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Road To A Million Dollar Cleaning Business

Road To A Million Dollar Cleaning Business

Author: Logan Manzanares

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The Road To A Million Dollar Cleaning Business Podcast isn’t just about cleaning—it’s about building freedom

This is where cleaning pros turn into CEOs.

Each week, Logan shares battle-tested tactics, wild stories, and million-dollar frameworks that help you dominate your local market, build a winning team, and finally stop working IN your business so you can work ON it.


If you’re hungry to hit $1M and beyond, you’re in the right place.

583 Episodes
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Join the FREE Home Cleaning Courses. Click Here   1. Introduction to the Cleaning Business 2:35   The cleaning business was started with the intention of learning and improving the process. The focus is on creating a purposeful and systematic approach to cleaning.   2. Importance of Values in Hiring 19:51   Hire based on values that align with the company culture: S: Serve - Look for individuals who have a desire to help others. T: Teamwork - Seek candidates who are willing to support their teammates. A: Accountability - Hire those who take responsibility for their actions. R: Reliability - Ensure candidates can consistently show up and perform.   3. Four Standards for Cleaning 41:00   Establish four key standards for cleaners to follow: Arrive at the door five minutes early - This shows respect for the client's time. Greet the client with a smile - Create a positive first impression. Remove dirt using a checklist - Ensure consistency and thoroughness in cleaning. Complete a final walkthrough with the client - Gather feedback and ensure satisfaction.   4. Training New Cleaners 55:11   Focus on teaching new cleaners the four standards from day one. Emphasize the importance of client experience over technical skills initially.   5. Continuous Improvement 57:07   Encourage cleaners to seek feedback and improve their skills over time. Foster a culture of accountability and teamwork to enhance service quality. Cautionary Notes Ensure all team members understand the importance of the four standards and values. Regularly review and update training materials to reflect best practices. Tips for Efficiency Conduct regular training sessions to reinforce the four standards and values. Use checklists to streamline the cleaning process and ensure consistency. Encourage open communication among team members to share feedback and improve practices.
Join the FREE Home Cleaning Courses. Click Here   1. Understanding the Importance of Commitment 51:07   Courage to Commit: Understand that commitment is essential for achieving business goals. Be prepared to face challenges and push through discomfort.   2. Embracing a Learning Mindset 54:10   Humility to Learn: Acknowledge that you do not know everything. Be open to feedback and willing to learn from others.   3. Developing Sales Skills 55:04   Conviction to Sell: Learn how to effectively sell your services to potential clients. Understand the importance of selling to both clients and team members.   4. Maintaining Consistency and Discipline 56:05   Self-Control for Consistency: Stay disciplined and persistent, especially during tough times. Develop routines that support consistent effort towards business goals.   5. Building a Supportive Community 01:00:03   Engagement in Mentorship: Participate actively in mentorship programs. Share experiences and learn from peers to foster a supportive environment. Cautionary Notes Avoid Complacency: Do not settle for minimal growth; always strive for improvement. Manage Expectations: Understand that growth takes time and effort; be patient with the process. Tips for Efficiency Set Clear Goals: Define specific, measurable goals for your business growth. Regular Check-Ins: Schedule regular meetings to assess progress and adjust strategies as needed. Leverage Resources: Utilize available mentorship and community resources to enhance learning and growth.
Join the FREE Home Cleaning Courses. Click Here 1. Courage 9:31   Definition: Courage is acting in the presence of fear. Action Steps: Acknowledge your fears and take action despite them. Make decisions that push you out of your comfort zone.   2. Learning 17:22   Definition: Learning is the process of acquiring new skills or knowledge through experience. Action Steps: Stay curious and ask questions. Avoid the mindset of 'I know' and instead seek to understand more deeply.   3. Self-Control 20:29   Definition: Self-control is the ability to align actions with goals despite emotional challenges. Action Steps: Identify your goals and commit to actions that support them. Practice discipline in your daily routines.   4. Consistency 28:00   Definition: Consistency is the ability to maintain actions over time, even when results are not immediately visible. Action Steps: Establish a routine that includes daily, weekly, and monthly tasks. Track your progress and adjust as necessary.   5. Discipline 31:01   Definition: Discipline is doing what is required long before it is rewarded. Action Steps: Commit to long-term goals and stay focused on the necessary actions. Avoid the temptation to quit when immediate results are not seen.   6. Persistence 34:08   Definition: Persistence is continuing to move forward even when progress stalls. Action Steps: Recognize that setbacks are part of the journey and learn from them. Keep pushing through challenges and maintain your focus on long-term success. Cautionary Notes Expect Challenges: Building a business is not easy; be prepared for hard work and setbacks. Avoid Shortcuts: There are no hacks to success; focus on developing the necessary skills and putting in the effort. Tips for Efficiency Set Clear Goals: Define what success looks like for you and break it down into actionable steps. Seek Feedback: Regularly ask for feedback from peers or mentors to improve your processes. Stay Organized: Use tools and systems to keep track of your tasks and progress.
