You don’t have to choose between “never social media” and “always chasing the algorithm.” 

But if you’re going to claim independence from platforms, you’ll need more than occasional rants and coffee chats. You need a clear vision of how you actually work, and the distinct value you bring when you stop playing by the platform’s rules.

This week, Mia is joined by Lillie Brown, Campaign Del Mar’s Community Manager and a seasoned sexologist and marketing strategist, to unpack the art of high-ROI, human-first marketing that thrives outside of social media dependency.

Together, Mia and Lilllie get brutally honest about the creative death of the internet, the constant threat of cancel culture, and the need to market in ways that feel real. From marketing fierce sexual wellness content (yes, “vulva” gets banned) to hosting impromptu in-person meetups across Australia, this episode is packed with spicy takes and tangible strategy.

If you’ve ever felt like algorithms are erasing your humanity, or that your content is invisible within hours, this one’s for you.

🎧 Enjoy the episode, and if it made you reconsider how you allocate your marketing energy, we’d love to hear from you. DM us anytime, or leave a review if you found it valuable.

What you’ll takeaway from in this episode: 

✨ Why contenting for algorithms sucks the soul out of creativity, and how Tumblr-era energy might make a comeback

✨ How to preserve brand voice amid rising AI templating, without rejecting AI altogether

✨ Why cancel culture and fear-based marketing lead straight into AI autopilot, and what to do instead

✨ How long-form thinkers can reclaim space beyond 32-second Instagram reels

✨ A real-world marketing roster that outperforms: email, blogs, speaking gigs, and in-person events vs. social media 

✨ The censorship conundrum: why sexual wellness is regulated harder than pseudoscience

✨ Why static blog posts still generate 68% of Campaign Del Mar’s traffic, while social posts vanish overnight

✨ How to pick and maximise a single social channel that actually converts for you

✨ A step-by-step approach to divesting from social media (without going dark overnight)

✨ Practical ideas beyond Insta: events, referral networks, DIY PR, affiliate marketing, out-of-home, direct mail, and strategic partnerships

Mentioned in the episode:

• OLIPOP Soda


•  Instagram account suspension: The Girls Get Off account

Connect with Mia:

Connect with Mia on LinkedIn

Follow got marketing? on Instagram

Connect with Lillie:

Website: https://www.lilliebrown.com/

Instagram: https://www.instagram.com/sexwithlillie/?hl=en

LinkedIn: https://www.linkedin.com/in/lillie-brown/?originalSubdomain=au

Get the backstage pass to Got Marketing? on Substack.

The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.

Ask me anything

We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM. 

🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there?

Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms.

Tickets are on sale now. Visit RippleFestival.au for details

👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.

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