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3D InCites Podcast
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3D InCites Podcast

Author: Francoise von Trapp

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As a semiconductor industry community, 3D InCites brings to life the people, the personalities, and the minds behind heterogeneous integration and related technologies in a uniquely personal way. The goal is to inform key decision-makers about progress in technology development, design, standards, infrastructure, and implementation.The 3D InCites Podcast provides a forum for our community members to discuss all kinds of topics that are important to running a business in the semiconductor industry, from marketing to market trends, important issues that impact our industry, and our success stories.
13 Episodes
We’re changing things up a bit for the next few weeks with a series of podcast episodes recorded live at the IMAPS International Symposium in San Diego. How we've missed those live events and the hallway conversations! We figured you did too, so we convinced some of our colleagues to sit down with Françoise and record them. In this first episode,  we talk with two of the panelists from Monday night’s Diversity and Inclusion Town Hall. Nicole Wongk of Honeywell is putting her chemical engineering background to work in advanced packaging and assembly.  She's active in the company's Diversity and Inclusion initiative.  Marqus Patton,  a software analyst at Accenture Federal Service, is VP of the San Diego Chapter of the National Society of Black Engineers. Next, I spoke with Cadence’s KT Moore, who delivered the only In-person keynote. KT is very active in Cadence’s DEI efforts, so we talked a bit about that before diving into the two questions that I asked everyone I spoke with – how have the events of the last 18 months shaped the future of the semiconductor industry. And what are the three things happening in Advanced Packaging right now that we should be watching?  Everyone had something different to say – the next two episodes will feature the rest of those conversations. Here we go…. Contact our Speakers on Linked In: Nicole WongK Marqus PattonKT Moore 
Globally, sustainability has become a much larger conversation than just taking steps to achieve zero carbon emissions. The UN has established 17 sustainable development goals that cover everything from climate change to diversity, equity, and inclusion. As the world becomes more socially conscious, it is no longer enough for a company to be profitable - they must also be purpose-driven - to make the world a better place. As a result, many semiconductor companies are elevating the importance of Environmental Social Governance efforts.  In this podcast episode, Françoise speaks with ASE’s Jennifer Yuen, and KLA’s John McLaughlin about their respective companies' approaches to achieving a successful ESG strategy. Topics of discussion include: Why putting sustainable development goals at the forefront is critical for the future of the semiconductor industry and the world What motivated the companies to develop an ESG strategy? What is the state of ESG in the semiconductor industry today? How do we create a holistic strategy that keeps the needs of all the stakeholders – employees, customers, investors, and suppliers?Important lessons to consider when putting together a strong ESG strategy And more…  Jennifer Yuen currently serves as Senior Director of Global Corporate Communications at ASE Group. Over her 20+ year career at ASE, responsibilities have included strategic marketing, customer and ESG communications, digital strategy, and media relations efforts worldwide. Her team is actively involved in the company’s sustainability development. She’s always had an interest in sustainability and her involvement over the past year has increased her passion for taking an active role in improving the company’s impact on the environment. You can contact Jennifer via LinkedIn. John McLaughlin, is KLA’s Global ESG Leader, working across the value chain with suppliers and customers, as well as with business leaders across the company. He is also, president of KLA Foundation, and is responsible for the second global headquarters located in Ann Arbor Michigan. John is also available on LinkedIn.  Learn more about ASE’s commitment to ESG. Learn more about KLA’s ESG strategy here, or download their global impact report directly.   Kiterocket A global strategic marketing agency serving the semiconductor and sustainability industries.
