Write Publish Market

In this episode, Jodi explains why direct sales have become the future of independent publishing and a must-have strategy for business-owner authors. She shares the pros and cons of selling books directly, why it offers more control, and how it helps you increase ROI by using customer data, sales multipliers, and bundling strategies.   Time Stamps: 00:00 – Welcome and episode introduction 01:00 – The shift away from Amazon and third-party sellers 03:00 – Industry insight from Joanna Penn on direct sales as “the future” 05:30 – Why control matters for business-owner authors 09:00 – Print-on-demand eliminates storage headaches 12:00 – The real costs of selling direct (and why they’re manageable) 15:00 – The pros: customer data, retargeting, and sales multipliers 20:00 – Bundling strategies and increasing the value of each sale 24:00 – Comparing royalties: direct vs. Amazon 29:00 – Why third-party sellers don’t care about your business growth 34:00 – The ROI of direct sales and next steps for authors 38:00 – Final thoughts and wrap-up   Keywords: direct sales, book marketing, author profit, sales multipliers, bundling, print on demand, self-publishing, independent publishing, ROI for authors, author platform, business ecosystem, book as marketing tool, customer data, Amazon alternatives   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1CKCFcVHZun2eNGJeHefygLh0Vzm0qu0aDpVk52ttaP0/edit?usp=sharing  

In this episode, Jodi highlights the most common red flags that signal a book was not professionally published. She explains why issues like poor typesetting, weak cover design, excessive typos, and missing required elements can undermine an author’s credibility and the book’s effectiveness as a business asset. Jodi also points listeners to the IBPA Industry Standards Checklist as an essential tool for ensuring self-published and hybrid books meet professional publishing standards. Time Stamps: 00:00:00 - Introduction to the Podcast Welcome to the Right Published Market podcast, where business owners learn about using books as marketing assets. 00:01:00 - Signs of Unprofessional Publishing Discussion on the importance of professional publishing and the potential pitfalls of DIY publishing. 00:01:55 - Red Flag #1: Unprofessional Design Exploring the significance of typesetting and design in making a book look professional. 00:04:16 - Red Flag #2: Too Many Typos The impact of typos on a book's credibility and the importance of professional editing. 00:05:41 - Red Flag #3: Poor Cover Design Key elements of effective book cover design and common mistakes to avoid. 00:07:48 - Red Flag #4: Incorrect Order of Matter The importance of following industry standards for the order of sections in a book. 00:09:13 - Red Flag #5: Missing Required Information Discussing essential elements that should be included in a book, such as copyright information. 00:10:59 - Utilizing IBPA Standards Encouragement to use the Independent Book Publishers Association standards for self-publishing. 00:12:35 - Conclusion and Final Thoughts Recap of the importance of professionalism in publishing and resources for authors.   Keywords: book publishing, professional publishing, self-publishing standards, hybrid publishing, typesetting, book design, book cover mistakes, copyediting, proofreading, typos in books, book structure, copyright page, IBPA standards, independent publishing, business owner authors, book marketing asset Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite IBPA Industry Standards Checklist: https://www.ibpa-online.org/page/standards-checklist-download LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1JXjzuG9U7D8hWD9wW8YOdGii0Rtrge48H2cgUCSI1cQ/edit?usp=sharing  

