Got Marketing?

Why most podcasts fail (and how to make yours last) This week on Got Marketing?, Mia gets real about podcasting — one of the hardest, most time-consuming, and draining parts of running a small business… but also one of the most rewarding. To unpack both the challenges and the potential of podcasting, Mia is joined by podcast partner Laura McRae, who helps established business owners grow their audience, build authority, and finally get their podcast working for their business. Together, they dive into why so many podcasts fizzle out after 10 episodes, how to carve out a niche in a crowded space, and why audio still outperforms video for many small business owners. Laura shares her journey from virtual assistant to podcast specialist, her favourite tools for cash-strapped beginners, and why success is about far more than downloads. The big takeaway? Podcasting is a long-game strategy. If you want quick ROI, it’s not for you. But if you stick with it, podcasting can deliver lasting brand authority, unexpected opportunities, and content that fuels your marketing ecosystem for years to come. 🎧 Press play if you’ve ever wondered whether podcasting is worth the effort, or if you want practical tips to grow (or start) your show with less stress and more strategy. We’d love to hear from you. DM us anytime, or leave a review if you found it valuable.   What you’ll take away from in this episode:  ✨ Why most podcasts don’t make it past 10 episodes ✨ How to define your “why” and your ideal listener before you launch ✨ The easiest way to niche your podcast (hint: your unique method is the differentiator) ✨ Why video podcasts can hold you back — and when audio is enough ✨ The key metrics to track (beyond downloads) ✨ Smart repurposing tactics to get more mileage from every episode ✨ Tools and tips for recording and editing on a budget ✨ Why podcasting is a long-game strategy — and the unexpected wins along the way      Mentioned in this episode: Ripple Festival  Australian Podcast Collaborative Facebook Group Riverside, Zoom & Audacity (tools mentioned for recording/editing) Grow the Show (podcast) School of Podcasting (podcast) Podnews Daily (podcast) My Dad Wrote A Porno (podcast)   Connect with Laura: Website: https://podcastsupportservices.com.au/about/ Instagram: https://www.instagram.com/podcast.support.services/?hl=en  LinkedIn: https://www.linkedin.com/in/laurajmcrae   Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram   Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.    🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.    Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

How to write emails people actually read (and reply to) This week on Got Marketing?, Mia lifts the curtain on one of Campaign Del Mar’s most powerful marketing tools, email. After three years of sending a weekly email to her audience, Mia has learned exactly what makes people open, click, reply, and buy. In this episode, she shares the five best-performing emails sent, why they worked, and what they have in common, plus, the patterns and mindset shifts that transformed her from reluctant beginner to skilled email marketer. Along the way, Mia unpacks why replies matter more than clicks, why vulnerability outperforms polish, and how to build consistency into your creative process so your audience starts looking forward to your emails like clockwork. The big takeaway? Consistency compounds. The more you write, the sharper your emails become, and the deeper your audience connection grows. 🎧 Press play if you want to sharpen your own email marketing skills, spark more replies from your audience week after week. We’d love to hear from you. DM us anytime, or leave a review if you found it valuable.   What you’ll take away from in this episode:  ✨ The real metrics that matter (and why open rates are unreliable) ✨ How replies create deeper connection, and more conversions ✨ Why vulnerability and honesty make your emails unforgettable ✨ How to write emails people can’t help but respond to ✨ The storytelling tricks that make your content stick ✨ Why strong opinions are more powerful than generic tips ✨ How to build the habit and creative conditions for better writing ✨ The power of consistency in training your audience to open   Want to read our top five emails? Sign up at the bottom of this page to get them — and discover what that infamous 1-star review said, why “revenge” led to record clicks, and more.     Mentioned in this episode: Join Campaign Del Mar’s weekly roundup  Nail Your Email Marketing Strategy (online program) Ripple Festival (raffle entry with ticket purchase before Sept 21)     Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram   Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.    🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.    Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