Join the FREE Home Cleaning Courses. Click Here   1. Understanding the Importance of Mistakes 12:49   Avoiding mistakes keeps you broke and uninformed. Action Steps: Embrace mistakes as learning opportunities. Take action even if it feels uncomfortable. Reflect on mistakes to identify areas for improvement.   2. The Role of Cleaners in Business Growth 28:02   No cleaners, no growth. Action Steps: Always recruit new cleaners to scale your business. Understand the math: More cleaners lead to more revenue. Prioritize hiring and training to ensure quality service.   3. Consistency is Key 37:07 Do what you say you're going to do, every time. Action Steps: Establish clear standards for service delivery. Ensure all team members understand and adhere to these standards. Conduct regular training and meetings to reinforce expectations.   4. Prioritizing Cleaners Over Clients 46:29   Your cleaners make you more money than your clients. Action Steps: Focus on retaining and supporting your cleaners. Understand that happy cleaners lead to satisfied clients. Allocate resources to cleaner retention strategies.   5. Skills Over Money 50:08   You don't need money or experience to succeed. Action Steps: Invest in skill acquisition rather than monetary resources. Encourage team members to learn and grow through experience. Foster a culture of continuous improvement and learning. Cautionary Notes Be prepared for challenges: Expect mistakes and setbacks as part of the learning process. Avoid complacency: Regularly review and update your practices to ensure they remain effective. Tips for Efficiency Document processes: Keep detailed records of cleaning procedures and client interactions. Use checklists: Implement checklists for cleaners to ensure consistency and thoroughness. Regular feedback: Encourage open communication and feedback among team members to identify areas for improvement.
Join the FREE Home Cleaning Courses. Click Here Introduction to Profit Margins 5:03   Understand the importance of achieving a 20% profit margin for business sustainability. Recognize that profit margins are targets for businesses generating over $60,000 a month.   Step 1: Establish Revenue Goals 6:05   Focus on reaching a minimum revenue of $60,000 per month. Prioritize growth and reinvest profits until reaching this threshold.   Step 2: Understand Cost of Goods Sold (COGS) 14:40   Allocate 55% of revenue to COGS, which includes: Cleaner wages Payroll taxes Supplies and uniforms Recognize that COGS is a necessary expense that directly correlates with revenue generation.   Step 3: Manage Office Staff Expenses 26:07   Limit office staff wages to 12% of revenue. Invest in coaching and training before hiring additional staff to ensure efficiency.   Step 4: Allocate Marketing Expenses 34:05   Set aside 6% of revenue for marketing efforts aimed at acquiring new clients and cleaners. Adjust marketing spend based on business needs and revenue growth.   Step 5: Control Other Office Expenses 39:59   Keep other office expenses, including utilities and software, to 7% of revenue. Be flexible in reallocating funds based on operational needs.   Final Calculation of Profit Margin 40:04   After accounting for all expenses, ensure that the remaining revenue equals 20% profit margin. Regularly review profit margins quarterly to account for variations in expenses. Cautionary Notes Ensure that all financial records are accurately maintained using accounting software like QuickBooks. Avoid common pitfalls such as misclassifying expenses that cannot be deducted, including: Federal and state income taxes Self-employment taxes Tax penalties and interest Credit card payments Down payments for real estate Distributions from the business. Tips for Efficiency Regularly review and adjust your budget to reflect changes in revenue and expenses. Invest in training and coaching to improve operational efficiency before hiring additional staff. Monitor your profit margins quarterly to identify trends and make necessary adjustments.
Join the FREE Home Cleaning Courses. Click Here   Introduction to Business Growth Levels 1:12   Understand the importance of changing as a business owner to facilitate business growth. Recognize that achieving $100,000/month requires specific skills and sacrifices.   Level 1: Zero to $10,000 15:16   You are the sole operator: cleaner, trainer, HR, marketer, and salesperson. Focus on learning essential skills: cleaning, marketing, sales, bookkeeping, and using technology. Aim to hire cleaners to duplicate your efforts in the field.   Level 2: $10,000 to $20,000 21:00   You are still cleaning and managing the team. Build systems for hiring and onboarding cleaners. Hire a Virtual Assistant (VA) to handle day-to-day tasks.   Level 3: $20,000 to $40,000 38:05   Focus on creating a reliable system for acquiring new leads and converting them into clients. Hire intentionally to build a culture of empowered cleaners. Track data and ensure consistent client experiences.   Level 4: $40,000 to $60,000 49:12   You are busy managing the team and booking new clients. Reinforce team standards and provide feedback regularly. Start optimizing schedules and potentially increase prices.   Level 5: $60,000 to $80,000 52:25   Teach your team to replicate your successful processes. Ensure that your team can produce results independently. Focus on leadership and coaching.   Level 6: $80,000 to $100,000 54:10   Transition from doer to coach, empowering your team. Manage office staff and a larger team of cleaners. Focus on duplicating successful systems for continued growth. Cautionary Notes Understand that growth requires time and effort; do not expect immediate results. Be prepared for challenges and setbacks at each level; they are part of the learning process. Tips for Efficiency Regularly review and refine your systems to ensure they are effective. Invest in training and development for yourself and your team to enhance skills. Maintain open communication with your team to foster a positive work environment.
