through your memoir writing.
33:44 – 38:49 What it really takes to write a compelling and commercially viable memoir.
38:51 – 45:09 Difference between memoir and creative nonfiction, and how to determine what approach to take with your writing.
Words of the Episode
Brown study (n): refers to a state of deep, melancholic absorption or meditation.
Titrate (v): to measure the volume or concentration of (a solution) by titration.
Connect with Cristen
Cristen's Website: https://cristeniris.com/
As a writer, you understand the effort needed to transform raw ideas into polished words. Feedback from beta readers, book coaches, or developmental editors can show that a seemingly complete work requires significant revisions. In today's episode, Lisa Tener, an acclaimed book writing and publishing expert, shares her experiences and insights on navigating feedback to bring your manuscript to fruition.
Great Moments in the Episode
2:29 – 6:30 Introduction to Lisa’s new book, Breathe Write Breathe, and how to focus your energy when you start writing.
6:31 - 10:21 How to integrate videos into your book using QR codes.
10:22 – 12:09 Tips for producing videos for your book.
12:10 – 15:48 How to deal with feedback that demands deleting entire passages and rewriting.
15:50 – 17:15 Why you need a book editor who champions for you early on in the book process.
17:19 – 18:09 What an editor looks like who is a “champion” of your work.
18:10 – 19:35 Tips for beta readers and the four questions you should ask them to help them provide valuable feedback.
19:39 – 20:47 How to find trustworthy beta readers.
20:48 – 25:10 Why you also need a ruthless developmental editor, and what that type of editor looks like.
25:27 – 27:41 Why you also need a line editor who helps you finesse your work, including looking at word choice, jargon, and connections between ideas.
27:48 – 32:08 Signals that an editor isn’t a good fit.
32:10 – 34:36 How to use discernment when evaluating feedback from readers and editors.
34:37 – 36:51 How to put yourself in the shoes of your reader when revising your work.
36:52 – 41:21 How to determine if you should self-publish or pursue traditional publishing.
41:22 – 42:50 Examples of when you should traditionally publish, even though there are many benefits to self-publishing.
42:52 – 45:45 How to know when your manuscript is ready to pitch a publisher and/or literary agent.
Words of the Episode
fecund (adj): producing or capable of producing an abundance of new growth; fertile.
apotheosis (noun): the highest point in the development of something; culmination or climax.
Connect with Lisa
Join Lisa's launch party on June 12 at noon for prizes, a fun writing exercise, and special guests! You can check out her launch party and book here: https://www.lisatener.com/breathe/
Lisa's website: https://www.lisatener.com/
What to Do with a Messy Manuscript: https://www.lisatener.com/2024/03/what-to-do-with-a-messy-manuscript-revision/
Tips for Recording Video and Audio: https://www.lisatener.com/2024/04/tips-for-recording-video-and-audio/
Follow Journey Sixty6
https://www.journeysixty6.com/
https://www.linkedin.com/company/journeysixty6/
https://www.youtube.com/@journeysixty6writingforpub
In this episode, Amy Davies, a LinkedIn powerhouse, author of A Spark in the Dark, and CEO of First 30, shares actionable tips for turning your LinkedIn activity into new opportunities. Discover the best times to post, what content resonates with audiences, and how to boost engagement. If you're looking to elevate your LinkedIn strategy, this is your must-listen guide to success.
Great Moments in the Episode
3:10 – 6:30 How to get into a speaking bureau and the benefits of a speaking bureau.
6:45 – 9:02 How to harness inspiration and planning to create engaging LinkedIn content.
9:03 – 10:55 How to identify the optimal time to post on LinkedIn.
10:56 – 15:03 How to shape your tone and content to influence people on LinkedIn.
15:04 – 20:30 Tips for evaluating how much of your personal story to bring to a professional platform.
20:31 – 23:35 How much time to devote to LinkedIn and other social media platforms to make it work for you.
23:36 – 25:25 How to spend your time on LinkedIn.
25:26 – 26:28 The value of LinkedIn compared to a conference booth.
26:29 – 31:28 How to use LinkedIn to increase attendance of your webinars and move people from your email list through the sales cycle.
31:30 – 35:48 Biggest mistakes users make on LinkedIn.
35:50 – 40:04 What content LinkedIn prefers and rewards, and how to encourage engagement.