What it really takes to build a 30k-strong community (without the cult vibes) This week on Got Marketing?, Mia sits down with Verity Hare, founder of TradieWives — a 30,000-strong community for wives and partners in the trades — to talk about what it actually takes to build a safe, high-trust community in a noisy, performative internet. From bringing a relationship counsellor into the group (yes, really) to unapologetically strict moderation, Verity shares the systems, boundaries and heart that make Tradie Wives a rare gem: supportive, useful, and sustainable. You’ll also hear the behind-the-scenes of growing a free Facebook group into a values-led business (memberships, partners, directory, conference) without breaking trust — plus some very real talk about event season nerves ahead of Ripple Festival and the Squarespace Tradie Panel. 🎧 Press play if you’re building community as a growth strategy — or you’re craving one that isn’t synthetic, salesy, or culty. DM us anytime, or leave a review if you found it valuable.   What you’ll takeaway from in this episode:  ✨ Why Tradie Wives has a relationship counsellor — and how personal dynamics at home spill into the business ✨ Boundaries build belonging: the fast-block rule that keeps 30k members feeling safe (no second chances) ✨ From free group to business model: memberships, partner support, a public directory, and an annual conference ✨ Event lessons: what actually goes wrong (and why your audience won’t notice) ✨ SOPs that save your sanity: approvals, moderation, conflict pathways, and choosing the right tools ✨ When not to help: why resentment is your cue to outsource the “in the business” work ✨ Niche right: serve a clear community (tradie partners) with trust, safety, and ruthless alignment ✨ Mental health in the trades: why talking openly matters — and how community makes space for it   Mentioned in this episode: TradieWives Facebook group TradieWives directory   Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram   Connect with Verity Hare: Website: https://tradiewives.com.au/ Instagram: https://www.instagram.com/TradieWives/# Facebook: https://www.facebook.com/groups/TradieWives/   Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.    🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.    Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

Retention doesn’t need to be complicated but it does need to be consistent. It’s been a hot minute since we’ve had a Marketing Moment on the pod, but this week calls for one. Inside Marketing Circle, Community Manager Lillie Brown recently facilitated a brainstorm about customer retention strategies. Mia realised she had the perfect story to share: 💐 It involves a cold call, a bouquet of Birds of Paradise, and one real estate agent who has stayed top of mind for 11 years with a single two-minute ritual. Mia also shares how she prioritises retention in her own business, why it’s her number one objective, and why making it easy to leave is exactly what makes members want to stay. 🎧 Press play if you’ve been so focused on finding new customers that you’ve forgotten about the ones you already have. We’d love to hear from you. DM us anytime, or leave a review if you found it valuable.   What you’ll take away from in this episode:  ✨ A real-world example of customer retention that proves the power of small, consistent touch points ✨ Why it’s cheaper and easier to retain customers than to chase new ones ✨ How Mia structures her week around retention priorities first ✨ The philosophy behind Marketing Circle’s flexible, cancel-anytime model ✨ A prompt to reflect on what you’re actively doing to re-energise your lapsed customers     Mentioned in this episode: Rohan White, Buxton St Kilda.   Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram   Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.    🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.    Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

How do you spark new ideas for campaigns? This week on Got Marketing?, Mia answers two listener questions in a special Ask Me Anything episode. First up: Jemma asked how to spark fresh ideas for new campaigns. It starts with strategy, not random “inspo”. From there, creativity flows through constraints, cross-pollination, and looking well beyond your own industry. Think indie theatre, politics, pop culture, even behavioural science, because the best ideas never come from scrolling Instagram. Then, Mia answers Brooke’s question about the realities of moving as a military spouse. Spoiler: it’s not nearly as stressful as you might think. With Defence handling everything from packing to short-term accommodation, Mia shares her pro moving tips (including the one box you should always pack last and unpack first). The takeaway: Whether it’s campaigns or moving house, the right systems and constraints actually make life easier, and sometimes even spark the best ideas. 🎧 Press play if you’re craving more creative fuel for your marketing, or if you’ve ever wondered what it’s really like to relocate with the military. We’d love to hear from you. DM us anytime, or leave a review if you found it valuable.   What you’ll take away from in this episode:  ✨ Why creativity without strategy is chaos (or art, but not a campaign) ✨ Prompts to reframe your campaign ideas and spot new angles ✨ How festivals, films, and politics can spark better marketing ✨ The “15 in 15” brainstorm method to push past predictable ideas ✨ Why constraints are creativity’s secret weapon ✨ The role of customer voice and listening in sparking campaigns ✨ How military families move — and Mia’s pro packing tips ✨ The single box you should always label for first unpack    Mentioned in this episode: Ripple Festival Darwin Festival: Night Night theatre production Wes Anderson (The Life Aquatic) Buckley’s cough medicine campaign “Tastes awful. And it works.”   Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram   Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.    🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.    Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

