Know Like Trust for Real Estate
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Know Like Trust for Real Estate 2026©
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When real estate agents become the trusted authority in their market, everything changes: more listings, stronger relationships, and a business built on referrals, not cold calls.
On Know Like Trust for Real Estate, Christine Carlo George shares proven strategies, real-time coaching, and practical frameworks to help ambitious agents cut through the noise, clarify their brand, and attract the clients they actually want to work with.
Want to stand out and scale up without burning out? Tune in for expert insights, relatable stories, and the real challenges Christine helps agents overcome every day.
121 Episodes
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What if the real competitive advantage in business isn’t better technology… but stronger community?In this episode, Christine George sits down with Stacey Soleil, Head of Community at Cloze, to unpack why community is quickly becoming one of the most important business strategies in today’s automated world.Stacey describes community as the “connective tissue” between people, products, and purpose, the place where customers stop being users and become partners. Together, they explore why belonging drives loyalty, how community reduces churn in tech, and why real estate professionals should think of themselves as the connective force in their own local networks.You’ll learn:The difference between community, customer support, and customer successWhy belonging creates “stickiness” in businesses and brandsHow AI fits into community building (and where humans still matter most)What community looks like for real estate agents and local businessesWhy personality is the secret ingredient to building loyal communitiesConnect with Stacey on InstagramLearn more about Cloze.
What if the reason you’re not getting invited to speak isn’t your talent… it’s your readiness?In this episode, Christine spoke with nationally recognized real estate speaker Kendall Bonner, founder of Industry Speaks Academy, to talk about what it really takes to move from expert to industry contributor.Kendall breaks down the three credibility elements every speaker needs: • Street credibility • Performance credibility • Referral credibilityThey talk about why event organizers don’t build events around speakers. They build them around topics.Why beautiful storytelling isn’t enough.And how to shift from ego to contribution so you actually get invited back.If you’ve ever felt the nudge to get on stage or use your voice in a bigger way, this episode will help you understand the assignment of the room.To learn more about Kendall's Academy, visit Industry Speaks Academy here.
What if the reason you’re not getting invited to speak isn’t your talent… it’s your readiness?In this episode, Christine speaks with nationally recognized real estate speaker Kendall Bonner, founder of Industry Speaks Academy, to talk about what it really takes to move from expert to industry contributor.Kendall breaks down the three credibility elements every speaker needs: • Street credibility • Performance credibility • Referral credibilityWe talk about why event organizers don’t build events around speakers.Why beautiful storytelling isn’t enough.And how to shift from ego to contribution so you actually get invited back.If you’ve ever felt the nudge to get on stage or use your voice in a bigger way, this episode will help you understand the assignment of the room.Because speaking isn’t self-promotion.It’s service.Find more information about Kendall's Industry Speaks Academy here.
Customer experience isn’t a training manual or a checklist. It’s a mindset that shapes trust, loyalty, and long-term growth.In this episode of Know Like Trust for Real Estate, Christine George sits down with Elizabeth Dixon, former executive at Chick-fil-A, author of The Power of the Customer Experience, and nationally recognized speaker, to frame what truly creates unforgettable experiences.Together, they explore:Why customer experience starts with leadership and culture not scriptsThe four mindsets every solopreneur needs to adoptHow frontline moments either build or erode trustWhy experience is the one thing competitors can’t easily copyConnect with Elizabeth and check out her books here: https://www.elizabethdixonspeaks.com/
Customer experience doesn’t end when the contract is signed. It actually starts there.In this episode of Know Like Trust for Real Estate, Christine George sits down with Melissa Anderson, Director of Customer Success at MoxiWorks, to talk about what truly happens after the sale, and why that phase is where trust is either strengthened or lost.This conversation goes beyond support desks and tech troubleshooting. Melissa breaks down what real customer success really means, how to uncover a client’s true goals, and why clarity, accountability, and expectation-setting are the foundation of long-term relationships.If you’re a real estate professional who wants fewer misunderstandings, calmer clients, and more referrals, this episode will change how you think about service, communication, and value.
What if the biggest threat to your real estate business isn’t competition but apathy?In this episode of Know Like Trust for Real Estate, Christine George sits down with Brittany Hodak, author of Creating Superfans and former Shark Tank entrepreneur, to break down why being “good enough” is the fastest way to be forgotten.Together, they discuss:Why database size doesn’t equal influenceHow to make it easier to refer than forgetBrittany’s SUPER framework for creating memorable, referral-driven client experiencesWhy consistency is what actually compounds resultsThis is perfect for the real estate professional who wants to stand out without shouting, build trust without gimmicks, and grow through relationships, not hustle.Get to know Brittany.Check out Brittany's Book, Creating Super Fans.Consider her masterclass specifically for real estate.Follow Brittany on Instagram.
This replay episode is one every real estate agent needs to hear right now.AI is everywhere, and depending on who you ask, it’s either going to revolutionize real estate or replace agents altogether. In this conversation, Keith Robinson breaks through the fear, hype, and misinformation to explain what AI is actually changing, and where humans still matter most.We talk about:Why AI is an evolution, not a revolutionWhat AI can automate (and what it absolutely can’t)Why emotional intelligence, trust, and relationships aren’t going anywhereHow agents should think about AI as a tool instead of a threatWhere agents should focus before worrying about the latest tech
In this REPLAY episode, marketing visionary and RealScout CMO Seth Price returns to share what every real estate professional needs to know about AI, branding, and the future of the industry.Seth breaks down why personal brand matters now more than ever, how AI can 10x an agent’s output, and why strategic systems create sustainable growth. We explore:Why the only real differentiator agents have left is their brandThe mindset shift agents need to survive the AI revolutionHow to uplevel content by “atomizing” it for scaleThe AI tools Seth personally uses (and how he uses them)His predictions for how AI will reshape the role of the agentThe underrated platforms agents should be posting on right nowSeth also shares his three life principles for staying grounded and focused, including how manifestation actually works.It’s a grounded, practical, inspiring conversation for any agent looking to stand out, stay relevant, and build an unforgettable business in a rapidly evolving market.Links:Follow Seth on LinkedIn: https://www.linkedin.com/in/sethkprice/Find out more about RealScout: https://www.realscout.com/
This week, we’re replaying one of your all-time favorite episodes. In this conversation with Stephanie Alfonso and Dave Charest of Constant Contact, we dig deep into how email newsletters help you understand your clients on a deeper level.We break down what today’s data can reveal about buying and selling behavior, what types of content trigger engagement, and how to turn newsletters into a strategic advantage instead of another task on your list.