40:05 – 43:45 How to increase and measure engagement on LinkedIn—and which metrics really matter.
44:07 – 45:32 Why it’s important to take breaks and how to take breaks from LinkedIn.
45:40 – 46:33 Final remarks: Always be generous on LinkedIn.
Words of the Episode
peregrination (n): a journey, especially a long or meandering one.
torsional (adj): twisting or wrenching body by the exertion of forces tending to turn one end or part about a longitudinal axis while the other is held fast or turned in the opposite direction.
Connect with Amy
First30: https://first30ready.com/
A Spark in the Dark: https://www.amazon.com/Spark-Dark-Illuminating-brilliant-career/dp/1999085205
Follow Journey Sixty6
https://www.journeysixty6.com/
https://www.linkedin.com/company/journeysixty6/
https://www.youtube.com/@journeysixty6writingforpub
Writing a memoir likely will dredge up some difficult memories. For some writers, the pain of these memories might slow down the process of writing, like it did for Cheryl Landes, author of The Best I Can Do. It took Cheryl nearly two decades to complete her memoir. In this episode, Cheryl offers advice for structuring a memoir after years of being stuck. She also shares strategies for relieving tension and writing complex characters that the reader will cheer for.
Great Moments in the Episode
4:57 – 9:37 How painful memories lead to procrastination, and how to push through.
10:05 – 13:30 Creating a scene list to develop a structure for a memoir.
12:40 – 14:44 Identifying scenes that capture a reader’s imagination.
14:45 – 16:18 How to write a memoir in which readers will root for the protagonist (you).
16:47 – 18:22 Creating an invisible character in a memoir to create tension.
18:25 – 19:58 How simple scenes can become pivotal, profound scenes.
21:05 – 23:58 How to provide relief in an emotionally heavy memoir.
23:59 – 25:33 How to weave in flashbacks in a memoir.
25:34 – 28:18 How to honestly portray characters in your memoir without villainizing them.
28:19 – 30:33 How writing a book can change you and your perspective on the world.
30:34 – 34:09 Advice for writers who are stuck in the memoir writing process.
Words of the Episode
dolce far niente: (n) The 'sweetness of doing nothing'; pleasant relaxation in carefree idleness
inure: (v) to become accustom to something, especially something unpleasant.
Connect with Cheryl
Website: https://tabbycatco.com/about-cheryl-technical-writer/
Follow Journey Sixty6
https://www.journeysixty6.com/
https://www.linkedin.com/company/journeysixty6/
https://www.youtube.com/@journeysixty6writingforpub
If you want to write a book that influences the world, you need to start with a creative idea. Great ideas form the essence of great books. And yet idea development is one of the biggest struggles of writers. In this episode, Dave and Melissa talk about what an idea really is, how to sharpen your idea, and how to develop an idea, so that readers read your book from beginning to end.
Great Moments in the Episode
7:37 – 12:19 What an idea is and examples of how to narrow an idea.
12:20 – 15:06 How to use research effectively to narrow your idea.
15:07 – 17:59 Why having a narrow idea is better than a general idea.
18:00 – 22:14 How to use quotes and interpret other ideas to support your idea.
22:15 – 22:53 The three things you can do with an idea.
22:54 – 27:26 What explaining an idea looks like in writing, and why it’s important.
27:27 – 29:48 How to prove your idea with examples of what proving look like.
29:49 – 32:18 How to use reasoning to prove an idea.
32:19 – 33:13 Using stories and counterarguments to develop an idea.
33:14 – 35:47 How to apply an idea.
35:48 – 39:06 How to develop an idea in a book through structure.
39:07 – 40:27 How to arrest the attention of your reader with each chapter.
40:28 – 41:56 How to thread your thesis—or idea—throughout the entire book.
41:57 – 43:05 How to use transition paragraphs to thread your ideas throughout the book.
43:06 – 47:18 When an idea is not big enough for a traditional book.
Words of the Episode
elysian (adj): blissful, delightful
limn (v): depict or describe in painting or words; or, suffuse or highlight something with a bright color or light
Follow Journey Sixty6
https://www.journeysixty6.com/
https://www.linkedin.com/company/journeysixty6/
https://www.youtube.com/@journeysixty6writingforpub
The book publishing journey doesn’t always start with writing the book. It often starts with a book proposal, especially if you want to pursue traditional publishing. But how do you get a book proposal in the hands of a publishing house? You might need a literary agent. Octavia Goredema, author of PREP, PUSH, PIVOT: Essential Career Strategies for Underrepresented Women talks about how she landed a literary agent and secured a book deal with Wiley. She also shares how to authentically grow your influence and create partnerships, like she did with the Harvard Business Review.