Join the FREE Home Cleaning Courses. Click Here   1. Introduction to the Concept of Mondays 0:01   Discussion on the perception of Mondays as a negative day. Common phrases people use to fill the silence about Mondays. The irony of dreading Mondays after enjoying weekends.   2. Shifting Mindset About Weekends and Work 1:32   The idea of maintaining a routine over the weekend to avoid Monday anxiety. Importance of keeping momentum in business by working on weekends.   3. The Origin of Decadent Days 3:34   Explanation of decadent days as one-day consulting events. Structure of decadent days: dinner, problem-solving sessions, and follow-up.   4. Transition from Decadent Days to Community Building 5:17   Realization that clients needed more than one-day consulting. Development of a community with modules and group coaching.   5. Introduction to Group Decadent Days 5:44   Shift from one-on-one to group decadent days. Focus on community and teaching frameworks.   6. The Purpose of Group Decadent Days 6:26   Addressing the problem of managing money after making it. Importance of understanding how to keep and grow money.   7. Recap of Previous Calls and Learning 7:30   Reference to last week's call about measuring business success. Encouragement to watch the replay for those who missed it.   8. Highlighting Success Stories in the Community 9:25   Introduction of Julia as a successful member of the community. Discussion of her rapid success in building a cleaning business.   9. The Importance of Following Proven Strategies 11:02   Julia's success attributed to following guidance and overcoming resistance.   10. Skills vs. Natural Talent 12:04   Emphasis on the importance of developing skills rather than relying on perceived natural talent.   11. The Difference Between 93% and 7% of Businesses 12:55   Discussion on the mindset differences between those who succeed and those who don't.   12. The Role of Sacrifice in Success 49:01   Importance of prioritizing business over comfort and temporary pleasures.   13. Conclusion and Call to Action 53:09   Encouragement to create impactful stories through business success. Reminder to watch the replay for further insights.
Join the FREE Home Cleaning Courses. Click Here Introduction to Business Growth 0:34   Welcome to the business growth journey. This SOP is based on over 80 weeks of experience in building a successful cleaning business.   Understanding the Business Journey 1:00   Document the journey of starting and growing the business. Recognize the importance of learning and adapting from initial failures.   Setting Clear Goals 2:13   Establish clear revenue goals (e.g., $40,000 to $100,000 monthly). Understand that growth requires continuous learning and adaptation.   Hiring and Delegation 4:08   Hire office staff to manage operations effectively. Transition responsibilities to trained staff to allow owners to focus on growth.   Measuring Business Success 5:04   Identify key metrics for measuring success (e.g., monthly revenue, client acquisition). Set milestones for growth (e.g., $70,000 to $80,000 monthly revenue).   Understanding Your Avatar 8:08   Define your target audience (home cleaning business owners). Ensure that your strategies align with the needs of your target market.   Desire for Growth 9:21   Assess the desire to build a scalable business. Focus on acquiring skills rather than just earning money.   Engagement and Interaction 11:08 Encourage team members to ask questions and engage in discussions. Use feedback to improve processes and strategies.   Utilizing Resources 12:10   Access available resources (PDFs, videos) for further learning. Implement strategies discussed in training sessions.   Continuous Improvement 14:20   Recognize that success requires ongoing learning and adaptation. Set new goals as milestones are achieved.   Financial Planning 15:31   Develop a financial plan to manage profits effectively. Aim for financial freedom through strategic investments.   Measuring Revenue and Profit 20:51   Track lifetime revenue and set benchmarks for growth. Aim for specific daily, weekly, and monthly revenue targets.   Speed of Execution 25:43   Emphasize the importance of quick decision-making. Encourage team members to act swiftly on opportunities.   Final Thoughts and Accountability 56:27   Foster a culture of accountability and speed. Celebrate milestones and encourage continuous improvement. Cautionary Notes Ensure that all team members understand the importance of each step in the process. Avoid overcomplicating systems; focus on simplicity and clarity. Tips for Efficiency Regularly review and update the SOP based on team feedback and business performance. Utilize available resources and training materials to enhance understanding and execution of strategies.
Join the FREE Home Cleaning Courses. Click Here Introduction to Profit Margins 5:03   Understand the importance of achieving a 20% profit margin for business sustainability. Recognize that profit margins are targets for businesses generating over $60,000 a month.   Step 1: Establish Revenue Goals 6:05   Focus on reaching a minimum revenue of $60,000 per month. Prioritize growth and reinvest profits until reaching this threshold.   Step 2: Understand Cost of Goods Sold (COGS) 14:40   Allocate 55% of revenue to COGS, which includes: Cleaner wages Payroll taxes Supplies and uniforms Recognize that COGS is a necessary expense that directly correlates with revenue generation.   Step 3: Manage Office Staff Expenses 26:07   Limit office staff wages to 12% of revenue. Invest in coaching and training before hiring additional staff to ensure efficiency.   Step 4: Allocate Marketing Expenses 34:05   Set aside 6% of revenue for marketing efforts aimed at acquiring new clients and cleaners. Adjust marketing spend based on business needs and revenue growth.   Step 5: Control Other Office Expenses 39:59   Keep other office expenses, including utilities and software, to 7% of revenue. Be flexible in reallocating funds based on operational needs.   Final Calculation of Profit Margin 40:04   After accounting for all expenses, ensure that the remaining revenue equals 20% profit margin. Regularly review profit margins quarterly to account for variations in expenses. Cautionary Notes Ensure that all financial records are accurately maintained using accounting software like QuickBooks. Avoid common pitfalls such as misclassifying expenses that cannot be deducted, including: Federal and state income taxes Self-employment taxes Tax penalties and interest Credit card payments Down payments for real estate Distributions from the business. Tips for Efficiency Regularly review and adjust your budget to reflect changes in revenue and expenses. Invest in training and coaching to improve operational efficiency before hiring additional staff. Monitor your profit margins quarterly to identify trends and make necessary adjustments.
