Your Menu Board Is Costing You $100,000+ Per Year (Here's How to Fix It)Most car wash customers choose the cheapest wash package... not because your premium wash isn't worth it, but because your menu board is confusing them into it.In this episode of The Car Wash Growth Playbook, Josh Taylor (CMO at OptSpot) reveals the shocking results of a menu board experiment that changed everything we thought we knew about upselling at the car wash.What You'll Learn:✅ The 5-Minute Menu Test that reveals if you're confusing customers✅ The 3-word descriptions that sell top wash packages (70% conversion rate)✅ Why "good, better, best" beats creative package names every time✅ The exact framework that drives customers to premium washes✅ How to calculate your menu board's lost revenue (hint: it's probably $9,000+/month)The Simple Math That Changes Everything:300 cars per dayJust 20% upgrade from basic to premium$5 more per upgrade= $100,000+ annually from ONE simple changeAction Items From This Episode:✅ Take a photo of your current menu board✅ Test it with 5 people who don't work at your wash✅ Create a simplified version (template included)✅ Calculate your potential revenue impact✅ Implement and watch your revenue soarKey Takeaway: "If you confuse, you lose. And every confused customer is choosing your cheapest option."Stop letting technical jargon and creative package names cost you thousands every month. Your customers WANT your best wash—they just don't understand why they should buy it.🎯 Ready to transform your car wash marketing? OptSpot has helped 500+ car washes build profitable text clubs and marketing systems that drive real results. Visit OptSpot.com to schedule your free 30-minute strategy call.#CarWashMarketing #CarWashBusiness #MenuOptimization #CarWashSuccess #BusinessGrowth #MarketingStrategy #OptSpot #CarWashOperators #RevenueOptimization #CustomerExperience