The Car Wash Growth Playbook Powered by OptSpot

Your marketing can get someone to try your car wash once. It can't make them come back. In this episode, I talk about why "good enough" keeps car wash operators stuck in a price fight, what your customers actually judge every visit, and a 1-hour exercise you can run this week to find out why your members stay.Get the Morning Huddle, a 2-minute email every weekday morning for car wash operators. Text HUDDLE to 411365.0:00 Your marketing is never stronger than the feeling0:14 What marketing can and can't do1:03 Why customer experience is expensive1:27 What your customer can't judge2:04 What they judge perfectly2:44 Why they come vs. why they stay3:23 Our half and your half3:52 The retail customer4:20 What good enough really costs5:41 The wash people talk about6:27 Try this this week7:13 What happens if you don't7:30 When you get this right8:09 Your next stepI'm Josh Taylor, CMO at OptSpot. We do marketing for car washes. optspot.com

Your business will only grow as far as you can. Whatever you're still holding onto is where it stops.Someone on our team got on a call with an operator who answers every one of his Google reviews himself. At night, on his phone, after his kids go to bed. He said, "I like to do it myself." Four minutes later in the same call, he said, "I'm just too busy for that." He never heard the gap between those two sentences.Most car wash owners are stuck for the same reason. It isn't equipment, it isn't the market, and it usually isn't marketing. It's one person's hours.In this episode: three rules for getting work off your plate and keeping it off. Name it. Hand it. Leave it. Plus the ten-minute exercise to run this week, why handing everything to your GM just moves the ceiling instead of raising it, how the Wright brothers got their engine built, and two friends in the same business with the same talent, where one is doing more than double the other.THE MORNING HUDDLEA two-minute email every weekday morning, written for the few minutes before your wash opens. One thing to do that day, and one line to share with your team.Text HUDDLE to 411365.Already an OptSpot client? If reviews are on your list, ask your account manager about our reviews program. A real person writes the replies in your voice.I'm Josh Taylor, CMO at OptSpot. We've worked with 500+ car wash brands and 2,000+ locations. New episode every week.#carwash #carwashbusiness #carwashmarketing #leadership #delegation

3 Rules to Keep Your Car Wash Team Productive on Slow DaysIt's two o'clock on a Tuesday. Nobody's in line, and three of your team are leaning on the vacuum arch scrolling their phones.When I asked car wash operators what the biggest thing on their plate was, at least half of them said the same thing: keeping their team productive. One operator, ten years in, said complacency is his hardest problem now that volume is down.In this episode, Josh Taylor, CMO at OptSpot, shares three rules to fix it. Do, Say, Why:1. Do. Build a slow-tunnel list. Five things or fewer, posted where everyone can see it, with customers at the top.2. Say. Give your team the exact words. "Your car looks great!" and "Thanks for coming in today."3. Why. Say what your wash is trying to do in one sentence, and say it until your team can say it back.Plus: why Disney trains its custodians to paint Mickey Mouse on the pavement with a broom and water, and the test that tells you whether your team actually knows what you want.Your assignment: Ask five of your people what your car wash is trying to do. If you get five different answers, you haven't said it clearly enough yet.Comment below: What's on your slow-tunnel list?Get The Morning Huddle, a two-minute email every weekday morning for car wash operators. Text HUDDLE to 411365 or sign up at optspot.com/morning-huddleSources:Walt Disney World Custodial Water Artist program, Disney Parks BlogThe Ritz-Carlton Gold Standards, $2,000 employee empowermentDaniel Kahneman and Donald Redelmeier, peak-end rule researchOptSpot has worked with more than 500 car wash brands to drive more traffic, convert more members, and keep them longer. optspot.com

Most price increase letters make the same two mistakes. They charge more for the exact same wash, and they tell the story like the wash is the victim.Episode 3 is still our most-played episode ever. This is part two: how to raise your prices so your members feel like they got an upgrade.In this episode:• The first rule of a price increase: if you're going to charge more, give more• Upgrades members will notice every visit, and why they should start before the new price does• Why you shouldn't text retail customers about a price increase• Should you grandfather members in forever? I say no.• The words that turn your wash into the victim, and what to say instead• A real price increase letter, taken apart and rewritten• Why 70% of the members who clicked a cancel link went ahead and canceled• The "See what's new" landing page that keeps members from cancelingWhat's one upgrade you could add that your members would notice every single visit? Tell me in the comments. I read every one.Missed Episode 3? Start there: https://youtu.be/UyimQUg_UYwWant the full system? Levi and I wrote The Five Funnels to Freedom. It walks you through how to capture phone numbers, move customers from their first visit to membership, and keep members longer than the industry average. The book is free. You just pay shipping. Get your copy here: https://optspot.com/request-a-bookI'm Josh Taylor, CMO at OptSpot. New episodes every week.#carwash #carwashmarketing #carwashbusiness

A car wash owner with three washes and 25 years in the business called to tell me I was wrong about pitching memberships at the pay station. A few minutes into that call, I realized he wasn't misquoting me. He was repeating me.So in this episode, I set the record straight. You don't have to choose between pitching memberships and collecting phone numbers. Getting the phone number is the floor. The pitch is the ceiling. Whether you pitch is up to you. Letting a customer drive off without their number shouldn't be.In this episode:Why "don't propose on the first date" sent the wrong message, and the line I should've usedHow a 25-year operator keeps members around 24 months with about 85% phone captureThe month most new members disappear, from data across 50 car washesWhat one more visit before the first recharge does to your retentionWhy membership conversion is at an all-time high while churn keeps climbingFour things to do at your wash this weekWant the full system? Levi and I wrote The Five Funnels to Freedom. It walks you through how to capture phone numbers, move customers from their first visit to membership, and keep members longer than the industry average. The book is free. You just pay shipping. Get your copy here: https://optspot.com/request-a-book/I'm Josh Taylor, CMO at OptSpot. New episodes every week.#carwash #carwashmarketing #carwashbusiness