Not all marketing is created equal: how much is enough? This week on Got Marketing?, Mia tackles the million-dollar question: how much marketing is enough? Spoiler: there’s no one-size-fits-all answer because it depends on your business model, your goals, and how hard your offer is to sell. From why service providers like designers and copywriters don’t need to “do it all,” to why digital products and courses demand a constant stream of marketing, Mia breaks down the reality behind the advice you hear online. Along the way, she pulls lessons from Bunnings’ multi-million-dollar ad spend, a $200K recruitment campaign for the NT Government, and her own year-in-the-making “In Good Company” campaign. The takeaway? Doing “all the things” isn’t the answer. Doing the right things well is. It’s not about half-assing more, it’s about fewer, bigger, better plays that actually move the needle. 🎧 Press play if you’ve ever felt like your marketing is guesswork, if you’re tired of chasing every trend, or if you need a reminder that quality beats quantity every time. We’d love to hear from you. DM us anytime, or leave a review if you found it valuable.   What you’ll take away from in this episode:  ✨ The reality of defence partner life, and why it’s “death by a thousand cuts” ✨ How constant moves and uncertainty impact careers, families, and choices ✨ Why entrepreneurship can be a lifeline for defence partners ✨ The hidden admin load that comes with military life (and why it often falls to partners) ✨ How Mia is planning “Operation Work Less in 2026” to create more family space ✨ Why strong business foundations let you step back without losing momentum ✨ The moment Lillie took the mic, and proved the power of delegation ✨ Why sometimes, in business and in life, you’ve got to make the big leap without a safety net   🔥 Strong Opinions Are Sexy – Why “done is better than perfect” doesn’t cut it anymore, and why half-assing your marketing is holding you back. 🌊 Making Waves – Behind the scenes of Mia’s “In Good Company” campaign, including 12 months of planning, six months of prep, and why big impact takes time.   Mentioned in this episode: Bunnings TV ad Northern Territory Government (worker attraction campaign) In Good Company (Mia’s campaign) Janine’s website strategy + design business Lex Stanley’s episode on trade & home improvement businesses   Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram   Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.    🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.    Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

Being a defence partner isn’t one big hard thing; it’s death by a thousand cuts. This week on Got Marketing?, Mia steps away from strategy talk to share a deeply personal update about life as a proud defence partner, and what it means when business and family collide. From seven months of job-hunting limbo to making the bold call to move her family from Darwin to Newcastle with no guarantees, Mia unpacks the realities of defence partner life: the frequent relocations, the admin load that falls on partners, and why entrepreneurship often becomes the only sustainable career path. [Mia forgot to mention that after posting to a new location, the Defence member needs to undertake training for the new job, and that is often in another location 🤯, which is another reason the admin falls to Mia.] Business is never separate from life, Mia reflects on how these changes are shaping Campaign Del Mar,  including her plan to deliberately create space in 2026, lean on the strong foundations she’s built, and delegate more to her team (with a great story about Lillie absolutely smashing her first email marketing workshop). 🎧 Press play if you’ve ever juggled uncertainty at home while trying to keep your business growing. This one’s raw, honest, and a reminder that sometimes you need to risk it for the biscuit. We’d love to hear from you. DM us anytime, or leave a review if you found it valuable.   What you’ll take away from in this episode:  ✨ The reality of defence partner life, and why it’s “death by a thousand cuts” ✨ How constant moves and uncertainty impact careers, families, and choices ✨ Why entrepreneurship can be a lifeline for defence partners ✨ The hidden admin load that comes with military life (and why it often falls to partners) ✨ How Mia is planning “Operation Work Less in 2026” to create more family space ✨ Why strong business foundations let you step back without losing momentum ✨ The moment Lillie took the mic, and proved the power of delegation ✨ Why sometimes, in business and in life, you’ve got to make the big leap without a safety net   Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram   Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.    🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.    Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

