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Inside Content is a global TV industry podcast hosted by 3Vision, bringing you the biggest TV trends, insights and developments from the complex and ever-changing content market.
Twice a month, we speak with top TV executives from across the content sector giving you VIP access to their views and experiences.
Twice a month, we speak with top TV executives from across the content sector giving you VIP access to their views and experiences.
104 Episodes
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On this episode of Inside Content, Jack Thomas, Director at 3Vision is joined by Carlyn Staudt, President of Global Channels and Streaming at Blue Ant Media. They talk about why owning IP is the foundation for global success, how Blue Ant windows and monetises content across platforms and territories, and why Pay TV still plays a meaningful role - not just for revenue stability, but even for financing and localisation advantages. Stay in the content world loop 👇If you enjoyed this episode, don't forget to give us a follow. And if you'd like to get episodes delivered straight to your inbox, along with other useful insights, sign up to our TV industry insights mailing list.About 3Vision👇3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.➡️ Get in touch➡️ Visit our website➡️ Follow us on Linkedin
On this episode of Inside Content, Hayley Bull, VP at 3Vision is joined by Cristina Sala, Country Lead for Samsung TV Plus in Italy. They explore how Samsung TV Plus is positioning itself in Italy’s highly competitive FAST landscape, why curation is becoming more important than aggregation, and how partnerships with broadcasters like Rai are shaping the service. Stay in the content world loop 👇If you enjoyed this episode, don't forget to give us a follow. And if you'd like to get episodes delivered straight to your inbox, along with other useful insights, sign up to our TV industry insights mailing list.About 3Vision👇3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.➡️ Get in touch➡️ Visit our website➡️ Follow us on Linkedin
On this episode of Inside Content, Jed Ayloff, Senior Analyst at 3Vision, is joined by two key voices from Whale TV: Teresa López, VP of Whale TV+, and Chris Hock, Head of Whale TV Ads. They explore how Whale TV has grown into a global CTV operating system, powering over 400 independent brands, and how they’re delivering next-gen streaming through Whale TV+. Stay in the content world loop 👇If you enjoyed this episode, don't forget to give us a follow. And if you'd like to get episodes delivered straight to your inbox, along with other useful insights, sign up to our TV industry insights mailing list.About 3Vision👇3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.➡️ Get in touch➡️ Visit our website➡️ Follow us on Linkedin
On this episode of Inside Content, Toby Russell, CEO at 3Vision is joined by Dilip Bala, Managing Director for the Americas at Merzigo. They explore why YouTube is no longer just a marketing tool but a core distribution channel, how Facebook plays a powerful role for viral and unscripted content, and why localisation especially dubbing—is critical to global growth. We discuss Merzigo’s approach to monetising deep archive content, the strategic differences between FAST channels and YouTube, and how Merzigo uses data and scale to stay ahead in this fast-moving space.Stay in the content world loop 👇If you enjoyed this episode, don't forget to give us a follow. And if you'd like to get episodes delivered straight to your inbox, along with other useful insights, sign up to our TV industry insights mailing list.About 3Vision👇3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.➡️ Get in touch➡️ Visit our website➡️ Follow us on Linkedin
On this episode of Inside Content, Peyton Lombardo, Senior Manager at 3Vision is joined Samir Asthana, Head of OTT Distribution at Studio71. Samir offers a comprehensive look at how creator content is being reimagined for FAST and VOD platforms—from packaging and programming to brand strategy and discoverability. They examine key success metrics, content selection processes, and how platform demand is evolving as creator-driven programming continues to outperform expectations. Stay in the content world loop 👇If you enjoyed this episode, don't forget to give us a follow. And if you'd like to get episodes delivered straight to your inbox, along with other useful insights, sign up to our TV industry insights mailing list.About 3Vision👇3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.➡️ Get in touch➡️ Visit our website➡️ Follow us on Linkedin