In this episode, Jodi and guest Robbie Samuels discuss the allure of bestseller status, whether it's worth pursuing and the pitfalls of paying for such titles, and the importance of a well-planned book launch. Robbie emphasized that while hitting number one can be a byproduct of a well-executed launch, it doesn't directly translate to financial success. Time Stamps: 00:00:01 - Welcome to the Podcast Introduction to the Right Published Market podcast and host Jody Brandon. 00:00:44 - Introducing Robbie Samuels Overview of Robbie Samuels' achievements and contributions to the book publishing industry. 00:01:27 - The Allure of Bestseller Status Discussion on the importance and implications of achieving bestseller status. 00:02:00 - Should You Pay for Bestseller Status? Robbie shares insights on the value of bestseller status and the pitfalls of paying for it. 00:03:45 - The Reality of Bestseller Metrics Understanding the difference between bestseller status and actual book success. 00:04:57 - The Importance of Reviews Why reviews matter for book sales and credibility. 00:05:28 - Launch Day vs. Publication Day Clarifying the difference between launch day and publication day. 00:09:10 - The Soft Launch Concept Explaining the soft launch period and its significance in the book launch process. 00:10:56 - Building Your Launch Team How to effectively create and manage a launch team for your book. 00:12:07 - The Role of Reviews in Marketing The impact of reviews on marketing and sales strategies. 00:19:10 - Managing Your Launch Team Best practices for engaging and managing your launch team throughout the process. 00:26:50 - Book Recommendation Robbie shares a book recommendation: "Entrepreneurial You" by Dori Clark. 00:28:30 - Closing Thoughts Final remarks and resources for aspiring authors.   Keywords: book launch strategy, Amazon reviews, bestseller status myths, publication day vs. launch day, author credibility, book marketing for business owners, launch team management, pipeline building with books, verified reviews, entrepreneurial book publishing, biz book PubHub, book launch brainstorm Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Launch Your Book: An Entrepreneur’s Guide to Reviews That Drive Revenue by Robbie Samuels Smallest Big Results: Launch a Successful Offer No Matter the Size of Your Email List  by Robbie Samuels Biz Book PubHub (Robbie’s community hub with resources, experts, virtual networking, and Kindle campaigns) Exactly What to Say by Phil M. Jones Entrepreneurial You by Dorie Clark About Our Guest: Today's guest is an award-winning author with three books, 650+ Amazon reviews, and 30 #1 Best Seller ribbons across four countries.   Entrepreneurs use his “Don’t Just Hit Publish; LAUNCH Your Book!” strategies to get 50+ Amazon reviews and build a revenue pipeline.   He founded the Biz Book Pub Hub to connect entrepreneurs with experts who will help them become successful authors. He also hosts the Hub podcast, free virtual networking events, and Kindle Cross-Promotion Campaigns.   Please join me in welcoming… all the way from his home in the Philadelphia suburbs – a TEDx speaker and HBR contributor – Robbie Samuels.   LINKS: https://www.robbiesamuels.com http://www.BizBookPubHub.com Complimentary 30-minute book launch brainstorming session: http://www.BookLaunchBrainstorm.com Podcast (400+ episodes!): http://www.robbiesamuels.com/HubPodcast Books: http://www.CroissantsvsBagels.com http://www.SmallListBigResults.com http://www.BreakOutofBoredom.com   Other notable links: http://www.robbiesamuels.com/NPR http://www.robbiesamuels.com/TEDx http://www.robbiesamuels.com/HBR http://www.robbiesamuels.com/news   Social media: http://www.linkedin.com/in/robbiesamuels http://www.facebook.com/robbiesamuels http://www.instagram.com/robbiesamuels  LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1bB1pgLYT7dqgK_OG0nzUXnarBb2DL1wKMI_pxSfGByU/edit?usp=sharing  

In this episode, Jodi breaks down three major areas where business owners often misdirect their energy when it comes to writing, publishing, and marketing their books. From stressing over page count to chasing Amazon bestseller status to going all-in on launch week alone, Jodi shares what to focus on instead—and how shifting your attention can lead to long-term visibility, credibility, and business growth.   Time Stamps: 00:00 – Welcome + overview of the episode 01:20 – Why traditional book marketing advice doesn’t always apply to business owners 02:35 – Focus #1: Word count and message > Page count 06:40 – Focus #2: Amazon bestseller status is a vanity metric 10:00 – The importance of choosing the right book categories 12:30 – Focus #3: Stop putting all your energy into launch week 15:25 – Think of your book as a launch pad, not a finish line 18:10 – Recap: Three key focus areas to redirect your energy 19:45 – Closing thoughts + encouragement to play the long game   Keywords: book marketing strategy, business book publishing, Amazon bestseller myth, page count vs. word count, long-term book marketing, book launch week advice, author visibility, business growth with books, book success metrics,book publishing for entrepreneurs   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite 📘 Launch Your Book by Robbie Samuels: https://amzn.to/4eYkuUZ   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1Hbv03PTls08xuCyhImRUlHod4wIrojjiAH8M52HxTq0/edit?usp=sharing  