The most overdue guest: Stef Hanson on big swings, creative campaigns and dropping the mask This week, Mia is joined by long-time friend and the most overdue guest in Got Marketing? history — Stef Hanson. Stef is a Creative Director, storyteller, and the brains behind some of the boldest small business campaigns inside (and outside) Marketing Circle. What started as weekly “therapy session” chats between Mia and Stef has finally been recorded — and it’s a deep dive into dropping the mask, taking big creative swings, and why bland headshots are the enemy of brand building. From repositioning her business with a standout brand awareness campaign, to challenging small business owners to ditch the beige and embrace risk, Stef shares how she went from shooting corporate conferences she hated… to creating concept-led campaigns that attract dream clients. 🎧 Press play if you’ve ever felt stuck doing work that doesn’t light you up — and you’re ready to swing for the fences. We’d love to hear from you. DM us anytime, or leave a review if you found it valuable.   What you’ll takeaway from in this episode:  ✨ Why Stef ditched cookie-cutter corporate jobs for creative campaigns that light her up ✨ The art of getting people to drop the mask — and why it’s Stef’s secret superpower ✨ How choosing clients by psychographics beats niching by industry ✨ Why bland headshots won’t cut it (and what to do instead) ✨ The making of “The Beach Campaign” — and how it repositioned Stef’s business overnight ✨ How to turn testimonials into must-watch content (not beige text screenshots) ✨ Why the real risk in marketing is blending in with everyone else ✨ How small businesses can access agency-level creative thinking without the agency price tag ✨ Practical ways to bring more playfulness and personality into your brand   🎾 The Big Swing: How to find your next “big swing” idea by stealing creative tactics from TV and film — from breaking the fourth wall to the immersive magic of a one-shot   Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram   Connect with Stef: Website: https://www.stefhansonproductions.com/ Instagram: https://www.instagram.com/stefhansonproductions/ LinkedIn: https://www.linkedin.com/in/stef-hanson-62a63574/   Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.    🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.    Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

You don’t need to love every campaign. But if it makes you feel something, rage, confusion, secondhand embarrassment, it’s doing something worth unpacking. This week, Mia is joined by Lillie Brown, Campaign Del Mar’s Community Manager and resident campaign analyst, to get stuck into the denim-clad controversy that is the Sydney Sweeney x American Eagle campaign. On the surface it’s just an ad for jeans. But dig a little deeper and it’s a tangled mess of lazy puns, hyper-sexualised nostalgia, racial undertones, and what some are calling a eugenics-coded fantasy. Yep. From the writing and visuals to the political and cultural climate it was launched into, this episode explores whether the outrage is justified, how controversy became a currency, and why this campaign might still be a commercial win, even if it’s a moral flop. 🎧 Press play if you’ve ever wanted to scream “who signed this off?!” at your screen. We’d love to hear from you. DM us anytime, or leave a review if you found it valuable.   What you’ll takeaway from in this episode:  ✨ Why lazy creative is no longer a neutral choice, especially in a post-Trump, post-woke media landscape ✨ What the Sydney Sweeney campaign is really selling, and who it’s speaking to ✨ How eugenics theory and nostalgia collide in a campaign no one asked for ✨ Why “just a jeans ad” is never just a jeans ad ✨ What happens when campaigns embolden the wrong audience ✨ Why outrage is now a legitimate strategy in the attention economy ✨The commercial calculus of controversy: who wins when a brand goes loud, not deep ✨ How to tell when a brand has traded values for virality ✨ A step-by-step approach to divesting from social media (without going dark overnight) ✨ The difference between intent and impact, and why it matters more than ever   Mentioned in the episode: Janine Jacob commenting American Eagle Responds to the Sydney Sweeney Ad Backlash and Branding Experts Are Mixed Brooke Shields Tells the Story Behind Her 80's Calvin Klein Jeans Campaign   Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram   Connect with Lillie: Website: https://www.lilliebrown.com/ Instagram: https://www.instagram.com/sexwithlillie/?hl=en LinkedIn: https://www.linkedin.com/in/lillie-brown/?originalSubdomain=au   Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.    🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.    Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