Great Moments in the Episode
8:42 – 10:12 How to grow your influence through consistent online writing.
10:30 – 12:01 How to attract partnership opportunities through your blogging.
12:25 – 14:24 How to get published in the Harvard Business Review.
14:55 – 18:19 How to balance writing a book while building a coaching business.
18:25 – 19:55 How to find your natural writing rhythm to optimize your productivity.
20:27 – 22:39 The benefits of traditional publishing and how to find a literary agent to help you land a book deal.
24:23 – 25:55 What the terms and financials look like working with a literary agent.
26:26 – 28:32 The true value of literary agents.
29:00 – 31:55 The importance of platform in pitching a book.
32:39 – 34:09 Two most effective strategies for launching a book.
34:24 – 36:41 Why you should embrace uncomfortable publicity opportunities.
37:00 – 38:04 Difference between blogging and social media and how to overcome your weaknesses in social media.
38:10 – 41:19 The value of hiring experts to help you so you can play to your strengths.
Words of the Episode
hirsute (adj): having or covered with hair.
rematriating (n): refers to the process of returning to, reclaiming, or revitalizing Indigenous knowledge, practices, lands, and cultures, often led by Indigenous women.
Connect with Octavia
Website: https://www.octaviagoredema.com/
How to Change Careers with Octavia Goredema: https://www.audible.com/pd/How-to-Change-Careers-Audiobook/B0C5F4L45L
PREP, PUSH, PIVOT: Essential Career Strategies for Underrepresented Women: https://www.amazon.com/Prep-Push-Pivot-Strategies-Underrepresented/dp/1119789079/
Fire Memos - a new app that empowers you to record and recognize your work accomplishments with AI powered career coaching: https://firememos.com/
LinkedIn: linkedin.com/in/octaviagoredema/
Instagram: @octaviagoredema
Pinterest: pinterest.com/octaviagoredema/
Twitter: @octaviagoredema
Follow Journey Sixty6
https://www.journeysixty6.com/
https://www.linkedin.com/company/journeysixty6/
https://www.youtube.com/@journeysixty6writingforpub
The ever-evolving digital landscape can be daunting, leaving authors unsure of where to focus their efforts. Becky Robinson, founder and CEO of Weaving Influence, shares insights from her book Reach and discusses the four commitments to cultivating online followers. From practical tips to words of encouragement, this conversation is a must-listen for both seasoned and first-time authors seeking to expand their reach in the digital world.
Great Moments in the Episode
4:23 – 6:02 Why many authors fail at digital marketing.
6:33 – 8: 27 Where to start building your online presence.
8:54 – 10:50 The two-prong approach to driving people to your website.
10:55 – 11:34 What to keep in mind when doing paid advertising online.
11:50 – 14:01 One of four commitments to cultivating online followers: value.
14:10 – 16:25 What value looks like in content and in relationships online.
17:20 – 19:10 Two of four commitments to cultivating online followers: generosity.
19:30 – 23:50 Three of four commitments to cultivating online followers: consistency.
21:45 – 23:50 Four of four commitments to cultivating online followers: longevity.
24:00 – 25:45 Preparing to invest in building your online presence.
26:10 – 28:34 Tap into IRL relationships to build an online presence quickly.
28:35 – 30:04 How to build your online presence with the release of your book—a long-term view.
30:30 – 33:10 Why going viral is not the goal, and the definition of “reach.”
33:13 – 36:52 The value of a fresh, well-written book in your reach and the importance of your story.
37:09 – 40:13 Final remarks about building your digital reach.
Words of the Episode
masticate (v): To grind, crush, and chew (food) with or as if with teeth in preparation for swallowing.
vivify (v): To enliven or animate. To endow with life or renewed life. To give new life or energy to.