Think writing your book is the hard part? Think again. In this episode, Jodi busts five of the most common myths that trip up business owners navigating the book writing, publishing, and marketing world.   Time Stamps: 00:00 – Welcome and episode introduction 01:25 – Myth #1: You need to cast a wide net 03:10 – Reality: Go narrow and deep with your target audience 04:18 – Myth #2: If you write it, readers will find it 06:05 – Reality: Strategic marketing is key to visibility 07:55 – Myth #3: No platform means no point in publishing 10:00 – Reality: Followers ≠ readers or buyers 12:15 – Myth #4: The work is done after writing 14:00 – Reality: Marketing is an ongoing, long-term effort 15:45 – Myth #5: There's a right and wrong way to publish 18:00 – Reality: The “right way” depends on your goals and business model 20:00 – Final thoughts and encouragement   Keywords: book marketing myths, business book publishing, author platform, self-publishing vs traditional publishing, book launch strategy, book as a business asset, target audience for authors, entrepreneur book writing, long-term book marketing, book success planning   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1TOucDCuvLXoe4QQYG-p7_EzZzKVCOm-mG46FDK6sItM/edit?usp=drive_link  

In this episode, Jodi shares a progress update on the relaunch process for the third edition of Write.Publish.Market. She discusses self-editing, beta reader feedback, working with her copy editor, and how she's using strategic pockets of time to prepare sales pages and other launch materials/plans. Jodi emphasizes the importance of ongoing book marketing rather than focusing solely on launch day and invites listeners to join her email list for exclusive updates as the release approaches. Time Stamps: 00:00 Manuscript progress and beta feedback 04:06 Publishing process and book marketing prep   Keywords: business book marketing, book publishing, self editing, manuscript revision, beta readers, beta feedback, Google form feedback, book production process, copy editor, sales page, pre order setup, email list, book wait list, book updates, editorial content strategy, book launch, bonus resources, workbook exercises, edit letter, edit memo, copy edit style sheet, typesetting, shopping cart, upsells, downsells, order bumps, tripwires, sales multipliers, Amazon bestseller status, long term book marketing, book visibility   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1DqHEQQAfRXsnWgK1b0lAgt1Jp6moS27o5FkFbmFWHSo/edit?usp=sharing  

In this episode, Jodi welcomes podcast coach Kim Stewart to discuss how nonfiction authors can use podcast hosting and guesting as powerful, long-term book marketing strategies. Kim shares insights about the evolving podcast landscape, tips for simplifying the process of starting a podcast, and creative ways to repurpose podcast content to support both book writing and business growth. Time Stamps: 00:00 Podcast strategies for book marketing 03:32 Guesting grows your podcast audience 06:38 Podcast hosts' networking advantage 09:59 Using podcasts for business leads 14:00 Embracing breaks and authenticity 16:51 Social media and content strategy insights 19:54 Revision process / linking content resources 22:57 Podcast gratitude   Keywords: podcasting, podcast host, podcast guesting, book marketing, nonfiction authors, business owners, book publishing, long-form content, content creation, content repurposing, author platform, marketing strategy, book launch, collaboration, email list, audience growth, podcast collaborations, capsule podcast, private podcast, lead generation, content pillar, social media, behind the scenes, attention span, podcast length, solo episodes, guest interviews, editorial calendar, revision process, content hub   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite Jenna Kutcher’s Capsule Podcast (on building your email list) John Lee Dumas’s Capsule Podcast (on starting a podcast)   About Our Guest: Kim Stewart is a podcast coach for authors and host of the Book Marketing Mania podcast. She helps nonfiction authors reach more readers as a podcast host and guest. When she’s not strategizing with clients, you’ll find her in Dallas enjoying time with her family, and indulging in coffee, caramel and Friends reruns.   Website: https://kimstewartmarketing.com Book Marketing Mania podcast: https://kimstewartmarketing.com/podcast/ Instagram/Threads: https://instagram.com/kimstewinspired Linkedin: https://www.linkedin.com/in/kimstewartmarketing/ Start Your Author Podcast checklist: https://kimstewartmarketing.com/checklist Book a Strategy Session with Kim: https://kimstewartmarketing.com/coaching/   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/135hQ3GfcecPXS8F1ElNa3LASVqMotqTkMK1tjfsmtIY/edit?usp=sharing  

