DiscoverIPA PodcastThe Money and the Magic: Brian Banks
The Money and the Magic: Brian Banks

The Money and the Magic: Brian Banks

Update: 2025-05-14
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Hosted by IPA Commercial Leadership Group Chair Jason Cobbold, The Money and the Magic is the newest IPA’s Podcast series and will explore the intersection of creativity and commerce, and how businesses can turn ideas into profit.

In the first episode, Jason is joined by music industry legend Brian Banks. Together, they explore Brian’s thoughts on musical creativity and his career working on Michael Jackson’s Thriller and developing iconic scores for some of the world’s biggest brands, including Apple and IBM.
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The Money and the Magic: Brian Banks

The Money and the Magic: Brian Banks

Institute of Practitioners in Advertising (IPA)