Connect with Becky
Becky's Website: https://beckyrobinson.com/
Reach: https://www.amazon.com/Reach-Biggest-Possible-Audience-Message/dp/1523000872/
Weaving Influence: https://weavinginfluence.com/
Follow Journey Sixty6
https://www.journeysixty6.com/
https://www.linkedin.com/company/journeysixty6/
https://www.youtube.com/@journeysixty6writingforpub
One of the most memorable days for an author—especially a first-time author—is their book launch party. It’s a celebration of the hours, days, months—maybe even years—you’ve devoted to writing your book. A book launch event, however, is more than a party. It’s a strategic move where your word-of-mouth marketing begins.
So just as with your book, it's worth putting effort into its planning and execution. And it also means getting creative. In this episode, Virginia Frischkorn, the founder and CEO of Partytrick, offers insights on hosting successful book launch events.
Great Moments in the Episode
4:50 – 6:20 Tips for not overthinking a book launch event.
6:28 - 7:38 How to prepare your guests for the book launch event to increase attendance.
7:40 - 9:29 The difference between in-person and online events, and how to prepare for both.
9:30 – 10:57 Introducing elements of surprise to your book launch event.
11:00 – 13:07 How to get people excited to promote your book at a book launch event.
13:09 – 14:59 How to successfully use book clubs to create conversation around your book.
14:45 – 17:30 The ins-and-outs of getting people to in-person events, and the danger of bookstore events.
17:31 – 18:24 The benefits of cross-promotional partnerships.
18:25 – 19:43 Why you should do in-person and online events.
20:35 – 23:22 What a broadcast channel is and how to use it to promote your book.
23:25 – 24:37 How to think of social media in terms of your book launch.
24:40 – 27:13 Advice for authors who struggle being in the spotlight.
27:15 – 31:59 Creative content ideas for book launch events.
32:10 – 36:14 Going back to the three basics of planning an event.
Connect with Virginia
Her Business, Partytrick: https://www.partytrick.com/about
Her Blog: https://www.partytrick.com/blog
The Power of Moments: https://www.amazon.com/Power-Moments-Certain-Experiences-Extraordinary/dp/1501147765
Words of the Episode
untrammeled: (adj) not deprived of freedom of action or expression; not restricted or hampered.
wanton: (adj) deliberate and unprovoked.
Follow Journey Sixty6
https://www.journeysixty6.com/
https://www.linkedin.com/company/journeysixty6/
https://www.youtube.com/@journeysixty6writingforpub
In the realm of nonfiction writing, facts and information reign supreme. They are critical to educating and persuading your audience. To do this, however, your writing must have emotional resonance. Storytelling is an elemental way to emotionally engage and connect with your reader. But nonfiction writers often feel insecure when it comes to creative storytelling. Expert storyteller and writing coach Jordan Rosenfeld explores how to write stories into your nonfiction writing to create a lasting impression on your audience.
Great Moments in the Episode
8:11 – 10:25 What a scene is and how to engage readers with scenes in your nonfiction writing.
10:28 – 12:15 How to not get hung-up on the exact details when telling stories in nonfiction.
12:20 – 12:58 How to use metaphors, similes, and imagery to wake up your nonfiction writing.
13:29 – 14:22 Alert the reader when you are telling a memory to the best of your ability.
14:42 – 16:00 An example of exceptional storytelling in nonfiction writing.
16:10 – 17:59 Signs your sentences are tripping up each other; the importance of cadence; how to make your sentences come to life.
18:18 – 18:44 Signs you are overwriting.
19:05 – 21:00 How to create suspense in nonfiction writing—so you keep the reader turning the page.
21:10 – 22:38 Four qualities of a page-turner, including embracing conflict and an opposing point of view.
22:52 – 26:30 Why emotional resonance is important to all types of nonfiction writing.
26:35 – 28:15 How to begin improving your storytelling in your nonfiction writing.
29:28 – 31:58 How to sustain a persistent writing life.
Connect with Jordan
Jordan's website: https://jordanrosenfeld.net/
How to Write a Page Turner: https://www.amazon.com/How-Write-Page-Turner-Craft-Readers/dp/1440354340
Make a Scene: https://www.amazon.com/Make-Scene-Revised-Expanded-Powerful/dp/1440351414
Words of the Episode
mé·tier: an occupation or activity that one is good at.
belay: to protect a roped lead climber from falling by controlling the rope, usually a belay device (a mechanical device used by belayers to increase braking force when belaying).