In this episode, Jodi interviews writer, speaker, and content strategist Rebecca Stanisic about the power and strategy behind long-form content for business owners. Jodi and Rebecca discuss how blogs, newsletters, and podcasts can serve as anchor content, helping entrepreneurs create intentional messaging and reduce stress while maximizing content value. Rebecca also shares practical tips for building authority—like leveraging a media page—and highlights the importance of human connection and strategic planning in today’s content-driven world. Time Stamps: 00:00 Long-form content as anchor 03:24 Long-form content: efficiency anchor 08:59 Embracing unique journeys 09:42 Anchor Marketing Insights episode 13:04 Balancing personal expertise and AI 17:44 Media page tips 19:39 Rebecca’s media platforms 22:55 Developing content strategy for thought leaders 27:38 AI advice vs. personal intuition 28:56 Increased fiction reading enjoyment   Keywords: long form content, content strategy, business owners, solopreneurs, intentional content, messaging, goals, content planning, stress reduction, blogs, newsletters, podcasts, social media, anchor content, content repurposing, SEO, omni-channel marketing, thought leadership, authority building, positioning, human connection, generative AI, media page, speaker page, expertise, brand messaging, content creation, content amplification, time management, content batching Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite About Our Guest: Rebecca Stanisic is a writer, speaker and content strategist. She helps busy small business owners and solopreneurs create intentional content by focusing on clear messaging, goals and planning, with less stress. She's been writing on her parenting blog, A Little Bit of Momsense, since 2009. She's the proud mom of two and is fuelled by fiction and coffee.   https://rebeccastanisic.com/ https://rebeccastanisic.thrivecart.com/intentional-content/ https://rebeccastanisic.kit.com/smmistakeswebinar LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1pjZbfC4Lef2GLO7TWXaquTO-mtdFBSwZ7kTTU9cZPWA/edit?usp=sharing  

In this episode, Jodi talks with sales copywriter and author Nicole Kepic about her book journey with Don't Ask Me to Be the Introverted Girl's Guide to Online Business. Nicole shares her journey of writing and marketing her book as an introverted business owner and offers insights on how introverts can thrive in the online business world without having to be loud or bold. The conversation covers the writing process, the importance of storytelling, and practical strategies for using a book to build credibility and serve as a powerful marketing asset.   Time Stamps: 00:00 Interview with Nicole Kepic 04:41 Connecting copywriting and introverts 06:30 Maintaining tone consistency 11:03 Introvert’s corporate struggle 14:31 Overcome beliefs and write consistently 16:48 Email-driven book promotion 19:22 Podcast close and book suggestion Keywords: writing a business book, book marketing, introverted entrepreneurs, copywriting for business, online business strategies, book publishing, self-publishing, book as marketing asset, female coaches, creatives in business, brand storytelling, personal branding, client attraction, confidence for introverts, visibility for introverts, book launch strategies, marketing for introverts, email marketing, building an email list, social media marketing, leveraging personal stories, overcoming limiting beliefs, writing habits, book writing process, accountability in writing, editing process, outlining a book, podcast guesting, using books as portfolio pieces, building know-like-trust factor   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite   About Our Guest: Nicole Kepic is a sales copywriter with over 20 years of marketing and copywriting experience. She helps female coaches and creatives stand out from the crowd, attract their ideal clients, and sell out their signature offers with fun, feel-good copy.   Nicole is also the author of “Don’t Ask Me to Be Loud: The Introverted Girl’s Guide to Online Business.” In this lighthearted and relatable book, she shows you how you DON’T need to be the loudest or boldest person on the internet to run a thriving, joyful, and in-demand business.   When she’s not on her laptop, Nicole is usually spending time with her family or staying up way past her bedtime to devour a suspense novel. You can learn more about her at nicolekepic.com or hang out with her on social media (where you WON’T see her dancing).   Website - https://www.nicolekepic.com Book: https://www.nicolekepic.com/book Free Sales Page Copy Training: www.nicolekepic.com/freebie Instagram: https://www.instagram.com/nkcopywriting/ LinkedIn: https://www.linkedin.com/in/nicolekepic/  LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1k2LJDcLAfRVP8o-x6iXD6LWGvI1-oHKdNwlwd478Hfo/edit?usp=sharing  