Join the FREE Home Cleaning Courses. Click Here   1. Courage 16:29   Courage is essential for taking action before having a proven track record. It involves acting out of fear and uncertainty, believing in potential outcomes. Develop courage by: Taking small risks regularly. Acknowledging fears and pushing through them.   2. Consistency 24:05   Consistency means showing up and doing what is required daily. It often requires more effort than you think you can give. Improve consistency by: Setting small, achievable goals. Tracking your daily activities and progress.   3. Persistence 29:12   Persistence is about continuing to show up despite setbacks. It helps maintain business operations through challenges. Enhance persistence by: Viewing mistakes as learning opportunities. Committing to long-term goals.   4. Learning 39:12   Learning is crucial for acquiring new skills that lead to business growth. Shift focus from making money to gaining valuable skills. Foster a learning mindset by: Seeking knowledge from various sources (books, courses, mentors). Embracing curiosity and asking questions.   5. Self-Control 45:35   Self-control involves aligning actions with long-term goals despite immediate temptations. It requires resisting distractions and focusing on what truly matters. Strengthen self-control by: Setting clear priorities. Delaying gratification for bigger rewards. Cautionary Notes Avoid overwhelming yourself by trying to develop all skills at once; focus on one skill at a time. Recognize that setbacks are part of the learning process and should not deter you from your goals. Tips for Efficiency Schedule regular check-ins to assess your progress in developing these skills. Use accountability partners or mentors to stay motivated and on track. Celebrate small wins to maintain motivation and reinforce positive behavior.
Join the FREE Home Cleaning Courses. Click Here   1. Understanding the Business Model 0:00   Recognize the importance of documenting the journey of your business. Start with zero clients and zero revenue, and build from there.   2. Initial Setup and Operations 1:01   Begin operations with a clear vision of growth. Identify key roles: one person should focus on sales while another handles operations.   3. Hiring and Training Staff 2:32   Hire cleaners and train them effectively. Ensure that training is a priority from the start to build a reliable team.   4. Revenue Goals and Metrics 5:26   Set a weekly revenue goal of $19,000 to achieve a million-dollar business. Understand that each cleaner can generate $1,500 to $2,000 weekly.   5. Scaling the Business 6:08   Aim to hire approximately 14 cleaners to meet revenue goals. Focus on filling schedules and maintaining a steady workflow.   6. Learning and Delegating Skills 10:10   Learn essential skills such as sales and marketing before delegating. Understand that mastering these skills is crucial for business growth.   7. Identifying and Overcoming Personal Barriers 14:19   Recognize personal traits that may hinder business growth (e.g., pride, fear, perfectionism). Work on self-awareness and seek help when needed.   8. Continuous Improvement and Feedback 48:10   Regularly seek feedback from clients and staff to improve services. Adapt and evolve based on the feedback received. Cautionary Notes Avoid pride and fear that can hinder decision-making and growth. Be cautious of perfectionism that may prevent you from taking necessary actions. Tips for Efficiency Set clear, measurable goals for each phase of the business. Regularly review progress and adjust strategies as needed. Foster a culture of open communication and feedback within the team.
Join the FREE Home Cleaning Courses. Click Here   1. Introduction to Office Staff Importance 1:12   Discuss the significance of having office staff in a business. Mention the new hires: Sabdina (office person) and a new recruiter. Outline the purpose of the meeting: to discuss hiring and training office staff.   2. Types of Office Staff 1:25   Differentiate between virtual assistants and in-office assistants. Explain when to hire a virtual assistant as the first office person.   3. Hiring Process and Timing 2:11   Discuss the importance of timing in hiring an office person. Emphasize the need for skill sets and financial readiness before hiring.   4. Training Office Staff 2:34   Outline how to train office staff effectively. Discuss the highest and best use of their time.   5. Prioritizing Tasks for Office Staff 2:45   Identify the four main avatars for office staff to focus on: Applicants Prospects Clients Cleaners Explain the priority order for these tasks.   6. Compensation for Office Staff 3:06   Discuss how to determine pay for office staff. Explain the importance of aligning pay with responsibilities and performance.   7. Growing Office Staff Skills 3:36   Discuss how to develop office staff into independent contributors. Emphasize the importance of empowering them to make decisions.   8. Learning from Mistakes 4:57   Highlight the importance of making mistakes as part of the learning process. Encourage a mindset of continuous improvement.   9. Financial Responsibility Before Hiring 12:01   Discuss the financial prerequisites for hiring an office person: Business checking account reserves Personal checking account reserves Zero balance on high-interest debt Personal savings for six months of living expenses.   10. Conclusion and Next Steps 52:08   Recap the importance of hiring and training office staff for business growth. Encourage taking action and implementing the discussed strategies.