Follow Journey Sixty6
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https://www.linkedin.com/company/journeysixty6/
https://www.youtube.com/@journeysixty6writingforpub
There’s a story behind every successful family business and enterprise. Some families will write a book. But some families might find a documentary is the best way to capture the family story. In this episode, Dave and Melissa will help you explore why a documentary might be a better vehicle than a book. They also offer 7 tips on how to create a compelling documentary that best tells your family’s story.
Great Moments in the Episode
5:15 – 8:35 The limits of a book for capturing your family history.
9:05 – 11:45 Tip 1: Start with preliminary comprehensive research.
11:44 – 13:55 What a “through line” is in a documentary.
17:00 – 18:25 Tip 2: Start with a script.
18:30 – 20:02 The script as a plan for shoot day.
20:05 – 23:36 Tips for writing a script, including scenes where something is at stake.
23:37 – 24:00 Danger or relying on post-production editing without a script.
24:20 – 27:30 Tip 3: Building trust with your interviewees.
27:46 – 30:14 Tip 4: The first take is often the best.
30:15 – 31:10 The problem with teleprompters.
31:15 – 34:02 Tip 5: You can never have enough b-roll.
34:42 – 36:30 Tip 6: Know when you need a partner.
36:40 – 39:30 Tip 7: Create a book to complement your video.
39:35 - 41:45 Why invest in a family history documentary.
Words of the Episode
bauble (n): a small, decorative sphere hung from a Christmas tree.
tippet (n): in fly fishing, the end section of a tapered leader, the part that attaches to the fly.
Follow Journey Sixty6
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If you’re stuck in the book writing process, you’ll want to tune into this episode. Bestselling author, speaker, ghostwriter, and book coach Stacy Ennis offers practical systems for developing your voice, focusing your book idea, and how to land a coveted spot as a TEDx speaker.
Great Moments in the Episode
2:35 – 9:58 Strategies for packaging nonfiction principles as fiction.
12:00 – 13:43 A formula for writing a good article quickly.
13:45 – 15:39 Why you might be struggling with your book's big idea.
15:40 – 18:10 The elements of a great hook.
18:11 – 21:05 Defining voice and advice for developing your voice.
21:06 – 23:17 Strategies for developing the craft of writing.
23:45 - 26:42 What to expect when you work with a ghostwriter.
26:36 – 29:18 A system for organizing your book idea.
29:19 – 32:20 Where book writers get it wrong in the book writing process.
32:25 - 42:15 Strategies for landing and preparing for a TEDx talk.
42:16 – 44:35 A formula for writing a good talk.
Words of the Episode
align (v): place or arrange (things) in a straight line.
fustian (n): pompous or pretentious speech or writing.
Find Stacy
Check out Stacy's website here: https://stacyennis.com/
How to Get Selected for a TedX Talk: https://stacyennis.com/how-to-get-selected-for-a-tedx-talk/
Follow Journey Sixty6
https://www.journeysixty6.com/
https://www.youtube.com/@journeysixty6writingforpub
https://www.facebook.com/journeysixty6
https://www.linkedin.com/company/journeysixty6/
You have a great idea and you’ve written a terrific book, but that’s only the first step in the book writing journey. How do you sell the book and use it to extend your thought-leadership platform and your business? Ryan Frederick, author of “Right Place, Right Time: The Ultimate Guide to Choosing a Home for the Second Half of Life,” shares how he leveraged his book after its publication. He provides insights into the development of an online assessment, workshops, and courses. More importantly, Ryan discusses the importance of keeping your idea relevant in the minds of your target audience.
Great Moments in the Episode
3:06 Learn about Ryan’s business.
5:23 How Ryan came to the ‘why’ of his book.
7:57 How Ryan found his ideal audience.
9:53 How Ryan structured his book to engage readers.
14:25 How Ryan used his book to extend his platform.
18:21 Differences between workshops and courses.
21:26 How to market courses.
25:27 Fitting your book idea into a cultural conversation.
27:36 Ryan’s publication journey.
33:22 Book marketing and how to reach your audience.
37:33: What Ryan learned from working with a PR firm.
39:22 What does success look like to you?
42:47 Ryan’s final words—make sure your work is substantive
Words of the Episode
Gloaming: a literary term synonymous with twilight and dusk, the darker part of twilight.
Chiaroscuro: the treatment of light and shade in drawing and painting.