In this episode, Jodi is joined by business scaling strategist AnnMarie Rose. AnnMarie shares her insights around refining business models for growth without overwhelming business owners and leaders. AnnMarie explains the benefits of using books and paid workshops as strategic tools for scaling, creating trust, and attracting high-quality leads. Jodi and AnnMarie also explore the benefits of repurposing content and testing book ideas through workshops.   Time Stamps: 00:00 Considering business overhaul: key signs 04:58 Paid workshops as a sales strategy 08:52 Optimizing business models with books 12:19 choosing topics: specific vs. broad 14:15 Workshop tweaking and pitch strategies 18:11 Workshop pricing recommendations 21:29 Audiobook recommendation   Keywords: book publishing, business owners, marketing asset, Write Publish Market podcast, Jodi Brandon, book publishing strategist, entrepreneurs, writing, publishing, marketing, business growth, AnnMarie Rose, business scaling strategist, coaches, consultants, service providers, scaling businesses, zone of genius, business model, offer suite, marketing and sales systems, overwhelm and burnout, paid workshops, thought leadership, group program, ideal client, audience growth, engagement, price point, email marketing Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite The Light We Carry by Michelle Obama Workshop Toolkit [see below] Workshop Game Plan Generator [see below] About Our Guest: AnnMarie Rose is an Life-Proof Business Scaling Strategist with nearly a decade of experience helping coaches, consultants and service providers leverage their zone of genius to scale their businesses with clarity, confidence and strategic intention.   She and her team have helped hundreds of business owners navigate growth mode with ease by aligning their business model to their vision, refining their offer suite and positioning, streamlining their marketing and sales systems, and dialing in an a-player team so they can elevate their impact and income without overwhelm, chaos or burnout. AnnMarie’s Website: annmarierose.comAnnMarie’s Instagram: instagram.com/askannmarierose/ AnnMarie’s Everything Page: www.annmarierose.com/everything Workshop Game Plan Generator: annmarierose.com/highimpactworkshop Sold-Out Workshop Toolkit: annmarierose.com/soldoutworkshoptoolkit [use code WPMTOOLKIT for 50% off!]   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1U0A5dW9oA79yB1rjHR5vYO_B3wiZGL-Zr9yxRg_hbq8/edit?usp=sharing  

In this episode, Jodi shares an update on the third edition of Write.Publish.Market., set to launch in October 2025. Jodi talks about using her Master Book Project Planner to stay organized with timelines, budgeting, and team coordination. Jodi also revisdits the idea for a companion workbook and begins to share her potential marketing and publicity strategies. Time Stamps: 00:00 Book editing and planning process 06:09 Pockets of time in publishing schedules 08:11 Holiday season book publishing tips Keywords: book publishing, marketing asset, business owners, writing retreat, book draft, publishing strategy, book team, self editing, copy editor, beta readers, book revision, production schedule, book launch, book coaching, master book project planner, google doc, book planning intensives, typesetter, cover artist, proofreader, indexer, marketing help, publicity, launch plan, pre-order plans, website preparation, manuscript, productivity books, gift giving season, business growth   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1HP2WiFJz1IegjIsH42mhC4lt6kz9PvyzySQxpTFlHSQ/edit?usp=sharing  

In this episode, Jodi chats with Teddy Smith about Amazon ads for authors. Teddy walks listeners through Amazon as a search engine and underscores the importance of relevancy and purchase history in ad success. He also shares strategies for setting up effective ad campaigns, the role of ads in book relaunches, and the balance between manual and automated ad management.   Time Stamps: 00:00 Write Publish Market Podcast intro 05:51 Amazon as a search engine 09:30 start ads immediately and seek reviews 12:05 Amazon automatic ads: pros and cons 15:44 optimizing free promotion with ads 19:20 AI-driven keyword optimization 21:36 AI-driven Amazon ad management 24:16 business growth through book publishing   Keywords: book marketing, amazon ads, book publishing, PPC, nonfiction books, children's book, amazon search engine, book sales, book visibility, relevancy, keywords, search ranking, traffic, reviews, reputation, ad campaign, manual campaigns, automatic ads, amazon flywheel, free promotion, lead magnet, Facebook ads, Google ads, meta ads, mail list, ARC team, e Comm Manager, Bestseller Summit, Low Content Summit, Freedom Navigator Summit Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite The Blade Itself by Joe Abercrombie Publishing Performance (AI-driven Amazon ad account manager) Free Booksy by Written Word Media Pubby Book Blaze ChatGPT   About Our Guest: Teddy Smith is the Partnership Manager of Publishing Performance, and the host of The Publishing Performance Show, a podcast that helps authors sell more books and build profitable publishing businesses. As a book consultant, Teddy specializes in Amazon PPC and book marketing, helping authors maximize visibility and sales. He also writes for industry publications like The Ecomm Manager and speaks at events including Bestseller Summit, Low Content Summit, Freedom Navigator Summit.   https://teddyagsmith.com/ https://podcasts.apple.com/us/podcast/the-publishing-performance-show/id1763218068 LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1CrruE1MfVwzYCbYWBZ03SBVITBriuGFW7ND6PZA8UiI/edit?usp=sharing  

