Confessions of a Cleaning Business Owner

Podcast description (show notes) In this episode of Confessions of a Cleaning Business Owner, Diane and Louise tackle a pattern that quietly wrecks profits, confidence, and leadership in cleaning businesses: people-pleasing. From saying “yes” when you mean “no”, to avoiding awkward money conversations, to letting staff performance slide because you fear conflict, this is the episode that calls it out (kindly) and shows you what to do instead. They unpack how people-pleasing shows up differently with customers vs. team members, why confrontation feels so personal (especially when you started as the cleaner), and how fear, guilt, and the need to be liked can turn you into the bottleneck in your own business. Most importantly, they share practical fixes you can use immediately: prep your words, focus on the outcome you want, use clear feedback structures, and follow up, so you can set boundaries without becoming the “bad guy”. In this episode, we cover: The hidden ways people pleasing shows up in cleaning businesses Why chasing money owed can feel weird (and why “Tony from accounts” works) Being liked vs being respected as a leader The “monkey on your back” problem (and how to stop rescuing everyone) Policies as boundary-setters (so you don’t have to keep saying yes) How to give clear feedback without the woolly, awkward conversation A simple framework: recognise, plan, script it, deliver it, follow up If you’re tired of over-delivering, undercharging, avoiding hard conversations, or carrying everyone else’s problems, this one will help you reset your boundaries and lead with confidence.

Keywords cleaning business, social media marketing, customer acquisition, Facebook, Instagram, local marketing, audience engagement, trust building, content creation, business growth Summary In this conversation, Diane and Louise discuss strategies for growing a cleaning business through social media in 2026. They emphasise the importance of selecting the right platforms, building trust through personal profiles, creating engaging content, understanding the target audience, leveraging social proof, collaborating with local businesses, responding effectively to inquiries, showcasing processes, and measuring success to adjust strategies accordingly. Takeaways 2026 is a pivotal year for growth in business. Choosing the right social media platform is crucial. Engagement requires more than just posting; it needs strategy. Building trust is essential for customer acquisition. Content should resonate with the target audience's needs. Social proof can significantly influence customer decisions. Collaborating with local businesses can enhance visibility. Timely responses to inquiries are vital for conversion. Showcasing your cleaning process can reduce price objections. Measuring social media success helps refine marketing strategies. Sound bites "2026 is my year of growth." "Pick a hero platform." "Posting with purpose." Chapters 00:00 Harnessing Social Media for Business Growth 02:47 Choosing the Right Platforms 05:33 Building Trust Through Personal Profiles 08:45 Creating Engaging Content 11:29 Understanding Your Audience 14:30 Leveraging Social Proof 17:09 Collaborating with Local Businesses 20:09 Responding to Inquiries Effectively 23:06 Showcasing Your Process 26:07 Measuring Success and Adjusting Strategies

Keywords winter illnesses, flu, COVID-19, infection control, cleaning protocols, health safety, client management, vaccination, hand hygiene, cleaning business Summary In this episode, the hosts discuss the impact of winter illnesses, particularly flu and COVID-19, on the cleaning business. They share insights on infection control protocols, the importance of hand hygiene, and managing client interactions during illness outbreaks. The conversation emphasizes the lessons learned from the COVID-19 pandemic and how these can be applied to current health challenges. The hosts also address the need for clear communication with clients and staff regarding health safety measures and the importance of being prepared for future illness outbreaks. Takeaways Winter illnesses are on the rise, impacting cleaning businesses. COVID-19 taught us valuable lessons about infection control. Good ventilation is crucial in preventing the spread of illness. Hand washing and hygiene are essential in cleaning protocols. Client communication is key during illness outbreaks. Cancellation policies may need to be adjusted during health crises. Masks primarily protect others, not the wearer. Assessing risk in each home is vital for safety. Trendy hand sanitizers can encourage better hygiene practices. Preparation for future illnesses is necessary for business resilience. Sound bites "We need to assess the risk in every house." "We had to abolish our cancellation policy." "We need to change which clients they go to." Chapters 00:00 Winter Illnesses and Their Impact 03:01 Lessons from COVID-19 06:20 Infection Control Protocols 10:12 Managing Client Interactions 15:03 Preparing for Future Illnesses