Find Ryan
Check out Ryan’s Book: https://www.amazon.com/Right-Place-Time-Ultimate-Choosing/dp/1421442302
Check out Ryan’s Assessment: https://www.here.life/assessment
Follow Journey Sixty6
https://www.journeysixty6.com/
https://www.youtube.com/@journeysixty6writingforpub
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https://www.linkedin.com/company/journeysixty6/
When most writers think about the book journey, they’re focused on writing and then publishing. But what about book marketing? In this episode, Anne Janzer, a thought leader in the marketing industry, explores the ever-evolving book marketing landscape. Discover Anne's philosophy of “servant-authorship” and the power of building focused audiences. You’ll come away with practical strategies that make book marketing a joyful and successful endeavor.
Great Moments in the Episode
4:19 – 6:24 Why book marketing is built on a trusting relationship with your reader.
6:25 – 8:25 How to frame your book writing and marketing as servant authorship.
8:26 – 10:10 Helpful metaphor of making a splash in a pond with your writing.
10:11 – 12:17 What servant authorship looks like in marketing, including creating a community.
12:18 – 14:19 How to create communities around your ideas.
14:20 – 16:48 How to identify where to focus your marketing efforts.
16:49 – 21:06 Three things you need for author marketing.
21:07 – 21:45 Why the best marketing for a book is the book itself.
21:46 – 23:46 How to sustain marketing when you’re discouraged.
23:47 – 25:21 How to do a discount book campaign.
25:22 – 28:29 What is BookBub and how to become a BookBub featured book.
28:30 – 30:41 How to make the most of IRL marketing.
30:42 – 34:00 What surprises first-time authors most about book marketing.
34:01 – 34:56 The value of gathering with fellow writers to brainstorm creative marketing ideas.
34:57 – 36:31 How to make marketing fun and not painful.
36:32 – 37:31 How to measure the success of your book marketing.
37:32 – 40:07 When it’s worth investing in a PR firm and what you can achieve without one.
40:08 – 41:32 The measure of a great book.
Words of the Episode
ether (N): the clear sky; the upper regions of air beyond the clouds.
scablands (N): flat elevated land deeply scarred by channels of glacial or fluvioglacial origin and with poor soil and little vegetation.
Anne’s Recent Book
The Writer’s Voice: https://www.amazon.com/Writers-Voice-Techniques-Tuning-Process-ebook/dp/B0C8BZZ3G3/ref=sr_1_1?keywords=Anne+Janzer&qid=1695914485&s=audible&sr=1-1-catcorr
Follow Journey Sixty6
https://www.journeysixty6.com/
https://www.youtube.com/@journeysixty6writingforpub
https://www.facebook.com/journeysixty6
https://www.linkedin.com/company/journeysixty6/
In this episode, Dave and Melissa are back together to tackle a pressing question: What's the optimal format for your ideas? Is it really a book? Or are there alternatives that are a better fit for you? Our world is ripe with content formats for you to package your ideas, from videos, blog posts, podcasts to eBooks, and even paid subscription newsletters. There are so many options. The key is choosing the right format. By the end, we hope you discover the best format for your ideas.
Great Moments in the Episode
9:59 – 14:25 What has changed in podcasting since its early days and strategies for differentiating.
19:06 – 25:17 Questions to ask to determine if you should write a book.
25:18 – 27:10 Substack as a format for your content.
27:11 – 30:20 Podcasting as a format for your content.
30:21 – 34:52 Short-form video as a format for your content.
34:53 – 36:24 Long-form video as a format for your content.
36:25 – 37:59 eBook as a format for your content.
38.00 – 39:24 Online courses as a format for your content.
39:26 – 40:42 Audiobook as a format for your content.
41:30 – 43:01 Telling your family story through letters.
43:03 – 45:13 Curating your family story through audio/video interviews.
45:15 – 46:53 Telling your family story through an image driven book.
Words of the Episode
Orotund (adj): a formal word used as a synonym of sonorous to describe something—usually a voice—marked by fullness, strength, and clarity of sound. It can also be used disapprovingly to mean "pompous" or "bombastic."
Sedulously (adj): carefully and with a lot of effort and determination.
Follow Journey Sixty6
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If you have done research and want to know how to turn that research into a book, this podcast episode is for you. Author of The Myth of the Silver Spoon, Kristen Keffeler, discusses her journey turning her research into a nonfiction book that was picked up by a traditional publisher. Kristin explains the importance of narrowing your audience, sharpening your thesis, and creating a structure that pulls the reader through from beginning to end. Kristin also shares the highs and lows of marketing her nonfiction book.