On this episode of Inside Content, Jack Thomas, Director at 3Vision is joined by Matthew Henick, SVP, Ventura TV OS at The Trade Desk. In this episode, they discuss how The Trade Desk, through its TV Operating System Ventura TV OS is addressing some of the biggest challenges in Connected TV —like fragmented ad delivery, complex supply chains, and the need for greater transparency. They also dive into The Trade Desk’s Partnership with DirecTV and what it signals about the future of the streaming experience for both consumers and industry players. Stay in the content world loop 👇If you enjoyed this episode, don't forget to give us a follow. And if you'd like to get episodes delivered straight to your inbox, along with other useful insights, sign up to our TV industry insights mailing list.About 3Vision👇3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.➡️ Get in touch➡️ Visit our website➡️ Follow us on Linkedin
In this episode of Inside Content, Toby Russell, CEO at 3Vision is joined by Jens Richter, CEO of Commercial and International at Fremantle.Jens shares how Fremantle is adapting its business across three major pillars—traditional distribution, D2C, and social media—and what that means in practical terms for monetising content globally. They talk about the resurgence of classic IPs and how Fremantle is experimenting with digital-first originals and social-nativespin-offs. Jens also offers a candid take on FAST’s rise and plateau, the pressure on global streamers to commercialise, and the surprising economics behind microdramas. Stay in the content world loop 👇If you enjoyed this episode, don't forget to give us a follow. And if you'd like to get episodes delivered straight to your inbox, along with other useful insights, sign up to our TV industry insights mailing list.About 3Vision👇3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.➡️ Get in touch➡️ Visit our website➡️ Follow us on Linkedin
On this episode of Inside Content, Jonathan Nickell, COO at 3Vision is joined by Ruth Berry, President of Global Partnerships and Zoo55 at ITV Studios. They explore the major macro trends reshaping the industry—from audience fragmentation to the growing shift towards digital-first content—and how ITV is meeting these challenges with innovation and scale. Ruth also shares insights into the rise of Zoo55, ITV’s rapidly growing D2C powerhouse, and offers a candid look at the evolving landscape of content licensing, co-productions, and the cautious optimism emerging across the global market. Stay in the content world loop 👇If you enjoyed this episode, don't forget to give us a follow. And if you'd like to get episodes delivered straight to your inbox, along with other useful insights, sign up to our TV industry insights mailing list. About 3Vision👇3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.➡️ Get in touch➡️ Visit our website➡️ Follow us on Linkedin
On this episode of Inside Content, Hayley Bull, VP at 3Vision is joined by Dan Fahy. Dan brings a wealth of knowledge and strategic insight into what’s unfolding in the Australian market. In this episode, they unpack the state of Pay TV, the shifting SVOD landscape, the broadcaster-led dominance in FAST, and how local programming—from Bluey to Colin from Accounts—is resonating internationally. Stay in the content world loop 👇If you enjoyed this episode, don't forget to give us a follow. And if you'd like to get episodes delivered straight to your inbox, along with other useful insights, sign up to our TV industryinsights mailing list.About 3Vision👇3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.➡️ Get in touch➡️ Visit our website➡️ Follow us on Linkedin
In this episode of Inside Content, Eva Alejandra De Mora, Analyst at 3Vision, is joined by Dave Davis, Chief Content Officer at Protege. With a background spanning roles at Paramount, NBCUniversal, and Fox, Dave now leads Protege’s efforts to license media content for AI model training. Together they explore how Protege is bridging the gap between content owners and AI developers, the challenges of licensing in a rapidly changing landscape, and what makes certain content more valuable for training. Dave also shares insights on the growing demand for curated datasets, the impact of metadata, and how thoughtful licensing can help content owners protect their rights and shape the future of AI. Stay in the content world loop 👇If you enjoyed this episode, don't forget to give us a follow. And if you'd like to get episodes delivered straight to your inbox, along with other useful insights, sign up to our TV industry insights mailing list.About 3Vision👇3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.➡️ Get in touch➡️ Visit our website➡️ Follow us on Linkedin