Join the FREE Home Cleaning Courses. Click Here   1. Introduction to the Call 3:20   Welcome back to the weekly call. Purpose: Document the journey from zero clients to $83,000/month in revenue. Emphasize that everyone faces challenges in the industry.   2. Acknowledging Challenges in Business 4:00   Success often follows a period of failure. Successful people face problems, but they don't dwell on them. Importance of moving on and finding solutions.   3. Sharing Real Business Experiences 5:00   Discuss a recent issue with a recruiter being unavailable due to unexpected circumstances. Highlight that problems are part of business and need to be addressed.   4. Importance of Setting Expectations 8:00   Set proper expectations for new business owners. Understand that client and cleaner problems are common.   5. Skills Required for Business Growth 11:00   Identify two categories of skills needed: business skills and personal skills. Emphasize the importance of acquiring skills through action, not just learning.   6. Learning Through Execution 13:00   Learning requires applying concepts in real situations. Feedback from execution helps refine skills.   7. The Cost of Freedom in Business 15:00   Discuss the balance between freedom and the sacrifices required to achieve it.   8. Understanding the Reality of Business 16:00   Business is not easy; it requires hard work and dedication. Successful individuals often share their struggles.   9. Identifying Constraints in Business 19:00   Recognize that one skilled deficit can hinder growth. Importance of understanding what is not working in your business.   10. The Role of Systems in Business Growth 22:00   Good systems can help predictably grow a business. Share success stories from others using the same systems.   11. The Importance of the Operator 25:00   The person operating the system is crucial for success. Personal skills such as persistence and the ability to learn are essential.   12. Confronting Personal Drama 32:00   Successful individuals confront personal issues to maintain focus on business.   13. Building a Strong Company Culture 56:00   Establish company values and standards to retain cleaners. Use a clear framework for accountability and performance.   14. Conclusion and Call to Action 01:01:00   Encourage participation in future calls for continued learning and growth.
Join the FREE Home Cleaning Courses. Click Here 1. Introduction to the 75 Hard Challenge 0:00   The speaker introduces the concept of the 'real 75 hard' as showing up consistently for 75 weeks on a free Zoom call. Emphasizes the importance of sharing financial data and being transparent.   2. Intensity vs. Consistency 0:53   Discusses the difference between intense short-term challenges (like 75 hard) and long-term consistency. Highlights that true growth comes from consistent effort over many years, not just short bursts of intensity.   3. The Importance of Planning Beyond Short-Term Goals 4:06   Questions what happens after the 75 days of a challenge. Stresses the need for a long-term plan to avoid reverting to old habits.   4. The Role of Data in Sustaining Growth 5:15   Emphasizes the importance of tracking data in business and fitness. Suggests that understanding numbers can lead to better decision-making and sustainability.   5. Understanding Seasons in Business 6:14   Introduces the concept of different seasons in business (sprint vs. maintenance). Encourages focusing on maintenance after intense periods to ensure long-term success.   6. Discipline Over Motivation 6:39   Discusses the need for discipline to maintain habits when motivation wanes. Identifies key behaviors in fitness and business that contribute to success.   7. Setting Standards and Expectations 7:40   Highlights the importance of setting high standards for oneself and one's team. Discusses how the quality of a team reflects the standards set by the leader.   8. Maximizing Cleaner Efficiency 9:23   Shares insights on how to optimize cleaner schedules for better efficiency. Discusses the importance of understanding the constraints of the business.   9. Strategies for Cleaner Scheduling 22:04   Discusses the importance of not splitting cleaning jobs between multiple cleaners unless necessary. Emphasizes filling schedules from top-performing cleaners down.   10. Minimum Cleaning Hours 24:56   Introduces a new minimum cleaning hour policy to ensure cleaners have sufficient work hours. Discusses how this change positively impacts cleaner retention.   11. Time Blocking for Cleaner Schedules 25:03   Explains the importance of time blocking for cleaner schedules to maximize efficiency. Discusses how to manage morning and afternoon cleaning slots effectively.   12. Internal Marketing Strategies 46:22   Discusses the importance of internal marketing to fill cleaner schedules. Shares insights on how to effectively communicate with existing clients.   13. Conclusion and Call to Action 57:03   Encourages viewers to apply the discussed strategies in their own businesses. Invites interested individuals to apply for the coaching program to learn more.  
Join the FREE Home Cleaning Courses. Click Here   1. Introduction and Welcome 0:00   Greeting participants: Sir Mitchell, Kayla, Steph, Jen, Danny. Mention of the 'Road to a Millie' theme. Introduction of the Phoenix market and its size.   2. Background on Business Journey 0:14   Personal story of moving to Arizona and starting a second location. Comparison of market sizes: Bozeman, Montana vs. Mesa, Arizona. Discussion of client acquisition and market dynamics.   3. Business Growth Overview 1:00   Achieving a million-dollar run rate in 16 months. Importance of consistency in business performance. Overview of strategies used to achieve growth.   4. Key Business Strategies 3:00   Focus on acquiring clients and cleaners as the core business function. Hiring a salesperson for one month to boost sales.   5. Current Business Performance 5:01   Revenue details: $19,000 last week, aiming for consistency. Comparison with Montana location's performance.   6. Importance of Belief and Mindset 7:11   Emphasis on belief in possibilities for business growth. Personal story of overcoming initial business struggles.   7. Investment in Skills and Mentorship 8:15   Importance of investing in personal development and mentorship. Example of mentorship with Alex Hermosey.   8. Financial Literacy and Business Metrics 15:29   Discussion on personal financial statements vs. report cards. Importance of understanding assets and liabilities.   9. Marketing and Client Acquisition 25:10   Overview of marketing strategies and their effectiveness. Importance of internal marketing and client retention.   10. Sales and Revenue Generation 42:21   Details on sales commission structure for new hires. Importance of converting leads into recurring clients.   11. Conclusion and Next Steps 56:44   Recap of key takeaways from the call. Invitation to join the coaching program for further support.  