In this episode, Jodi is joined by business strategist Diane Mayer, who offers a grounded perspective on the importance of assessing the right timing for writing a book, particularly when considering its impact on business growth. The conversation underscores the significance of evaluating financial readiness, time management, and strategic planning before taking on book writing. Diane also shares her unique approach to writing a book in real-time through an email series.   Time Stamps: 00:00 Welcome to Write Publish Market podcast 04:16 Business books: credibility and strategy 09:15 Books as business marketing tools 10:02 Business books: timing and impact 13:54 Defining your financial comfort zone 17:12 Balancing business and book writing 20:05 Balancing delivery and marketing strategy 24:31 Ignoring personal questions and reflexivity 26:59 Simplify to avoid chaos in business 29:29 Book success: converting readers to clients 34:30 Finding daily writing time 38:11 Exploring various freedoms series 40:20 Writing insights and discoveries   Keywords: book marketing, business growth, book writing, creative projects, business owners, publishing industry, ceo strategies, operations management, scaling business, time management, work-life balance, strategic planning, marketing asset, emotional attachment, fractional coo, financial freedom, entrepreneurship, authority building, business revenue, high-ticket clients, business chaos, team management, long-term strategy, overcomplicating, slide deck presentations, book credibility, book structure, book framework, book ecosystem, solopreneur challenges Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite Shoe Dog by Phil Knight Never Enough: From Barista to Billionaire by Andrew Wilkinson About Our Guest: Diane Mayor is the queen of turning overcomplicated operations into streamlined systems that actually stick, all while keeping your creative spirit alive and kicking. So if you’re wearing all the hats and ready to see some wins, Diane’s practical wisdom and infectious energy are exactly what you need to turn that ever-growing to-do list into a done-and-dusted success story.   https://dianemayor.com https://dianemayor.com/diagnostic   https://www.linkedin.com/in/diane-mayor/ https://instagram.com/diane_mayor LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1MiUos48Mlx3T9P37rAsfxd75NtIFAEpAy5NOF5Kna5E/edit?usp=sharing  

In this episode, Jodi discusses the potential synergy between books and podcasts, revealing how business owners can leverage both to amplify their message and engage their audience. Jodi shares practical strategies for using the content from one medium to benefit the other, such as creating podcasts based on book chapters or referencing podcasts in book content. She also highlights real-world examples from business owners who have successfully integrated their books and podcasts, offering listeners fresh ideas for maximizing their impact and business growth. The strategies Jodi mentions can be applied to podcast guesting as well.   Time Stamps: 00:00 Maximize engagement: book-podcast synergy 06:13 Promoting books with trending reels| 08:28 Repurposing podcast content for books Keywords: book marketing, podcast guesting, business owner, publishing strategist, writing a book, marketing asset, podcast tour, maximize impact, book and speaking, consistent messaging, business growth, book chapter, podcast episode, show notes, book club, book ROI, content repurposing, podcast transcript, author, business ecosystem, listener engagement, book launch, editorial calendar, book resources, transformation, salesy, content, podcast host, podcasting ecosystem, read with me book club Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set WritChallenge: www.jodibrandoneditorial.com/readysetwrite Write Publish Market Episode 157: Transform Your Book Marketing Strategy with Podcast Tours with Michelle Glogovac Annie Franceschi’s Establish Yourself podcast episode on book ROI LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1tFP8Q_PR4Yfn6mRXoAEf9qYACF5i6ovomrBeJ2drnrM/edit?usp=sharing  