Fractional leadership is changing the way businesses and especially real estate brokerages scale, adapt, and stay profitable. In this episode, Christine talks with Laura O’Connor, collaborative strategist and co-author of The Shift to Fractional Leadership, about how part-time executives are helping organizations grow faster and smarter without the burden of full-time costs.Here's what you'll learn:What fractional leadership is (and isn’t)Why it’s taking hold in real estateHow to know when your brokerage is ready for itCommon mistakes companies make when hiring a fractional leader
When Katie Couric, Brené Brown, and Glennon Doyle all shared a post about Little Blue Cart, founders Erin Fangmann and Kate Marsh Lord knew they had something special.In this episode, I talk with Erin and Kate, two military spouses who turned frustration with the status quo into a thriving, purpose-driven business that empowers consumers to shop with their values.We dig into:How Little Blue Cart went viral (without a PR team)The power of building a brand around your beliefsWhy staying true to your mission matters more than growthLessons in partnership, perseverance, and purposeThis episode is a masterclass in leading with authenticity and proof that when your business aligns with your values, everything else falls into place.
Most agents are great at making money but not so great at keeping it. In this episode of Know Like Trust for Real Estate, Christine talks with Amy Chorew, CEO of Curated Learning, about her new program Fiscal Fitness, created with her sister, Maeda, a CPA.Together, they break down how real estate professionals can turn their closings into lasting wealth through simple, practical systems. Learn how to structure your business, plan for taxes, build a trusted financial team, and start saving, even if it’s just $50 a month.
What makes you different from every other real estate agent in your market? In this episode, I coach Ruth Gramza, an agent from Minneapolis, through creating a clear, authentic value proposition. We unpack how to move past the “icky” feeling of selling yourself, identify your dream client, and build a listing presentation that actually shows how you deliver on your promise. If you’ve struggled to explain your value in a way that resonates, this one’s for you.
A SWOT analysis isn’t just for corporations. It’s a powerful tool for real estate agents, too. In this episode of Know Like Trust for Real Estate, Christine breaks down how to uncover your strengths, confront your weaknesses, identify hidden opportunities, and prepare for threats that can impact your business. You’ll walk away with at least two actionable ideas you can implement immediately.
In this episode of Know Like Trust for Real Estate, I sit down with Hilaire Radowick, a 23-year veteran in Gig Harbor, Washington, who recently decided to niche down into senior real estate and downsizing. While 100% of her business comes from her sphere, Hilaire wanted strategies to better market to both older homeowners and the adult children often involved in these decisions.We dive into practical ways agents can:Communicate with confidence when marketing to multiple generations.Create a signature downsizing service package that sets them apart.Use community connections and storytelling to attract more of the right clients.
In this episode of Know Like Trust for Real Estate, I sit down with Beth Golden of the Golden Home Team in Baltimore, MD. Beth and her husband recently rebranded their business to focus on their niche, luxury waterfront properties, and created a new visual identity. But the challenge? Building brand awareness around it.Together, we dive into actionable strategies to create consistency, eliminate clutter, and ensure their new logo and identity stand out in a crowded market.
When real estate agents become the trusted authority in their market, everything changes: more listings, stronger relationships, and a business built on referrals, not cold calls.On Know Like Trust for Real Estate, I share proven strategies, real-time coaching, and practical frameworks to help ambitious agents cut through the noise, clarify their brand, and attract the clients they actually want to work with.Want to stand out and scale up without burning out? Tune in for expert insights, relatable stories, and the real challenges I help agents overcome every day.
Too many agents are blending in with cluttered posts, inconsistent branding, and generic content. In this solo episode, Christine breaks down the real reason you're getting scrolled past, and how to fix it. Learn how to create content that feels like you, connects with your dream clients, and actually stops the scroll. You’ll also hear real-world examples of agents who are doing it right.
What do you do when the market slows and motivation slips? In this episode, I’m joined by David Greenspan, CEO of Mindshare 101, who shares why discipline and consistency are the real drivers of success in a down market.We talk about the blind spots that hold agents back, how to build top-of-mind awareness with your sphere, and the difference between activity and progress. 👉 Follow David on Instagram @davidgreenspan101
In this first-ever live coaching session on the Know Like Trust podcast, Christine George sits down with Leanne Mitchell and Elizabeth Gatto of the Mitchell Gatto Team to tackle a challenge so many real estate professionals face: staying consistent with marketing when business (and life) is busy.Leanne and Elizabeth share how they doubled their business but still struggle with overwhelm, automation, and feeling like they're always “starting over.” Christine walks them through practical strategies to simplify, delegate, and create a plan they can actually stick to—without burning out.This episode is packed with real solutions.Follow the Mitchell Gatto Team on Instagram: @mitchellgattoteamReady for your own coaching session? Apply here: coachingwithchristinegeorge.com
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