On this episode of Inside Content, Jack Davison, EVP at 3Vision is joined by Simon Cox, EVP Content Acquisitions at Banijay Rights.They explore how Banijay Rights navigates the ever-changing world of content distribution—from theenduring appeal of crime drama and the shift in streamer strategies, to the growth of AVOD and the renewed focus on windowing. We also explore the evolving appetite for IP-driven projects and what’s in store at MIPCOM with Banijay’s exciting upcoming slate.Stay in the content world loop 👇If you enjoyed this episode, don't forget to give us a follow. And if you'd like to get episodes delivered straight to your inbox, along with other useful insights, sign up to our TV industry insights mailing list.About 3Vision👇3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.➡️ Get in touch➡️ Visit our website➡️ Follow us on Linkedin
On this episode of Inside Content, Peyton Lombardo, Senior Manager at 3Vision, is joined by Patrick Courtney, Chief Business Officer at Fuse Media—a global entertainment company known for its multicultural programming. They explore how Fuse Media has evolved from its roots in pay TV into a modern media operation with seven FAST channels and a growing SVOD footprint. Their discussion includes the risks and rewards of ad-supported models, how Fuse Media is building scale through the Culture Collective, and why creators might be key to the next wave of original content. Stay in the content world loop 👇If you enjoyed this episode, don't forget to give us a follow. And if you'd like to get episodes delivered straight to your inbox, along with other useful insights, sign up to our TV industry insights mailing list.About 3Vision👇3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.➡️ Get in touch➡️ Visit our website➡️ Follow us on Linkedin
On this episode of Inside Content, Hayley Bull, VP at 3Vision is joined by Tiffany Sinclair from the BBC’s public service arm. Tiffany leads the broadcaster’s efforts in automotive distribution, overseeing how BBC Sounds and other contentreach audiences through connected car platforms.On this episode, we discuss why in-car listening is so vital to the BBC, how joint ventures like Radioplayer are helping secure prominence for radio, and what the future might hold for video content like iPlayer in the car. From public service obligations to navigating the shift to app-based infotainment, this is a fascinating look into how one of the world’s most innovative broadcasters is preparing for the road ahead. Stay in the content world loop 👇If you enjoyed this episode, don't forget to give us a follow. And if you'd like to get episodes delivered straight to your inbox, along with other useful insights, sign up to our TV industry insights mailing list.About 3Vision👇3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.➡️ Get in touch➡️ Visit our website➡️ Follow us on Linkedin
On this episode of Inside Content, Jonathan Nickell, COO at 3Vision is joined by Parul Goel, Territory Head for Europe and CFO for Europe and North America at Zee Entertainment.They discuss how Zee is expanding its footprint across Europe, with a particular focus on FAST channels and localized content. Parul also shares how the company tailors its strategy for different markets, balances premium and free offerings, and engages audiences through innovative marketing and social media. It’s an insightful conversation into how Zee is navigating a rapidly evolving media landscape.Stay in the content world loop 👇If you enjoyed this episode, don't forget to give us a follow. And if you'd like to get episodes delivered straight to your inbox, along with other useful insights, sign up to our TV industry insights mailing list.About 3Vision👇3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.➡️ Get in touch➡️ Visit our website➡️ Follow us on Linkedin
On this episode of Inside Content, Hayley Bull, Vice President at 3Vision, is joined by Anya Ernest, who leads app ecosystem initiatives at Polestar .They explore how Polestar has partnered with broadcasters like SVT and BBC, and how native app support from providers like TV2 in Norway is shaping the future of automotive media. Anya also shares her perspective on how EVs change the expectations for content in the car, and gives us a hint at what’s coming next.Stay in the content world loop 👇If you enjoyed this episode, don't forget to give us a follow. And if you'd like to get episodes delivered straight to your inbox, along with other useful insights, sign up to our TV industry insights mailing list.About 3Vision👇3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.➡️ Get in touch➡️ Visit our website➡️ Follow us on Linkedin
