Zee Entertainment on European Expansion, Platform Partnerships, and Content Localisation
Description
On this episode of Inside Content, Jonathan Nickell, COO at 3Vision is joined by Parul Goel, Territory Head for Europe and CFO for Europe and North America at Zee Entertainment.
They discuss how Zee is expanding its footprint across Europe, with a particular focus on FAST channels and localized content. Parul also shares how the company tailors its strategy for different markets, balances premium and free offerings, and engages audiences through innovative marketing and social media. It’s an insightful conversation into how Zee is navigating a rapidly evolving media landscape.
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About 3Vision👇
3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.
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