The Effectiveness Files: Alistair Macrow

Update: 2025-12-03

Description

Alistair Macrow, former CEO of McDonald's UK & Ireland, joins the IPA Effectiveness Files podcast to discuss his journey from CMO to CEO, the value that marketing brings to a business, his advice for agencies and much more.

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In Channel

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00:00

The Effectiveness Files: Alistair Macrow

Institute of Practitioners in Advertising (IPA)

#box-pro-ellipsis-176585331711632{-webkit-line-clamp:2;}The Effectiveness Files: Alistair Macrow

The Effectiveness Files: Alistair Macrow

Institute of Practitioners in Advertising (IPA)

The Effectiveness Files: Alistair Macrow