If you have done research and want to know how to turn that research into a book, this podcast episode is for you. Author of The Myth of the Silver Spoon, Kristen Keffeler, discusses her journey turning her research into a nonfiction book that was picked up by a traditional publisher. Kristin explains the importance of narrowing your audience, sharpening your thesis, and creating a structure that pulls the reader through from beginning to end. Kristin also shares the highs and lows of marketing her nonfiction book.

Great Moments in the Episode

8:12 – 9:33      Packaging graduate studies research into a book. 

9:34 – 12:40     The evolution of a thesis as you sharpen your ideal audience.

12:42 – 14:36 How to speak to secondary and tertiary audiences beyond your ideal audience.

14:38 – 17:43   How to strengthen your nonfiction storytelling.

17:45 – 22:27   An example of a four-part structure that goes from general to specific.

22:28 – 25:29 Persevering even when your book isn’t picked up by a publisher.

25:31 – 28:59   How to get a publisher’s attention after your first proposal is rejected.

31:08 – 34:21   The difficulty of marketing a book and tips for using a book trailer to drive traffic.

34:22 – 36:20   How to host a successful virtual book launch on LinkedIn.

38:10 – 41:06 How to collaborate successfully on a book.

Words of the Episode

Toothsome (adj): temptingly tasty.

Dewclaw (n): a digit – vestigial in some animals – on the foot of many mammals, birds, and reptiles (including some extinct orders, like certain theropods).

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Find Kristin’s books here:

The Myth of the Silver Spoon

Wealth 3.0: The Future of Family Wealth Advising