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Influence Every Day
Influence Every Day
Author: Dr. Ed Tori
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© 2025 Influence Everywhere, LLC
Description
Do you want to get to the next level in your communication? To turn everyday moments into impactful and unforgettable change agents? The Influence Every Day Show is for you if you're ready to level up every relationship you have. Dr. Tori shares his expertise in influence, persuasion, rapport and behavior change each week - small tweaks to your day-to-day interactions that will influence for good. Follow along on Instagram @ed.tori
65 Episodes
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Episode 065 - Spiritual Math and the Nate Jones Effect
What if the good you do doesn’t stop when you do it?
In this episode, Dr. Ed Tori reflects on a powerful discovery: a newspaper article from 1995 that his late mother had saved - a story about his college t-shirt fundraisers that raised thousands for charity. Hidden in the article was a forgotten thread: he had once donated in the name of a 7-year-old boy named Nate Jones, who had raised $100 for a homeless shelter.
Decades later, that act reemerged - shaping reflection, identity, and a concept Dr. Tori’s mentor would later call “The Nate Jones Effect.”
🔢 The Idea of Spiritual Math
Some math can’t be done on paper.
The smallest good can ripple through:
Identities - A child who gives learns who he is.
Communities - A stranger multiplies the act in his name.
Generations - Children decades later read about it and are moved to do good.
The lesson: good doesn’t just add up; it compounds - invisibly, exponentially, sometimes beyond your lifetime.
💡 Reflection Prompts
Who is your “Nate Jones”? Who quietly moved you to do something good?
When was the last time you multiplied someone else’s goodness instead of just admiring it?
How might your unseen acts be shaping someone’s story right now - someone you’ll never meet?
🧭 Key Takeaway
We often look for proof of our impact - reports, outcomes, numbers.
But spiritual math lives in the ripples: in the people inspired, the words repeated, the habits that echo.
You may never see the results, but the ledger is real.
Keep doing good - the math is already working in your favor.
🪞Quote from the Episode
“What if every ripple of good that spreads from your actions is written down - every life touched, every story sparked, every unseen echo? That’s spiritual math.”
🧩 Apply the Nate Jones Effect
This week:
Notice a small good act by someone else.
Multiply it - anonymously, in their name.
Let it ripple.
🔗 Resources Mentioned
HypnoticGiftsBook.com - A framework for transforming lives through a single conversation.
DrTori.com/coaching-application-1on1 - Apply for personal influence coaching with Dr. Tori.
Episode 064 - Solace in the Lost & Found
The Influence Every Day Show with Dr. Ed Tori
Show Notes
Loss changes the rhythm of life. It reshapes conversations, rewires memories, and redefines silence. But hidden inside grief is often a quiet invitation - to carry forward what was best in the one we’ve lost.
In this episode, Dr. Ed Tori shares a powerful conversational frame that helps others (and ourselves) move not on from loss, but with it. It begins with true listening - TING - the kind of listening that uses your whole presence. From that deep attention, something extraordinary can happen.
Here’s the simple, human pattern:
Listen wholly. Not to fix. Not to fill silence. Just to hold space.
Notice permission signals. When someone shifts from facts to stories, they’re inviting depth.
Spot the light. When they describe a beautiful trait of the one they’ve lost - pause there.
Invite expansion. “Tell me more about how they made others feel loved.”
Honor it. Acknowledge its beauty. Sit in it for a beat.
Then, gently reframe. “If you were to bring a little more of that into your own life, what might that look like?”
It’s not about replacing or distracting from grief. It’s about transformation through continuation - helping someone find the living thread of their loved one in the acts and traits they admired most.
Grief doesn’t have to be the end of connection. It can be a new beginning of carrying forward what was good, kind, and true.
Reflection Prompt:
Think of someone you’ve lost.
What was their superpower?
What would it look like if you paid it forward - even once this week?
Resources Mentioned:
TING - The Art of Listening
HypnoticGiftsBook.com - Discover how to transform someone’s life in a single conversation
DrTori.com/coaching-application-1on1 - For 1:1 influence immersion coaching
Takeaway:
We honor those we’ve lost not by moving on - but by moving with them, through every act of kindness we continue in their name.