Chiplets are the new “It” heterogeneous integration technology. Many believe they provide the solution to power, performance, area and cost (PPAC) for everything from mobile computing and automotive applications, to 5G, high-performance computing, and artificial intelligence. In this podcast episode, Françoise speaks with 3D InCites’ Community Members, Kevin Rinebold of Siemens EDA, and Robin Davis of Deca to explore how successful chiplet integration begins with a collaborative design flow. To get started, we’ll get some of the chiplet back-stories, beginning with the advantages of disaggregating SoC into hardened IP blocks of different nodes, and reintegrating them on an “interconnect fabric.” From there, we define what we mean by chiplets, what differentiates them from system-in-package, and how different advanced packaging architectures can be implemented to create chiplet packaging.  We also discuss the main challenges of designing chiplet packages; such as who owns the design? Is it the IC designer or package designer? How do we manage the die shift? How do we manage multiple designs?Additionally, Kevin and Robin talk about their companies’ respective design kits, and how they are working together to enable a chiplet ecosystem.Papers/presentations referenced by Kevin and Robin include: Using a System Technology Co-Optimization Approach for 2.5/3D Heterogeneous Semiconductor Integration – Siemens EDA Adaptive Patterning Techniques for the Chiplet Era – Deca Contact the Speakers on LinkedIn:  Kevin Rinebold Robin (Gabriel) DavisKiterocket A global strategic marketing agency serving the semiconductor and sustainability industries.
In a global industry that relies heavily on collaboration, COVID 19 created a big pause and pivot in one of the key business development tools of the microelectronics industry: technology conferences and trade shows. In this podcast, we’re talking to several industry event organizers to get their take on the past year of what worked, what didn’t, and thoughts about the future of industry events as we transition back to in-person meetings.  Rich Rice, head of marketing for North America at ASE, represented IMAPS as he completes his year as society president. He talked about the challenge of providing the type of content expected by its members in a new and interesting way. Dave Anderson, President of the Americas for SEMI, offers some insight on the advantages of virtual events with regard to tracking and metrics, and how SEMI has worked to improve the experience for its members throughout the pandemic.  We talk about how everyone is craving a return to face-to-face activities, how that may roll out with local events first, hopefully, followed by international events, and how to implement a hybrid model going forward. We also talk about how the combination of COVID and an increased concern for a sustainable future is impacting how our industry conducts business, and what that may mean for business travel going forward. Find more information on IMAPS global events at IMAPS.orgFind more information on SEMI global events at SEMI.orgKiterocket A global strategic marketing agency serving the semiconductor and sustainability industries.
Over the last 18 months, the European semiconductor industry has felt the repercussions of supply chain interruptions due COVID 19 and trade wars, combined with exploding global demand for chips driven by the digital transformation. There are also questions about regional sovereignty and the need to strengthen the local supply chain. To address these topics and more, SEMI Europe is holding its first in-person event since the start of COVID.  Aiming at facilitating mutual engagement, the SEMI Packaging Technology Seminar will foster collaboration among semiconductor packaging, assembly, test manufacturing, and design experts, to collectively strengthen the semiconductor back-end industry in Europe.In this episode, we speak with Steffen Krohnert, ESPAT Consulting, and Christian Roessle MSE Group about the semiconductor supply challenges Europe is facing, particularly for low-volume advanced packaging, and how members of the SEMI integrated Packaging, Assembly and Test Technology Community (ESiPAT-TC), are addressing them. We also talk about the upcoming seminar, and what attendees will gain by attending. To learn more about SEMI Europe's Packaging Technology Seminar, visit the website here. Contact Steffen Kröhnert at ESPAT Consulting Contact Christian Roessle at MST Group
