The IPA Making Sense Podcast: Rory Sutherland
Update: 2025-11-26
Description
In the first episode of our Making Sense Podcast, IPA Head of Marketing and Data Innovation Simon Frazier sits down with the inimitable Rory Sutherland.
Their discussion spans TK Maxx, geriatric aids, the value of sometimes ‘being more puppy’, and why marketing and advertising have fundamentally failed to explain, price and promote the true value they create.
Their discussion spans TK Maxx, geriatric aids, the value of sometimes ‘being more puppy’, and why marketing and advertising have fundamentally failed to explain, price and promote the true value they create.
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