Here are the compelling show notes for Episode 063 – “The Social Media Post I Was Too Scared to Post” of The Influence Every Day Show with Dr. Ed Tori. These are designed to stand alone—providing value even if someone never hits play.
🎙️ EPISODE 063: The Social Media Post I Was Too Scared to Send
What punctuation, perception, and perspective have to do with your past—and your power.
A single sentence.
Six words.
No context.
woman - without - her - man - is - nothing
Which is it?
Woman without her man is nothing.
Woman: Without her, man is nothing.
In today’s episode, Dr. Ed Tori explores how the placement of punctuation - in language and in life - radically alters meaning.
We punctuate our experiences all the time:
“That failure ended everything.”
“That failure… led to everything.”
Same events. Different punctuation. Entirely different life.
🟡 Here’s What You’ll Learn (Even Without Listening):
Punctuation isn’t grammar - it’s power. The same words, when punctuated differently, can inspire, insult, or transform.
Every email you read, every text you skim, every sentence you judge - reveals more about you than the sender.
The meaning of your memories often hinges not on what happened, but where you pause, what you emphasize, and how you tell the story.
Coaches, therapists, and wise friends don’t change your life. They change your punctuation.
You can do the same for others - in one single conversation.
🪶 A Thought to Take With You:
“How you punctuate your experiences will change your entire life.”
🛠️ Apply This Today:
Re-read a text or email that upset you. What assumptions did you make? What if the sender emphasized something different?
Choose a past failure or difficult memory. Try re-punctuating it. Where else could the pause have been? What might it have led to?
Pay attention to the voice inside your head: What are you emphasizing? What are you minimizing?
🔗 Links & Next Steps:
💬 Learn how to shift lives through conversation: HypnoticGiftsBook.com
🧠 Work with Dr. Tori 1-on-1: Coaching Application
Episode 062: One Thought That Could Change Your Entire Week
The Influence Every Day Show with Dr. Ed Tori
What if your week could be transformed by one simple mental shift?
In this episode, Dr. Ed Tori poses a deceptively powerful question:
“How different would your week be if you pretended everyone you met was sent to teach you something?”
From annoying coworkers to passive-aggressive emails… from toddler tantrums to micromanagers… from Lyft drivers to your own children - this episode unpacks how adopting a “curious student” frame in everyday interactions can unlock surprising insight, emotional mastery, and even life-changing wisdom.
This isn’t just mindset work. It’s moment-by-moment training in influence, communication, and presence.
In this episode, you’ll explore:
How friction can become feedback (and feedback can become fuel)
Why a 5-star Uber driver changed how Ed approaches every conversation
What criticism at the dinner table might really be offering you
The leadership lesson hiding inside micromanagement
A profound insight Ed’s mom got from a 5-year-old version of him
A practice you can start today that will change how people respond to you forever
Challenge:
For the next 7 days, pretend every person you meet - friend, stranger, critic, or child - is there to teach you something. Ask yourself:
“What’s the lesson here?”
Like the show?
Leave a ⭐️⭐️⭐️⭐️⭐️ review on your favorite podcasting platform
Share this episode with a friend who’s facing a challenging week
Subscribe so you never miss a chance to influence for good
“Pretend the next person you meet is there to teach you something.
Are you ready to learn?”
Episode 061 – Don’t Underestimate That Merch: It’s More Than a Gift
The Influence Every Day Show with Dr. Ed Tori
Ever found yourself having a vivid memory or insight for no obvious reason? In this episode, Dr. Ed Tori shares a moment at a red light that turned into a masterclass on non-conscious triggers, nostalgia, and the power of placing ideas in your line of sight.
From merch to memory to mastery, this episode explores why deliberate reminders—like card decks, sticky notes, or swag—can shape behavior, improve communication, and even transform lives.
If you’re an author, coach, speaker, or leader looking to package your ideas for real-world impact—don’t skip this one.
