IPA Podcast

Alcohol Mindset Coach, author and host of 'The Big Drink Rethink' podcast, Anna Donaghey joins the IPA On podcast with Antonia Stearn to explore the advertising industry's relationship with alcohol. Together they explore addiction, mental health, agency culture and Anna's personal journey. Anna's book 'What Are You Thirsty For?: Rethinking alcohol and the life you want' is available now: https://www.waterstones.com/book/what-are-you-thirsty-for/anna-donaghey/9781915780607

Alcohol Mindset Coach, author and podcaster Anna Donaghey joins the IPA On... podcast with Antonia Stearn to explore the advertising industry's relationship with alcohol. Together they discuss addiction, agency culture, peer pressure and the impact alcohol can have on mental health. Anna's book 'What Are You Thirsty For?: Rethinking alcohol and the life you want' is available to purchase now: www.waterstones.com/book/what-are-y…y/9781915780607

Peter Semple, CEO of Depop, joins the IPA Effectiveness Files Podcast to talk about his journey from CMO to CEO, the challenge of growing a circular fashion marketplace and their ambition to change consumption behaviour at scale.

Sophie Devonshire, Chief Executive of The Marketing Society, joins the IPA New Business Diaries podcast to talk to BBH London's Ellie Olliff about what clients really want from their agencies and how purpose and culture can make the difference between a transactional relationship and a true partnership.

For this episode of IPA On… Antonia Stearn is joined by Mercy Abel, a multi-award-winning marketer, speaker, and co-founder of Futures UNLOCKED, which provides paid internships and free workshops for emerging creatives across Scotland. They explore Mercy’s route into the ad industry as a graduate during Covid, why she is so passionate about mentoring, and why making mentoring and internships as accessible as possible is so important. For more on the programmes mentioned during the episode and to get involved: • Home from College - https://homefromcollege.com/ • Creative Mentor Network - https://www.creativementornetwork.org/ • Ok Mentor - https://www.okmentor.me/ • One Month Mentors - https://theelephantroom.net/casestudy/one-month-mentors-5-years-anniversary/ • Futures UNLOCKED - https://www.futuresunlocked.co.uk/ • UK Black Comms Network - https://blackcommsnetwork.co.uk/

With 63% of UK adults pursuing, or interested in pursuing, secondary sources of income, Designate Founder Adam Hill joins the IPA On... podcast to discuss how his various side hustles have shaped his life and career, why he encourages agency employees to explore their passion projects and the benefits it can bring back to their 'day job'.

IPA President, BBH's Karen Martin, joins the AdTalk podcast to talk about her agenda to reaffirm and celebrate the power and value of creativity in the UK advertising industry. They also explore Karen's journey, from Ireland and via Australia, to the IPA Presidency and what the future of advertising could look like.

Neverland Creative's Tom Trevelyan joins the IPA New Business Diaries podcast to talk to BBH London's Ellie Olliff and The Beyond Collective's Oli Richards about the importance of an agency brand in driving growth.

Hosted by IPA Commercial Leadership Group Chair Jason Cobbold, The Money and the Magic is the newest IPA’s Podcast series and will explore the intersection of creativity and commerce, and how businesses can turn ideas into profit. In the first episode, Jason is joined by music industry legend Brian Banks. Together, they explore Brian’s thoughts on musical creativity and his career working on Michael Jackson’s Thriller and developing iconic scores for some of the world’s biggest brands, including Apple and IBM.

In the latest episode of the IPA New Business Diaries podcast, Cogent Managing Director Gareth Evans is joined by Becky McKinlay, MD at Oystercatchers. Together they explore all things new business, agency search and selection and how brands optimise their agency partnerships.

