When most writers think about the book journey, they’re focused on writing and then publishing. But what about book marketing? In this episode, Anne Janzer, a thought leader in the marketing industry, explores the ever-evolving book marketing landscape. Discover Anne's philosophy of “servant-authorship” and the power of building focused audiences. You’ll come away with practical strategies that make book marketing a joyful and successful endeavor. 

Great Moments in the Episode

4:19 – 6:24  Why book marketing is built on a trusting relationship with your reader.

6:25 – 8:25  How to frame your book writing and marketing as servant authorship.

8:26 – 10:10  Helpful metaphor of making a splash in a pond with your writing.

10:11 – 12:17  What servant authorship looks like in marketing, including creating a community.

12:18 – 14:19  How to create communities around your ideas.

14:20 – 16:48  How to identify where to focus your marketing efforts.

16:49 – 21:06  Three things you need for author marketing.

21:07 – 21:45  Why the best marketing for a book is the book itself.

21:46 – 23:46  How to sustain marketing when you’re discouraged.

23:47 – 25:21  How to do a discount book campaign.

25:22 – 28:29  What is BookBub and how to become a BookBub featured book.

28:30 – 30:41  How to make the most of IRL marketing.

30:42 – 34:00  What surprises first-time authors most about book marketing.

34:01 – 34:56  The value of gathering with fellow writers to brainstorm creative marketing ideas.

34:57 – 36:31  How to make marketing fun and not painful.

36:32 – 37:31  How to measure the success of your book marketing.

37:32 – 40:07  When it’s worth investing in a PR firm and what you can achieve without one.

40:08 – 41:32  The measure of a great book.

Words of the Episode

ether (N): the clear sky; the upper regions of air beyond the clouds.

scablands (N): flat elevated land deeply scarred by channels of glacial or fluvioglacial origin and with poor soil and little vegetation.

Anne’s Recent Book

The Writer’s Voice: https://www.amazon.com/Writers-Voice-Techniques-Tuning-Process-ebook/dp/B0C8BZZ3G3/ref=sr_1_1?keywords=Anne+Janzer&qid=1695914485&s=audible&sr=1-1-catcorr

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