In This Episode, You’ll Discover:
How a GPS label triggered a nostalgic wave and why that matters
The neuroscience behind “top of mind = tip of tongue”
The two ways to create real-world behavioral triggers
How Dr. Tori’s card decks became “theft-worthy” reminders for leaders
Why merch, swag, and tchotchkes are more than gifts—they’re influence tools
Timestamps:
00:00 – The red light memory: how non-conscious cues work
01:45 – The role of visual anchors and everyday nostalgia
02:30 – “Top of mind = tip of tongue” and why it matters for influence
03:20 – Why Dr. Tori makes card decks and what they’re really for
04:15 – A leader’s hidden use of his cards (and why it matters)
05:30 – The merch mindset: how to make your ideas part of someone else’s daily life
06:45 – The big takeaway: curate your cues and influence your habits
07:15 – Systematize your triggers, influence your future
💥 Ready to Build a Life of Daily Influence?
Whether you’re shaping behavior in your home, your company, or your content—deliberate reminders can be game-changers. Want to turn your ideas into influence tools people keep on their desks, pin to their walls, and refer to before tough conversations?
📬 Join the InfluenceBookClub.com
Here’s a draft of compelling show notes for episode 060 based on your transcript:
060 – Making an A– of Yourself During Small Talk
The Influence Every Day Show with Dr. Ed Tori
Small talk is deeply misunderstood. It’s often labeled as fake, pointless, or awkward - but what if those beliefs are just assumptions holding you back from genuine connection? In this episode, Dr. Ed Tori dismantles the limiting beliefs that make small talk feel like a chore and reframes it as one of the most powerful tools for building rapport and unlocking deeper conversations.
Discover how to:
Identify and challenge your hidden assumptions that make small talk feel inauthentic.
Use small talk as a “hallway of doors” to find genuine connect points.
Shift your focus from being interesting to being interested.
Navigate small talk to skillfully warm up conversations and avoid awkward jumps into “too deep, too soon.”
Exit conversations gracefully when needed - without damaging rapport.
If you’ve ever felt like you “just aren’t good at small talk,” this episode will help you turn that belief on its head - and maybe change how you connect with everyone you meet.
Links & Resources
Hypnotic Gifts: How to Change Someone’s Life in a Single Conversation – Explore Dr. Tori’s upcoming book and framework for life-changing conversations.
Prior Episode: 012 (Not So) Small Talk and the Gold Rush
Connect on LinkedIn – Join the conversation and gain more daily influence insights.
Episode 059: Conversation - Nearby But Not Yet Engaged
The Influence Every Day Show with Dr. Tori
Influence begins before a single word is spoken. Your presence, actions, and energy in the “nearby but not engaged” space are already shaping how others perceive you. This often-overlooked stage of interaction is where silent impressions form—and they can be more powerful than anything you say later.
In this episode, Dr. Ed Tori explores how to master this subtle yet critical phase of influence. You’ll learn:
Why “it starts before it begins” is a game-changing principle for conversations, meetings, and networking.
How small, authentic gestures—like holding a door, picking up trash, or simply showing patience—radiate character and draw people toward you.
Ways to deliberately influence others nonverbally, just by how you carry yourself in public spaces.
How the pickup artist concept of “pre-selection” (minus the sleaze) shows the power of being observed in positive interactions.
Why being intentional in moments of waiting—at the grocery line, before a meeting, or even on public transport—sets the stage for better engagement.
The secret? Build a magnetic presence by perfecting your character. When who you are shines in those unspoken moments, you create trust and rapport before the conversation even starts.
Links and Resources:
Get Dr. Tori’s book: HypnoticGiftsBook.com
Apply for 1:1 Influence Immersion Coaching
Join the Influence Book Club
Listen now and learn how to influence powerfully—without saying a word.
Here are compelling show notes for episode 058 of The Influence Every Day Show:
Episode 058 – Roll Up Your Sleeves and Dig Into the Context
The Influence Every Day Show with Dr. Ed Tori
When we strip away context, we strip away meaning - and often, we misjudge what’s in front of us.
In this powerful episode, Dr. Ed Tori shares a deeply personal story: his mother’s recent hospitalization. On paper, her condition might seem dire. But a single sentence changed the room every time: “Just seven days ago, she was on my deck writing her fifth book.” That one line reframed the entire situation for nurses, doctors, and therapists alike - and it lit a fire of urgency, hope, and action.
This episode isn’t just about a medical scare - it’s a masterclass in influence. You’ll learn:
Why context is the gateway to compassion and accurate decision-making
How repeating a key narrative can ripple through systems and shift outcomes
The subtle power of anchoring people in a story - not just a snapshot
Why your words can either lower the bar or raise the standard
If you lead, teach, care for others, or solve problems for a living - this is essential listening. Influence starts not with advice, but with understanding.