Join the FREE Home Cleaning Courses. Click Here   1. Introduction to the Concept of Good Days 3:32   The speaker introduces the idea that every day can be a good day. Emphasizes the importance of reframing our perception of days (e.g., Mondays can be as exciting as Fridays or birthdays).   2. The Power of Reframing 4:29   Discusses how the feelings associated with specific days are subjective and can be experienced any day. Encourages the audience to create joy and excitement in their daily lives by changing their mindset.   3. The Movie Example: 'Alexander's No Good, Terrible, Horrible, Absolutely Bad Day' 5:11   Shares a family movie night experience that aligns with the theme of good and bad days. The movie illustrates that everyone has bad days, but it’s our perspective that defines them.   4. Understanding Problems in Business 7:21   Discusses how problems in business can be viewed as opportunities rather than setbacks. Encourages a mindset shift to see challenges as part of the entrepreneurial journey.   5. Teaching Children to Embrace Learning 10:08   Shares a personal story about teaching a child to enjoy learning and embrace challenges. Highlights the importance of fostering a love for learning over rote education.   6. The Importance of Commitment in Business 19:14   Discusses the necessity of commitment to learning and growing in business. Emphasizes that true understanding comes from hands-on experience.   7. The Framework for Teaching Skills 23:33   Introduces a three-step framework for teaching skills: do it for them, do it with them, and let them do it on their own. This method ensures that learners gain independence and confidence.   8. Real-Life Success Stories 25:03   Shares success stories of individuals who have implemented the discussed frameworks and achieved significant revenue growth. Highlights the importance of accountability and systems in achieving business success.   9. The Role of Data in Business Growth 36:06   Discusses the importance of tracking data and understanding business metrics to drive growth. Emphasizes that knowing your numbers is crucial for making informed decisions.   10. Conclusion and Call to Action 58:39   Encourages the audience to take action, embrace challenges, and seek help when needed. Reiterates the importance of community support and learning from others.
Join the FREE Home Cleaning Courses. Click Here   1. Introduction 0:01   Greeting participants and introducing the call. Mention of the significance of week 69 in their journey.   2. Recap of Previous Weeks 0:24   Reflection on the first week of the journey. Mention of the first caddy packing and excitement.   3. Access to Previous Episodes 1:07   Information on where to find previous episodes in both paid and free groups.   4. Success Stories from the Community 2:03   Highlighting success stories of community members who achieved significant revenue growth. Mention of Jessica Lucas and Kayla Irby as examples.   5. Importance of Long-Term Commitment 3:15   Emphasis on the time and effort required to grow a cleaning business. Acknowledgment of the challenges faced by new members.   6. Learning Through Experience 4:20   Discussion on the best ways to learn about business: through doing, not just consuming content. Importance of spending money on marketing and operations.   7. The Concept of Tuition in Business 6:59   Explanation of the idea that losing money is part of the learning process in business.   8. The Goal of Building a Million-Dollar Business 8:30   Discussion on the freedom that comes with a successful business.   9. The Pursuit of Happiness and Freedom 9:43   Reference to the movie 'The Pursuit of Happiness' and its relevance to business.   10. Sharing Revenue Growth Data 13:04   Sharing of revenue data from community members to illustrate progress.   11. Importance of Progress Over Numbers 11:30   Emphasis on the importance of continuous progress rather than just hitting revenue milestones.   12. Marketing Strategies and Consistency 27:00   Discussion on the importance of consistent marketing efforts over time.   13. Client Fulfillment and Team Management 31:00   Overview of client fulfillment metrics and team performance.   14. The Role of Google Reviews 32:27   Importance of Google reviews in building a positive business reputation.   15. Hiring and Training Challenges 39:34   Discussion on the costs and challenges of hiring and training new cleaners.   16. Conclusion and Call to Action 54:35   Encouragement for participants to continue their journey and join the coaching program.