You don’t have to choose between “never social media” and “always chasing the algorithm.”  But if you’re going to claim independence from platforms, you’ll need more than occasional rants and coffee chats. You need a clear vision of how you actually work, and the distinct value you bring when you stop playing by the platform’s rules. This week, Mia is joined by Lillie Brown, Campaign Del Mar’s Community Manager and a seasoned sexologist and marketing strategist, to unpack the art of high-ROI, human-first marketing that thrives outside of social media dependency. Together, Mia and Lilllie get brutally honest about the creative death of the internet, the constant threat of cancel culture, and the need to market in ways that feel real. From marketing fierce sexual wellness content (yes, “vulva” gets banned) to hosting impromptu in-person meetups across Australia, this episode is packed with spicy takes and tangible strategy. If you’ve ever felt like algorithms are erasing your humanity, or that your content is invisible within hours, this one’s for you. 🎧 Enjoy the episode, and if it made you reconsider how you allocate your marketing energy, we’d love to hear from you. DM us anytime, or leave a review if you found it valuable.   What you’ll takeaway from in this episode:  ✨ Why contenting for algorithms sucks the soul out of creativity, and how Tumblr-era energy might make a comeback ✨ How to preserve brand voice amid rising AI templating, without rejecting AI altogether ✨ Why cancel culture and fear-based marketing lead straight into AI autopilot, and what to do instead ✨ How long-form thinkers can reclaim space beyond 32-second Instagram reels ✨ A real-world marketing roster that outperforms: email, blogs, speaking gigs, and in-person events vs. social media  ✨ The censorship conundrum: why sexual wellness is regulated harder than pseudoscience ✨ Why static blog posts still generate 68% of Campaign Del Mar’s traffic, while social posts vanish overnight ✨ How to pick and maximise a single social channel that actually converts for you ✨ A step-by-step approach to divesting from social media (without going dark overnight) ✨ Practical ideas beyond Insta: events, referral networks, DIY PR, affiliate marketing, out-of-home, direct mail, and strategic partnerships   Mentioned in the episode: OLIPOP Soda  Instagram account suspension: The Girls Get Off account   Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram   Connect with Lillie: Website: https://www.lilliebrown.com/ Instagram: https://www.instagram.com/sexwithlillie/?hl=en LinkedIn: https://www.linkedin.com/in/lillie-brown/?originalSubdomain=au   Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.    🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.    Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

You don’t have to choose between consulting, content creation and campaign strategy.  But if you're going to do it all, you'll need more than a polished elevator pitch. You'll need a strong sense of who you are, how you work, and the value you bring because the messier your job titles, the clearer your positioning needs to be. This week, Mia is joined by Nicole Sherwin, a fractional CMO, content creator, strategist and former Head of Marketing at Typo and Dulux. Four months into full-time entrepreneurship, Nicole is building a portfolio career that blends consulting, brand campaigns, TikToks (36K followers, by the way) and UGC, without boxing herself into one niche or vertical. Together, Mia and Nicole get honest about the complexity of being multi-passionate marketers in a world that wants you to "just pick a lane." From navigating redundancy and the emotional whiplash of self-employment to content creation ethics and storytelling that actually cuts through, this episode is full of spicy takes and practical insights. If you’ve ever struggled to explain what you do, felt pressure to niche, or wondered how to turn a viral moment into brand equity, this one’s for you. 🎧 Enjoy the episode, and please leave a review if you found it valuable. We'd love to hear from you, DM us anytime What you’ll takeaway from in this episode:  ✨ Why niching by industry isn’t always the best move, and how to build a strong positioning instead ✨ The truth about UGC: ethics, grey areas, and what you need to know before you start ✨ Why brand storytelling trumps clever editing on social media ✨ The surprisingly hard part of self-employment no one talks about ✨ A smart framework for mapping your marketing skillset (when your CV is anything but linear) ✨ What FMCG brands are getting very wrong, and who’s doing it better ✨ How to build multiple income streams without burning out ✨ Why “I’m a consultant” doesn’t cut it as a brand identity, and what to say instead ✨ The difference between entertainment and deception in digital storytelling      Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram   Connect with Nicole: Website: https://www.elbamarketing.com.au/ Instagram: https://www.instagram.com/nikkaloola/ LinkedIn: https://www.linkedin.com/in/sherwinnicole/?originalSubdomain=au TikTok: https://www.tiktok.com/@nikkaloola   Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.    🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.    Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

Marketing today is more manipulation than strategy, how did we get here? In this episode of Got Marketing?, I discuss weaponised psychology, and the three core tactics doing the heavy lifting behind the most manipulative marketing online. This isn’t just about the loud minority anymore, this is now the status quo. And while most business owners aren’t trying to deceive, many are unknowingly caught up in the echo chamber. It’s time for a circuit breaker. Behind the scenes, Mia has been working on a marketing methodology built for the post truth era : the Honest Marketing Method. This approach is about long-term, strategic thinking that earns attention and builds trust. It's value-led, evidenced based and will ruffle some feathers.  🎧 Listen now and get ready for the live-only Unveiling The Honest Marketing Method on July 30. We'd love to hear from you, DM us anytime.   What you’ll take away from this episode:  ✨ Why “everyone does it” is a terrible reason to follow bad marketing advice ✨ How marketing myths spread, and why repetition, social proof, and herd mentality are so powerful ✨ The real cost of forever-free content (and why it’s burning out founders) ✨ Why boundaries in business are not a punishment, they’re a power move ✨ The three psychological tricks most manipulative marketers rely on ✨ What The Honest Marketing Method is and why it’s designed for this moment   Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram   Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.    🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.   Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.    

