Is Instagram still worth it? Let’s talk.

This one might ruffle a few feathers, and that’s exactly the point. In this episode, Mia dives headfirst into the big, uncomfortable question: Can you still grow on Instagram if you do it your way? 

Spoiler: the answer may not be what you want to hear.

If you're sticking to static posts, skipping the trends, avoiding reels, and treating Instagram like a traditional marketing channel, it might be time to reassess your strategy. Mia shares exactly why she believes Instagram has become an all-or-nothing platform and what to consider if you’re no longer seeing growth (or joy) there.

Mia also shares how Campaign Del Mar's own channel mix has shifted, why LinkedIn is now outperforming Instagram, and why this shift has nothing to do with giving up, and everything to do with playing a smarter game.

🎧 Enjoy the episode, and please leave a review if you enjoyed the episode. We'd love to hear from you, DM us anytime

What you’ll take away from this episode: 

✨ Why Instagram is favouring entertainment-first content (and what that means for your strategy)

✨ The truth about follower count and why reach is no longer guaranteed — even for your own audience

✨ How LinkedIn overtook Instagram as Mia’s top-performing platform (and what she’s doing differently there)

✨ Alternative marketing channels worth exploring — from Substack to Pinterest to local area marketing 

✨ Why it might be time to stop “pushing through” on Instagram and start playing a smarter game elsewhere

Connect with Mia:

Connect with Mia on LinkedIn

Follow got marketing? on Instagram

Get the backstage pass to Got Marketing? on Substack.

The ideal companion to the show.

Ask me anything

We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM. 

🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there?

Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms.

Tickets are on sale now. Visit RippleFestival.au for details

👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.

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