In this episode, Jodi talks with Louise Brogan about her journey as a LinkedIn expert and her experience writing her new book on LinkedIn. Louise shares her love of writing, the challenges she faced during the publishing process, and how her book is enhancing her business strategy.    Time Stamps: 00:00 Book marketing for business growth 04:26 Becoming a paid writer 07:53 Remote work challenges and motivation 11:00 Questionable editing offer 14:02 LinkedIn branding restrictions impact business 18:13 Unplanned book launch challenge 22:57 LinkedIn logo usage restriction 26:40 LinkedIn video guide promotion" 29:59 Bruce Springsteen and royal encounters 36:01 Original idea 38:15 Interactive book reading structure 39:45 Collaborative editing and book recommendations   Keywords: Wrigte Publish Market podcast, business owner, book marketing asset, book publishing strategist, business growth, writing, publishing, marketing a book, louise brogan, solopreneurs, coaches, consultants, linkedin expert, brand building, online results, visibility on linkedin, youtuber, silver play button, content creation, book origin story, book cover design, networking, business book club, international speaking gigs, Social Media Examiner, editorial collaboration, trademark approval, book launch, business card, Social Media Marketing World Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite Wolf Hall by Hilary Mantel About Our Guest: Beyond her passion for helping solopreneurs, coaches, and consultants through workshops and 1-2-1 training, Louise Brogan also works with larger organizations like BT, BBC, the Chartered Institute of Accountants England & Wales, and the Law Society. Whether you’re a small business or a larger company, Louise is dedicated to helping you build your brand and drive results online.   www.raiseyourvisibilityonline.com www.louisebrogan.com/workwithme www.youtube.com/@raiseyourvisiblityonline www.linkedin.com/in/louisebrogan https://leveluplinkedin.teachable.com/courses LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1s5dwDLFPy64VDkKPIlPgvOhvDxH49vMPMbwSSUKRfcQ/edit?usp=sharing  

In this episode, Jodi shares a progress update for the third edition of Write.Publish.Market. Jodi discusses her strategic approach to revising her work, ensuring she's delivering valuable content without overwhelming readers. She also talks about the timing of her book's release in October, aligning with business planning for the upcoming year. Time Stamps: 00:00 Streamlining content for a workbook 04:53 Overcoming analysis paralysis in writing 07:05 October: prime time for business books 10:12 Progress update & next steps   Keywords: business owner, book marketing, book publishing strategist, writing a book, publishing industry, mindset, fears and roadblocks, annotated outline, table of contents, writing schedule, self editing, macro level, micro level, author mindset, book copy, book messaging, paragraph level, reader journey, business growth, personal development, business book, book revision, book launch, fall release, marketing asset, self publishing, book resources, book funnel, book brainstorm, writing phase Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/19ymU_yoA6hTyWMveh_TtF4glqEIdnmZEfLfc7vfoRL0/edit?usp=sharing  

In this episode, Jodi talks with Sage Rountree, a multi-book author and expert in yoga for athletes, to explore her diverse book publishing journey. Sage shares insights from her experiences with both traditional and self-publishing, highlighting her collaboration with multiple publishers and the value of having a literary agent. The conversation includes how Sage determines which ideas become books versus courses or some other offering, her method for efficient drafting, and the essential role her books play in strengthening her niche yoga business.   Time Stamps: 00:00 Welcome and Introduction to Sage Rountree 03:13 Cinderella Story: Yoga Book Proposal 08:17 Niche Yoga Teaching Specialization 10:15 Embracing All Aspects of Writing 14:28 Dual Careers: Athlete & Yoga Coach 16:29 Book Publishing as Lead Magnet 20:08 Seamless Creative Partnership 23:12 Sage Rountree’s Diverse Offerings   Keywords: book marketing asset, business growth, Jodi Brandon, book publishing strategist, book publishing industry, Sage Rountree, multiple book author, yoga for athletes, yoga teacher trainer, Teaching Yoga Beyond the Poses, Professional Yoga Teacher's Handbook, Art of Yoga Sequencing, Yoga Teacher Confidential podcast, Carrboro Yoga Co., virtual studio, comfortzoneyoga.com, sageroundtree.com, academic publishing, Velopress publisher, book proposal, literary agent, North Atlantic Books, self-published book, Racing Wisely, book origin, book audience, book drafting, professional yoga teacher, book publishing advice, self publishing Resources Mentioned: Teaching Yoga to Athletes (Sage's signature online course)comfortzoneyoga.com (Sage Rountree's virtual studio focused on teacher development) Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite The Princess of Las Vegas by Chris Bojalian About Our Guest: Sage Rountree is a pioneer in yoga for athletes and a yoga teacher trainer whose twelve books include Teaching Yoga Beyond the Poses, The Professional Yoga Teacher’s Handbook, and The Art of Yoga Sequencing. Sage hosts the Yoga Teacher Confidential podcast and co-owns the Carrboro Yoga Company, where she has taught the same Monday night class for over 20 years. Her virtual studio focused on teacher development is at comfortzoneyoga.com, and her website is sagerountree.com, with no letter d.   sagerountree.com Yoga Teacher Confidential podcast LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1UHKdM0_NTI9GPcUSPxjsGBaksYmWqmb7KcWtlVu13Pw/edit?usp=sharing  