On this episode of Inside Content, Peyton Lombardo, Senior Manager at 3Vision, is joined by Amanda Stevens, SVP of Global Digital Partnerships at All3Media International. They explore All3Media’s evolving digital strategy across FAST, AVOD, and SVOD platforms. Amanda shares insights into building successful FAST channels, the balance between single IP and mixed genre brands, and the challenges of discoverability in a crowded marketplace. Stay in the content world loop 👇If you enjoyed this episode, don't forget to give us a follow. And if you'd like to get episodes delivered straight to your inbox, along with other useful insights, sign up to our TV industry insights mailing list.About 3Vision👇3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.➡️ Get in touch➡️ Visit our website➡️ Follow us on Linkedin
Hello and welcome to Inside Content. On this episode, Jack Davison, EVP at 3Vision is joined by Stewart Clarke, SVP, Content, International at Deadline. They explore the key themes shaping the content industry today. Guided by insights from our latest Annual Trends Survey, Stewart and Jack discuss major shifts in windowing, the return of second-window licensing, evolving broadcaster-streamer dynamics, bundling strategies, and the outlook for production in a more financially cautious market. It’s a candid, wide-ranging conversation that captures the realities of a complex and constantly changing media landscape.Stay in the content world loop 👇If you enjoyed this episode, don't forget to give us a follow. And if you'd like to get episodes delivered straight to your inbox, along with other useful insights, sign up to our TV industry insights mailing list.About 3Vision👇3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.➡️ Get in touch➡️ Visit our website➡️ Follow us on Linkedin
On this episode of Inside Content, Hayley Bull, Vice President at 3Vision, is joined by Rose Hulse, Founder and CEO of ScreenHits TV. They explore the evolution of in-car entertainment and how ScreenHits TV is redefining the passenger viewing experience through smart TV integration in vehicles. Rose shares insights into the company’s partnerships with global automotive brands, the unique challenges and opportunities of aggregating streaming and live TV content for the dashboard, and how user experience, data, and content personalisation shape the future of this emerging space.Stay in the content world loop 👇If you enjoyed this episode, don't forget to give us a follow. And if you'd like to get episodes delivered straight to your inbox, along with other useful insights, sign up to our TV industry insights mailing list.About 3Vision👇3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.➡️ Get in touch➡️ Visit our website➡️ Follow us on Linkedin
On this episode of Inside Content, Hayley Bull, Vice President at 3Vision, is joined by Sven Eckoldt, who leads partnerships at CARIAD – the software arm of Volkswagen Group. They explore how CARIAD is redefining the in-car entertainment experience through video, gaming, and contextual content. Sven shares insights into the evolving role of vehicles as digital platforms, how major streaming services like DAZN are joining the ecosystem, and why scalability, seamless integration, and personalisation are key to the future of automotive media.Stay in the content world loop 👇If you enjoyed this episode, don't forget to give us a follow. And if you'd like to get episodes delivered straight to your inbox, along with other useful insights, sign up to our TV industry insights mailing list.About 3Vision👇3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.➡️ Get in touch➡️ Visit our website➡️ Follow us on Linkedin
On this episode of Inside Content, Jack Davison, EVP at 3Vision is joined by Andreas Hjertø, Regional Manager at Prime Video Nordics.They explore Prime Video’s strategy in one of Europe’s most advanced streaming markets. Andreas shares insights into how the platform is balancing global content with local originals, the growing role of creators and influencers in reaching younger audiences, and the importance of innovation in deal structures and production models. We also discuss the strategic value of sports content for acquisition and retention, as well as broader industry trends shaping the future of streaming in the region.Stay in the content world loop 👇If you enjoyed this episode, don't forget to give us a follow. And if you'd like to get episodes delivered straight to your inbox, along with other useful insights, sign up to our TV industry insights mailing list.About 3Vision👇3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.➡️ Get in touch➡️ Visit our website➡️ Follow us on Linkedin
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