BBC on Automotive Partnerships, Content Discovery, and the Future of In-Car Media
Description
On this episode of Inside Content, Hayley Bull, VP at 3Vision is joined by Tiffany Sinclair from the BBC’s public service arm. Tiffany leads the broadcaster’s efforts in automotive distribution, overseeing how BBC Sounds and other contentreach audiences through connected car platforms.
On this episode, we discuss why in-car listening is so vital to the BBC, how joint ventures like Radioplayer are helping secure prominence for radio, and what the future might hold for video content like iPlayer in the car. From public service obligations to navigating the shift to app-based infotainment, this is a fascinating look into how one of the world’s most innovative broadcasters is preparing for the road ahead.
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About 3Vision👇
3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.
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