Episode 197: Business Owners and Books: Focus on This, Not That
Description
In this episode, Jodi breaks down three major areas where business owners often misdirect their energy when it comes to writing, publishing, and marketing their books. From stressing over page count to chasing Amazon bestseller status to going all-in on launch week alone, Jodi shares what to focus on instead—and how shifting your attention can lead to long-term visibility, credibility, and business growth.
Time Stamps:
00:00 – Welcome + overview of the episode
01:20 – Why traditional book marketing advice doesn’t always apply to business owners
02:35 – Focus #1: Word count and message > Page count
06:40 – Focus #2: Amazon bestseller status is a vanity metric
10:00 – The importance of choosing the right book categories
12:30 – Focus #3: Stop putting all your energy into launch week
15:25 – Think of your book as a launch pad, not a finish line
18:10 – Recap: Three key focus areas to redirect your energy
19:45 – Closing thoughts + encouragement to play the long game
Keywords:
book marketing strategy, business book publishing, Amazon bestseller myth, page count vs. word count, long-term book marketing, book launch week advice, author visibility, business growth with books, book success metrics,book publishing for entrepreneurs
Resources Mentioned:
Coffee + Commas signup: https://bit.ly/coffeeandcommassignup
Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
📘 Launch Your Book by Robbie Samuels: https://amzn.to/4eYkuUZ
LINK TO FULL EPISODE (RAW) TRANSCRIPT:
https://docs.google.com/document/d/1Hbv03PTls08xuCyhImRUlHod4wIrojjiAH8M52HxTq0/edit?usp=sharing
United States