Join the FREE Home Cleaning Courses. Click Here Introduction and Welcome 0:00   Greeting and introduction to the session. Acknowledgment of long-time participants (Ryan, Kristen, Anna, Bethany). Mention of the journey from zero to a million-dollar business.   Purpose of the Call 0:39   Aim to document the journey of building a cleaning business. Emphasis on commitment to growth and learning.   The Journey So Far 1:07   Overview of the journey from zero to $3,000 a month for 12 months. Discussion of the ease of building a business and the misconceptions around it.   Reality Check on Business Growth 1:48   The importance of hard work versus affirmations. Critique of relying solely on positive thinking without action.   Learning from Experience 2:16   Reference to previous episodes and the evolution of the business. Personal anecdotes about starting the business and the roles played.   Growth Metrics and Achievements 4:23   Discussion of revenue growth over the past 12 months. Reflection on the transformation from an idea to a successful business.   Skills Development 5:05   Importance of learning skills before teaching others. Encouragement to embrace challenges and avoid skipping steps.   Common Challenges in Business 6:08   Discussion of common issues faced by business owners (e.g., rejection, hiring difficulties). Emphasis on the need to learn from these challenges.   Understanding People’s Actions 9:41   Insight on how to manage expectations regarding others' actions. The belief that people act in their best interest.   Taking Control of Your Business 11:30   Encouragement to take responsibility for business growth. Recognition that personal growth leads to business growth.   The Importance of Skills 12:26   Skills needed for successful business management (sales, hiring, emotional control). Acknowledgment of personal responsibility in business challenges.   Aligning Interests 14:09   The concept of aligning personal and business interests for success. Importance of mutual benefit in business relationships.   Courage in Business 15:20   The need for courage to prioritize others' interests. Discussion on the numbers game in business.   Weekly Business Review 17:04   Overview of the business's performance metrics over the past week.   Marketing and Sales Strategies 35:03   Discussion of marketing spend and lead generation. Importance of tracking data for business growth.   Hiring and Team Management 49:18   Challenges faced in hiring and managing staff. Reflection on the importance of appreciating team members.   Conclusion and Future Goals 55:01   Encouragement to continue learning and growing. Invitation to join the coaching program for further support.
Join the FREE Home Cleaning Courses. Click Here Introduction to Problem Solving 0:00 Introduce the importance of problem-solving in business. Emphasize the need to stay in solution mode rather than complaining about problems.   Understanding the Problem-Solution Mindset 3:08   Recognize that everyone faces problems (e.g., internet issues, employee challenges). Shift focus from the problem to finding solutions.   Influencing Others with a Solution-Oriented Approach 5:06   Share personal anecdotes about teaching children the difference between problem-focused and solution-focused thinking. Encourage team members to adopt a similar mindset.   Aligning Actions with Goals 8:25   Assess whether daily actions align with long-term goals. Encourage team members to evaluate their behaviors and adjust them to better align with their objectives.   Hiring and Training for Success 26:04   Implement a structured hiring process to ensure the right candidates are selected. Train new hires effectively using updated systems and SOPs.   Offering Recurring Services to Clients 32:05   Train team members to offer recurring services during initial client calls. Provide incentives for clients to choose recurring services.   Follow-Up Strategies 36:09   Establish a follow-up process for clients after their initial clean. Use text messages and phone calls to encourage recurring bookings.   Continuous Improvement of Systems 48:09   Regularly update systems and SOPs based on feedback and new information. Ensure that all team members are trained on the latest procedures. Cautionary Notes Avoid focusing too much on problems; this can lead to a negative mindset. Ensure that all team members understand the importance of a solution-oriented approach. Tips for Efficiency Regularly review and update SOPs to keep them relevant. Encourage open communication among team members to share solutions and best practices. Utilize technology to streamline processes and improve efficiency.
Join the FREE Home Cleaning Courses. Click Here   1. Introduction 0:01   Greeting participants and introducing the call. Mention of the significance of week 69 in their journey.   2. Recap of Previous Weeks 0:24   Reflection on the first week of the journey. Mention of the first caddy packing and excitement.   3. Access to Previous Episodes 1:07   Information on where to find previous episodes in both paid and free groups.   4. Success Stories from the Community 2:03   Highlighting success stories of community members who achieved significant revenue growth. Mention of Jessica Lucas and Kayla Irby as examples.   5. Importance of Long-Term Commitment 3:15   Emphasis on the time and effort required to grow a cleaning business. Acknowledgment of the challenges faced by new members.   6. Learning Through Experience 4:20   Discussion on the best ways to learn about business: through doing, not just consuming content. Importance of spending money on marketing and operations.   7. The Concept of Tuition in Business 6:59   Explanation of the idea that losing money is part of the learning process in business.   8. The Goal of Building a Million-Dollar Business 8:30   Discussion on the freedom that comes with a successful business.   9. The Pursuit of Happiness and Freedom 9:43   Reference to the movie 'The Pursuit of Happiness' and its relevance to business.   10. Sharing Revenue Growth Data 13:04   Sharing of revenue data from community members to illustrate progress.   11. Importance of Progress Over Numbers 11:30   Emphasis on the importance of continuous progress rather than just hitting revenue milestones.   12. Marketing Strategies and Consistency 27:00   Discussion on the importance of consistent marketing efforts over time.   13. Client Fulfillment and Team Management 31:00   Overview of client fulfillment metrics and team performance.   14. The Role of Google Reviews 32:27   Importance of Google reviews in building a positive business reputation.   15. Hiring and Training Challenges 39:34   Discussion on the costs and challenges of hiring and training new cleaners.   16. Conclusion and Call to Action 54:35   Encouragement for participants to continue their journey and join the coaching program.
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Comments (6)