Want to transform conversations and influence ethically every day?
Get the free book: HypnoticGiftsBook.com
Apply for 1-on-1 coaching: DrTori.com/coaching-application-1on1
Episode 057 - Stop Trying to Change Your Emotions With Other Emotions
The Influence Every Day Show with Dr. Tori
When you’re stuck in a spiral of self-judgment, regret, or overwhelm, the typical advice is to feel something different - to force your way into gratitude, joy, or peace. But here’s the truth: emotions don’t change emotions.
Actions do. (Frames and contexts can too, but let's focus on action...)
In this episode, Dr. Ed Tori dismantles the myth that emotional states can be shifted by sheer force of will. You’ll discover:
Why saying “I should” or “I need to” or "I should just be" only deepens emotional ruts
The reason “Don’t worry, be happy” is terrible advice
What to do instead when you’re stuck, spiraling, or snapping at others
How to leverage behaviors, not feelings, to shift into more resourceful states
A powerful real-world coaching story about emotional spirals, calendar design, and strategic behavior change
You’ll also get an introduction to a practical framework for influence that includes States, Frames, Patterns, and Contexts - and why you don’t fix a state problem in the state bucket.
Free Resource: DrTori.com/101
Download 101 practical actions to manage your state - no email required.
Ready to change your day, your impact, or your relationship?
Stop wrestling with your emotions. Take action instead.
Rate & review the show, share it with someone who needs it, and explore more tools at DrTori.com
Want to go deeper? Grab the free book at HypnoticGiftsBook.com
056 - Bruh, That Hits Different
The Influence Every Day Show with Dr. Ed Tori
Why What You Hear Isn’t Just About What’s Said
Ever notice how two people can hear the exact same thing - and walk away with totally different interpretations?
It’s not just about who you’re listening to.
It’s about where you’re listening from.
Are you listening from stress or stillness?
From judgment or curiosity?
From ego or compassion?
That preposition shift - from “listening to” to “listening from” - changes everything.
It sheds light on your filters.
It reframes your reality.
And it gives you the power to control how things land - even when the message stays the same.
In this episode, you’ll explore:
How your internal state frames what you hear
Why ego, fear, and blame distort conversations
How to shift into more powerful frames - like service, love, or gratitude
A simple phrase that reveals the truth: “It hits different because you showed up different.”
Whether it’s a high-stakes meeting, a tough email, or walking through your front door—you shape the experience by how you listen.
Mentioned:
HypnoticGiftsBook.com - Free book: How to Transform Someone’s Life in a Single Conversation
Apply for 1-on-1 Coaching
Episode 055 – That Moment the Light Comes On
The Influence Every Day Show with Dr. Ed Tori
There’s a reason people run back to their comfort zone. The darkness is familiar. Safe. Predictable.
But what if the pain you feel when the light comes on isn’t a signal to retreat—but an invitation to awaken?
This episode is about that precise moment: when you get a glimpse of a better version of your life, your work, your relationships… and you flinch.
You’ll be challenged to examine the things you keep running back to:
A toxic relationship.
An outdated self-image.
The excuse that keeps you stuck.
The “almost ready” project collecting dust.
And you’ll be asked to do one brave thing: sit with the discomfort just long enough to see the world clearly.
This is your sign.
The light is already on.
Will you look?
If this spoke to you, send it to someone who needs to hear it.
And if you’re finally ready to turn your influence into action, explore the free resources and coaching opportunities linked below.
HypnoticGiftsBook.com – Learn how to transform someone’s life in a single conversation
Apply for 1:1 Coaching – Influence immersion with Dr. Tori
Certainly. Here’s a set of compelling show notes for your episode:
054 No Amount of Guilt. No Amount of Worry.
Episode 054 - Influence Every Day with Dr. Ed Tori
“No amount of guilt can change the past. No amount of worry can change the future.” So why do we keep living in both?
In this episode, Dr. Ed Tori unpacks a 1400-year-old quote from Umar ibn al-Khattab - a timeless framework for navigating regret, anxiety, self-compassion, and trust in the midst of responsibility.
