AI, Authenticity, and the #1 Thing Most Agents Forget to Do
Update: 2025-05-29
Description
In this episode, I chatted with email experts Stephanie Alfonso and Dave Charest from Constant Contact to dive into what’s working (and what’s not) in email marketing right now.
We cover:
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The biggest shifts in email marketing, including the role of AI and automation
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Why open rates are no longer the best metric—and what to measure instead
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How to use personality and storytelling to increase engagement
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List growth strategies that work in today’s noisy digital world
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The underrated power of SMS and dynamic content
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Why real estate agents can’t afford to be forgettable
🔗 Connect with Stephanie: LinkedIn
🔗 Connect with Dave: LinkedIn | davecharest.com
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