The acronyms involving funding for semiconductor manufacturing are flying around Washington. There is the Chips for America Act, focused on re-shoring, The Facilitating American-Built Semiconductors (FABS) Act that promises tax credits for investments in, either equipment or fabs. and then there’s the $250 billion US Innovation and Competition Act, which earmarks $52bn for new chip manufacturing and research. This is now being debated in the House of Representatives. There’s a lot to unpack here – what we’re focusing on today is how all of this could impact advanced packaging and test in the US – To talk about this, we invited 3D InCites Community Members. Bob Patti, of Nhanced Semiconductor, Alan Huffman, of Micross Components, and Dick Otte, of QP Technologies.  The conversation covers a wide range of questions: Will the $52Bn be enough? How should those funds be best allocated? What will the impact be on small entities? Where will the workforce to support it come from? How do we create a US supply chain? Are we politicizing chip manufacturing? How do we ensure that Foundry 2.0 adds IP value and attracts new talent? Is the answer a vertically integrated advanced packaging company?  Should we create a consortium of advanced packaging companies and use the government funding to fill in the gaps?  Tune in to hear the answers to these questions and much more. If you'd like to learn more about some of these 3D InCites Community Members, visit their profiles:·      Nhanced Semiconductor ·      Micross ·      QP Technologies You can also contact the guest directly via email:Bob Patti, Nhanced Semiconductor Allan Huffman, Micross Dick  Otte, QP Technologies  
Earlier this year, on February 18, 2021, the next-generation Mars Rover, Perseverance, successfully landed on Mars. According to Earth and Sky Magazine, Perseverance was the first artificial object to land on Mars since 2018, and the first Rover to land since 2012 when Curiosity touched down.  Perseverance traveled 293 million miles (472 million km) – over 203 days, and hit the Martian atmosphere traveling at almost 12,000 miles per hour (19,000 kmh), About a mile above Mars surface, the descent module fired its engines, while a terrain relative navigation system scanned and analyzed the terrain below, then matched it up with maps in its database to prepare for touchdown.  All this requires some sophisticated and rugged microelectronics and semiconductor technology. So, what makes this even more exciting for us at 3D InCites, is that 3D PLUS, winner of the 2021 Device of the Year Award, and Community Member, StratEdge Corporation, both provided the advanced packaging technology to make this possible. In this episode, we talk to Patrice Benard, of 3D Plus, and Casey Krawiec, of StratEdge Corporation to learn about the experience of working on this exciting project. Stratedge Corporation specializes in high frequency, high power, high-reliability semiconductor packages. Markets served include telecom, VSAT, broadband wireless, satellite, military, test and measurement, automotive, clean energy, and down-hole.  Learn more at Email Casey Krawiec 3D Plus provides advanced, high-density 3D microelectronic products to space, avionics, and defense markets. Learn more at Patrice Benard
In the aftermath of Gay Pride Month, we bring you a very special episode of the 3D InCites Podcast. Even though it's July, we believe it is important to be allies to the LGBTQ community all year round. While many companies showed support for the LGBTQ+ community by adapting their logos with rainbow colors and sharing supportive messaging and banners on social media, SEMI Foundation went a step further and commissioned a blog post written by Maria Vetrano titled, "LGBTQIA+ Visibility and Acceptance in the Chip Industry.". The blog post was enlightening, to say the least, and it inspired us to learn more about how those of us in the semiconductor industry can be better allies and accomplices to our LGBTQ+ colleagues. To do that, we invited Maria and SEMI Foundation's Michelle Williams-Vaden to join us in a conversation.  If you have more questions, we invite you to reach out to Michelle at SEMI Foundation:,  and/or Maria Vetrano on Linked In. If you'd like to learn more about some of the organizations mentioned in this episode, visit their websites: SEMI Foundation Outright Action InternationalGLSENHuman Rights CampaignThe Trevor ProjectClick here to learn more about how 3D InCites is supporting Diversity, Equity, and Inclusion in the semiconductor industry, and how you can help,
In this first Member Spotlight episode,  we have a conversation with  Zia Karim, Yield Engineering Systems, and Mie Lillethorup, RadiSurf about their collaboration to bring unique nanotech-based surface enhancement materials from the lab to the fab. What's exciting about these materials and processes is the potential they hold for simplifying both temporary and permanent wafer bonding in 2.5D and 3D advanced packaging applications. The two companies fall under the umbrella of KCK Group. Yield Engineering Systems specializes s in high-volume solutions for material modification and surface enhancement,  Radisurf is a Danish start-up that has developed nano-coating of polymer brushes, which are densely-placed tiny plastic chains that act as an adhesion promoter, and is suited for multiple applications in semiconductor advanced packaging, as well as MEMS, sensors, microLEDs. To learn more about Yield Engineering Systems, visit the website or contact Zia Karim.  To learn more about RadiSurf, visit the website or contact Mie Lillethorup