Alex Lele

Coin flipping is said to have originated during the Roman era, where it is referred to as 'navia aut caput' or Ship or head. This is because Roman coins had a ship sketched on one side and a head on the other. In various sports, like cricket, football, and soccer, the initial decision on which side plays first is determined by a Coin Flip. Portland was nearly named Boston because of the coin toss fortune and misfortune. This highlights an example in politics on how important a coin toss can impact a dire decision making.  https://flipacoin.us.org/

Jun 12th
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Alex Lele

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May 21st
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Jrue Teo

Building a million-dollar home cleaning business takes serious dedication, but it’s totally possible with the right team and mindset! I’ve seen some amazing cleaners in Mountain Brook AL doing just that—growing with quality service and happy clients. It’s inspiring to see local businesses thrive like that. Hard work really does pay off! More Info: https://cleanmaids.us/house-cleaning-services-mountain-brook-al/

Mar 21st
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Andrew Wilson

Logan’s energy is infectious, the podcasts are everything you need and nothing you don’t. Keep it up!

Oct 9th
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Jhovaise Mohammed

Great podcast, definitely going to be on my top Lists 🗝

Oct 8th
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Ryan Love

Great podcast! Logan gives useful insights into life, relationships, parenthood and entrepreneurship. All while scaling multiple income streams.

Sep 9th
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