How Two Military Spouses Built a Purpose-Driven Brand that Went Viral
Update: 2025-10-30
Description
When Katie Couric, Brené Brown, and Glennon Doyle all shared a post about Little Blue Cart, founders Erin Fangmann and Kate Marsh Lord knew they had something special.
In this episode, I talk with Erin and Kate, two military spouses who turned frustration with the status quo into a thriving, purpose-driven business that empowers consumers to shop with their values.
We dig into:
- How Little Blue Cart went viral (without a PR team)
- The power of building a brand around your beliefs
- Why staying true to your mission matters more than growth
- Lessons in partnership, perseverance, and purpose
This episode is a masterclass in leading with authenticity and proof that when your business aligns with your values, everything else falls into place.
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