If your car wash membership churn feels out of control or unpredictable, this episode will change the way you think about retention forever.In Episode 12 of the Car Wash Growth Playbook, Josh Taylor reveals the real reason car wash members cancel… and it’s almost never the price. It’s usage. When members stop washing regularly, they stop feeling the value, and cancellations follow. But when you build the habit of washing and communicate consistently with your members, retention skyrockets.The industry average membership lifespan is 7 to 9 months.Our customers average 17.5 months, and some reach 36 months or more.The difference is one thing: a retention strategy that communicates.In this episode, you’ll learn:• Why price is rarely the real reason members cancel• The psychology behind membership retention and habit formation• How weekly reminders increase usage and reduce churn• Why “poking the bear” is a myth and communication builds loyalty• The ideal wash frequency for retention (the magic number is three per month)• How to create a simple retention system that stabilizes your revenue• Practical scripts and reminders you can send to your members todayIf you want predictable, recurring membership revenue in your car wash business, this episode gives you the playbook.Listen now and start keeping members longer, increasing usage, and building a more profitable membership program.#CarWashBusiness #CarWashMarketing #CarWashMemberships #MembershipRetention #ReduceChurn #RecurringRevenue #CustomerRetention #TextClubMarketing #CarWashOperators #JoshTaylor #CarWashGrowth #CarWashSystems #CustomerHabits