Great Moments in the Episode
8:12 – 9:33 Packaging graduate studies research into a book.
9:34 – 12:40 The evolution of a thesis as you sharpen your ideal audience.
12:42 – 14:36 How to speak to secondary and tertiary audiences beyond your ideal audience.
14:38 – 17:43 How to strengthen your nonfiction storytelling.
17:45 – 22:27 An example of a four-part structure that goes from general to specific.
22:28 – 25:29 Persevering even when your book isn’t picked up by a publisher.
25:31 – 28:59 How to get a publisher’s attention after your first proposal is rejected.
31:08 – 34:21 The difficulty of marketing a book and tips for using a book trailer to drive traffic.
34:22 – 36:20 How to host a successful virtual book launch on LinkedIn.
38:10 – 41:06 How to collaborate successfully on a book.
Words of the Episode
Toothsome (adj): temptingly tasty.
Dewclaw (n): a digit – vestigial in some animals – on the foot of many mammals, birds, and reptiles (including some extinct orders, like certain theropods).
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Find Kristin’s books here:
The Myth of the Silver Spoon
Wealth 3.0: The Future of Family Wealth Advising
You want a traditional book deal? First you need a stand-out book proposal. But for many first-time authors, creating a book proposal is a mystery. What do you include? What don’t you include? What are agents really looking for? In this episode author and book proposal coach Lisa Tener provides insider knowledge of what it takes to create a proposal that catches the eye of a literary agent and a publisher.
Great Moments in the Episode
6:50 – 8:16 The number one thing publishers and literary agents look for in a book proposal.
8:18 – 10:19 Lisa answers the question: What size platform do agents and publishers look for?
10:20 – 12:18 What to do when an agent likes your idea but you do not have a platform.
12:19 – 13:49 How to grow a basic platform.
13:50 – 16:01 Help for developing your book idea when it needs to be differentiated.
16:03 – 16:36 Signs your book is based on a crummy idea.
17:37 – 18:52 When you should pursue an independent publisher instead of a traditional publisher.
18:53 – 19:52 Signs your idea is suited for an article and not a book.
19:54 – 21:15 How to differentiate your book from comps.
21:16 – 22:15 How many comps and what types of comps to include in your book proposal.
22:16 – 25:54 How much of your book should be completed when you submit your proposal.
25:55 – 28:18 How much time a writer should devote to a book proposal.
28:20 – 30:23 Reasons why your literary agent might accept your book but a publisher won’t.
30:25 – 32:05 How your publishing on external digital platforms influences literary agents and publishing boards.
32:06 – 35:01 Missteps when writing a book proposal.
35:53 – 37:21 Managing expectations for first-time authors pitching a book.
Words of the Episode
ephemeron (n): an insect that lives only for a day or a few days.
lissome (adj): thin, supple, and graceful.
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Check Out Lisa
Lisa’s Website: https://www.lisatener.com/
Lisa’s book: https://www.amazon.com/Joy-Writing-Journal-Creativity-Minutes-dp-195581127X/dp/195581127X
In this podcast, Dave and Melissa interview Vikrant Shauruya, founder of Authors on a Mission, on how to market and sell your nonfiction book. Vikrant discusses what a “bestselling book” actually is, and why a successful book is built on a well-written book.
Great Moments in the Episode
05:15 – 07:57 Expectations for sales of first book.
8:04 – 09:41 Podcasting as a marketing strategy.
09:43 – 12:26 How to identify podcasts to pursue in order to maximize marketing.
12:27 – 14:19 How to pitch podcasts.
14:21 – 18:59 Explanation of the term “bestselling book”.
19:01 – 21:30 What to do during launch to gain sales momentum.
21:31 – 24:01 Managing expectations of book sales.
24:02 – 25:14 Why you need a focused book idea and to identify the "why" of your writing.
25:15 – 28:01 The importance of following through with promoting your book.
28:03 – 31:15 The interconnection of a book, speaking engagements, and business growth.
31:16 – 35:10 The role of a well-written book in sales.
Words of the Episodes
Wabi-sabi: a Japanese aesthetic concept that finds beauty and serenity in objects, landscapes, designs, etc., that are simple, imperfect, and impermanent.
Pustule: a small elevation of the skin containing pus.