For Endometriosis Awareness Month, the IPA On.. Talent Matters Podcast discusses this condition. Host Antonia Stearn is joined by Rebecca Hill, Associate at Over The Bloody Moon, the world's largest collective of menopause, andropause and menstrual health experts, and Emmy Greener, People and Culture Manager at Mediaplus UK. Despite endometriosis affecting 1 in 10 women, awareness surrounding it is still very poor. The condition causes cells similar to the lining of the womb to grow elsewhere in the body, with varying symptoms like debilitating pain, fatigue, low mood, heavy periods and pain when you go to the toilet amongst others. Antonia, Rebecca and Emmy explore the perception of pain, medical misogyny, the lack of research into women’s health issues, and the worrying stat that diagnosis time for endometriosis is still 8 years and 10 months on average. This debilitating condition can have severe impacts on the retention of staff and wellbeing. Emmy also discusses her company's menstrual health policies, which aim to create a more equitable workplace while Rebecca shares her personal journey with endometriosis.

In the latest episode of the IPA New Business Diaries, Ellie Olliff, New Business Director and Partner at BBH London, is joined by industry legend Tina Fegent. They explore what pitching looks like from a procurement perspective, the role they play in the process, the value that building relationships with procurement can bring and much more.

In the latest episode of the IPA New Business Diaries, RAPP CMO Tracey Barber and Katie Street, MD & Founder of Street Agency explore how to get more leads in 2025, touching on everything from why LinkedIn can be your best friend when it comes to reaching your prospects to why you should put your people front and centre.

Leanne Maskell, ADHD Coach, Author and Activist joins the IPA On... Podcast to discuss the realities of ADHD, her personal struggle of being diagnosed at 25 and the importance of understanding and acceptance. This episode looks at what ADHD is and how it manifests differently in everyone –, “If you’ve met one person with ADHD, you’ve met one person with ADHD”. She also looks at how a diagnosis affects your relationship with yourself, the importance of creating a safe and honest workplace environment, and Leanne’s petition to the Government for pre and post-ADHD diagnosis and support.

In this episode of New Business Diaries, St Lukes' Jess Gibb is joined by Rebecca Nunneley, lead consultant from the AAR. In a wide-ranging conversation, they explore the evolving role of consultants, the impact of the IPA Pitch Positive Pledge, the challenges agencies face in deciding whether to pursue smaller opportunities or wait for larger ones and much more.

Alex Lloyd Hunter, co-founder of The Dad Shift, joins the IPA On... Podcast to explore the realities of paternity leave in the UK, discuss why proper paternity is good for mums, dads and children; and explain how they are campaigning for substantial, affordable and equal leave for both parents in every relationship. Find out more about The Dad Shift: https://dadshift.org.uk/

In a special episode of the Effectiveness Files, IPA Director of Effectiveness Laurence Green sits down with the authors of three of this year's IPA Effectiveness Award-winning papers. First, we hear from Joe Smith, Strategy Partner at AMV BBDO about their Gold and President's Prize-winning Guinness case (00:38); then an exploration into AFFINTY's unique Concierge Car Wash Silver-winning paper with Senior Strategist Caspar Yuill (16:04); and finally a deep-dive into the Grand Prix-winning case study with Roisin Mulroney, Planning Director at adam&eveDDB and Mark Hodge, Vice President of Marketing at McCain Foods (33:48)

Dame Carolyn McCall joins the IPA Effectiveness Podcast to discuss her career spanning The Guardian, EasyJet and ITV; transforming the ITV brand to compete with the streaming services; and collaborating with advertisers to create great content for viewers.

In a special episode of the AdTalk podcast, IPA Director General Paul Bainsfair is joined by Tom Knox, Chairman of MullenLowe and the Chair of the Board of Trustees of the History of Advertising Trust (HAT). They explore HAT’s new archive service, Brand Archaeology, and how it can not only preserve advertising’s history for future generations but also act as a research tool for new ideas. For more from the History of Advertising Trust: https://www.hatads.org.uk/

In this episode of the IPA New Business Diaries podcast, Tobi Asare, Managing Partner Head of Growth at OMD UK is joined by Andy Freeman, Group Brand and Marketing Director at Centrica, British Gas. They explore all things pitching, new business and building strong client/agency relationships.