In this episode, Jodi presents three easy tips/strategies for staying on track with your book writing project as a busy business owner: setting deadlines, establishing progress goals, and scheduling consistent “book time” to effectively manage and complete the project.    Time Stamps: 00:00 Publishing Timeline and Productivity Tips 04:39 "Realistic Goals: Scheduling for Success" 06:56 "Take the First Step"   Keywords: book writing, business owner, publishing, marketing asset, book publishing strategist, writing project, book production schedule, book launch plans, manuscript, calendar, writing schedule, goal setting, deadlines, progress goals, supported CEO, realistic goals, writing time, revise, research phase, self editing, book marketing, copy editor, typesetter, cover designer, non negotiables, schedule, industry experts, writing tips, imposter syndrome, mindset, book revision Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite Write Publish Market episode 181: Revising Write.Publish.Market. in 2025 (Part 3) Write Publlish Market episode 152: The Role of Capacity for Business Owners Writing Books with Ginny Krauss and Elli Runkles LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1qLBxVsi-WOQNSXzxxZmAfrL1GuqOVqWIHoO7pAwzlHU/edit?usp=sharing  

In this episode, Jodi and guest Isabelle Knight discuss author branding as well as the importance of understanding your ideal readers and creating a compelling author brand story. Isabelle shares her journey from being a publicist in film and television to helping authors leverage PR and brand-building strategies to connect with their audiences. They explore the challenges of book marketing for business owners and how authentic engagement can transform book marketing from a task to an opportunity.   Time Stamps: [00:00 Launching Indie Publishing Support Business 04:16 Defining Author Brand Essentials 08:12 Rethinking Author Bios 11:16 Author Branding through Personal Storytelling 14:02 Reframing Book Promotion Positively 18:05 Narrow Your Audience for Growth 21:51 "Reflecting on Book's Purpose" 25:35 "Podcast Appreciation and Sharing"   Keywords: book publishing, marketing asset, business owners, entrepreneurs, writing a book, publishing industry, Jodi Brandon, Isabel Knight, Build Your Author Brand, author brand, indie authors, self-publishing, traditional publishing, author bio, book marketing, ideal reader, book sales, book cover design, business growth, speaking engagements, publicist, mindset shift, connection piece, writing process, author story, book release, reader engagement, brand story, publicist expertise, client relationships, book marketing challenges   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite Build Your Author Brand podcast I'm Sorry You Feel That Way by Rebecca Waite The Mountain is You by Brianna Wiest About Our Guest: With a career spanning over two decades as a top-tier publicist, Isabelle Knight has worked alongside industry titans in film, television, and publishing, including the likes of JK Rowling and the BBC. Isabelle runs the online consultancy, Build Your Author Brand—working with Authors of both fiction and non-fiction, to teach the crucial tools and strategies to raise their profile, grow a readership, and increase their overall success.   www.buildyourauthorbrand.co.uk  LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1314qXZTTH6s3AQzu7RnTaw-Z1hnmnTmo6CpHmvOQC2Q/edit?usp=sharing  

In this episode, Jodi updates listeners on her current book revision project, focusing on the unexpectedly detailed process of revising the working table of contents and organizing new material into chapters. Jodi shares her strategy aroumnd deciding to self-publish once again, discusses plans to incorporate a pre-order option, and talks about considerations for assembling her book team..   Time Stamps: 00:00 Revising Third Edition Contents 03:14 Endless Research vs. Writing Transition 06:23 "Managing Writing Projects Effectively   Keywords: book publishing, marketing asset, business owner, Jodi Brandon, book revision, writing phase, table of contents, self publishing, Amazon, hybrid publisher, writing schedule, book team, pre order, copy editor, book launch, business development, organizational productivity, holiday season, manuscript, writing schedule, mini projects, book revision process, business growth, industry experts, business experiences, client gifts, holiday season gifts, writing material, book strategy, book market, business strategy Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1ADsqexmBITVMTwvegggACw_UyauEi2IGcMkUNTXvvqc/edit?usp=drive_link