You’ll explore:
Why guilt is powerless to rewrite what’s already been written.
How worry masquerades as preparation while robbing you of peace.
What it actually means to “go easy on yourself” - and why it’s not about giving up.
The difference between outcomes and obligations - and how that distinction fuels purposeful action.
What to do when you feel like something should have been yours… but wasn’t.
This episode is more than reflection - it’s a reset.
For your thoughts.
For your effort.
For your peace of mind.
Whether you’re haunted by a past moment or bracing yourself for a future one, this conversation brings you back to the only place you have any power: right now.
Resources Mentioned:
Hypnotic Gifts - Free Book: Learn how to transform someone’s life in a single conversation.
1-on-1 Influence Immersion with Dr. Tori: Apply to work directly with Dr. Tori and elevate your influence and communication.
If this episode resonated with you:
Share it with someone who’s carrying guilt or worry.
Leave a review so others can discover the show.
And remember: You’re responsible for your effort - not the outcome.
Go forth. And influence for good. Every day.
Episode 053: Time and People – Ambient Influence & Deliberate Impact
The Insight You Didn’t Know You Needed:
There’s a massive difference between the people you spend time with and the time you spend with people.
One shapes who you’re becoming.
The other shapes how others become after encountering you.
In this episode, Dr. Ed Tori breaks down two deceptively similar phrases that hold the keys to your influence, your relationships, and your legacy. You’ll learn why being intentional about your proximity—and your presence—is one of the most powerful things you can do.
In This Episode:
Why “ambient influence” is silently shaping you every day
The Jim Rohn quote you’ve heard—but redefined
How to stop being the echo of your environment and start becoming the architect of your impact
Why 10 seconds of intentional presence can outweigh an hour of surface-level interaction
The single question to ask before every conversation: Who walks into the room when I walk into the room?
Quote Worth Sharing:
“It’s not about the duration of time—it’s about the depth of presence.”
Bonus Resources:
Get the Hypnotic Gifts framework – Learn how to transform someone’s life in a single conversation
Join the Influence Book Club – Get the best insights from the best books on influence, curated by Dr. Tori
If this episode moved you:
Share it with someone who needs to hear it
Leave a quick review—it helps others find the show
Influence for good. Every day.
🎙️ Episode 052 – It Starts Long Before You Show Up
The Influence Every Day Show with Dr. Ed Tori
What shows up when you show up?
In today’s reflective and practical episode, Dr. Ed Tori breaks down a principle that quietly governs every great interaction, relationship, and result:
👉 It starts before it begins.
Whether you’re leading a meeting, pitching a client, parenting your kids, or changing your life—success hinges on what happens long before the moment itself. From managing your state… to prepping your message… to building skills… to shaping your character… influence begins long before you speak a single word.
🧠 In this episode, you’ll discover:
Why managing your state is not the deepest layer of preparation
The four layers that influence outcomes—before you even enter the room
How character isn’t just what you have, it’s what shows up
A practical reframe that connects emotional regulation, preparation, skill, and identity
What makes a powerful first impression in a world full of authenticity detectors
If you’ve ever wondered why some people seem to radiate influence the moment they arrive… this episode gives you the roadmap.
🔗 Links & Resources:
💡 HypnoticGiftsBook.com — Transform someone’s life in a single conversation.
📚 InfluenceBookClub.com — Master the best books on influence, one month at a time.
Loved this episode?
Pay it forward.
Rate, review, and share the show with someone who influences for good—or wants to.
Episode 051: A Short Rambling on Time and Gratitude
The Influence Every Day Show with Dr. Ed Tori
🕰️ What if time isn’t just something you spend… but something you shape?
In this unscripted, heartfelt episode, Dr. Ed Tori reflects on how we experience time—not just in fleeting moments, but in beads, strings, chapters, and eras. Inspired by a wedding anniversary, the coloring of a weekly life box, and meaningful family conversations, Ed invites you to pause… and see time differently.
Through the lens of influence and gratitude, this short episode will challenge you to:
Rethink how your life is unfolding
Reconnect with people who matter
Reframe your past—not to rewrite it, but to reclaim it
Reach out before the moment slips away
This is more than a reflection. It’s a quiet call to action.
