In this episode, Jodi shares why podcast guesting is one of the most effective and underutilized strategies for authors who want to market their books long term. She explains how guest appearances help you repurpose content, build trust with new audiences, and shorten the sales cycle—making podcast guesting a powerful tool in your overall visibility strategy.

Time Stamps:

00:00 – Welcome and introduction
01:10 – Why podcast guesting belongs in your book marketing plan
03:00 – Reason #1: Repurposing guest appearances as long-term content
07:30 – Reason #2: Leveraging the host's know-like-trust factor to warm up new audiences
14:00 – Bonus: How podcast guesting connects directly to sales multipliers
16:30 – Sponsor break: Coffee and Commas newsletter
18:00 – The importance of shortening the sales cycle with podcast appearances
23:00 – Reason #3: Helping audiences get to know you faster (voice, personality, expertise)
28:15 – Bonus tip: Why guesting works long after your book launch
34:00 – Ongoing marketing, quarterly visibility pushes, and ROI from your book
38:30 – Wrap-up and closing thoughts

Keywords:

book marketing, podcast guesting, visibility strategy, content repurposing, know-like-trust, author platform, book launch, business growth, sales cycle, sales multipliers, evergreen marketing, author visibility, marketing ecosystem, ROI for authors, business owners writing books, leaders writing books, book writing for business owners, books writing for leaders

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

Write Publish Market Episode 170: Sales Multipliers and Your Book: http://www.jodibrandoneditorial.com/write-publish-market-podcast/170

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/15DsDOgy4u0qDyLPeM1FFDdGeI-XeYdSL-TX10-o-5Po/edit?usp=drive_link