Keywords cleaning business, success, challenges, masterminds, customer service, AI, recruitment, training, personal growth, 2026 goals Summary In this episode, the hosts reflect on the significant wins and challenges faced by cleaning business owners in 2025. They discuss the power of masterminds in sharing knowledge, the importance of systems and technology in improving customer service, and the value of continuous learning. The conversation also touches on innovations in the cleaning industry, the role of coaching and personalized support, recruitment trends, and the impact of AI on business operations. As they look ahead to 2026, they emphasize the importance of training and development, community support, and setting goals for future success. Takeaways Over 70% of business owners got off the tools in 2025. Masterminds provide valuable shared knowledge and support. Systems and technology significantly improve customer service. Continuous learning is essential for business growth. Innovative tools like DocFlight enhance operational efficiency. Coaching offers personalized support for business owners. Recruitment trends indicate easier hiring conditions currently. AI is revolutionizing business operations and marketing. Training is crucial for applying knowledge effectively. Community support fosters growth and connection among business owners. Sound bites "Customer service has shot up!" "Masterminds are making a difference!" "Thank you for supporting us!" Chapters 00:00 Reflecting on 2025: Wins and Lessons Learned 02:51 Masterminds: The Power of Shared Knowledge 05:55 Systems and Customer Service: The Role of Technology 08:50 The Importance of Continuous Learning 11:27 Innovations in Cleaning Business: Tools and Resources 14:19 Coaching and One-on-One Support: Personalized Growth 17:20 Recruitment Trends: Navigating the Job Market 20:21 AI in Business: Revolutionizing Operations 23:06 Personal Growth and Achievements: Celebrating Successes 25:58 Looking Ahead: Goals for 2026 28:44 Training and Development: Enhancing Skills 31:46 The Future of the Cleaning Industry: Challenges and Opportunities 34:29 Community and Support: Building Connections 37:19 Final Thoughts: Gratitude and Future Plans

In this episode of 'Confessions of a Cleaning Business Owner', Louise Trehearn and Diane Greenwood explore the evolving standards of cleanliness in modern households. They discuss how personal upbringing, lifestyle, and cultural influences shape perceptions of cleanliness. The conversation highlights the challenges faced by cleaning professionals in managing client expectations, especially when those expectations differ significantly from reality. They also touch on the importance of maintaining a healthy home environment, the impact of mental health on cleanliness, and the necessity of open communication in the cleaning business. Takeaways Normal levels of cleanliness vary widely among individuals. Cultural background can significantly influence cleanliness standards. Managing client expectations is crucial for cleaning professionals. A healthy home can include some levels of dust and dirt. Mental health and time constraints affect cleanliness standards. Communication is key in navigating client relationships. Cleaning is often deprioritized in busy households. Expectations can differ based on family size and lifestyle. The cleaning industry faces unique challenges related to client perceptions. Understanding the balance between cleanliness and health is essential.  Titles Redefining Cleanliness: What is Normal? The Realities of Domestic Cleaning Sound bites "We need to build up immunities." "It's about managing the chaos." "Communication is key in cleaning." Keywords cleanliness, cleaning business, domestic cleaning, mental health, cultural influences, client expectations, healthy home, cleaning standards, lifestyle, cleaning tips    