Is Instagram still worth it? Let’s talk. This one might ruffle a few feathers, and that’s exactly the point. In this episode, Mia dives headfirst into the big, uncomfortable question: Can you still grow on Instagram if you do it your way?  Spoiler: the answer may not be what you want to hear. If you're sticking to static posts, skipping the trends, avoiding reels, and treating Instagram like a traditional marketing channel, it might be time to reassess your strategy. Mia shares exactly why she believes Instagram has become an all-or-nothing platform and what to consider if you’re no longer seeing growth (or joy) there. Mia also shares how Campaign Del Mar's own channel mix has shifted, why LinkedIn is now outperforming Instagram, and why this shift has nothing to do with giving up, and everything to do with playing a smarter game. 🎧 Enjoy the episode, and please leave a review if you enjoyed the episode. We'd love to hear from you, DM us anytime   What you’ll take away from this episode:  ✨ Why Instagram is favouring entertainment-first content (and what that means for your strategy) ✨ The truth about follower count and why reach is no longer guaranteed — even for your own audience ✨ How LinkedIn overtook Instagram as Mia’s top-performing platform (and what she’s doing differently there) ✨ Alternative marketing channels worth exploring — from Substack to Pinterest to local area marketing  ✨ Why it might be time to stop “pushing through” on Instagram and start playing a smarter game elsewhere     Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram   Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.    🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.   Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.    

The 100th episode 🎉 For this raw and unfiltered episode, Mia ditched all the notes and spoke from the heart.  Hear untold stories from the last 100 episodes and see how the sausage is made at Got Marketing? In this milestone moment, Mia takes you behind the scenes of Got Marketing? sharing the real, unfiltered truth about podcasting, what’s worked, what hasn’t, and how the show fits into the broader Campaign Del Mar strategy. This episode is part reflection, part celebration, and full of honest insights into what it actually takes to run a business-backed podcast. Plus, Mia shares a look at what’s next: brand partnerships, bolder content, and a podcast that’s finally being marketed like it should be. 🎧 Enjoy the episode, and please leave a review if you enjoyed the episode. What's your fav moment of Got Marketing? We'd love to hear from you, DM us anytime   What you’ll takeaway from in this episode:  ✨ Why podcasting is not a top-of-funnel channel (and what it’s brilliant for instead) ✨ How Got Marketing? fits into Campaign Del Mar's marketing ecosystem ✨ Why de-coupling Got Marketing? from Campaign Del Mar was a stroke of genius ✨ What happened behind the scenes with some of Mia’s favourite guests (yes, even the nerve-wracking ones)   Mentioned in the episode: LNDR episode Jay Schwedelson episode Digital Marketing podcast Dr Patrick Aouad episode   Thank you to: Kyra Romina (podcast producer and editor), Elyce Campbell (social media manager), Lillie Brown, Emily Lambourne, Julian Fogel and Global Headquarters.   Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram   Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.    🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now Visit RippleFestival.au for details 👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.   Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.    

You can’t build a successful trades business on referrals alone. Here is how tradies can stop competing on price alone and starting winning the jobs they want, not just the ones they need.  Trade and home improvement marketing is often misunderstood, overlooked or just plain wrong. It’s not about dancing on TikTok and “we offer great service” is not a point of difference. This week, Mia is joined by Lex Stanley, founder of Vastly Digital and a fierce advocate for an industry that’s working hard but often left out of the marketing conversation. Lex's agency specialises in home improvement businesses; builders, roofers, painters, shutter and blind brands and natural stone (to name a few), helping them create marketing that actually works for their industry. From discoverability and lead quality to being undercut by your own apprentice-turned-competitor, this episode dives deep into the very real challenges and the big opportunities for tradies who want to grow. Whether you're in the industry or love someone who is, this one’s for you. 🎧 Enjoy the episode, and please leave a review if you found it valuable. We'd love to hear from you, DM us anytime   What you’ll takeaway from in this episode:  ✨ Why “good quality and good service” isn’t a differentiator, and what to say instead ✨ What tradies actually need: brand discovery, not brand awareness ✨ Why Google Business Profiles matter more than dancing on TikTok ✨ The biggest threats to trades businesses (spoiler: it’s often their own team) ✨ How to respond when you're constantly being undercut on price ✨ Why reliability and transparency still go further than slick marketing ✨ The single most important thing to get right before spending money on ads ✨ How to use content to educate an uninformed (and often skeptical) customer ✨ Why you must understand your cost per lead, and track properly, always   Tradie or home improvement business? We'd love to see you at Ripple Festival on Nov 12, 2025 in Melbourne. The tradie panel presented by Squarepace is not to be missed. Ripple Festival Tradie Panel Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now Visit RippleFestival.au for details. If your website is not yet your online showroom, start your Squarespace free trial today, head to squarespace.com/ripple to save 20% off Annual Subscriptions* or use the code RIPPLE20 at checkout.     Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram   Connect with Lex Stanley: Website: https://vastly.com.au/ Instagram: https://www.instagram.com/vastlydigital LinkedIn: https://www.linkedin.com/in/lexstanley/?originalSubdomain=au   Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.     Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