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Follow Vikrant Shauruya
LinkedIn: https://www.linkedin.com/in/vikrantshaurya/
Website: https://bestsellingbook.com/vikrantshaurya/
Our interview with Josh Rutherford, author of The Fourpointe Chronicles, provides aspiring fantasy novelists valuable insights on how to create a believable fantasy world, how to develop characters over a series of books, and how to apply screenwriting techniques to novel writing. Josh also encourages new writers to get started, even when you don’t have it all figured out, and to find the right type of feedback during the writing journey. You won’t want to miss this episode.
Great Moments in the Episode
00:00 - 06:12 About Josh and his books.
06:12 – 07:34 How to balance point of view in fiction writing.
07:36 – 09:35 How to build a convincing fantasy world through character development.
09:36 – 11:47 Why you don’t need everything figured out to get started.
13:13 –15:02 When you’re lost in the middle, the value of cutting, and what to do with the cut material.
15:03 – 16:37 The wisdom of “Start late, end early” and how the principle creates suspense.
16:38 – 20:21 Principles of screenwriting applied to novel writing, specifically the importance of creating a sensory experience for the reader.
20:22 – 22:44 How to develop characters in a series, and the importance of not rushing character development.
22:45 – 24:49 How to get into a character’s head when you don’t have much in common with the character
25:20 – 27:23 Finding opportunities to write when writing isn’t your full-time job, and the power of forgiving yourself when you don’t show up.
27:53 – 29:59 How to find the right person to review your work, how to seek the right feedback, and how you use feedback in the revision process.
30:-00 - 35.05 The benefits of self-publishing your fiction, the power of beta reviews in promoting your book, and how to use Amazon ads.
Words of the Episodes
macabre (adj): disturbing and horrifying because of involvement with or depiction of death and injury.
esperance (n): the belief that what is wanted can be or that the events will turn out for the best.
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The best television shows and movies have memorable scenes. In those scenes, characters are forced to make choices that move the story forward. This is the essence of screenwriting. And, according to ghostwriter Cristen Iris, it’s also the essence of great memoirs and fiction. In this episode we chat with Cristen about how the basic principles of screenwriting can be applied to fiction and memoirs so your reader will read from beginning to end.
Great Moments in the Episode
Basic elements of a scene: 2:22 – 3:37
How to think of scenes in terms of moving the story forward: 3:38 – 6:53
How to roughly calculate scenes in your novel to create movement: 6:55 – 9:23
How to create flow between scenes: 9:25 – 12:04
How to use narrative commentary throughout your scenes, without boring your reader: 12:05 – 14:18
How to create pacing in your book: 16:54 – 18:10
How to use action to develop your characters, including in memoirs: 18:20 – 21:01
The dangers and difficulty of dialogue, exposition, and backstory and tips for creating dialogue that moves the story along: 21:38 – 28:15
How to move beyond writing paralysis: 28:16 – 32:01
Words of the Episode
Nudnik (n): a person who is a bore or nuisance.
modus vivendi (n): an arrangement or agreement allowing conflicting parties to coexist peacefully, either indefinitely or until a final settlement is reached.
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How do you keep your reader reading till the wee hours of the morning—because they have to figure out how the story ends? You must create a narrative arc that, scene by scene, plot point by plot point, keeps the reader questioning.
Paula Munier, author of Plot Perfect: Building Unforgettable Stories Scene by Scene, offers a plot-building strategy that works no matter the genre you’re writing in.
Great Moments in the Episode
6:19-7:10: How people decide to buy a book.
7:10-8:52: The importance of the first page and “that feeling” you want readers to experience.
8:54-12:42: What is an inciting incident and why you need it immediately in your story.
13:02-16:01: Definition and examples of big story questions and small story questions—and how to use them to make your story different.
16:20-18:05: How to plant major and minor story questions to drive your story.
18:10-20:01: Why you must know your genre to know your obligatory story questions.
23:24-24:58: Using index cards to help you visually plot your story.
25:00-27:04: How to use your genre tropes without becoming cliché.
30:27-35:48: Tips for writing a visually engaging setting that sets the tone and creates tension.
39:15-41:25: How to know if your writing is good before you pitch a literary agent.
Words of the Episode
Vermillion: A deep, brilliant red color.
Stelliferous: Having or abounding with stars.
Paula Munier’s Books to Check Out!
Plot Perfect
Home at Night
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