In this episode, Françoise interviews Bharat Kapoor, lead partner, Americas, at Kearney. a global strategy and management consulting firm, where he founded and leads PERLab, the firm’s design innovation service. Bharat has solid roots in semiconductor engineering and design. His interest in electrical engineering began in his hometown in the Himalayas when he was in the third grade. He learned you could make a transformer by wrapping wire around a piece of iron. He tried it at home and almost burned his house down. A passion was born. As a junior engineer at Motorola, he seized an opportunity to work on the special projects team that developed the first smartphone. You can read his story here. It’s pretty great.In the wake of COVID 19 and its impact on the semiconductor supply chain, Kapoor’s team researched, wrote, and published a white paper, Why a Resilient Semiconductor Supply Chain is Imperative and How to Create One. In addition to giving an overview of the paper and tips you can put to work at your company, Bharat answers some tough questions like: ·      With all the fab expansion, will we be at risk of an oversupply? ·      Is the US infusion of $52B too little, too late? ·      Will Intel’s IDM 2.0 Strategy for Manufacturing be successful? ·      And more…Related Links ·      Why A Resilient Semiconductor Supply Chain is Imperative and How to Create One·      Kearney Global Strategy and Management Consulting Firm·      Contact Bharat Kapoor  
The chip shortage in the wake of COVID 19 is such a big story that it’s attracting mainstream media attention, and it feels like the general public now knows what semiconductors are.  The upshot is that the shortage combined with the demand for chips is putting a strain on the entire semiconductor supply chain. With an expected 38 new fabs coming online between 2020 and 2024, demand is high for 300mm and 200mm tools, as well as the workforce to make them run. Not only that, but lead times to get those fabs operating will not solve the current situation. Emerald Grieg of Surplus Global; Dave Kirsch, EV Group, and Darrell McDaniel, of NSTAR Global Services, join me in a conversation to provide perspective and insight. Contact Today's SpeakersEmerald Grieg, SurplusGlobal,  Email: Emerald@Surplusglobal.comDarrell McDaniel, NSTAR Global Services,  Email: DMcDaniel@NSTARglobalservices.comDave Kirsch, EV Group,  Email:
Today we are talking about the importance of sustainability in semiconductor manufacturing, which you may have noticed is a really hot topic right now. And it's also one we feel really strongly about because of its impact on the future of society. Our guests today are Dean Freeman, who has been blogging about it for the past few months and Julia Goldstein, who just joined us as a regular blogger. We're also joined by Martijn Pierik, CEO of our sponsor, Kiterocket. In the beginning, we focus on the impact that our electronic devices have on the e-waste issue and what can be done about it. And then we talk about the bigger picture of sustainably manufacturing these devices.Dean has more than 36 years of experience in semiconductor manufacturing materials. Over the course of his career, he's also been responsible for every aspect of the semiconductor manufacturing process. You may know him best for his years as a market analyst at Gartner. And he is currently a consultant and blogging for 3D InCites. Julia has her Ph.D. in material science and began her career as an engineer in the advanced packaging space. She switched gears to become a technical writer for the industry in the early 2000s.  She switched gears to become a technical writer for the industry in the early 2000s. Her passion for materials led to her concern about the negative impact some of them have on the earth. She is the author of the book, Material Value, More Sustainable, Less Wasteful Manufacturing of Everything from Cell phones to Cleaning Products. She also recently joined the blogging team. Contact Today’s SpeakersDean Freeman: freconsult@gmail.comJulia Goldstein:  julia@jlfgoldstein.comMartijn Pierik – If you're interested in reading Julia's book, Material Values, you can find it on her website, It's also available on Amazon.  SponsorToday's podcast is sponsored by Kiterocket, a full-service PR and marketing agency that specializes in B2B marketing for companies that serve the semiconductor and sustainability industries. Learn more about them at 
Welcome to our very first episode! Because podcasting is becoming an essential part of any business’s marketing toolbox, we thought it would be great to kick it off with a basic discussion about ways to market your company in this competitive industry. To do that, we tapped into Joe Cestari, Executive Director of our community member, Kiterocket. Joe has had a successful career as a corporate executive at a number of high-profile semiconductor companies up and down the supply chain including AMD, Applied Materials, Kinetics, and Total Facility Solutions.  During our conversation, Joe shared with me his experiences and thoughts about the role a holistic marketing approach can play in developing a team of ambassadors and building your brand’s core message. 
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