We’ve been told for years to follow the marketing rules, avoid annoying people, and never send too many emails but what if that’s exactly what’s holding us back? Its time to unsubscribe from boring marketing and legacy thinking. This week Mia meets her marketing hero,Jay Schwedelson, a straight shooting legendary marketer who shares Mia's love of email marketing and trash TV. Jay is the host of the No 1 marketing podcast in the US, Do This, Not That! podcast, founder of SubjectLine.com and the creator of the largest virtual marketing events.  Jay has built businesses that have generated over $400M in revenue, not by playing it safe, but by doing what most marketers are too scared to try. Tune in for a refreshingly real and wildly useful conversation about breaking the rules, failing fast, and growing your most valuable asset, your email list, with intention. Together, he and Mia dismantle the legacy advice keeping small business owners stuck, unpack why unsubscribes are actually a good thing, and explore what makes email marketing work now (not in 2010). But did he pass Mia's Aussie pop quiz? 🤔 This episode is fast, fun, and packed with permission to let go of what doesn’t serve, and double down on what actually delivers dollars. 🎧 Enjoy the episode, and please leave a review if you found it valuable. We'd love to hear from you, DM us anytime (unless you are trying to sell as lead gen services 🤢)   What you’ll takeaway from in this episode: 🗑️ What legacy marketing advice can go in the bin 🔍 Where to focus your marketing time and money based on data and evidence (not feelings) 💌 How to grow your list without overthinking it, using lots of little things that actually work 🤳🏻 Why LinkedIn is the last true social network, and why you’re probably underusing it ✨ What “build in public” really looks like, and how it gives you an edge over bigger brands  ++ Jay's secret to business, and more practical marketing GOLD.    Mentioned in the episode: Mingle Seasoning x OnlyFans creator Girthmasterr Guru Media Hub conference Do This, Not That! podcast Scoop newsletter Subjectline.com    Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram   Connect with Jay Schwedelson: Website: https://jayschwedelson.com/ Instagram: https://www.instagram.com/jayschwedelson/ LinkedIn: https://www.linkedin.com/in/schwedelson/   Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.    🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now Visit RippleFestival.au for details 👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.   Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

We live in a time where having a PhD seems to matter less than having a ring light. Why we trust influencers over experts, and what it’s costing us. What happens when real expertise becomes invisible in the age of algorithms? On this week’s episode, Mia is joined by neurologist and co-founder of CU Health, Dr. Patrick Aouad, for a big, brainy, and beautifully human conversation about credibility, trust, and why depth no longer fits the feed. Together, they explore the tension between visibility and expertise, the dangers of oversimplification, and the pressure experts face to become brands instead of trusted professionals. From influencer wellness to AI-generated “insight”, this episode is a timely reminder that real knowledge doesn’t always go viral but actually matters most. If you’ve ever felt drowned out by louder, shinier voices online, this one’s for you. 🎧 Enjoy the episode, and if you’ve got thoughts, we’d love to hear them — DM us anytime.   What you’ll learn in this episode: ✨ How algorithmic culture rewards visibility over depth ✨ Why expert voices get diluted, and what we lose when they do ✨ The slow erosion of nuance in business, marketing, and media ✨ The real risks of AI-generated content for credibility and truth ✨ How founders can rebuild trust by leaning into honesty, clarity, and proof   Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram   Connect with Dr. Patrick Aouad: Website: https://cuhealth.com.au/about-us/ Instagram: https://www.instagram.com/cu.health/ LinkedIn: https://www.linkedin.com/in/dr-patrick-aouad/?originalSubdomain=au   Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.  🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne - are you coming? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now Visit RippleFestival.au for details 👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.   Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