🔑 In This Episode:
Why moments can pivot an entire life
How beads of time create meaningful experiences
The concept of strings—the threads that quietly weave our story
Defining chapters and seasons of life with deeper clarity
A gratitude practice that bridges past, present, and possibility
📌 These Might Help You:
Hypnotic Gifts – How to change someone’s life in a single conversation
Influence Book Club – Join the club, build the skill, live the impact
✅ Take Action:
Before your next meeting, message, or moment—pause and reflect:
What thread are you in right now?
Who from your past made a mark on you?
What chapter are you grateful for—even if it hurt?
Then, go create a moment worth remembering.
🎙️ Episode 050 — Three Times We See Better Without Looking
The Influence Every Day Show with Dr. Ed Tori
----
“When we change the way we see things, the things we see change.” — Max Planck
Sometimes, the key to seeing more clearly… is to stop looking so hard.
In this episode, Dr. Ed Tori explores a surprising truth: there are moments when we actually see better without directly focusing on what’s in front of us. From stargazing and puzzle-solving to elite-level sports and high-stakes conversations, the way we use our eyes says a lot about how we move through the world—and how we influence others in it.
You’ll learn:
🌓 Why looking slightly off to the side can help you see in the dark.
👀 How squinting can sharpen your perception by blurring the details.
🌐 What “soft eyes” are—and why they’re a secret weapon for leaders, athletes, artists, and everyday communicators.
🔄 How shifting your perception (literally and metaphorically) can transform your relationships and your influence.
This isn’t just about vision—it’s about vision. Seeing others differently. Seeing challenges differently. Seeing yourself differently.
💡 Key Takeaway:
The greatest shifts in influence often begin by shifting your perspective.
📌 Resources & Links:
🔗 Hypnotic Gifts Book – Pivot someone’s life in a single conversation.
📅 Book a Strategy Call – Get help with your toughest communication challenge.
📚 Join the Influence Book Club – Get Dr. Tori’s distilled insights from the world’s best books on influence and communication.
🎧 Share:
If today’s episode helped you see something differently, share it with someone who needs that shift.
You never know who you might influence—just by passing it on.
🎙️ Episode 049 – Acres of Diamonds: The Life-Changing Wealth Hiding in Plain Sight
The Influence Every Day Show with Dr. Ed Tori
What if the treasure you’ve been searching for… is already under your feet?
In this episode, Dr. Ed Tori shares one of the most enduring—and surprisingly unknown—stories in personal development: Acres of Diamonds, made famous by Russell Conwell. But this isn’t just a history lesson. It’s a powerful metaphor for modern life, influence, leadership, and connection.
You’ll discover:
The surprising origin of Temple University—and how a single story helped build it.
Why we often miss the diamonds in our own lives, careers, and relationships.
How “scroll culture” and comparison trap us in the illusion of greener grass.
What conversational hypnosis and hypnotic gifts have to do with uncovering buried potential—in yourself and others.
How to help others mine the diamonds within their own story, team, or skillset—one conversation at a time.
This episode isn’t just insight. It’s a call to mine what’s already yours—and to help others do the same.
🔑 Featured Book
Hypnotic Gifts: How to Change Someone’s Life in a Single Conversation
Learn how to uncover diamonds in everyday dialogue—visit: HypnoticGiftsBook.com
💬 Mentioned Links
Book a strategy call: InfluenceConsult.com
Join the Influence Book Club: InfluenceBookClub.com
🔁 Share This Episode
Do you know someone who needs to hear this?
Share it with a leader, parent, coach, or friend you know is sitting on acres of diamonds that they, for some reason, do not see.
Triggered On Purpose:
How to Use Everyday Items to Induce Change
🎙️ Episode 048 – The Influence Every Day Show with Dr. Ed Tori
Have you ever wondered why some ideas stick while others fade? Or why a simple phrase or object can instantly bring a thought to mind? In this episode, Dr. Ed Tori explores the science of triggers—powerful cues that influence our thoughts, behaviors, and decisions.
Drawing insights from Jonah Berger’s Contagious: Why Things Catch On, Dr. Tori reveals how everyday items can be used to shape perception, drive conversations, and even influence behavior on a subconscious level.
In This Episode, You’ll Learn:
✅ Why top of mind equals tip of tongue—and how you can use this to your advantage
✅ How a simple book title and a face mask helped Dr. Tori secure an empty seat on a packed flight
✅ The surprising connection between a NASA Pathfinder mission and a surge in Mars Bar sales
✅ How Dr. Tori tried to get the hospital marketing department to use triggers from sports and everyday signs
✅ Why Kit Kat’s “Give Me a Break” jingle is a masterclass in branding and influence
This episode is packed with real-world examples of how triggers shape human behavior—whether in marketing, communication, or daily interactions. If you want to make your message more memorable, this is an episode you won’t want to miss!
Resources & Links Mentioned:
📖 Contagious: Why Things Catch On by Jonah Berger
📖 Made to Stick by Chip Heath & Dan Heath
Continue the Conversation & Level Up Your Influence:
Join the Influence Book Club: InfluenceBookClub.com
Get early access to Dr. Tori’s upcoming book Hypnotic Gifts: HypnoticGiftsBook.com
Need leadership coaching on persuasion and impact? Book a strategy call: InfluenceConsult.com
If you enjoyed this episode, share it with someone who could benefit and leave a review to help more people influence for good—every day.
Show Notes for Episode 047: “When Doubt Becomes Drive”
The Influence Every Day Show with Dr. Ed Tori
Episode Overview:
Have you ever been told you can’t do something? That you won’t succeed? Maybe it was a teacher, a boss, a family member—someone who, intentionally or not, planted a seed of doubt in your mind.
In this episode of The Influence Every Day Show, Dr. Ed Tori unpacks what he calls “Rocky Syndrome”—the deep, defiant motivation that kicks in when someone doubts you. Drawing from his own experiences—being told in elementary school that he’d “never get out” of his neighborhood and later being advised not to apply to medical school—Dr. Tori explores how external doubt can fuel internal drive.
But is proving people wrong always the right motivation? And how do we channel doubt into something truly meaningful?
What You’ll Learn in This Episode:
✅ The Psychology of Doubt & Motivation – Why some people shut down when doubted while others rise to the challenge.
✅ Reactance Motivation & The Underdog Effect – How being underestimated can become an advantage.
✅ Real-World Examples – From Michael Jordan to Oprah Winfrey to Sylvester Stallone, how history’s greats turned rejection into rocket fuel.
✅ A 4-Step Framework for Turning Doubt into Drive:
Assess the Doubt – Is there truth in their words? What do you need to overcome?
Fuel, Don’t Fester – Use doubt as motivation, but don’t let it consume you.
Shift the Focus – Instead of proving them wrong, prove yourself right—and serve others.
Find the Right Support – Surround yourself with people who elevate you.
🚀 “You don’t need someone to doubt you to take action. But if they do? Use it. Let their doubt become your drive.”
Episode Links & Resources:
Need coaching on influence, persuasion, or a tough challenge? Book a strategy call
Want to master the best books on influence and communication? Join the Influence Book Club
Now go forth and influence for good—every day.
046 Advocate for Others in Rooms They Don’t Know Even Exist
The Influence Every Day Show with Dr. Ed Tori
Summary
What does it mean to have someone advocate for you when you’re not in the room? In this episode, Dr. Ed Tori shares a personal story from high school when he worked at Chick-fil-A—a moment when an unexpected ally stood up for him in a place he didn’t even know existed. This experience shaped his understanding of influence, leadership, and the power of advocating for others.
Whether you’re a leader, an entrepreneur, or someone striving to make an impact, this episode challenges you to become the kind of person who speaks up for others when it matters most.
Key Takeaways
The power of standing up for others, even when they don’t know it
Why great leaders advocate for their people behind closed doors
How small moments of influence can have lasting effects
The kind of workplace culture that fosters trust and loyalty
A challenge to reflect: Who are you advocating for?
Also In This Episode
The influence of unseen advocacy in career and personal growth
A real-life example of leadership in action
The responsibility of leaders to champion their teams
Be the advocate:
Whether in your workplace, community, or relationships, look for ways to lift others up in spaces they may never even know exist.
If this story resonated with you, share it with someone who needs to hear it.
Need help with influence and communication?
Schedule a strategy call with Dr. Tori at InfluenceConsult.com.
Now go forth and influence for good—every day.