Keywords cleaning industry, SSP, budget, small business, employment law, sick pay, recruitment, financial planning, employee contracts, absence management Summary In this episode, the hosts discuss the significant challenges facing small cleaning businesses due to new government policies, particularly the introduction of Statutory Sick Pay (SSP) from day one. They express frustration over how these policies disproportionately affect smaller businesses compared to larger corporations. The conversation delves into the financial implications of increased sick pay, the need for better employment contracts, and the shift towards self-employment as a response to rising costs. The hosts emphasize the importance of preparation and adaptation in navigating these changes while maintaining a focus on employee welfare and business sustainability. Takeaways The government policies often overlook the needs of small businesses. SSP from day one will disproportionately affect small cleaning businesses. Higher absence rates among staff are a significant concern for cleaning businesses. Financial planning is crucial to prepare for increased sick pay costs. Contracts and handbooks need to be updated to reflect new policies. Back-to-work interviews can help manage employee absence effectively. The shift towards self-employment may increase as costs rise. Rising costs will necessitate price increases for cleaning services. Trust and stability in business operations are essential for long-term success. Good businesses will differentiate themselves in challenging times. Titles Navigating the Budget and SSP Challenges in Cleaning The Financial Impact of New Sick Pay Policies Sound bites "It's a hidden cost." "We will adapt and cope." "Good businesses will survive." Chapters 00:00 Introduction to Budget and SSP Challenges 02:53 Impact of SSP on Small Cleaning Businesses 05:54 Financial Implications of Increased Sick Pay 08:44 Preparing for Changes in Employment Contracts 11:25 Managing Absence and Employee Expectations 14:30 The Shift Towards Self-Employment 17:23 Rising Costs and Pricing Strategies 20:11 Recruitment Trends in the Cleaning Industry 23:15 Trust and Stability in Business Operations 26:04 Conclusion and Future Outlook

Summary In this episode, the hosts discuss the financial challenges faced by cleaning business owners, particularly focusing on profit margins, pricing strategies, and the importance of quality service. They explore various options for scaling a cleaning business, including increasing prices, managing costs effectively, and the significance of delivering high-quality services to ensure profitability. The conversation emphasizes the need for cleaning business owners to understand their financials and make informed decisions to achieve success in the industry. Takeaways Many cleaning business owners struggle with profit margins. Understanding the true cost of delivering cleaning services is crucial. Scaling a business can lead to increased profitability if managed well. Pricing strategies significantly impact overall business success. Quality of service is essential for customer retention and satisfaction. Business owners often overlook hidden costs that affect profitability. It's important to charge competitive rates to ensure fair compensation. Decluttering and managing resources can improve operational efficiency. Investing in the right software can streamline business processes. Confidence in pricing can influence customer perceptions and sales.   Keywords cleaning business, profit margins, pricing strategies, scaling, quality service, business management, cleaning industry, financial success, cleaning services, business growth    

Keywords cleaning service, mix-up, customer experience, embarrassment, wrong house Summary The conversation highlights a humorous yet embarrassing incident involving a cleaning service mix-up, where cleaners mistakenly entered the wrong house, leading to an awkward situation with the customer. Takeaways I have literally walked into the wrong house. It's really embarrassing. My cleaners have gone to the wrong house. They were supposed to be at the next door neighbours. Wrong cleaners, wrong house.    

Keywords branding, business identity, customer experience, storytelling, marketing, brand promise, cleaning business, company culture, customer trust, personal story Summary In this episode, the hosts discuss the multifaceted nature of branding, emphasizing that it extends beyond just logos to encompass the entire customer experience and the personal stories behind businesses. They explore how branding can influence customer trust and recommendations, the importance of a consistent brand promise, and the need for businesses to evolve their branding as they grow. The conversation highlights actionable tips for building a strong brand identity, including the significance of customer reviews and storytelling. Takeaways Branding is more than just a logo; it's your story. People buy from people, not just businesses. A branded business is easier to recommend. Your brand reflects your company culture and values. Consistency in branding is crucial for recognition. Customer reviews play a significant role in building your brand. Branding should evolve as your business grows. Investing in branding should be a strategic decision. Marketing should reflect your brand's personality. Engaging storytelling can enhance your brand's appeal. Titles The Power of Branding in Business Beyond Logos: The True Essence of Branding Sound bites "Your brand is your story." "People buy from people." "It's important to get reviews."  

Keywords cleaning, customer satisfaction, expectations, perceptions, service quality Summary The conversation explores the challenges faced by cleaning professionals in meeting customer expectations and the varying perceptions of cleanliness. It highlights the disconnect between the effort put in by cleaners and the satisfaction of clients, emphasizing the subjective nature of cleanliness. Takeaways Cleaners often face unrealistic expectations from clients. Customer satisfaction can vary greatly despite the effort put in. The perception of cleanliness is subjective and can lead to misunderstandings. Efforts by cleaners may not always be recognized by clients. Communication is key in managing client expectations. Different clients have different standards of cleanliness. The emotional response of clients can impact their feedback. Cleaners may feel undervalued despite their hard work. Understanding client needs is crucial for service quality. Feedback loops can help improve cleaning services.    

Keywords cleaning business, entrepreneurship, business strategy, cash flow, team management Summary The conversation explores the feasibility of starting a cleaning business without engaging in any cleaning tasks. It discusses the necessary conditions, including financial considerations and the importance of having a reliable team to manage operations. Takeaways It is possible to start a cleaning business without cleaning. The dream is to manage rather than perform cleaning tasks. A significant cash buffer is essential for this model. Earnings will primarily come from the team, not the owner. Starting a business requires a different mindset. Managing a team effectively is crucial for success. Financial planning is key to sustaining the business. Entrepreneurship involves navigating various challenges. Understanding the market is important for growth. Building a reliable team can lead to business success. Titles The Dream of a Hands-Off Cleaning Business Navigating the Cleaning Business Landscape Sound bites "Is it possible to start a cleaning business and not do any cleaning?" "This is the dream a cleaning business is not doing any of the cleaning yourself." "You would need to have a significant cash buffer." Chapters 00:00 The Dream of a Non-Cleaning Business Owner 00:52 Skills Required for Success

The cleaning industry is bigger—and more complicated—than most people realise. In this episode, we pull back the curtain on the grey economy, exploring the realities of cash-in-hand work, exploitation, and the challenges facing both cleaners and cleaning businesses. Join us as we discuss: The true scale of the grey economy in domestic cleaning Why cash-in-hand work puts cleaners at risk of exploitation and underpayment How VAT and minimum wage laws impact business growth and cleaner livelihoods The dangers of neglecting insurance and proper employment practices Cultural attitudes towards cleaning services—and why they matter What the UK can learn from European countries fighting the grey economy The legalities of cash payments and the importance of documentation How potential VAT changes could reshape the future of the industry Key takeaways: The grey economy in cleaning is widespread and difficult to track Cash-in-hand work, while common, leaves cleaners vulnerable Undercharging is harming both individual cleaners and the industry as a whole Insurance and proper training are crucial but often overlooked VAT thresholds can make or break cleaning businesses London’s cleaning market has unique challenges and opportunities Cultural perceptions continue to impact the status and treatment of cleaners Chapters: 00:00 Understanding the Grey Economy in Cleaning 10:05 Exploring Solutions to Exploitation 20:01 The Impact of VAT on the Cleaning Industry 26:40 Future of the Cleaning Industry and VAT Changes Titles to consider: The Hidden World of Cash-in-Hand Cleaners Exploitation in the Cleaning Industry Sound bites: "They could earn a good income." "It does damage our industry." "It inhibits growth." Whether you’re a business owner, a cleaner, or just curious about the realities behind the scenes, this episode offers honest insights and practical ideas for building a fairer, safer cleaning industry.

Keywords floor cleaning, vacuuming, mopping, carpet care, cleaning techniques, cleaning products, training, efficiency, cleaning business, maintenance Summary In this episode of Confessions of a Cleaning Business Owner, the hosts delve into the intricacies of floor cleaning, focusing on mopping and vacuuming techniques for both carpets and hard floors. They discuss the importance of choosing the right vacuum, understanding the differences between cleaning surfaces, and the significance of using appropriate cleaning products. The conversation emphasizes training staff on efficient cleaning methods and the need for flexibility in cleaning practices. The hosts share personal experiences and insights, making the discussion relatable and informative for cleaning business owners. Takeaways Choosing the right vacuum depends on the type of flooring. A good vacuum should be versatile for different surfaces. Attachments are crucial for effective cleaning. Training staff on vacuuming techniques can improve efficiency. Mopping requires different methods compared to vacuuming. Using the right cleaning products is essential for floor care. Understanding customer preferences can guide cleaning priorities. Health and safety should be considered in cleaning practices. Flexibility in cleaning methods can lead to better results. Regular training helps maintain high cleaning standards. Titles Mastering Floor Cleaning Techniques The Ultimate Guide to Vacuuming and Mopping Sound bites "I love a multi one, I've got to say." "You have to explain why they're doing it." "Bleach doesn't work with hot water." Chapters 00:00 Introduction to Floor Cleaning 02:57 Choosing the Right Vacuum 05:38 Understanding Carpet vs. Hard Floor Cleaning 08:24 The Importance of Attachments 11:16 Efficient Vacuuming Techniques 14:24 Mopping Methods and Preferences 17:20 The Role of Cleaning Products 19:52 Training and Best Practices 22:49 Final Thoughts on Floor Care

Curious about the latest cleaning trends taking over TikTok? In this episode, we break down the most viral cleaning hacks—separating what’s safe and effective from what’s just risky. From lemon steam for microwaves to the dangers of mixing bleach and hot water, we reveal which DIY cleaning tips actually work and which ones could harm your health or your home. Tune in as we discuss: The science behind popular TikTok cleaning trends Why some viral hacks (like using shaving foam on carpets) do more harm than good The real risks of mixing cleaning chemicals How to spot safe, effective cleaning products Why organization “aesthetics” can sometimes compromise safety Professional advice for keeping your home clean, healthy, and hazard-free Key takeaways: Lemon steam is a safe microwave cleaner Never mix bleach with hot water Baking soda works wonders for carpets Watch out for sticky residues from shaving foam Toilet cleaning hacks can be downright dangerous Elbow grease still matters for a true clean Regular maintenance trumps risky shortcuts Boiling cloths? Not needed with modern machines Dishwasher pods belong in dishwashers—nowhere else! Whether you’re a cleaning pro or just love a good cleaning hack, this episode is packed with practical advice, myth-busting, and a few laughs along the way. Enjoy social media—but get the facts first! Chapters: 00:00 Exploring TikTok Cleaning Trends 02:09 The Dangers of Mixing Cleaning Chemicals 04:52 Effective Cleaning Techniques: Baking Soda and Beyond 08:02 The Risks of DIY Carpet Cleaning Hacks 10:23 The Truth About Toilet Cleaning Trends 13:11 The Reality of Cleaning Products 15:33 Understanding Grout and Mould Management 16:58 The Debate on Boiling Cleaning Cloths 19:42 The Aesthetics of Organized Cleaning Supplies 22:56 Dishwasher Pods: A Cleaning Hack or Hazard? 26:32 The Risks of Using Improvised Cleaning Methods 30:55 The Importance of Reliable Cleaning Information

Running a cleaning business isn’t always spotless—sometimes you’re right in the thick of challenges. In this episode, we dive deep into the realities of quality control, team dynamics, and the power of effective communication. Our hosts share candid stories about navigating tough situations, taking ownership, and making changes that drive real improvement. Discover how specialized skill sets and continuous learning can transform your business, why investing in training pays off, and how embracing AI can boost efficiency. We’ll break down actionable feedback strategies, explore what it really means to get the team you deserve, and highlight the importance of planning for future growth. Whether you’re facing resistance to change or looking for ways to empower your team, this conversation is packed with insights to help you lead your cleaning business with confidence and clarity. Keywords: cleaning business, quality control, team dynamics, communication, feedback strategies, AI in business, training, business growth, challenges, efficiency

Unlock the secrets to overcoming price objections and boosting your cleaning business’s sales confidence in this episode of "Confessions of a Cleaning Business." Hosts Louise Trehearn and Diane Greenwood dive deep into the art of handling price objections, sharing practical sales techniques, real-world examples, and role-play scenarios tailored to the cleaning industry. Discover how to build rapport, communicate value, and turn objections into opportunities. From understanding client budgets to reinforcing the quality and consistency of your cleaning services, Louise and Diane reveal why confidence and preparation are your best sales tools. Whether you’re a solo cleaner or leading a growing team, you’ll learn actionable strategies to strengthen client relationships, refine your pricing strategies, and convert more leads into loyal customers—without resorting to discounting or devaluing your services. Key Takeaways: Confidence is your superpower in pricing conversations Rapport-building helps ease client concerns Selling is about showcasing value, not just price Objections signal interest—embrace them! Tailor solutions by understanding client needs and budgets Consistency and reliability set you apart Effective communication turns challenges into wins Chapters: 00:00 Mastering Price Objections in Cleaning Services 02:48 Building Confidence and Rapport in Sales 05:43 Handling Common Price Objections 08:34 Understanding Value and Quality in Cleaning Services 11:27 Responding to Perceived Value and Pricing 14:01 Addressing Client Budget Concerns 16:52 The Importance of Consistency and Reliability 19:54 Navigating Discounts and Client Expectations 22:21 Final Thoughts on Sales Techniques and Client Relationships Sound bites: "It's more than just the words, isn't it?" "We have to learn to sell in our own style." "Write it down and practice."

Managing people isn’t easy—especially when conversations get tough. In this episode of “Confessions of a Cleaning Business Owner,” we break down how to handle difficult staff conversations with confidence and compassion. From employee performance and attendance issues to team dynamics and even personal hygiene concerns, we share practical communication strategies you can apply immediately in your cleaning business. You’ll learn how to prepare for hard conversations, set clear boundaries and policies, and listen in a way that uncovers the real issues behind workplace challenges. We also talk about the power of community support and how masterminds can help you navigate tricky situations without feeling isolated as a business owner. If you’ve ever thought, “I’ve had all of those this week,” this one’s for you. What You’ll Learn How to start difficult conversations before problems escalate Practical frameworks for addressing performance and attendance issues Setting boundaries and policies that protect your team and business Approaching personal hygiene conversations directly and sensitively Improving team dynamics to boost morale and reduce friction Balancing empathy with business needs to drive better outcomes

Running a cleaning business doesn’t have to be chaotic. In this episode of Confessions of a Cleaning Business Owner, we break down the exact systems that save time, reduce stress, and boost profit. From standardizing your cleaning processes and training your team methodically, to using geographic scheduling and digital automation for bookings and invoicing—we cover the essentials that keep your operations flowing. We also look beyond the business to the daily habits that buy back your time: end-of-day resets, meal planning and batch cooking, and decluttering routines that keep life organized. Plus, we dive into the tech shaping the industry—how to choose the right digital tools now and why embracing AI will separate tomorrow’s leaders from the rest. Whether you’re a solo cleaner or managing a growing team, this episode gives you practical steps to work smarter, not harder. What You’ll Learn How standard operating procedures slash decision fatigue and errors A simple training cadence that raises quality and speed Geographic scheduling to cut travel time and fuel costs The best uses of digital tools for scheduling, reminders, and invoicing End-of-day resets that set tomorrow up for success Meal planning and batch cooking to free up weeknight hours Decluttering strategies that keep home and van kit streamlined When to outsource and what to outsource first Where AI fits in cleaning businesses today—and what’s next

How do political tensions and misinformation shape the cleaning business landscape? In this episode, we dive deep into the current UK political climate and its ripple effects on cleaning business owners, managers, and their teams. With a spotlight on workplace diversity, we discuss the challenges of managing employee conversations around sensitive topics—especially as the industry relies heavily on immigrant workers and increasingly diverse teams. Our hosts share real-life experiences, unpacking how misinformation and shifting political views can disrupt workplace culture. You’ll hear practical advice on building a truly inclusive environment, from setting clear inclusivity policies to knowing when and how to shut down toxic conversations. We explore why it’s essential for business owners to be proactive, educate staff on respect, and maintain a professional atmosphere where everyone feels safe and valued. Tune in for actionable takeaways on navigating political discussions, fostering inclusivity, and future-proofing your business management strategy in a rapidly changing world. Keywords: cleaning business, political climate, workplace diversity, misinformation, inclusivity policy, employee conversations, immigration, business management, workplace culture, political views

In this heartfelt and practical episode, Louise and Diane dive deep into one of the most overlooked secrets to growing a successful cleaning business: customer appreciation. From handwritten thank-you cards to seasonal gifts and savvy referral programs, they unpack the real-world strategies that build loyalty and keep clients coming back. Whether you're just starting out or scaling your cleaning empire, this conversation is packed with insights on: Balancing discounts with profitability Why referrals often beat loyalty programs Creative ways to engage customers year-round Empowering your team to show genuine appreciation Using social media to spotlight your most loyal clients Louise and Diane don’t sugarcoat the challenges—like tracking what actually works or deciding which customers to prioritize—but they do offer plenty of inspiration and actionable tips to help you turn appreciation into retention and growth.