You finally started sending those emails, hooray! I'm proud of you. Now, let's work on your strategy so we can turns emails into revenue. In this practical solo episode of Got Marketing?, Mia makes the case for why email is her favourite marketing channel (sorry, socials) and why it only works when you treat it with the respect it deserves. Mia walks you through the 5 must-have elements of a high-performing email strategy, plus the mindset shifts and list hygiene habits you need to make email your most profitable channel. Whether you’re staring down a sad, dusty Mailchimp account or wondering why your EDMs aren’t converting, this episode will give you the clarity (and direction) to fix it. 🎧 Enjoy the episode? We’d love to hear what’s landing for you — DM us anytime.   What you’ll learn in this episode: ✨ The 5 critical pillars of a smart email marketing strategy ✨ How segmentation makes email infinitely more effective than social ✨ Why your list isn’t growing (and what to do about it) ✨ What to focus on before investing in a fancy platform or new tech    Segments in this episode: 💃 Strong Opinions Are Sexy:  The female gaze is having a moment — but is flipping the script enough? Mia breaks down NZ Cheap Cars’ cheeky take on objectification, and why your audience’s perception matters more than your intention. Is it satire or just the same trope with different bodies? You decide — after you ask your customers.   Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne. Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now Visit RippleFestival.au for details   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.   Connect with Mia on LinkedIn Follow got marketing? on Instagram Give us feedback Marketing Circle    Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

Ever worked tirelessly for something, only to arrive and feel a little….different than you expected? In this reflective solo episode of Got Marketing?, Mia peels back the curtain on what it’s really like to reach a long-held goal, and how it’s perfectly normal for your perspective to shift once you get there. Fresh off the back of hosting a retreat with 17 brilliant women in business, Mia shares what surprised her most about the experience, the tension between ambition and arrival, and how business shapes and shifts who we are. This episode is an honest, soul-stirring reminder not to let your desire for more rob you of what’s already working. Especially if what you have now is something your past self would have dreamt of. 🎧 Enjoy the episode? We’d love to hear what’s landing for you — DM us anytime.   What you’ll learn in this episode: ✨ Why ambition and arrival can feel at odds (and how to sit with both) ✨ How success evolves as you evolve ✨ Why the moment you’re in might actually be the payoff ✨ What it looks like to grow into your dream, not just toward it ✨ A powerful mindset shift for creatives and entrepreneurs in transition    Segments in this episode: 🥭 Low hanging fruit:  When app downloads come at the cost of revenue. Mia shares a marketing misfire from a Mullumbimby bathhouse and why marketers must prioritise substance over vanity metrics.   Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne. Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now (payment plan available until the end of May) Visit RippleFestival.au for details   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.   Connect with Mia on LinkedIn Follow got marketing? on Instagram Give us feedback Marketing Circle    Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

What if we just said what we meant? In this week’s episode, Mia shares 10 radically honest opinions about the small business marketing space – no fluff, no fence-sitting – plus 5 encouraging reminders to keep you moving forward. From broadcast channels and Brené Brown quotes to pricing, platforms, and what your audience really wants  — this episode is a salty (but constructive) hot take on what’s holding small business owners back, and what’s actually worth your time. If you’re ready for a reset on what works, what doesn’t, and where to spend your energy in 2025 — this one’s for you. 🎧 Enjoy the episode, and if you’ve got thoughts, we’d love to hear them, shoot us a DM.   What you’ll learn in this episode: ✨ Why female business owners need more straight talk, not just cheerleading ✨ What happens when you build for the squeaky wheels ✨ How repetition builds reputation ✨ Five seriously refreshing truths about modern marketing (spoiler: it’s not about AI)   Mentioned in this episode: Like Minded Bitches Drinking Wine Adam Mosseri Michael Hill x Miranda Kerr campaign 'A New Era'   Segments in this episode: 🐍 Gurus in the Wild: A truly wild story about a former school staffer turned real estate agent who allegedly used a student database to cold call families… yes, really.   Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne. Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now (payment plan available) Visit RippleFestival.au for details   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.   Connect with Mia on LinkedIn Follow got marketing? on Instagram Give us feedback Marketing Circle    Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia